ZOKRI

What ZOKRI does

ZOKRI is a privately held UK company (operating entity Lunar Partners Ltd., registered in England and Wales, founded 2018) that sells an OKR-focused strategy execution SaaS platform alongside a broad suite of professional services. The product is the ZOKRI Platform at app.zokri.com, supporting the OKR, 4DX, EOS, and NCT goal frameworks with KPI scorecards, progress check-ins, culture and wellbeing tracking, and native integrations for Microsoft Teams and Slack. The platform is delivered with mobile apps, the Slack App, and the Microsoft Teams App, all backed by Google Cloud infrastructure.

The company monetises through a hybrid model combining SaaS subscriptions (monthly and annual billing, with credit-card or invoice payment) and consulting services sold via consultative field sales. Services span OKR consulting and training, strategic planning workshops, KPI and data analytics consulting, change management, leadership coaching, strategic communications, AI Adoption Management, and fractional Chief of Staff engagements, with multi-year contract vehicles and small fixed-fee initial assessments as entry points.

ZOKRI serves mid-market companies with tens to low thousands of employees, C-Suite and senior leadership teams, owner-led and VC-backed firms (including AIM-listed and privately held), SME HR leaders, and US not-for-profits. Operations are split between a UK headquarters in Ashtead (1 Hillside Road, Surrey) and a US office in New York (447 Broadway, NY), with a fractional operating model that combines internal founders and a network of OKR consultants across multiple countries. The company states it has supported over 4,000 organisations cumulatively, publishes a Knowledge Hub and community assets (Growth Catalyst Community, FAST Transformation), and is GDPR-compliant.

Name

ZOKRI

Legal name

Lunar Partners Ltd.

Website

https://zokri.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

ZOKRI is a UK-private software and consulting company offering an OKR and strategy execution SaaS platform, plus advisory services, to mid-market, owner-led, and not-for-profit organisations in the UK and US.

Ownership category

akta.pro rank

Product category

Strategy Execution Software

NAICS

Software Publishers (513210), Other Management Consulting Services (541618)

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

Performance Management & OKRs (BPACAPAF)

akta.pro secondary industry

Dashboarding & KPI/Performance Management (HDAEAMAF)

Keywords

• OKR management software
• Strategy execution platform
• Business transformation consulting
• Fractional chief of staff
• KPI tracking software

Headquarters

HQ city

Ashtead

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Subscription-based access to ZOKRI software platform at app.zokri.com, with paid subscriptions continuing until cancelled. Users can pay via credit card or invoice.
2. Consulting Services: Revenue from OKR consulting, strategic planning workshops, OKR training, and Fractional Chief of Staff engagements. Services include implementations, goal pursuit optimization, AI adoption management, change management, leadership coaching.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

ZOKRI provides a SaaS strategy execution platform (app.zokri.com) built around the OKR methodology for setting goals, tracking KPIs, managing culture, and running wellbeing surveys, integrated natively with Slack and Microsoft Teams. Wrapped around the software is a consulting and fractional services practice delivering OKR implementations, strategic planning, AI adoption management, change management, leadership coaching, strategic communications, and Fractional Chief of Staff engagements for mid-market and enterprise clients.

Product overview

ZOKRI is a comprehensive business operating system combining a SaaS platform with professional services. The core product is the ZOKRI Platform (app.zokri.com) - an OKR and strategy execution software that aligns strategy, goals, KPIs, and people. This is supported by an ecosystem of consulting and training services including OKR Consulting, OKR Training, Strategy Consulting, KPI/Metric Improvement Program, Change Management, Leadership Coaching, Strategic Communications, Fractional Chief of Staff, AI Adoption Management, Growth Catalyst Community (peer network), and an OKR Online Course. The platform integrates natively with Slack and Microsoft Teams for seamless workflow access.

