Cavallo
Cavallo provides AI-powered profit maximization software for wholesale distributors, integrating with Microsoft Dynamics, Acumatica, Infor, and NetSuite ERPs to deliver margin intelligence, churn prediction, and order workflow automation across thousands of North American distribution customers.
- Company typePrivate
- Founded2004
- HeadquartersGrand Rapids, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Cavallo does
Cavallo (legal entity Sales Pad LLC, founded 2004 in Grand Rapids, Michigan) provides AI-powered profit maximization software for wholesale distributors, integrating natively with major mid-market ERP systems including Microsoft Dynamics GP, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Finance & Operations, Acumatica, Infor, and Oracle NetSuite. The company serves thousands of North American distribution companies and positions itself as a 'system of action' layer above the customer's ERP, converting transactional ERP data into daily margin intelligence, customer churn risk scores, ABCD customer segmentation, and item-level profitability analytics.
The product portfolio is built as a platform-plus-modules architecture. SalesPad for GP and SalesPad for BC handle order-to-cash cycle optimization (quoting, inventory picking, invoicing, payment collection) with add-on modules including Mission Control (workflow engine), Profit Scan (margin protection), Customer IQ (AI churn and segmentation), Automation Agent, Customer Portal, Advanced Pricing, Smart Printing, and Inventory Manager. The Profit Max Platform is the newer cross-ERP AI layer with three modules: Customer Intelligence, Margin Intelligence, and Product Intelligence. AI capabilities are concentrated in structured-data analytics over buying-behavior patterns (recency, frequency, order volume, days since last purchase) and a daily-refreshed churn scoring model (Minimal through High tiers), rather than in generative or foundational model development.
Cavallo's business model is a quote-based SaaS subscription (annual billing cadence) with companion professional services for implementation, plus optional on-premises subscription and perpetual licensing agreements. Go-to-market combines direct enterprise field sales (with 'Request a Demo' as the primary CTA), a reseller/referral partner program, and distribution through Microsoft AppSource. The company is privately held, has not disclosed external institutional funding, and reports 101-250 employees, suggesting an established, cash-flow-funded business rather than a venture-backed growth profile.
Cavallo firmographics
Firmographics- Name
- Cavallo
- Legal name
- Sales Pad LLC
- Website
- https://cavallo.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Cavallo provides AI-powered profit maximization software for wholesale distributors, integrating with Microsoft Dynamics, Acumatica, Infor, and NetSuite ERPs to deliver margin intelligence, churn prediction, and order workflow automation across thousands of North American distribution customers.
- Ownership category
- akta.pro rank
Cavallo industry classification
Industry- Product category
- Distribution Management Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC)
- akta.pro secondary industries
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Sales Force Automation (SFA) CRM (HDAEAFAA), Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Cavallo is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cavallo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Software-as-a-Service subscription model for cloud-based products. Multiple agreement types available including SaaS Agreement, Subscription Software License Agreement, and Perpetual Software License Agreement.
- Professional Services: Implementation, consulting, and professional services for deployment and customization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS subscription with full feature access |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Cavallo product offering
Product offeringCore offering
Cavallo (operating as Sales Pad LLC, formerly SalesPad) sells AI-powered profit maximization software for industrial and wholesale distributors. Its offering comprises three core products—SalesPad for Microsoft Dynamics GP, SalesPad for Microsoft Dynamics 365 Business Central, and the cross-ERP Profit Max Platform—that layer sales order management, warehouse automation, margin protection, customer churn prediction, and workflow automation on top of leading mid-market ERP systems. Revenue comes from SaaS subscriptions plus implementation and professional services.
