Transistor Digital Marketing
Transistor Digital Marketing is a Wauwatosa, WI-based boutique digital marketing agency founded in 2015 that delivers senior-staffed SEO, PPC, paid social, programmatic, and content strategy services to US B2B and high-consideration B2C companies on a retainer or project basis.
- Company typePrivate
- Founded2015
- HeadquartersMilwaukee, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Transistor Digital Marketing does
Transistor Digital Marketing is a boutique, US-based digital marketing agency founded in 2015 by Jay Ratkowski and headquartered in Wauwatosa, Wisconsin. The firm operates with a deliberately small, senior-only team (nine specialists as of the latest data) and delivers strategy and execution services — explicitly avoiding hand-offs between junior and senior staff — across SEO, PPC/paid search, paid social, programmatic display, copywriting, content strategy, and account-based marketing. Its commercial model is direct B2B/B2C sales via two engagement formats: monthly retainers starting at $3,000 per month and one-time project engagements starting at $1,500, with no resellers or channel partners.
The agency's target customer profile is US-based B2B and B2C companies with complex buying processes, high-consideration products, and narrow target segments — categories the firm explicitly positions as "markets where customers are hard to find." Primary verticals are B2B Technology (SaaS, infrastructure, fintech, AI) and Premium Specialty Retail (luxury home goods, kitchen equipment, food & beverage, musical instruments, outdoor products), with secondary experience in B2B ecommerce, automotive brands, B2B food & beverage, travel & tourism, and white-label agency work. Case-study clients span the revenue spectrum from $2M to $1.3B, including a public cloud computing company, a $5B+ hardware co-op, a $500M+ electrical distributor, and several mid-market SaaS and e-commerce firms.
In January 2026 Transistor completed a strategic merger with Brilliant Metrics, a Milwaukee-based paid media firm, absorbing its B2B paid social and programmatic display capabilities and client roster and bringing its founder (Steve Robinson) on as a Strategist. The combined entity positions itself as a full-funnel B2B digital marketing provider combining organic search, paid search, paid social, and programmatic advertising. The company is privately held, founder-led, bootstrapped (no institutional funding disclosed), Google Partner-certified, and produces an SEO-focused podcast ("It Depends") and educational blog as top-of-funnel demand generation.
Transistor Digital Marketing firmographics
Firmographics- Name
- Transistor Digital Marketing
- Legal name
- Transistor Digital Marketing
- Website
- https://transistordigital.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Transistor Digital Marketing is a Wauwatosa, WI-based boutique digital marketing agency founded in 2015 that delivers senior-staffed SEO, PPC, paid social, programmatic, and content strategy services to US B2B and high-consideration B2C companies on a retainer or project basis.
- Ownership category
- akta.pro rank
Where Transistor Digital Marketing is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Transistor Digital Marketing business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Retainers: Monthly retainer engagements providing ongoing expert support across SEO, PPC, paid social, programmatic display, copywriting, and account-based marketing services. Includes monthly reporting, meetings, and strategy execution with set hours allocated where work matters most.
- Projects: One-time initiative engagements including audits, migrations, one-time campaigns with fixed start and end points, defined outcomes and deliverables. Custom quotes available.
- Consulting Services: Strategy services including content strategy, media planning, competitor analysis, digital marketing research, channel strategy, website migrations, and technical SEO projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly retainer starting at $3,000+ providing ongoing expert support with one or more services, monthly reporting and meetings, set hours for strategy and execution |
| One time/ perpetual license | Pay-as-you-go | One-time project engagements starting at $1,500+ with fixed start and end points, defined outcomes and deliverables |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Transistor Digital Marketing product offering
Product offeringCore offering
Transistor Digital Marketing is a boutique digital marketing agency that provides senior-led SEO, PPC, paid social, programmatic display, copywriting, and account-based marketing services, along with strategic consulting in content strategy, media planning, competitor analysis, and technical SEO. The agency delivers this work through ongoing monthly retainers ($3,000+/month) and one-time project engagements ($1,500+) with strategy and execution handled by the same senior team.
Product overview
Transistor Digital Marketing is a boutique digital marketing agency offering a unified suite of strategic and execution services. The core portfolio consists of consulting (content strategy, media planning, competitor analysis, channel strategy, website migrations, technical SEO), execution services (SEO, PPC, paid social, copywriting, programmatic display, account-based marketing), and strategic partnerships. The agency operates on retainer arrangements ($3,000+/month) or project-based pricing ($1,500+). Following the January 2026 merger with Brilliant Metrics, the agency expanded to include B2B paid social and programmatic display capabilities, creating a comprehensive digital distribution engine combining organic search, SEM, paid social, and programmatic advertising. The agency also produces the 'It Depends - An SEO Podcast' as a content and thought leadership vehicle.
Differentiator
Problem solved
Functional benefit
Products and services
- Consulting Services Strategy services including content strategy, media planning, competitor analysis, digital marketing research, channel strategy, website migrations, and technical SEO projects, designed for B2B and B2C companies seeking a strategic roadmap before execution.
