Social Academy

What Social Academy does

Social Academy S.r.l. is a Rome-based Italian EdTech company founded in 2016 by Andrea Genovese (CEO) and Stefano Salvucci (CTO) that operates an integrated ecosystem combining human expertise with AI for knowledge commerce. Its core product, Business*in*Cloud, is an AI-powered all-in-one SaaS platform that enables professionals, creators, and SMEs to create, market, sell, and deliver online courses, coaching, and digital products. The platform integrates course/academy builders, email marketing, CRM, payment processing, webinar tools, automation workflows, and an affiliate system, with ChatGPT layered via proprietary algorithms for content generation and an AI Agent acting as an autonomous marketing operator.

The company monetizes through tiered subscriptions (Basic €49/3 months, Pro €99/month, Advanced €199/month, Premium from €299/month, SME plans from €600/month), transaction fees of 1-3% plus €0.25 per transaction, marketplace commissions of 10-25% on third-party vendor sales, and coaching add-ons at €69/session. The ecosystem spans multiple sub-brands and modules: Business*in*Cloud (SaaS core), Skill Games (gamified vocational assessment with 362K+ assessments delivered), Avateacher (multilingual AI virtual teacher), a multi-vendor Marketplace, the Corporate Academy white-label LMS, and the acquired DoLab School sub-brand. Notable technology integrations include AWS infrastructure (via EdStart membership), Zoom, Stripe, PayPal, Mollie, HubSpot, Mailchimp, Google Analytics, and Italian accounting platforms.

Customer segments are diversified across individual creators and professionals (primary), SMEs needing microlearning, large enterprises requiring white-label corporate academies, agencies serving multiple clients, and individual learners seeking skills assessment. Distribution combines product-led growth (14-day free trial, self-serve sign-up), enterprise sales with CEO-led consultation calls, and a channel network of certified digital coaches. The company has raised approximately €1.17M cumulatively across seed, equity crowdfunding, debt, and grant rounds, and is registered as a PMI Innovativa (Innovative SME) with GDPR-compliant EU data processing.

Name

Social Academy

Legal name

Social Academy S.r.l.

Website

https://socialacademy.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Social Academy is a Rome-based Italian EdTech company that operates Business*in*Cloud, an AI-powered SaaS platform enabling professionals, creators, and SMEs to create, market, sell, and deliver online courses and digital products, serving a diversified base of individual creators, SMEs, and enterprise customers primarily in Italy.

Ownership category

akta.pro rank

Product category

Knowledge Commerce / E-Learning SaaS Platform

NAICS

Business Schools and Computer and Management Training (6114), Professional and Management Development Training (61143), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH)

akta.pro secondary industries

Learning Management Systems (LMS) & Digital Classrooms (EDAJAMAA), Data, Analytics & AI Training (BI, Data Engineering, ML/GenAI) (BPAEANAH), AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD)

Keywords

• Knowledge commerce platform
• Online course creation software
• Ai-powered microlearning
• White-label corporate LMS
• Training marketplace

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription Plans: Recurring subscription revenue from platform access with tiered plans: Pro (€99/month), Advanced (€199/month), Premium (from €299/month), and Basic (€49/3 months). Includes AI features, course builder, email marketing, CRM, and payment processing.
2. Transaction Fees: Percentage-based fees on sales processed through the platform: 3% for Pro, 2% for Advanced, 1% for Premium plans, plus €0.25 fixed fee per transaction. An additional revenue stream for providing payment infrastructure.
3. Marketplace Commission: Commission ranging from 10% to 25% on training products sold through the Marketplace by third-party vendors, with €0.25 per transaction plus variable percentage.
4. Coaching and Consulting Add-ons: Scalable coaching services at €69/session with monthly packages available, providing personalized support for maximizing results and technology adoption.
5. Enterprise/Corporate Custom Solutions: Premium tier with dedicated support, custom development, and migration assistance for large enterprises at €299+/month with custom CRM and email limits.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels9 records

Core offering

Social Academy operates Business*in*Cloud, an AI-powered all-in-one SaaS platform that enables professionals, creators, and SMEs to create, promote, sell, and deliver online courses, coaching, memberships, and digital products. The platform integrates generative AI for content creation, course/academy builders with video and gamification, CRM and email marketing, automated sales funnels, multi-method checkout, plus a multi-vendor Marketplace where third parties list training. A separate white-label Corporate Academy solution addresses enterprise LMS, microlearning, and compliance training needs.

Product overview

Social Academy is an integrated Italian EdTech ecosystem combining human expertise with AI, organized around the Business*in*Cloud SaaS platform (core product) alongside complementary modules: Skill Games (gamified vocational and potential assessments), a multi-vendor Marketplace (for buying and selling courses), Avateacher (AI virtual teacher and coach), and the DoLab School sub-brand (owned digital skills courses). The ecosystem also includes a White-Label Corporate Academy solution for enterprise LMS deployments. The parent Social Academy platform serves as the unified brand front-end, integrating all modules for professionals, creators, and corporate clients.

