Life Circle Health Services

What Life Circle Health Services does

Life Circle Health Services is a vertically integrated home healthcare and eldercare provider operating across 11+ major Indian cities, with operational headquarters in Hyderabad and registered office in New Delhi. The company delivers professional caregiving, home nursing, dementia care, palliative care, physiotherapy, and medical equipment rental services to elderly individuals, post-hospitalization patients, and chronically ill clients through trained, background-verified caregivers dispatched to family homes. As of the data window, the company reports having served 7,000+ families and delivered 10,000+ care days monthly, supported by a network of 2,000+ trained caregivers and nurses.

The company's core product is the Life Circle Home Healthcare Platform, a mobile-first service accessible via website (lifecircle.in), native iOS/Android applications, and phone support, with AI-assisted caregiver matching, real-time family updates, and dedicated care manager coordination for each family. Three wholly-owned subsidiary brands complete the training-to-deployment stack: CareVidya Academy (classroom and field caregiver training with 1,000+ graduates), CareTube App (gamified multilingual digital skilling), and CareJobs.in (caregiver job portal). Pricing operates on a unit basis across daily shifts (Rs 2,400-3,000 for skilled nursing), monthly packages (Rs 28,000-35,000 for care attendants), and flexible hourly/daily/monthly bundles, with 24-hour caregiver replacement guarantees and 24x7 support helplines.

The business model is direct-to-consumer B2C, supplemented by institutional credibility built through partnerships with Groupe SOS (France), DBS Foundation (Singapore), the Government of India's SAGE program, NITI Aayog, CII, and UN Women's Asia-Pacific Care Accelerator. The company has raised limited disclosed capital to date — a 2016 USD 150,000 investment from SOS Group and a 2024 DBS Foundation Impact Beyond Award grant of SGD 500,000 (~Rs 3 crore) — and operates with a small internal team of 11-50 employees supplemented by a large network/gig caregiver pool. The company is led by Founder & CEO Anant Kumar (ex-founder of LifeSpring Hospitals) and Co-Founder Priya Anant, with international board representation including former Groupe SOS and Orange executive François Comet.

Name

Life Circle Health Services

Legal name

Life Circle Health Services Pvt Ltd

Website

https://lifecircle.in

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Life Circle Health Services is a vertically integrated home healthcare and eldercare provider operating across 11+ Indian cities, delivering trained caregivers, nurses, physiotherapists, and dementia/palliative care to 7,000+ senior and post-hospitalization families via a mobile-first platform with AI-assisted matching and 24-hour replacement guarantees.

Ownership category

akta.pro rank

Product category

Home Healthcare and Eldercare Services

NAICS

Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB)

akta.pro secondary industries

24/7 Rotating Shift In-Home Care (Multiple Caregivers) (HSABAHAA), Live-In & 24/7 In-Home Care (HLADAGAI), Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB), Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB), Dementia Personal Care (ADLs) Support (HSABAEAB), Routine In-Home Hospice Care (HSABAFAA)

Keywords

• Home nursing services
• Eldercare services
• Home attendant care
• Dementia and palliative care
• Medical equipment rental

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Home Nursing Services: Professional nursing care at home including injections, wound dressing, IV therapy, catheter care, tracheostomy support, and post-surgery recovery. Billed on daily shift basis with live-out and live-in options.
2. Elder Care Services: Daily assistance with mobility, hygiene, medication, companionship, and emotional support delivered by trained caregivers. Flexible hourly, daily, or monthly packages.
3. Home Attendant Services: Bedside patient care and daily living support for post-hospital recovery and long-term care needs.
4. Specialized Care Services: Dementia care, palliative care, and physiotherapy at home services addressing specific medical conditions with trained specialists.
5. Medical Equipment Rental: Rental of medical equipment including hospital beds, oxygen concentrators, walkers, wheelchairs, and BiPAP machines for home care support.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Life Circle Health Services delivers professional home healthcare and eldercare services in India, providing trained caregivers, nurses, physiotherapists, and palliative care experts directly to families' homes across 11+ cities. Its vertically integrated offering combines caregiver recruitment, training (via CareVidya Academy and CareTube App), certification, AI-assisted matching, and managed home care services including home nursing, elder care, attendant care, dementia care, palliative care, physiotherapy, patient care, and medical equipment rental.

Product overview

Life Circle Health Services operates as a full-stack eldercare company combining caregiver training, certification, placement, and managed home care under one brand. The core offering is the Life Circle Home Healthcare Platform, which integrates with CareVidya Academy for structured caregiver training, CareTube App for gamified digital skilling, and the Life Circle Mobile App for real-time caregiver monitoring and family communication. The company offers a comprehensive suite of home care services including Home Nursing, Elder Care, Home Attendant Services, Dementia Care, Palliative Care, Physiotherapy at Home, Patient Care, and Medical Equipment Rental, all delivered by trained, verified caregivers and nurses across 14 major Indian cities.

Differentiator

Problem solved

Functional benefit

Brands

• CareVidya Academy: Caregiver training academy offering classroom, field, and digital programs; over 1,000 caregivers trained.
• CareTube

Products and services

• Home Nursing Services

Quantifiable outcome

• 7,000+ families served with growing monthly expansion
• +5 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered core, secondary and minor.

