Simple Habit
Simple Habit is a meditation app providing short guided sessions for busy professionals. It operates a freemium subscription model across iOS, Android, and web, with a secondary B2B Corporate & Teams wellness offering. Founded in 2017 and based in San Francisco.
- Company typePrivate
- Founded2017
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Simple Habit does
Simple Habit is a meditation and mindfulness mobile application founded in 2017 and headquartered in San Francisco. The company delivers short-form guided meditation sessions, approximately five minutes in length, designed for working professionals who lack time for traditional meditation practice. Content is organized into use-case categories including Deep Sleep, Reduce Stress, Mindful Relationships, Mindful Eating, Commuting, and a Simple Habit Starter program. The product is distributed across three platforms: an iOS application (App Store ID 1093360165), an Android application on Google Play, and a web signup portal at simplehabit.com.
The business operates a freemium consumer subscription model. Users download the app at no cost and access a limited content set, then upgrade to a Premium subscription for full library access. A secondary B2B go-to-market motion exists through a Corporate & Teams offering that targets enterprise wellness programs, distributed via a dedicated landing page at simplehabit.com/team. Marketing channels are primarily organic: app store discovery, blog content, social media presence on Twitter/Instagram/Facebook, and earned media from coverage in Forbes, TechCrunch, The New York Times, Business Insider, HuffPost, and a Season 9 premiere appearance on ABC's Shark Tank.
The company has disclosed $10 million in total funding via a Series A round led by Foundation Capital with participation from Correlation Ventures and New Enterprise Associates. It is privately held, has 11-50 employees, and reports no revenue, no API integrations, no AI/ML product features, and no patents. Operational signals include an active website, six published content categories, an active Lever-hosted jobs page, and multiple product surface areas (iOS, Android, web, enterprise).
Simple Habit firmographics
Firmographics- Name
- Simple Habit
- Legal name
- Simple Habit
- Website
- https://simplehabit.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Simple Habit is a meditation app providing short guided sessions for busy professionals. It operates a freemium subscription model across iOS, Android, and web, with a secondary B2B Corporate & Teams wellness offering. Founded in 2017 and based in San Francisco.
- Ownership category
- akta.pro rank
Simple Habit industry classification
Industry- Product category
- Meditation and Mindfulness Apps
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
- akta.pro secondary industry
- Mindfulness, Meditation & Stress Management Education (EDAAAHAD)
Keywords
Where Simple Habit is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Simple Habit business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Infrastructure, Operations
Revenue model
- Premium Subscription: Subscription-based model with freemium tier. Users can download the app for free with limited features, then upgrade to premium for full access to meditation content.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Simple Habit product offering
Product offeringCore offering
Simple Habit provides a mobile and web meditation and mindfulness application that delivers short, guided meditation sessions categorized by use case (sleep, stress, commuting, relationships, mindful eating) for busy professionals. The platform operates on a freemium model with a premium subscription unlocking full content access, and offers a separate Corporate & Teams tier for enterprise employee wellness programs.
Product overview
Simple Habit is a unified meditation and mindfulness platform designed specifically for busy professionals. The core offering consists of mobile applications (iPhone App and Android App) and a Web platform, providing guided meditation sessions across multiple content categories including Deep Sleep, Mindful Relationships, Reduce Your Stress, Mindful Eating, Commuting, and a Simple Habit Starter program for beginners. The company also offers a Corporate & Teams enterprise tier for organizational wellness programs and a Premium Subscription for individual users seeking full content access. Simple Habit positions itself as 'The Best Meditation App for Busy People' with a mission to empower humans to stress less, achieve more, and live better.
Differentiator
Problem solved
Functional benefit
Products and services
- Simple Habit Mobile App Mobile meditation and mindfulness application available on iOS and Android, providing guided meditation sessions for busy professionals. Includes a freemium tier and premium subscription for full content access.
- Simple Habit Web Platform Web-based platform enabling users to access meditation and mindfulness content through a browser interface, with signup and subscription capabilities.