Differentiator

Problem solved

Functional benefit

Brands

• BusinessinCloud: SaaS all-in-one platform powered by AI for promoting, selling, and delivering knowledge, consulting, coaching, and online courses. Enables professionals and creators to build digital academies and monetize their expertise.
• DoLab School
• Avateacher
• Skill Games

Products and services

• Business*in*Cloud SaaS Platform AI-powered all-in-one SaaS platform enabling professionals, creators, SMEs, and enterprises to create, promote, sell, and deliver online courses, coaching, memberships, and digital products. Integrates ChatGPT for content generation, course/academy builders with video and gamification, CRM and email marketing, automated sales funnels, multi-method checkout (Stripe, PayPal, bank transfer, crypto), subscription billing, and Zoom-based webinars. Offered in tiers Pro (€99/month), Advanced (€199/month), Premium (from €299/month), and Basic (€49/3 months).
• Training Marketplace (Social Academy Marketplace) Multi-vendor marketplace hosted on the Business*in*Cloud platform where third-party trainers, schools, and creators publish and sell courses, webinars, masterclasses, e-books, memberships, podcasts, and live training events. Features include commission-based sales (10–25% to Social Academy), 14-day buyer withdrawal policy, and access to the Business*in*Cloud audience.
• Skill Games (Vocational and Potential Tests) Gamified online assessment tools that discover professional aptitudes, strengths, and vocational direction using Martin Seligman's theories, developed in partnership with the School of Humanistic Coaching. Includes a Vocational Test and a Potential Test for individuals, academies, and corporate clients, with over 362,000 assessments delivered to date.
• Corporate Academy (White-Label LMS) White-label learning management system for enterprises and SMEs to create branded Digital Academies, with AI integration (Avateacher and ChatGPT-based agents), microlearning, employee onboarding, upskilling, gamification, progress tracking, digital certificates, HR dashboards, analytics, compliance tracking, and integration with welfare platforms and interprofessional training funds (e.g., Fondirigenti).
• DoLab School Owned digital skills and soft-skills training school offering online and in-person courses in digital marketing and business topics, taught by leading Italian experts. Targets professionals and managers seeking to develop digital and managerial competencies, and operates as an in-house content/training arm of the Social Academy ecosystem.

Quantifiable outcome

• 93% User Satisfaction
• +5 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability7 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• DoLab SchoolcoreStrategic or Co-development Partner · 1 January 2019Social Academy acquired DoLab School in 2019, a digital skills school offering courses in digital marketing and professional development through online and in-person formats. DoLab now operates as part of the ecosystem.
• Fondazione Ateneo ImpresacoreStrategic or Co-development PartnerStrategic partnership with Fondazione Ateneo Impresa, a foundation training talents in future professions since 2008. Collaborate on Digital Academy development with AI and Avateacher technology for innovative training content.
• Learning eXperience S.R.L.coreStrategic or Co-development PartnerPartnership with Learning eXperience S.R.L., a consulting company specializing in professional training with active and participatory methodologies. Jointly develop microlearning design and analytics dashboards.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS is used as the primary cloud infrastructure for storage (300-500GB) and video streaming. Social Academy is a member of AWS EdStart program for Ed-Tech startups, providing enhanced support and resources.
• Stripe and PayPalcoreTechnology or IntegrationPayment processing integrations for secure transactions, supporting credit cards, bank transfers, and cryptocurrency payments with automatic receipt and invoice generation.
• TheFuturePlayminorStrategic or Co-development PartnerPartnership with TheFuturePlay for The Future School virtual education initiative, combining AI avatars and interactive content for innovative learning experiences.
• Oxfam Italia (Knowledge For Future Campaign)minorOthersSocial impact partnership supporting Oxfam Italia through Knowledge For Future campaign, promoting education and equal opportunities.

Scale indicators16 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Thinkific: All-in-one SaaS platform enabling creators and SMEs to build, market, and sell online courses and digital products—highly comparable to Business*in*Cloud in core course-builder, marketplace, and subscription-pricing model.
• Teachable: Course creation and monetization platform for independent creators and coaches with tiered subscriptions and built-in payments—competes head-to-head with Social Academy's Business*in*Cloud Pro and Advanced tiers.
• Kajabi: All-in-one creator platform combining courses, websites, email/CRM, marketing automation, and pipelines—directly comparable to Business*in*Cloud's integrated suite plus Avateacher AI content generation.
• LearnWorlds: Premium course-creation platform with built-in community, assessments, and white-label options—mirrors Social Academy's LMS, Skill Games assessment, and Corporate Academy white-label offering.
• Podia: Creator-friendly all-in-one platform for courses, memberships, downloads, and webinars at tiered monthly pricing—a direct SMB-tier competitor to Social Academy's Pro and Advanced plans.
• 360Learning: Collaborative learning platform with LMS and course-authoring tools for corporate L&D—directly comparable to Social Academy's Corporate Academy white-label and microlearning modules.
• LearnDash: WordPress-based LMS plugin powering course portals, memberships, and certifications for SMBs—overlaps with Social Academy's course-builder and white-label Corporate Academy positioning.

Broad incumbents

• Udemy: Global consumer and enterprise course marketplace with hundreds of thousands of courses—a much larger incumbent operating in the same creator-to-learner marketplace model as Social Academy.
• Skillsoft / SumTotal: Enterprise-focused learning platform with compliance, upskilling, and AI-assisted learning—an incumbent whose corporate L&D offering overlaps with Social Academy Premium / Corporate Academy tier.
• Docebo: AI-powered enterprise LMS with course marketplaces, white-label, and integrations—an established large player competing in the same corporate-academy category as Social Academy's white-label offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCLJJbXhOZ4DHnyeirgjNtmA
• Facebookfacebook.com/socialacademy
• LinkedInlinkedin.com/company/social-academy
• Instagraminstagram.com/socialacademyofficial
• Xx.com/socialdemy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Academy