- SEO Services Search engine optimization services for improving organic visibility, keyword rankings, and traffic, executed by senior SEO specialists for B2B and B2C clients.
- PPC / Paid Search Management Pay-per-click advertising management across search platforms, run by senior paid media specialists to drive qualified leads and ecommerce conversions.
- Paid Social Paid social media advertising services with B2B focus, expanded through the Brilliant Metrics merger to add specialized B2B paid social expertise.
- Programmatic Display Automated display advertising buying and management across ad networks, expanded with the Brilliant Metrics merger to add B2B programmatic capabilities.
- Copywriting Content writing and copywriting services for marketing purposes, delivered by senior writers to support SEO, paid media, and content strategy work.
- Account-Based Marketing Targeted marketing strategies focused on specific accounts and decision-makers, primarily for B2B clients with long sales cycles and complex buying processes.
Quantifiable outcome
- Cloud Computing Company: Over 10% growth in organic traffic, over 100% increase in target topic rankings, 17% surge in organic leads
- +4 more outcomes
Companies that use Transistor Digital Marketing
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles2 records
Transistor Digital Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Transistor Digital Marketing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Brilliant MetricscoreStrategic merger integrating Brilliant Metrics' paid media team and client roster into Transistor. The merger combines Transistor's technical SEO and SEM dominance with Brilliant Metrics' specialized B2B paid social and programmatic expertise. Effective January 1, 2026. The merger addresses growing demand for sophisticated full-funnel digital distribution among Transistor's B2B client base. Steve Robinson, founder and CEO of Brilliant Metrics, joined Transistor as a Strategist to ensure seamless transition.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Transistor Digital Marketing competitors and assessment
Company assessmentDirect peers
- LSEO: Boutique SEO and digital marketing agency focused on organic search and content strategy. Comparable in SEO depth and boutique senior-led positioning.
- Directive: Boutique digital marketing agency specializing in B2B SaaS and enterprise clients with SEO, PPC, and content services. Highly comparable in target market, senior-led model, and B2B tech focus.
- Single Grain: Boutique digital marketing agency focused on SEO, paid media, and content strategy for SaaS and B2B clients. Comparable in service mix, senior practitioner model, and B2B SaaS vertical emphasis.
- KlientBoost: Mid-sized agency specializing in PPC, paid social, and conversion optimization for B2B and SaaS clients. Comparable in paid-media execution focus and SaaS client base.
- Straight North: B2B digital marketing agency offering SEO, PPC, and lead generation services. Comparable in B2B focus, retainer/project pricing model, and complex-buying-process expertise.
- Disruptive Advertising: Digital marketing agency specializing in PPC, SEO, and social advertising for mid-market and enterprise clients. Comparable in service portfolio and retainer engagement model.
- Coalition Technologies: Full-service digital marketing agency offering SEO, PPC, and ecommerce marketing. Comparable in retainer-based engagements and ecommerce client base.
- Mad Fish Digital: Boutique digital marketing agency with SEO, content, and paid media services. Comparable boutique scale and senior practitioner-led model.
Broad incumbents
- WebFX: Large full-service digital marketing agency offering SEO, PPC, and content services across many verticals. Operates at much larger scale and broader portfolio than Transistor's boutique model.
- Power Digital Marketing: Larger full-service digital marketing agency serving mid-market and enterprise clients across SEO, paid media, and content. Comparable service portfolio but materially larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Transistor Digital Marketing social profiles
Digital presenceTransistor Digital Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Transistor Digital Marketing leadership team
Management profileNumber of profiles
Profiles9 records
Transistor Digital Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Transistor Digital Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Transistor Digital Marketing
What does Transistor Digital Marketing do?
Transistor Digital Marketing is a boutique digital marketing agency that provides senior-led SEO, PPC, paid social, programmatic display, copywriting, and account-based marketing services, along with strategic consulting in content strategy, media planning, competitor analysis, and technical SEO. The agency delivers this work through ongoing monthly retainers ($3,000+/month) and one-time project engagements ($1,500+) with strategy and execution handled by the same senior team.
Is Transistor Digital Marketing a public or private company?
Transistor Digital Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Transistor Digital Marketing founded?
Transistor Digital Marketing was founded in 2015. It employs 1 to 10 people.
Where is Transistor Digital Marketing based?
Transistor Digital Marketing is headquartered in Milwaukee, United States, in the North America region.
How does Transistor Digital Marketing make money?
Three revenue lines are on record. Retainers are the primary driver. The others are projects and consulting Services.
Who are Transistor Digital Marketing's main competitors?
Direct peers on record are LSEO, Directive, Single Grain, KlientBoost, Straight North, Disruptive Advertising, Coalition Technologies and Mad Fish Digital. Broad incumbents are WebFX and Power Digital Marketing.
Does Transistor Digital Marketing have an API?
No public API is recorded for Transistor Digital Marketing.