What Linkster GmbH does

Linkster GmbH is a Hamburg-based, privately held German software company founded by Giannis Paraskevopoulos (CEO) and Moritz Zbocna (CTO) that builds a performance-marketing operating system for influencer campaigns. Its core platform, the Linkster Suite, combines influencer CRM, real-time first-party conversion tracking, campaign management, and controlling dashboards, and is delivered as subscription software with published pricing starting at €999 per month following a three-month pilot phase. Layered on top are a standalone Influencer Discovery product (€299 per month) using AI-powered topic, image, and lookalike creator search; an Affiliate Module for commission-based influencer campaigns; a Performance Accelerator enablement program led by Director Growth Dario Cordin; and a Managed Service offering done-for-you campaign execution.

The company's technical differentiation centers on a proprietary first-party tracking system that issues unique EMIDs per user on every Linkster link click and stores them in localStorage and cookies across root and subdomain, enabling real-time attribution that Linkster claims is 99% accurate and up to 50% more accurate than comparable analytics tools such as Google Analytics. Native integrations with Shopify (via a custom app), Google Tag Manager, and WooCommerce feed basket-level sale conversion data to a public tracking endpoint at trck.linkster.co. All infrastructure is hosted in Germany under a privacy-by-design architecture with full GDPR compliance and adherence to the Google API Services User Data Policy, which is positioned as a regulatory differentiator versus US-hosted competitors.

Commercially, Linkster sells primarily through a sales-led motion with a "Book a Demo" call to action on every page, supported by an inbound Zoho CRM-backed demo form and a published self-serve Discovery tier. The customer base spans roughly 200+ brands across European D2C (Bears With Benefits, KoRo, Asambeauty, Glow25, Snocks, Purelei, Armedangels, VIU Eyewear), enterprise retail (Calzedonia, Daniel Wellington, Globus), and SMBs, with named customers running hundreds of influencer cooperations per month on the platform. The company has been recognized as an OMR Top 100 company and OMR Top Rated in Q3 and Q4 2024 and claims that more than €500M in cumulative influencer revenue has been generated through its platform. Linkster has remained lean at 1–10 employees and has not disclosed external venture funding beyond an early IFB Innovationsstarter grant in 2020.

Name

Linkster GmbH

Legal name

Linkster GmbH

Website

https://linkster.co

Company type

Private

Founded year

2026

Headcount range

1–10 employees

Short description

Linkster GmbH is a Hamburg-based SaaS company that provides a performance-driven influencer marketing platform with proprietary first-party tracking, AI-powered creator discovery, and native e-commerce integrations, serving European D2C brands, enterprise retailers, and SMBs.

Ownership category

akta.pro rank

Product category

Influencer Marketing Software

NAICS

Web Search Portals and All Other Information Services (519290)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)

akta.pro secondary industry

Creator/Influencer Discovery & Rankings Platforms (MPACAKAI)

Keywords

• Influencer marketing software
• Performance marketing platform
• Creator discovery tools
• Affiliate tracking software
• Influencer attribution analytics

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Linkster Discovery subscription: Monthly or annual subscription to the standalone Influencer Discovery product, priced at €299/month (limited offer, discounted from €399/month) with a 25% discount on the annual plan versus monthly billing.
2. Linkster Suite subscription: Subscription to the full performance marketing suite, starting at €999/month. Starts with a three-month pilot phase, then transitions into an annual contract with monthly billing, billed in euros.
3. Managed Service fees: Done-for-you influencer campaign management with end-to-end strategy, outreach, contracting, execution and reporting. Scope and pricing aligned upfront based on customer goals; structured around performance-based CPC, CPO or new customer models.
4. Performance Accelerator program: Guided training and enablement program with templates, playbooks, and 1:1 mentoring to launch and scale influencer marketing; custom pricing (Get a quote) and includes full Linkster Suite access during the program.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Linkster sells an end-to-end, performance-driven influencer marketing SaaS platform that lets brands find creators, run fixed-fee, barter and affiliate campaigns, and attribute every click, conversion and euro of revenue back to specific influencers in real time. The core stack is a proprietary first-party tracking layer (EMID-based touchpoint and basket-level sale tracking) hosted in Germany, augmented by an AI-powered creator discovery engine and native Shopify, GTM and WooCommerce integrations. Around the platform, Linkster packages a standalone Discovery product, an Affiliate Module, a Performance Accelerator enablement program and a done-for-you Managed Service.

