Inlinks
Inlinks is a UK-based SaaS company founded in 2019 that sells an entity-based SEO platform — combining a proprietary multi-language knowledge graph, automated internal linking, schema markup, and an AI writing assistant — to SEO professionals, agencies, content marketers, and website owners via freemium subscriptions starting at US$49/month.
- Company typePrivate
- Founded2019
- HeadquartersDunstable, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Inlinks does
Inlinks (legal entity InLinks Optimization LTD) is a UK-based SaaS company founded in 2019 and headquartered in Biggleswade, England, that sells an entity-based SEO platform to SEO professionals, agencies, content marketers, and website owners. Its product combines four integrated modules — Topic Planner, Internal Linking Tool, Content Optimization, and an AI Writing Assistant — underpinned by a proprietary, multi-language Knowledge Graph (8 languages: English, French, Spanish, Dutch, German, Italian, Portuguese, Polish) and entity-based NLP that powers automated JSON-LD schema markup and JavaScript-injected internal links with varied, contextually relevant anchor text. The company monetizes via a freemium subscription model with a Free tier, Freelancer at US$49/month, Agency from US$196/month, and a multi-year Enterprise tier for sites with 100,000+ URLs; recurring subscription revenue is supplemented by a developer API channel (Search Engine Understanding API, Content Audit API) and an affiliate program on FirstPromoter. Go-to-market is product-led growth with a self-serve funnel that has reportedly signed up over 23,000 users, supplemented by content marketing (Udemy course with 7,000+ enrollments, YouTube Academy, blog), community (Facebook group), and an implementation partner network of SEO agencies and consultants. The company is founder-led by CEO Dixon Jones and has been recognized with a 2023 Global Search Awards win; its customer base skews to fragmented SMBs and agencies with low per-customer revenue concentration.
Inlinks firmographics
Firmographics- Name
- Inlinks
- Legal name
- InLinks Optimization LTD
- Website
- https://inlinks.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Inlinks is a UK-based SaaS company founded in 2019 that sells an entity-based SEO platform — combining a proprietary multi-language knowledge graph, automated internal linking, schema markup, and an AI writing assistant — to SEO professionals, agencies, content marketers, and website owners via freemium subscriptions starting at US$49/month.
- Ownership category
- akta.pro rank
Inlinks industry classification
Industry- Product category
- Search Engine Optimization Software
- NAICS
- Web Search Portals and All Other Information Services (51929)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- On-Page SEO (Content Optimization, Internal Linking) (BPAFAJAB)
- akta.pro secondary industries
- SEO Platform & Tooling Services (Implementations, Training, Enablement) (BPAFAJAJ), SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI)
Keywords
Where Inlinks is headquartered
LocationHeadquarters
- HQ city
- Dunstable
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Inlinks business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription SaaS: Monthly and annual subscription plans based on page limits. Higher tiers provide more pages for internal linking, API access, unlimited projects, and dedicated account management. Revenue is recurring with prepaid billing cycles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - Limited features for social users |
| Subscription | Monthly | Freelancer - For individual SEO professionals |
| Subscription | Monthly | Agency - For teams and agencies |
| Subscription | Multi-year contract | Enterprise - For large-scale operations |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Inlinks product offering
Product offeringCore offering
Inlinks sells a self-serve SaaS platform for entity-based semantic SEO. The platform automates internal link building, generates schema markup (JSON-LD), plans topic clusters, audits and optimizes content, and produces AI-written drafts — all driven by a proprietary knowledge graph and NLP that detect entities on a customer's web pages rather than relying on keyword matching. It also exposes two developer APIs (Search Engine Understanding API and Content Audit API) for white-label integration.
Product overview
InLinks is an entity-based SEO software platform that offers a comprehensive suite of integrated tools for semantic search optimization. The core platform centers on entity extraction and knowledge graph technology to power four main integrated modules: (1) Topic Planner for content strategy and gap analysis, (2) Internal Linking Tool for automated entity-based link building, (3) Content Optimization Tool for content audits and briefs, and (4) AI Writing Assistant for automated content generation. Additional integrated capabilities include Schema Markup automation, Named Entity Analyzer, and Audience Finder tools. The platform provides two developer APIs (Search Engine Understanding API and Content Audit API) for enterprise integration. Pricing tiers include Free (limited pages), Freelancer ($49/month), Agency ($196/month), and Enterprise (100,000+ pages with dedicated infrastructure). Supported languages: English, French, Spanish, Dutch, German, Italian, Portuguese, and Polish.