Differentiator

Problem solved

Functional benefit

Brands

• FAST Transformation: Strategic planning methodology and process framework offered by ZOKRI
• Growth Catalyst Community
• Strategy Execution Software

Products and services

• ZOKRI Strategy Execution Platform SaaS platform for OKR and strategy execution that aligns strategy, goals, KPIs, and people, with KPI scorecards, culture management, wellbeing surveys, and team performance monitoring.
• OKR Consulting Expert consulting services for implementing OKR frameworks, strategy creation, and organisational transformation, sold to mid-market and enterprise leadership teams.
• OKR Training Training programmes to create OKR champions within organisations, teaching goal-setting methodology and execution best practices.
• Strategy Consulting Strategic planning and articulation services including annual strategic planning, winning aspiration development, and strategic pillar identification.
• KPI / Metric Improvement Program Data analytics strategy consulting to help organisations identify and track meaningful KPIs that drive business performance.
• Change Management Organisational change management services to help companies transform operations, culture, and processes.
• Leadership Coaching Executive and leadership coaching services to develop management capabilities and strategic leadership skills.
• Strategic Communications Corporate communications consulting to improve internal messaging, strategic narrative, and organisational alignment.
• Fractional Chief of Staff Fractional executive talent providing senior leadership support, strategy execution, and operational expertise on a part-time basis to owner-led, VC-backed, AIM-listed, and privately owned companies.
• AI Adoption Management Services to help organisations strategically adopt and integrate AI technologies while managing change and employee concerns.
• OKR Online Course Online OKR training course with lifetime access for team leaders to optimise strategy planning and execution.

Quantifiable outcome

• 20x typical ROI within 12 months
• +4 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Google Cloud & Google SuitecoreTechnology or IntegrationCloud infrastructure and productivity tools used as sub-processor for GDPR compliance. Provides cloud hosting and security infrastructure for ZOKRI platform.
• Microsoft TeamscoreTechnology or IntegrationZOKRI Microsoft Teams App integration allowing goal and OKR management within Teams environment. Listed as sub-processor for GDPR compliance.
• SlackcoreTechnology or IntegrationZOKRI Slack App integration for goal and OKR management within Slack workspace. Listed as sub-processor for GDPR compliance.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lattice: Lattice is a broader people management platform that includes OKR/goal tracking alongside performance reviews, engagement surveys, and HR workflows. It competes for the same mid-market HR and strategy buyer and overlaps on the OKR/performance management surface ZOKRI serves.
• Microsoft Viva Goals (formerly Ally.io): Microsoft Viva Goals is the enterprise OKR module inside the Microsoft Viva employee experience platform, originating from Ally.io. It bundles OKRs into Microsoft's productivity suite, making it a formidable incumbent competitor for any OKR point solution targeting Microsoft 365 customers.
• Asana: Asana is a broader work management platform that includes goals and portfolio tracking capabilities often used alongside OKR programs. While not a dedicated OKR tool, it competes for the strategy execution and goal management budget at mid-market and enterprise accounts that ZOKRI targets.

Direct peers

• Perdoo: Perdoo is an OKR and strategy execution platform based in Europe that targets mid-market companies, very similar in positioning to ZOKRI. It offers OKR software combined with consulting/onboarding services and competes for the same strategic-execution buyer persona across Europe.
• Betterworks: Betterworks provides OKR and continuous performance management software for mid-market and enterprise customers. It is directly comparable to ZOKRI on OKR goal management, performance check-ins, and strategic alignment features for HR and strategy leaders.
• WorkBoard: WorkBoard is a leading OKR and strategy execution platform selling to mid-market and enterprise customers. It competes head-to-head with ZOKRI on OKR software, KPI tracking, and strategic alignment, with similar product depth and a similar target buyer (C-suite and strategy leaders).
• 7Geese: 7Geese is an OKR and performance management platform combining goal-setting, check-ins, and performance reviews. It targets similar mid-market buyers and overlaps directly with ZOKRI's OKR and strategy execution software positioning.
• Gtmhub (now Quantive): Quantive (formerly Gtmhub) is an OKR and strategy execution platform competing directly with ZOKRI for mid-market and enterprise customers. It offers goals, strategy mapping, and KPI management with a similar target persona of strategy, HR, and operations leaders.

Emerging players

• Leapsome: Leapsome is a European people enablement platform combining OKRs, performance reviews, and learning. It targets similar mid-market HR leaders and overlaps with ZOKRI on OKR and goal-setting capabilities, with stronger multi-product breadth.
• 15Five: 15Five is a continuous performance management platform with OKR/goal-setting functionality. It serves HR and people teams at mid-market organizations and overlaps with ZOKRI's performance and OKR management capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/zokri_app
• YouTubeyoutube.com/channel/UCzENm-OVMYcqYR--aS0ZBng
• LinkedInlinkedin.com/groups/12145296

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZOKRI