PropertyTek
PropertyTek is a private equity-backed SaaS platform that acquires and grows property management technology brands, operating ShowMojo, Tenant Turner, and TenantCloud to serve midsize landlords and property managers managing over 900,000 doors.
- Company typePrivate
- Founded2022
- HeadquartersLehi, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What PropertyTek does
PropertyTek is a private equity-backed property management software platform headquartered in Lehi, Utah, that acquires and operates a portfolio of SaaS brands serving midsize landlords and property managers. The company owns and retains three brands: ShowMojo (self-showing and scheduling automation), Tenant Turner (tenant screening and renter lead management), and TenantCloud (an all-in-one property management platform). Collectively, the portfolio serves more than 4,100 customers managing over 900,000 doors and is supported by 100+ team members across three global offices.
The underlying technology is a multi-brand SaaS architecture spanning the rental lifecycle, from self-guided showings and lead capture through screening, leasing, and ongoing property operations. In August 2025, TenantCloud introduced Cloudia, an AI-powered assistant built on ChatGPT that generates professional property listing descriptions in customizable tones and lengths to address softening U.S. rental market conditions and a 41-day average vacancy window. Revenue is generated through subscription-based SaaS licensing across the brand portfolio, with the company pursuing a sales-led, direct-sales GTM motion targeting the mid-market landlord segment. Greater Sum Ventures is the controlling private equity sponsor, and recent leadership transitions in October 2025 placed a new CEO (Vanessa Anderson, previously COO) and a new EVP of Sales and Marketing (Lynette Grinter) to unify go-to-market execution across the brands.
PropertyTek firmographics
Firmographics- Name
- PropertyTek
- Legal name
- PropertyTek
- Website
- https://propertytek.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PropertyTek is a private equity-backed SaaS platform that acquires and grows property management technology brands, operating ShowMojo, Tenant Turner, and TenantCloud to serve midsize landlords and property managers managing over 900,000 doors.
- Ownership category
- akta.pro rank
PropertyTek industry classification
Industry- Product category
- Property Management Software
- NAICS
- Residential Property Managers (531311), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Lease Administration & Tenant Services (BPAJAFAL)
Keywords
Where PropertyTek is headquartered
LocationHeadquarters
- HQ city
- Lehi
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PropertyTek business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: PropertyTek generates revenue through subscription-based SaaS licensing of its property management technology brands including ShowMojo, Tenant Turner, and TenantCloud. These platforms serve midsize landlords and property managers with tools to manage and lease properties.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
PropertyTek product offering
Product offeringCore offering
PropertyTek is a private equity-backed firm that acquires and grows property management technology brands, operating a portfolio of SaaS platforms including ShowMojo (self-showing and scheduling tools), Tenant Turner (tenant screening and renter leads), and TenantCloud (all-in-one property management platform with the Cloudia AI Assistant). Together these brands deliver smarter, connected tools that help midsize landlords and property managers lease properties, manage operations, and reduce vacancy times.
Product overview
PropertyTek is a private equity-backed portfolio company that acquires and grows property management technology brands. The company operates as a platform-plus-brands architecture, unifying ShowMojo, Tenant Turner, and TenantCloud under one umbrella to deliver smarter, more connected tools for midsize landlords and property managers. TenantCloud, the most prominently featured brand, operates as an all-in-one property management platform offering the Cloudia AI Assistant as an add-on module for generating property descriptions. The portfolio collectively serves over 4,100 customers managing more than 900,000 doors.
Differentiator
Problem solved
Functional benefit
Brands
- ShowMojo: Property management technology brand offering self-showing and scheduling tools for property managers and landlords.
- Tenant Turner
- TenantCloud
Products and services
- ShowMojo Property management technology brand within the PropertyTek portfolio providing self-showing and scheduling tools that help landlords and property managers lease properties with ease.
- Tenant Turner Property management technology brand within the PropertyTek portfolio providing a tenant screening and renter leads platform that helps landlords and property managers lease properties with ease.
- TenantCloud All-in-one property management platform offering tools for listing management, tenant communication, and rent collection, and including the Cloudia AI assistant for generating professional property listings, aimed at property managers and landlords.