Product overview

Linkster offers a platform-plus-modules architecture for performance-driven influencer marketing. The core platform is the Linkster Suite, an all-in-one system providing influencer CRM, real-time performance tracking, campaign management, controlling dashboards, and native integrations. Layered on top are the Influencer Affiliate Module (add-on for affiliate/commission-based influencer campaigns), and the Influencer Discovery product (a standalone search and analytics tool for identifying high-performing creators using AI-powered topic, image, and lookalike search plus proprietary performance data). Service offerings include the Linkster Performance Accelerator (guided training and execution program) and the Linkster Managed Service (done-for-you campaign management). All products and modules share the same Linkster data layer and tracking infrastructure, hosted in Germany with full GDPR compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Linkster Suite All-in-one performance influencer marketing platform for brands. Includes influencer CRM, real-time performance tracking (claimed 99% accuracy), campaign management, controlling dashboards, bulk operations and native integrations with Shopify, GTM and server-to-server setups. Hosted in Germany with full GDPR compliance. Starts at €999/month.
• Linkster Influencer Discovery Standalone AI-powered creator discovery and analytics product that searches brand collaborations, runs topic- and image-based creator matching and surfaces proprietary performance indicators (clicks, conversions, ROAS, audience demographics, engagement metrics). Available with no seat or lookup limits at €299/month (limited offer).
• Linkster Affiliate Module Affiliate marketing add-on module for running performance-based influencer campaigns. Provides the Affiliate Influencer App for creator self-service, smart invitation/approval flows, flexible commission rules (CPC, CPO, new customer, leads) and unified attribution across links and voucher codes. Fully GDPR-compliant with native Shopify, GTM and server-to-server integrations.
• Linkster Performance Accelerator Guided training and execution program that takes brands from zero to a structured influencer marketing operation. Combines self-paced learning with 1:1 mentoring, process and template provisioning, Linkster Suite integration, and support for launching and optimizing first campaigns. Led by Director Growth Dario Cordin; includes full Linkster Suite access during the program; quote-based pricing.
• Linkster Managed Service End-to-end managed influencer marketing service in which the Linkster team handles creator discovery, outreach, contract management, campaign execution, tracking, optimization and reporting on the client's behalf. Built on Linkster's platform and priced quote-based on CPC, CPO or new-customer performance models.

Quantifiable outcome

• 99% accuracy in real-time tracking of leads, clicks, conversions and revenue.
• +5 more outcomes

Named customers21 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability11 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationLinkster offers a Shopify integration via a custom Shopify app that accesses sales data (scopes: write_script_tags, read_script_tags, read_orders, read_customers). The integration enables basket-level sale conversion tracking and is documented for both legacy (pre-Jan 2026) and current (post-Jan 2026) custom app creation flows.
• Google Tag ManagercoreTechnology or IntegrationLinkster provides a Custom HTML tag script for Google Tag Manager to enable sale conversion tracking using the GA4 ecommerce purchase data layer. The GTM container is also used as an alternative way to install Linkster's user tracking container on Shopify and WooCommerce sites.
• WooCommerce (WordPress)coreTechnology or IntegrationLinkster offers a code-snippet integration for WooCommerce on WordPress, placed inside the active theme's functions.php file, hooking into woocommerce_thankyou to send full basket-level sale conversion data to the Linkster tracking endpoint.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CreatorIQ: Enterprise influencer marketing platform offering creator discovery, CRM, campaign management and performance analytics to global brands. Directly comparable end-to-end platform competing for the same D2C and enterprise customers with overlapping Discovery/Suite capabilities.
• Aspire (formerly AspireIQ): Influencer marketing platform with creator marketplace, workflow tools, affiliate and analytics. Competes head-to-head with Linkster Suite for mid-market and enterprise D2C brands running always-on influencer programs.
• Grin: Creator management platform focused on DTC and ecommerce brands with CRM, content, gifting and affiliate workflows plus deep Shopify integration. Closely matches Linkster's D2C focus, Shopify-first integrations and affiliate module functionality.
• Upfluence: All-in-one influencer marketing platform with creator discovery, outreach, affiliate, gifting and analytics, strong ecommerce integrations. Comparable coverage of the same discovery-to-performance workflow that Linkster Suite offers.
• Traackr: Influencer marketing platform focused on creator discovery, performance analytics and brand affinity for global brands. Competes most directly with Linkster's Discovery and analytics capabilities at the enterprise tier.
• Klear (Meltwater): Influencer discovery and analytics platform now part of Meltwater, offering creator search, campaign management and social listening. Overlaps with Linkster Discovery for influencer search and analytics workflows.

Broad incumbents

• impact.com: Large partnership management platform spanning affiliate, influencer, B2B and creator programs at global enterprise scale. Overlaps with Linkster's affiliate and tracking capabilities but operates as a broader incumbent rather than an influencer specialist.

Emerging players

• Modash: Creator discovery and analytics platform with a large global creator database and lookalike/AI search. Comparable to Linkster Discovery but lighter on campaign execution and attribution layers.
• HypeAuditor: AI-driven influencer analytics and fraud detection platform. Adjacent to Linkster's Discovery and performance analytics, often used together by brands to vet creators before activating campaigns.

Regional players

• Awin / affilinet: European-headquartered affiliate and partner marketing network with deep DACH roots. Competes with Linkster's Affiliate Module for affiliate-driven influencer and creator programs, particularly across German-speaking markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/linkster-gmbh

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Linkster GmbH