- Simple Habit for Corporate & Teams Corporate wellness solution offering meditation and mindfulness programs for employee wellness programs, targeting HR and benefits teams at companies seeking to address workplace stress and burnout.
Companies that use Simple Habit
Customer profileSegments2 records
Ideal customer profiles2 records
Simple Habit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Simple Habit partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Simple Habit competitors and assessment
Company assessmentDirect peers
- Headspace: Leading consumer meditation and mindfulness app with guided sessions, sleep content, and a B2B Headspace for Work offering. Directly competes with Simple Habit on the same target customer and product category.
- Calm: Premier meditation and sleep app with celebrity-narrated content, music, and masterclasses; also operates Calm Business for enterprises. Closest direct competitor to Simple Habit with overlapping content categories and freemium subscription model.
- Insight Timer: Free-to-use meditation app with a large library of user-generated guided meditations, courses, and community features. Competes directly with Simple Habit in consumer meditation, particularly on price-sensitive segments.
- Ten Percent Happier: Meditation app targeting skeptics and busy professionals with practical, no-nonsense content and a notable author/founder brand. Overlaps with Simple Habit on the busy-professional positioning and meditation content.
- Waking Up: Meditation and mindfulness app from author Sam Harris offering guided meditations and theory content. Competes in the same consumer subscription meditation category as Simple Habit.
- Breethe: Meditation, sleep, and mental wellness app with personalized programs and therapist-led content. Direct competitor serving similar consumer needs around stress, sleep, and mindfulness.
Emerging players
- Muse: Neurofeedback headband paired with a guided meditation app, addressing the same mental wellness use cases as Simple Habit but with hardware-enabled differentiation. Overlaps on the meditation app subscription side.
- Happify: Consumer mental wellness app combining activities, games, and guided meditations for stress and anxiety. Adjacent competitor to Simple Habit in the digital mental wellness subscription category.
- Mindvalley: Personal growth education platform offering guided meditation, mindfulness, and transformation courses via subscription. Overlaps with Simple Habit on mindfulness education content for consumers.
Broad incumbents
- BetterUp: Enterprise mental wellness platform offering coaching, therapy, and mindfulness content to corporate buyers. Competes with Simple Habit's Corporate & Teams offering in the B2B wellness category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Simple Habit social profiles
Digital presenceSimple Habit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simple Habit leadership team
Management profileNumber of profiles
Profiles1 record
Simple Habit funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simple Habit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simple Habit
What does Simple Habit do?
Simple Habit provides a mobile and web meditation and mindfulness application that delivers short, guided meditation sessions categorized by use case (sleep, stress, commuting, relationships, mindful eating) for busy professionals. The platform operates on a freemium model with a premium subscription unlocking full content access, and offers a separate Corporate & Teams tier for enterprise employee wellness programs.
Is Simple Habit a public or private company?
Simple Habit is a private company. It is classified as venture growth investor backed and is currently operating.
When was Simple Habit founded?
Simple Habit was founded in 2017. It employs 11 to 50 people.
Where is Simple Habit based?
Simple Habit is headquartered in San Francisco, United States, in the North America region.
How does Simple Habit make money?
One revenue line is on record: premium Subscription.
Who are Simple Habit's main competitors?
Direct peers on record are Headspace, Calm, Insight Timer, Ten Percent Happier, Waking Up and Breethe. Emerging players are Muse, Happify and Mindvalley. BetterUp is listed as a broad incumbent.
Does Simple Habit have an API?
No public API is recorded for Simple Habit.
What industry is Simple Habit in?
Simple Habit's product category is Meditation and Mindfulness Apps. Its primary akta.pro industry code is HSADAJAH, Meditation Apps, Digital Courses & Online Communities, with a secondary code of EDAAAHAD, Mindfulness, Meditation & Stress Management Education. Its NAICS code is 621420 and its SIC code is 7372.