Product overview
Cavallo is an AI-powered Profit Maximization company offering a platform-plus-modules architecture for distributors. The core product family consists of three main solutions: SalesPad for GP (for Microsoft Dynamics GP), SalesPad for BC (for Microsoft Dynamics 365 Business Central), and the Profit Max Platform. SalesPad products provide sales order management, warehouse management, and workflow automation as add-on modules to their respective ERP systems. The Profit Max Platform serves as a cross-ERP AI layer delivering customer intelligence (churn prediction, ABCD segmentation), margin intelligence, and product intelligence. Key modules include Mission Control (workflow engine), Profit Scan (margin protection), Customer IQ (AI customer insights), Automation Agent, Inventory Manager, and Advanced Pricing. The company was formerly known as SalesPad before rebranding to Cavallo.
Differentiator
Problem solved
Functional benefit
Brands
- SalesPad: Order management and sales automation solution for distributors, available for Microsoft Dynamics GP and Business Central ERP systems.
- Profit Max Platform
- Mission Control
- Customer IQ
- Profit Scan
- Customer Portal
Products and services
- SalesPad for GP Sales order management and order-to-cash cycle optimization solution built natively on Microsoft Dynamics GP for wholesale and industrial distributors. Unifies quoting, real-time inventory picking, invoicing, and payment collection, and adds warehouse management, margin guardrails, Automation Agent, SalesPad Mobile, Inventory Manager, Customer IQ, Customer Portal, and Web API as add-on capabilities.
- SalesPad for BC Sales order management solution for Microsoft Dynamics 365 Business Central that turns BC into a distribution engine for complex order orchestration. Provides no-code custom order workflows, order visibility, process automation, real-time margin protection, AI-powered customer insights, and migration tools from GP, with Mission Control, Profit Scan, Smart Printing, and Advanced Pricing as add-on modules.
- Profit Max Platform Cross-ERP AI-powered profit intelligence platform that acts as a 'system of action' for distributors, delivering daily margin intelligence, customer value segmentation, churn prediction, item profitability, and AI-powered insights. Composed of Customer Intelligence, Margin Intelligence, and Product Intelligence modules and designed to integrate with Dynamics GP, Business Central, F&O, Acumatica, Infor, and NetSuite.
Quantifiable outcome
- 4% increase in top-line gross profit for customers
- +4 more outcomes
Companies that use Cavallo
Customer profileNamed customers13 records
Segments1 record
Ideal customer profiles1 record
Cavallo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability6 records
Feature8 records
Cavallo partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- SprinterracoreSprinterra, an Acumatica ISV and development service provider, recognized Cavallo for its strong integration with Acumatica ERP. The recognition validates Cavallo's position as a trusted solution within the Acumatica ecosystem, enabling distributors to leverage ERP data for actionable insights around profitability, customer behavior, and sales execution without adding operational complexity.
- Microsoft Dynamics GPcoreDeep integration partnership with Microsoft Dynamics GP. Cavallo has been doubling down on GP support and continues to develop SalesPad for GP with purpose-built tools for order-to-cash cycle optimization, warehouse management, and margin protection.
- Microsoft Dynamics 365 Business CentralcorePrimary integration partnership for SalesPad for BC and Mission Control. Cavallo provides workflow automation, margin protection, and AI-powered customer insights natively within the Business Central environment.
- Microsoft Dynamics 365 Finance & OperationscoreIntegration partnership for Dynamics F&O (now F&SCM). Provides profit maximization and order intelligence solutions for F&O users.
- AcumaticacoreStrategic integration partnership providing real-time insights and profit maximization for Acumatica distributors. Cavallo is recognized as a trusted Acumatica ISV partner.
- InforcoreIntegration partnership providing distribution software solutions for Infor ERP users.
- NetSuitecoreIntegration partnership for Oracle NetSuite providing profit maximization and order management solutions.
- NjevityminorPartner collaboration on joint webinars such as 'Turn GP Data into Profit' bringing Cavallo's Profit Max Platform to Njevity's GP customer base.
- Acu-ConnectminorPartner collaboration on webinars covering revolutionizing distribution and manufacturing profitability using Cavallo with Acumatica.
