Packamama
Packamama is a UK-based climate tech packaging company that designs and supplies eco-flat wine bottles made from 100% recycled PET. It sells B2B to wine producers and brands globally, reducing carbon emissions by up to 56% versus traditional glass packaging.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Packamama does
Packamama is a UK-headquartered climate tech packaging company that designs, patents, and supplies eco-flat wine bottles made from 100% recycled PET (rPET). Founded in 2016 as Garçon Wines, the company's core product is a 63g flat-form-factor bottle that is 87% lighter than glass, has approximately 40% smaller footprint, and enables up to 91% more wine per pallet, supported by proprietary barrier technology delivering 19-21 months of shelf life. The company reports registered design patents across the UK, ANZ, EU, and US, and claims up to 56% lower carbon emissions versus glass bottles. The business model is B2B sale of bottles to wine producers and brands, with manufacturing executed through a network of localized partners - Visy in Australia, Polyoak and Safripol in South Africa, and Vinventions in France - alongside offices in London, Melbourne, San Francisco, Cape Town, and France.\n\nThe customer base is diversified across enterprise wine producers (Taylors Wines, Accolade Wines, Hardys Wines, Miguel Torres Chile, Galoupet Nomade under LVMH), retailers (Co-op, The Wine Society, Coles Liquor Group, with distribution visibility at Tesco, Aldi, and Nordic monopolies), and SMB producers such as Chapter & Verse and Cotswold Hills. Packamama has positioned itself as an ESG-aligned alternative to glass, joining WRAP UK Packaging Pact and securing an AU$1 million Australian Government BRII grant in 2025. Strategic priorities evident in the input include geographic expansion (notably South Africa in December 2025 and continued Australia scale-up), next-generation material development via a January 2026 Avantium capacity reservation for plant-based Releaf PEF, and operational scale-up hires.\n\nRevenue mechanics are unit-based B2B sales of physical bottles; no pricing model, contract structure, ARR, or revenue figures are disclosed in the source material. Headcount is reported at 1-10 employees, and publicly cited launch volumes in new geographies are in the six-figure bottle range, indicating the company is still in early commercial scale-up rather than mass-market volume. Capital formation to date appears to combine government grants (AU BRII, prior Innovate UK support) with earlier angel and venture funding, supplemented by senior industry hires and board appointments in 2025 to support operational build-out.
Packamama firmographics
Firmographics- Name
- Packamama
- Legal name
- Delivering Happiness Limited
- Website
- https://packamama.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Packamama is a UK-based climate tech packaging company that designs and supplies eco-flat wine bottles made from 100% recycled PET. It sells B2B to wine producers and brands globally, reducing carbon emissions by up to 56% versus traditional glass packaging.
- Ownership category
- akta.pro rank
Packamama industry classification
Industry- Product category
- Sustainable Wine Packaging
- NAICS
- Plastics Bottle Manufacturing (326160), Glass Container Manufacturing (327213)
- SIC
- Plastics, Foil & Coated Paper Bags (2673)
- akta.pro primary industry
- Beverage Packaging (Bottles, Cans, Cartons, Kegs) (IMALAHAD)
- akta.pro secondary industries
- Food & Beverage Glass Packaging (Beer, Wine, Spirits, Soft Drinks, Water) (IMALAEAA), Lightweighting & Material Reduction Solutions (Downgauging, Right-Sizing) (IMALAMAG), Beverage Rigid Plastic Packaging (Water, CSD, Juice Bottles) (IMALAAAI), Lightweight & High-Performance Glass Packaging (Reduced Weight, Strengthened) (IMALAEAG), Shrink Sleeves & Stretch Sleeves (IMALAKAD)
Keywords
Where Packamama is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Packamama business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wine Bottle Sales: Sale of eco-flat wine bottles to wine producers and brands. Bottles sold with optional caps and labels. Revenue derived from unit volume sales based on wine producer orders.
- Bottling Services: Facilitates bottling through contract packers in UK and Australia. Provides coordination between producers and bottling facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Enterprise/Bulk Orders - B2B pricing for wine producers |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Packamama product offering
Product offeringCore offering
Packamama manufactures and sells eco-flat wine bottles made from 100% recycled PET (rPET) with proprietary barrier technology that delivers 19–21 months of wine shelf-life. The flat, lightweight design (63g, 87% lighter than glass) reduces carbon emissions by up to 56%, packs up to 91% more wine per pallet, and is complemented by caps, labels, screen printing, secondary packaging, and contract bottling services sold to wine producers and brands worldwide.
