Albert Technologies
Albert Technologies, a subsidiary of Zoomd Technologies, is a cloud-based AI marketing platform that autonomously plans, executes, and optimizes paid search, social, and programmatic campaigns for enterprise B2C advertisers with media budgets from $100K to over $10M annually.
- Company typePrivate
- Founded2010
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Albert Technologies does
Albert Technologies is a cloud-based artificial intelligence marketing platform that autonomously plans, executes, and optimizes paid digital media campaigns across search, social, and programmatic channels on behalf of enterprise B2C advertisers. The company targets brands with high transaction volumes and material advertising budgets (the contact form captures yearly ad budgets from $100K to over $10M), spanning retail, FMCG/CPG, financial services, insurance, luxury, and e-commerce verticals. Founded in 2010 by Or Shani, the company is headquartered in Herzliya, Israel, with a US office in New York, and was acquired by Zoomd Technologies (TSXV: ZOMD) in March 2022 in a cash and stock transaction; Albert continues to operate as a distinct product brand under Zoomd.
The core product, the Albert AI Platform, is a self-learning system that ingests data from brand sources, creative sources, and channel/platform sources and applies over 200 built-in skills to autonomously allocate budgets, test creative variations, identify high-value audience segments, and evolve campaigns in real time without requiring human approval. The platform is natively integrated with Google Ads, Facebook, Instagram, YouTube, Bing, TikTok, and Google Display & Video 360 — together covering approximately 90% of the biddable inventory universe — and exposes no public developer API. Capability modules span paid search management, paid social management, programmatic advertising (via Google Marketing Platform / DV360), and creative optimization (text, image, and video). Documented outcomes across named customers include ROAS improvements ranging from 30% to 800% and CPA reductions of up to 72%.
Albert monetizes primarily through customized enterprise subscription contracts, typically multi-year, with bundled dedicated Customer Success services that cover implementation, account management, and ongoing campaign monitoring. Go-to-market combines direct enterprise sales, a formalized agency partner program, and a post-acquisition self-service SaaS motion aimed at broader market access. Named customers include multiple Fortune 500 and global brands such as Dole, Cosabella, Crabtree & Evelyn, Interactive Investor, a global insurance organization operating in 80+ countries, a big box retailer, and a global snack food company, with several case studies documenting multi-year retention and continued annual ROAS improvement. The company previously traded on the London Stock Exchange as ALB prior to the 2022 Zoomd transaction.
Albert Technologies firmographics
Firmographics- Name
- Albert Technologies
- Legal name
- Albert Technologies Ltd.
- Website
- https://albert.ai
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Albert Technologies, a subsidiary of Zoomd Technologies, is a cloud-based AI marketing platform that autonomously plans, executes, and optimizes paid search, social, and programmatic campaigns for enterprise B2C advertisers with media budgets from $100K to over $10M annually.
- Ownership category
- akta.pro rank
Albert Technologies industry classification
Industry- Product category
- AI marketing automation software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industry
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
Keywords
Where Albert Technologies is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Albert Technologies business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Self-service SaaS model with subscription-based pricing. Albert was acquired by Zoomd Technologies in 2022 in a cash and stock transaction. Pricing is customized based on customer needs and advertising budget.
- Enterprise Licensing: Enterprise clients receive dedicated Customer Success team including implementation services, account management, and ongoing customer support. Pricing is quote-based and customized.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Customized enterprise pricing based on needs and budget |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Albert Technologies product offering
Product offeringCore offering
Albert is a cloud-based autonomous AI marketing platform that connects to a brand's existing paid media accounts and autonomously plans, executes, optimizes and evolves digital advertising campaigns across paid search, paid social and programmatic channels. It performs real-time cross-channel budget allocation, predictive audience targeting, multivariate creative testing and continuous optimization through more than 200 built-in skills, with every customer supported by a dedicated Customer Success team.
Product overview
Albert by Zoomd (TSXV:ZOMD) is a unified cloud-based autonomous AI marketing platform delivered as a SaaS product. The core offering is the Albert AI Platform — a self-learning digital marketing ally that autonomously plans, executes, and optimizes paid media campaigns across search, social, and programmatic channels. The platform consists of integrated modules for paid search management, paid social management (Facebook, Instagram, TikTok), programmatic advertising (via Google Marketing Platform/DV360), and creative optimization. Albert combines these capabilities through over 200 built-in skills to autonomously allocate budgets, test and optimize creative, identify audience segments, and evolve campaigns 24/7. All clients receive a bundled Customer Success service with dedicated account managers and campaign monitors. An agency Partnership Program is also offered. Albert was acquired by Zoomd Technologies in March 2022.