- MicrosoftcoreMicrosoft Azure Active Directory Application partnership for Service-to-Service authentication in Business Central. Cavallo uses Microsoft Entra Application ID (f24cae8d-df4f-4729-9ea8-d2d84c53c7be) for API integration.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Cavallo competitors and assessment
Company assessmentBroad incumbents
- Epicor Software: Epicor Kinetic (and legacy Prophet 21) is a broad ERP suite purpose-built for distributors and manufacturers, with embedded order, inventory, and analytics modules that overlap with Cavallo's sales-order and margin-intelligence capabilities at the suite level.
- Blue Yonder: Blue Yonder (formerly JDA) is a supply chain and distribution planning incumbent offering demand planning, warehouse management, and order orchestration; comparable as a competitor for distribution profit-optimization deals, though it skews to enterprise scale.
- Aptean: Aptean offers industry-specific ERP suites (including DACH and distribution-focused products) with order management and analytics; comparable as a vertical-ERP incumbent whose embedded functionality could compete with Cavallo's add-on value proposition.
Direct peers
- Körber WMS: Körber's warehouse management solutions address order fulfillment, picking, and inventory accuracy for distributors, overlapping directly with Cavallo's SalesPad warehouse and fulfillment modules for mid-market distributors.
- Distribution One: Distribution One provides ERP-agnostic distribution software with order management, warehouse management, and accounting capabilities targeted at wholesale distributors, directly overlapping Cavallo's core SalesPad and Profit Max offerings.
Emerging players
- Fishbowl Inventory: Fishbowl provides inventory and order management for distributors and manufacturers, often paired with QuickBooks/Xero; it competes with Cavallo's Inventory Manager and order-management modules at the lower end of the market.
- Brightpearl: Brightpearl (acquired by Sage) is a retail and wholesale operations platform with order management, inventory, and automation features; comparable as an emerging competitor targeting the same lower mid-market distribution segment.
- Cin7: Cin7 is a cloud-native inventory and order management platform for product sellers and distributors, representing a modern, lighter-weight alternative to Cavallo's ERP-anchored approach and competing for the same mid-market distribution buyer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cavallo social profiles
Digital presenceCavallo compliance and trust
Trust signalCompliance1 record
Cavallo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cavallo leadership team
Management profileNumber of profiles
Profiles2 records
Cavallo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cavallo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cavallo
What does Cavallo do?
Cavallo (operating as Sales Pad LLC, formerly SalesPad) sells AI-powered profit maximization software for industrial and wholesale distributors. Its offering comprises three core products—SalesPad for Microsoft Dynamics GP, SalesPad for Microsoft Dynamics 365 Business Central, and the cross-ERP Profit Max Platform—that layer sales order management, warehouse automation, margin protection, customer churn prediction, and workflow automation on top of leading mid-market ERP systems. Revenue comes from SaaS subscriptions plus implementation and professional services.
Is Cavallo a public or private company?
Cavallo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cavallo founded?
Cavallo was founded in 2004. It employs 101 to 250 people.
Where is Cavallo based?
Cavallo is headquartered in Grand Rapids, United States, in the North America region.
How does Cavallo make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are professional Services.
Who are Cavallo's main competitors?
Broad incumbents on record are Epicor Software, Blue Yonder and Aptean. Direct peers are Körber WMS and Distribution One. Emerging players are Fishbowl Inventory, Brightpearl and Cin7.
Does Cavallo have an API?
Yes. Cavallo offers a Web API that enables integrations and data access for customers. The platform supports Service-to-Service (S2S) authentication using Microsoft Entra Application ID (f24cae8d-df4f-4729-9ea8-d2d84c53c7be) for Business Central integration. Authentication options include Microsoft Account, Google Account, and Cavallo native authentication. The API is used natively within Business Central through the Cavallo extension for workflow engine functionality, business rules, and document status tracking. Developer documentation is at support.cavallo.com.
What industry is Cavallo in?
Cavallo's product category is Distribution Management Software. Its primary akta.pro industry code is HDAEAEAC, Distribution & Wholesale ERP (Inventory, Order, Warehouse), with a secondary code of HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 5132 and its SIC code is 7372.