Differentiator
Problem solved
Functional benefit
Products and services
- Internal Linking Tool Audits a website's internal linking structure and automatically inserts contextually relevant internal links with varied entity-based anchor text via JavaScript, or exports them for manual insertion. Built for SEO professionals and agencies managing large sites.
- Topic Planner Analyzes a website's entities to cluster concepts into logical topics, identify topic coverage gaps, and recommend pillar pages, supporting content, and internal linking opportunities. Targets content marketers and SEO strategists.
- Content Optimization Tool Generates entity-based content audits and briefs covering topic maps, H-tag analysis, entities and surrounding concepts, Flesch Kincaid scoring, and competitor-based recommendations for content structure. Aimed at content marketers and SEO teams.
- AI Writing Assistant AI-powered content generator that creates entity-optimized articles, content plans, and draft text based on competitor content, user intent, and semantic entity requirements. Built for content teams and SEOs producing entity-optimized articles at scale.
- Schema Markup Tool Automatically generates and deploys JSON-LD schema markup (About, Mentions, FAQ, Organization, and custom entity markup) to help Google understand page content entities, deployable with one line of JavaScript. Targeted at website owners and SEO teams.
- Named Entity Analyzer Free tool that analyzes a web page to detect named entities, entity categories, and semantic relationships, and shows how search engines understand the page's content. For SEOs and content marketers as a top-of-funnel utility.
- Audience Finder Free tool that identifies target audience clusters for a keyword, with audience descriptions, related content ideas, and keyword clusters including volume and CPC data. For content marketers and SEOs planning topic-relevant content.
- Search Engine Understanding API API that takes a URL and returns the entities detected by Inlinks and Google, entity categories and types, Search Engine Understanding (SEU) scores, and semantic schema markup, with multi-language support. For developers and enterprise integrators building entity-based SEO into their own products.
- Content Audit API API that produces white-label SEO content audits similar to Inlinks' native Content Audit tool, accepting keyword, language/market, search engine, and URL parameters. Targets agencies, SEO platforms, and integrators offering branded audit reports.
- EntityMap New AI-understanding feature that maps a website's entities so AI systems can better interpret the site's content and topical focus. Built for website owners and SEOs adapting to AI-driven search.
- Waikay AI-Scanner AI-scanner technology launched as a new product capability to enhance AI-driven content analysis within the Inlinks platform. Built for SEO and content teams seeking AI-augmented auditing.
Quantifiable outcome
- 440% increase in impressions and 52% increase in clicks within 3 months
- +2 more outcomes
Companies that use Inlinks
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Inlinks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature7 records
Inlinks partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- UdemycorePartnership to deliver free Entity SEO certification course for content writers. Over 7,000 SEO professionals enrolled, with course providing global certificate for LinkedIn showcasing.
- NavigamominorSEO implementation partner listed on Inlinks partners page. Provides expert Inlinks account management services to end clients.
- ArtiosminorSEO implementation partner providing Inlinks expertise and account management services.
- Grant Whiteside SEO Marketing ConsultantminorIndependent SEO consultant offering Inlinks implementation services.
- TechvandominorSEO implementation partner with Inlinks specialization.
- Transistor Digital MarketingminorDigital marketing agency offering Inlinks SEO implementation.
- Brilliant Strategy (Grant Simmons)minorSEO consulting firm providing Inlinks account management.
- Andy KuiperminorIndependent SEO consultant offering Inlinks implementation services.
- White.digitalminorDigital agency providing Inlinks SEO services.
- Yaser AyubminorDigital marketing agency owner using Inlinks for content briefs; serves Fintech, Financial Services, Education sectors.
- Rasmus SorensenminorSEO expert with 25+ years experience; Global eCommerce SEO Director for Hunter Douglas / Tuiss. Uses Inlinks for entity optimization and automatic internal links.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Inlinks competitors and assessment
Company assessmentDirect peers
- Surfer SEO: Surfer is a content optimization platform that analyzes SERPs and competitor pages to guide content briefs and on-page SEO. It directly overlaps Inlinks on content audits, AI writing assistance, and NLP-driven content recommendations for the same SEO professional buyer.