Differentiator
Problem solved
Functional benefit
Products and services
- Albert AI Platform Cloud-based autonomous AI marketing platform that connects to a brand's existing paid media accounts and autonomously plans, executes, optimizes and evolves campaigns across paid search (Google, Bing), paid social (Facebook, Instagram, TikTok) and programmatic (Google Marketing Platform / DV360, YouTube) channels 24/7. It includes 200+ skills for budget allocation, bidding, audience discovery, multivariate testing and creative optimization, and is sold to enterprise B2C brands and supported via a dedicated Customer Success team.
- Customer Success Services Dedicated Customer Success service bundled with enterprise Albert subscriptions, providing implementation, ongoing account management, campaign monitoring and alignment against advertiser goals and brand safety requirements.
Quantifiable outcome
- 800% ROAS improvement achieved for e-commerce client (target was 500%)
- +7 more outcomes
Companies that use Albert Technologies
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles2 records
Albert Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability11 records
Feature5 records
Albert Technologies partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Albert Technologies competitors and assessment
Company assessmentDirect peers
- Cognitiv: AI-powered programmatic advertising platform using deep learning to optimize ad buying. Overlaps directly with Albert's programmatic and cross-channel autonomous optimization capabilities.
- Trapica: AI marketing optimization platform that autonomously adjusts targeting and budgets across Facebook, Instagram, Google, and TikTok. Direct competitor to Albert in self-learning paid media optimization.
- Madgicx: AI-powered advertising automation tool focused on Meta and Google ads for ecommerce and DTC brands. Directly comparable to Albert's autonomous campaign management for paid social and search.
- Persado: AI-driven marketing copy and content optimization platform serving enterprise brands. Persado competes directly with Albert in applying AI to optimize paid media performance and creative selection at scale.
- 6sense: AI-driven account intelligence and revenue marketing platform. While more ABM-focused, 6sense overlaps with Albert's predictive analytics and AI-driven campaign orchestration for B2B and B2C enterprises.
- Trellis: AI marketing automation platform for ecommerce and retail brands that uses machine learning to optimize paid media performance. Closely comparable to Albert in autonomous cross-channel campaign optimization for CPG/retail.
Broad incumbents
- Adobe Advertising Cloud: Adobe's broader ad platform within the Adobe Experience Cloud. Competes with Albert in cross-channel campaign management while investing heavily in adjacent AI capabilities (Sensei, GenStudio).
- Google Performance Max: Google's native AI campaign automation that autonomously allocates budget across Search, Display, YouTube, Discover, Gmail, and Maps. The most material incumbent threat to Albert on Google inventory due to privileged data access and bundled pricing.
- Salesforce Marketing Cloud: Broad enterprise marketing platform with Einstein AI features for campaign orchestration across paid and owned channels. Larger incumbent that increasingly overlaps with Albert's cross-channel AI capabilities as it bundles automation features.
- Meta Advantage+: Meta's native AI campaign automation (Advantage+ Shopping, App, and Creative) that autonomously allocates spend across Facebook, Instagram, WhatsApp, and Messenger. Direct incumbent to Albert on paid social optimization with first-party signal advantages.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Albert Technologies social profiles
Digital presenceAlbert Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Albert Technologies leadership team
Management profileNumber of profiles
Profiles5 records
Albert Technologies funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Albert Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Albert Technologies
What does Albert Technologies do?
Albert is a cloud-based autonomous AI marketing platform that connects to a brand's existing paid media accounts and autonomously plans, executes, optimizes and evolves digital advertising campaigns across paid search, paid social and programmatic channels. It performs real-time cross-channel budget allocation, predictive audience targeting, multivariate creative testing and continuous optimization through more than 200 built-in skills, with every customer supported by a dedicated Customer Success team.
Is Albert Technologies a public or private company?
Albert Technologies is a private company. It is classified as corporate owned and is currently operating.
When was Albert Technologies founded?
Albert Technologies was founded in 2010. It employs 51 to 100 people.
Where is Albert Technologies based?
Albert Technologies is headquartered in New York, United States, in the North America region.
How does Albert Technologies make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are enterprise Licensing.
Who are Albert Technologies's main competitors?
Direct peers on record are Cognitiv, Trapica, Madgicx, Persado, 6sense and Trellis. Broad incumbents are Adobe Advertising Cloud, Google Performance Max, Salesforce Marketing Cloud and Meta Advantage+.
Does Albert Technologies have an API?
No public API is recorded for Albert Technologies.
What industry is Albert Technologies in?
Albert Technologies's product category is AI marketing automation software. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI). Its NAICS code is 5132 and its SIC code is 7372.