• Groupe SOS (France)coreStrategic or Co-development PartnerEurope's largest social enterprise network with expertise in elderly care, social inclusion, and healthcare services. Partnership focuses on studying international best practices, gaining exposure to community-based dignity-first care frameworks, and strengthening long-term vision for sustainable ageing care in India.
• IFCI SAGE Ventures & Senior Aging Growth Engine (SAGE)coreStrategic or Co-development PartnerGovernment of India initiative catalyzing elderly care innovations by supporting startups and scaling impactful ventures. Life Circle recognized as Seniorcare Ageing Growth Engine participant.
• UN Women Asia Pacific Care AcceleratorcoreStrategic or Co-development PartnerEmpowering women-led, care-focused enterprises to drive gender equity and innovation in caregiving. Partnership supports professionalizing caregiving workforce and women's economic empowerment in India's care economy.
• National Institute of Social Defence (NISD)secondaryStrategic or Co-development PartnerMinistry of Social Justice initiative strengthening geriatric care skilling and caregiver training standards in India.
• Confederation of Indian Industry (CII)coreStrategic or Co-development PartnerCII Affiliated Home Healthcare Company status (Certificate Number CIES-202502200302) valid from 20 February 2025 to 19 February 2027. Validates governance, innovation, and long-term care delivery standards.
• HSSC Technical CommitteesecondaryStrategic or Co-development PartnerLife Circle contributes to shaping India's home and residential care standards as member of HSSC Technical Committee under Ministry of Skill Development.
• Asia-Pacific Care Economy ForumsecondaryStrategic or Co-development PartnerFeatured among Asia's leading care enterprises at forum advancing inclusive, dignified, and tech-enabled home care for elders and women's economic empowerment.
• TransformCare Investment Initiative Asia Pacific (TCII AP)secondaryStrategic or Co-development PartnerJoint initiative by UN Women India and UN Women Knowledge and Partnerships Centre, Republic of Korea, with support from Ministry of Gender Equality and Family of Republic of Korea and European Union. Focuses on sustainable financing models for care economy.
• Selangor International Care SummitminorStrategic or Co-development PartnerInternational forum where Priya Anant shared insights on blending heart, tech, and impact in home healthcare.
• Krishna Kanta Handiqui State Open University (KKHSOU)secondaryStrategic or Co-development PartnerCo-founder Priya Anant contributes to geriatric care curriculum development to advance eldercare education and skills training in India.
• UN Women Digital Mentorship ProgrammesecondaryStrategic or Co-development PartnerLife Circle joins national mentorship program for youth skills and women empowerment initiatives.
• CareVidya AcademycoreTechnology or IntegrationProprietary training platform with 1,000+ caregivers trained through classroom and field programs. Curriculum covers professional caregiving skills including mobility, hygiene, nutrition, medication, dementia care, and emergency response.
• CareTube AppcoreTechnology or IntegrationGamified, multilingual caregiver training platform enabling inclusive skilling for caregivers across different language backgrounds. Part of integrated training ecosystem.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Care24: Mumbai-based home healthcare provider focused on attendants, nurses, and eldercare packages. Closely comparable service catalog and city-level delivery model to Life Circle.
• Portea Medical: India's largest home healthcare company offering doctor visits, nursing, physiotherapy, and eldercare packages in 20+ cities. Directly comparable to Life Circle in service mix, target customers (seniors/post-hospitalization), and DTC delivery model, but with broader service breadth and deeper institutional capital.
• Apollo HomeCare: Hospital-backed home healthcare arm of Apollo Hospitals offering nursing, attendant, physiotherapy, and eldercare across major metros. Direct peer leveraging clinical credibility and doctor referrals from a parent hospital chain.
• HCAH (HealthCare at Home India) / Nightingales: Backed by Burman family and others, HCAH/Nightingales delivers home nursing, eldercare, ICU-at-home, and rehabilitation services across metros in India. Most direct head-to-head on eldercare and post-hospitalization service lines, with similar pricing bands and caregiver-led model.

Others

• Caremark India: Franchise-driven personal/home care services model. Treated as ecosystem reference — a different ownership structure but overlapping category with Life Circle's non-medical elder care arm.
• Home Instead (India/franchise): Global franchise specializing in non-medical elder home care with Indian franchise presence. Comparable in elder-focused home care but typically lighter on clinical/skilled nursing than Life Circle.

Emerging players

• Zoctr Health: Aggregator and home healthcare delivery platform offering nursing, attendant, and elder care services in metros. Comparable offerings and target customer to Life Circle, though more marketplace-model than vertically integrated.

Broad incumbents

• Antara Senior Living (Max Group): Operator of senior living communities and care services from the Max Group, overlapping Life Circle on the elderly customer segment and dignity-first care positioning, though it primarily serves assisted/independent living rather than in-home delivery.
• Max@Home (Max Healthcare): Hospital-system-affiliated home health and equipment rental service attached to a large North India hospital chain. Competes on eldercare/nursing/post-discharge services, primarily in Delhi NCR and North India — direct overlap with Life Circle's strongest geographies.

Regional players

• Guardian Angel Network (GAIN): India-based home healthcare provider specializing in attendant and nursing services. Comparable services but typically smaller city footprint than Life Circle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/lifecirclesrser
• YouTubeyoutube.com/channel/UC_5eiVWmiANcGvVhWjU7H8g
• Facebookfacebook.com/LifeCircleSeniorServices
• LinkedInlinkedin.com/company/life-circle-health-services-pvt.-ltd.
• Instagraminstagram.com/lifecirclehealthservices

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life Circle Health Services