- MarketMuse: MarketMuse uses NLP and a proprietary content knowledge graph to score topical authority and recommend content plans. It is one of the closest comparables to Inlinks' entity-based approach, competing for content strategist and SEO team budgets.
- Frase: Frase combines SERP analysis with AI content brief generation and writing assistance. It targets the same content marketer and SEO use cases as Inlinks, with a similarly mid-market SaaS positioning.
- Page Optimizer Pro (POP): POP provides on-page SEO recommendations and content scoring tools widely used by SEO agencies. It overlaps Inlinks on technical on-page optimization workflows, particularly for agencies managing multiple client sites.
- WordLift: WordLift applies entity-based semantic markup and knowledge graph SEO to publisher websites, closely mirroring Inlinks' entity/schema positioning. Both serve the niche of structured-data-driven semantic SEO.
Broad incumbents
- Ahrefs: Ahrefs is a leading end-to-end SEO suite covering backlinks, keyword research, content, and rank tracking. While much broader than Inlinks, it increasingly competes on the content optimization surface and dwarfs Inlinks on marketing reach and budget.
- SEMrush: SEMrush is a full-stack marketing/SEO platform with content optimization, keyword research, and enterprise sales infrastructure. It competes for the same marketing budgets but offers a far broader portfolio than Inlinks' focused entity SEO toolkit.
- Mangools: Mangools (KWFinder, LinkMiner, SERPWatcher, etc.) is an SMB-focused SEO toolkit. While not a direct entity-SEO competitor, it overlaps with Inlinks at the SEO professional entry price point and benefits from similar buyer personas.
- Screaming Frog: Screaming Frog is a UK-based technical SEO crawler widely used for site audits and internal link analysis. It is adjacent rather than direct competition but overlaps on internal linking diagnostics that Inlinks automates.
Emerging players
- Linkilo: Linkilo is an internal linking automation tool for WordPress-focused SEO workflows. It targets the same internal linking pain point Inlinks solves but with narrower CMS integration and a less comprehensive knowledge graph backbone.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Inlinks social profiles
Digital presenceInlinks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inlinks leadership team
Management profileNumber of profiles
Profiles2 records
Inlinks funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inlinks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inlinks
What does Inlinks do?
Inlinks sells a self-serve SaaS platform for entity-based semantic SEO. The platform automates internal link building, generates schema markup (JSON-LD), plans topic clusters, audits and optimizes content, and produces AI-written drafts — all driven by a proprietary knowledge graph and NLP that detect entities on a customer's web pages rather than relying on keyword matching. It also exposes two developer APIs (Search Engine Understanding API and Content Audit API) for white-label integration.
Is Inlinks a public or private company?
Inlinks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Inlinks founded?
Inlinks was founded in 2019. It employs 11 to 50 people.
Where is Inlinks based?
Inlinks is headquartered in Dunstable, United Kingdom, in the Europe region.
How does Inlinks make money?
One revenue line is on record: subscription SaaS.
Who are Inlinks's main competitors?
Direct peers on record are Surfer SEO, MarketMuse, Frase, Page Optimizer Pro (POP) and WordLift. Broad incumbents are Ahrefs, SEMrush, Mangools and Screaming Frog. Linkilo is listed as an emerging player.
Does Inlinks have an API?
Yes. Inlinks provides two SEO APIs: (1) Search Engine Understanding and NLP API - allows sending a URL to get detected entities, SEU score, category/type of entities, and semantic schema markup for webpages. (2) Content Audit API - provides white-label SEO content audits similar to the InLinks Content Audit tool, accepting keyword, language/market, search engine, and optional URL parameters. APIs are updated daily for Knowledge Graphs changes and InLinks developments. Available to level 4+ subscription users. Supported languages: English, French, German, Polish, Portuguese, Italian, Dutch, Spanish. Enterprise users can generate their own Google NLP API key. Rate limit is one call every 5 seconds for standard users; no rate limit for Enterprise. One API call costs one credit; Content Audit API costs five credits plus one credit if URL is submitted. Developer documentation is at inlinks.com/api.
What industry is Inlinks in?
Inlinks's product category is Search Engine Optimization Software. Its primary akta.pro industry code is BPAFAJAB, On-Page SEO (Content Optimization, Internal Linking), with a secondary code of BPAFAJAJ, SEO Platform & Tooling Services (Implementations, Training, Enablement). Its NAICS code is 51929 and its SIC code is 7370.