- Cloudia AI Assistant AI-powered assistant within the TenantCloud platform that uses ChatGPT to generate or enhance professional property descriptions with customizable tones and lengths, helping property managers create listings that attract renters more effectively in a softening rental market.
Quantifiable outcome
- Reduces average vacancy time from 41 days by generating professional property descriptions that address missing listing information
Companies that use PropertyTek
Customer profileSegments1 record
Ideal customer profiles1 record
PropertyTek technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
PropertyTek partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
PropertyTek competitors and assessment
Company assessmentDirect peers
- RentRedi: RentRedi offers SaaS property management tools for landlords, including tenant screening, rent collection, and listings — directly overlapping Tenant Turner's screening/renter-leads focus and TenantCloud's leasing workflows.
- Propertyware: Propertyware is a SaaS property management platform aimed at single-family and small multifamily landlords, making it a direct comparable to PropertyTek's midsize landlord focus.
- TurboTenant: TurboTenant is a SaaS platform providing landlords with tenant screening, listing, and rent collection tools. It targets the same small-to-midsize landlord segment as PropertyTek's brands.
- DoorLoop: DoorLoop is an all-in-one property management SaaS for residential and commercial portfolios, closely comparable to TenantCloud in scope and to PropertyTek's mid-market positioning.
- Buildium: Buildium is a property management SaaS platform serving residential landlords and property managers, comparable to PropertyTek in target customer, subscription SaaS model, and feature set covering leasing, screening, and rent collection.
- AppFolio: AppFolio provides cloud-based property management SaaS for residential and commercial portfolios. It is a direct competitor to PropertyTek's TenantCloud brand, particularly in the midsize landlord and property manager segment.
Emerging players
- Hemlane: Hemlane provides leasing and management software for small and midsize landlords, including self-showings and tenant screening — features that overlap with ShowMojo and Tenant Turner within the PropertyTek portfolio.
- RentPost: RentPost is a SaaS property management platform for landlords and small property managers, offering accounting, tenant tracking, and leasing features that overlap with TenantCloud's all-in-one positioning.
Broad incumbents
- MRI Software: MRI Software is a long-standing real estate software vendor covering residential and commercial property management. It is a broad incumbent comparable to PropertyTek at the larger end of the portfolio customer base.
- Yardi: Yardi is an established, broad real estate software suite spanning residential, commercial, and specialty property management. It competes with PropertyTek at the larger end of the midsize landlord market and across the property lifecycle.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
PropertyTek social profiles
Digital presencePropertyTek financial estimates
Financial estimateRevenue estimate
Valuation estimate
PropertyTek leadership team
Management profileNumber of profiles
Profiles5 records
PropertyTek subsidiaries and ownership
Company hierarchySubsidiaries4 records
PropertyTek funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PropertyTek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PropertyTek
What does PropertyTek do?
PropertyTek is a private equity-backed firm that acquires and grows property management technology brands, operating a portfolio of SaaS platforms including ShowMojo (self-showing and scheduling tools), Tenant Turner (tenant screening and renter leads), and TenantCloud (all-in-one property management platform with the Cloudia AI Assistant). Together these brands deliver smarter, connected tools that help midsize landlords and property managers lease properties, manage operations, and reduce vacancy times.
Is PropertyTek a public or private company?
PropertyTek is a private company. It is classified as private equity controlled and is currently operating.
When was PropertyTek founded?
PropertyTek was founded in 2022. It employs 51 to 100 people.
Where is PropertyTek based?
PropertyTek is headquartered in Lehi, United States, in the North America region.
How does PropertyTek make money?
One revenue line is on record: saaS Platform Subscription.
Who are PropertyTek's main competitors?
Direct peers on record are RentRedi, Propertyware, TurboTenant, DoorLoop, Buildium and AppFolio. Emerging players are Hemlane and RentPost. Broad incumbents are MRI Software and Yardi.
Does PropertyTek have an API?
No public API is recorded for PropertyTek.
What industry is PropertyTek in?
PropertyTek's product category is Property Management Software. Its primary akta.pro industry code is BPAJAFAL, Residential Lease Administration & Tenant Services. Its NAICS code is 531311 and its SIC code is 6531.