Flare

Name

Flare

Legal name

Themis-Tech, Inc.

Website

https://helloflare.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform and Technology Services: Flare provides technology and services that enable law firms to provide better and more efficient legal services. The company offers AI tools, client management platforms, and marketing services to law firms on a subscription or service basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Flare provides an AI-powered legal technology platform that connects clients, attorneys, and tools in a unified ecosystem. It offers a centralized Flare AI system with client-facing tools for real-time updates and document collection, attorney-facing tools for drafting and case management, and a legal marketing service for law firm practice growth through intelligent client matching and lead management.

Product overview

Flare is a legal technology platform offering a unified ecosystem of AI-powered tools designed to transform legal services. The core platform consists of Flare AI (the central intelligence layer), complemented by Client Tools (for client-facing transparency and communication), Attorney Tools (for streamlining legal work and admin), and Attorney Practice Growth (for lead management and marketing). These products work together to automate workflows from intake through resolution, connect clients with attorneys, and enable law firms to scale their practice while maintaining personalized care.

Differentiator

Problem solved

Functional benefit

Products and services

• Flare AI The central AI platform powering Flare's legal technology ecosystem. Flare AI runs on a centralized system that connects intake to resolution, providing shared data, coordinated workflows, and smart automation to keep legal teams aligned throughout a case lifecycle.
• Client Tools Client-facing tools providing real-time updates, document collection, and clear guidance throughout the legal journey, designed to make legal services simple, transparent, and stress-free for end clients of partner law firms.
• Attorney Tools Attorney-facing tools that streamline legal work and administrative tasks, including document drafting, client task management, and deadline tracking, enabling attorneys to focus on practicing law rather than administrative work.
• Attorney Practice Growth Legal marketing service connecting law firms with qualified clients through intelligent matching, lead capture, intake vetting, attorney matching, and conversion tracking, enabling law firm practice growth.

Quantifiable outcome

• 75% faster matter resolution
• +4 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

One partnership is on record.

• Marble LawcoreStrategic or Co-development PartnerFlare and Marble Law share a unified vision to make high-quality legal care accessible and affordable. Marble Law brings deep expertise in immigration, family, and estate planning, while Flare provides technology to enhance client experience, streamline operations, and enable scale. The partnership supports 75K+ clients across 10 states, rated 5 stars by over 5,000 clients, with $2.2M contributed in pro bono legal support and 50% of clients benefiting from flexible payment plans.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Clio: Clio is the leading cloud-based legal practice management platform for law firms, offering case management, billing, client intake, and CRM. Both Flare and Clio sell B2B SaaS into law firms with overlapping attorney-client workflow features.
• Harvey: Harvey builds domain-specific generative AI tools for elite law firms, including legal research, drafting, and matter automation. Flare competes for the same law-firm AI software budget with a more consumer-focused matter-lifecycle stack.
• MyCase: MyCase is a legal practice management platform serving small and mid-size law firms with case management, client communication, and billing. It overlaps with Flare's attorney tools and client communication functionality.
• Rocket Matter: Rocket Matter is a cloud-based legal practice management system focused on solo and small law firms, providing case management, time tracking, billing, and client portals. It is comparable to Flare as a SaaS platform serving similar customer segments.
• PracticePanther: PracticePanther offers legal practice management, billing, and client intake software for small to mid-size law firms. Its workflow automation and client portal functionality map closely to Flare's attorney and client tools.
• Litify: Litify is a Salesforce-native legal case management and intake platform built for law firms and legal departments. Its matter lifecycle automation and lead-to-case flow directly compare to Flare's intake-to-resolution platform.

Emerging players

• Casetext: Casetext (now part of Thomson Reuters) provides AI-powered legal research tools including the CoCounsel product. It overlaps with Flare's AI tooling for attorneys, though Casetext is more research-centric rather than consumer-facing.
• Ironclad: Ironclad is a contract lifecycle management platform with AI-powered drafting and review, used by in-house legal teams. While primarily in-house legal, its AI drafting capabilities overlap with Flare's attorney tools.

Broad incumbents

• LegalZoom: LegalZoom is a leading online consumer legal services platform offering fixed-price document preparation and attorney matching. Flare's consumer-facing fixed-price services and attorney matching directly compete with this scaled incumbent.
• Thomson Reuters (Legal): Thomson Reuters is a major legal information and technology provider spanning research, practice management, and AI through products like Westlaw, Practical Law, and CoCounsel. It competes with Flare across research, drafting, and AI-enabled workflows as a deep-pocketed broad incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hello_flare
• LinkedInlinkedin.com/company/hello-flare

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flare