Product overview
Packamama is a climate tech packaging company offering a portfolio of sustainable wine packaging products. The core offering is the eco-flat wine bottle, made from 100% recycled PET with a flat design that reduces carbon emissions by over 50% compared to glass. The product ecosystem includes complementary offerings: caps (Novatwist Cap), labels, silk screen printing, and secondary packaging (ecommerce boxes, transit cases). The company provides bottling services through partner facilities and offers local production networks across UK, Australia, South Africa, and coming to US and France.
Differentiator
Problem solved
Functional benefit
Brands
- eco-flat bottle: The company's flagship product - lightweight, shatterproof, fully recyclable wine bottles made from 100% recycled PET with a flat design that saves space and reduces carbon emissions.
Products and services
- Eco-Flat Wine Bottles Lightweight (63g), shatterproof wine bottles made from 100% recycled PET with a flat-pack design that packs like books, enables up to 91% more wine per pallet, reduces carbon emissions by up to 56% versus glass, and uses proprietary barrier technology delivering 19–21 months of shelf-life. Sold to wine producers and brands globally, food-grade certified to USA and EU standards, BPA-free and fully recyclable.
- Secondary Packaging Responsibly sourced cardboard secondary packaging solutions including single bottle postal packs, 10-bottle e-commerce cases, single-bottle pizza boxes, and 6- or 12-bottle transit cases with palletisation options, designed for efficient e-commerce and retail distribution of wines in Packamama bottles.
- Bottling Services Contract bottling coordination services that connect wine producers with world-class packing facilities (Sanector in Melbourne, The Park and Encirc in the UK) so they can fill wines into Packamama eco-flat bottles with confidence and ease.
Quantifiable outcome
- Up to 56% reduction in carbon emissions compared to traditional glass bottles
- +5 more outcomes
Companies that use Packamama
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles3 records
Packamama technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Packamama partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- WRAP (Waste & Resources Action Programme)coreFounding signatory to WRAP's 10-year UK Packaging Pact, aligning with 100+ organisations across packaging value chain to drive systemic change towards circular, low-emissions packaging economy.
- Avantium N.V.coreCapacity reservation agreement for future volumes of Avantium's plant-based recyclable polymer PEF (releaf) to be combined with Packamama's lightweight wine bottles. Partnership aims to develop next-generation, low-carbon packaging solutions with significantly lower carbon footprint than glass or conventional plastics. Avantium supported Packamama's AU$1 million BRII grant application.
- SafripolcoreSouth Africa's leading polymer producer supplying recycled PET (rPET) resin for Packamama bottles manufactured in Cape Town. Supports Safripol's 'Let's Plastic Responsibly' recycling campaign.
- PolyoakcoreOne of Southern Africa's leading packaging manufacturers producing Packamama's eco-flat wine bottles at their world-class facility in Cape Town, South Africa.
- Richard LloydminorFormer MD of The Park and Encirc Beverage (packaging 50%+ of UK wine) appointed to help design next-generation wine packaging and bottling facility. Strategic collaboration to strengthen current operations while exploring future possibilities.
- VisycoreAustralian packaging market leader producing Packamama's bottles from locally sourced recycled PET in Melbourne.
- Sanector (San Miguel Yamamura Australasia Group)coreBottling facility in Melbourne filling wines into Packamama bottles for Australian market.
- Plug and Play JapanminorAccepted to Summer/Fall 2022 Batch Accelerator Program as part of Food & Beverage batch. Provides access to global network of 48 corporate partners, mentorship, business-matching, and Demo Day opportunity in Japan.
- KLM Royal Dutch AirlinesminorParticipated in KLM's Sustainable Flight Challenge, providing eco-flat wine bottles for special flights to demonstrate sustainability measures. Bottles ideal for onboard use due to 87% lighter weight and 40% smaller size.
- VinventionscorePartnership for France operations with facility in Rivesaltes, ZI Mas de la Garrigue Sud.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
Packamama competitors and assessment
Company assessmentBroad incumbents
- O-I Glass: World's largest manufacturer of glass containers, including wine bottles. O-I is the incumbent that Packamama's rPET eco-flat bottles are designed to displace, and its lightweighting and cullet-recycling roadmap is the primary competitive response Packamama faces in the wine packaging market.
- Verallia: European leader in glass packaging for beverages including wine. Verallia is the dominant incumbent in France and other major European wine-producing markets where Packamama is expanding, and competes on sustainability credentials via cullet content and carbon-reduction programs.
- Ardagh Group: Global producer of glass and metal packaging serving the wine and beverage industry. Ardagh is a broad incumbent whose glass bottle portfolio competes head-to-head with Packamama's rPET offering for wine producer packaging contracts.
- Amcor: Global packaging giant with significant PET bottle and rigid plastic packaging operations across beverages. Amcor's scale, customer relationships, and rPET capabilities make it a broad incumbent that could enter or expand in the wine-specific sustainable packaging space Packamama targets.
- ALPLA: Austrian-headquartered global specialist in plastic packaging, including rigid PET bottles. ALPLA's deep rPET expertise and global manufacturing footprint position it as a broad incumbent and potential competitor or partner in sustainable wine bottle supply.
- Vetropack: European glass container manufacturer with significant wine bottle production. Vetropack competes in the same European wine-producing geographies where Packamama is expanding and is investing in decarbonization to defend glass's market position.
Direct peers
- Enoplastic: Italian manufacturer of alternative wine closures and packaging components serving global wine producers. Enoplastic is a direct peer in the sustainable wine packaging supply chain, addressing the same wine producer customers with complementary rather than competing product categories.
- Nomacorc (now Vinventions): Global leader in alternative wine closures and a partner of Packamama for France operations. Nomacorc/Vinventions is a direct peer in alternative wine packaging, with overlapping wine producer customers and complementary sustainable packaging solutions.
Emerging players
- EcoSpirits: Singapore-based sustainable packaging innovator offering closed-loop reusable glass bottle systems for wine and spirits. EcoSpirits is an emerging player addressing the same sustainability-driven packaging shift as Packamama, with a reusable rather than single-use rPET model.
Others
- Avantium: Dutch biotech company developing plant-based PEF polymer (Releaf). Avantium is a strategic partner and material supplier to Packamama rather than a direct competitor, but its PEF technology is foundational to Packamama's next-generation product roadmap and a potential source of competitive entry.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Packamama social profiles
Digital presencePackamama compliance and trust
Trust signalCompliance2 records
Packamama financial estimates
Financial estimateRevenue estimate
Valuation estimate
Packamama leadership team
Management profileNumber of profiles
Profiles12 records
Packamama funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Packamama M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Packamama
What does Packamama do?
Packamama manufactures and sells eco-flat wine bottles made from 100% recycled PET (rPET) with proprietary barrier technology that delivers 19–21 months of wine shelf-life. The flat, lightweight design (63g, 87% lighter than glass) reduces carbon emissions by up to 56%, packs up to 91% more wine per pallet, and is complemented by caps, labels, screen printing, secondary packaging, and contract bottling services sold to wine producers and brands worldwide.
Is Packamama a public or private company?
Packamama is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Packamama founded?
Packamama was founded in 2016. It employs 1 to 10 people.
Where is Packamama based?
Packamama is headquartered in London, United Kingdom, in the Europe region.
How does Packamama make money?
Two revenue lines are on record. Wine Bottle Sales are the primary driver. The others are bottling Services.
Who are Packamama's main competitors?
Broad incumbents on record are O-I Glass, Verallia, Ardagh Group, Amcor, ALPLA and Vetropack. Direct peers are Enoplastic and Nomacorc (now Vinventions). EcoSpirits is listed as an emerging player. Avantium is listed as an others.
Does Packamama have an API?
No public API is recorded for Packamama.
What industry is Packamama in?
Packamama's product category is Sustainable Wine Packaging. Its primary akta.pro industry code is IMALAHAD, Beverage Packaging (Bottles, Cans, Cartons, Kegs), with a secondary code of IMALAEAA, Food & Beverage Glass Packaging (Beer, Wine, Spirits, Soft Drinks, Water). Its NAICS code is 326160 and its SIC code is 2673.