Brightwork
Brightwork (Aimware Ltd.) is a private, founder-owned Microsoft ISV Partner that sells Brightwork 365, a project and portfolio management platform built natively on Microsoft 365 and the Power Platform, serving PMOs, executives, IT leaders and project teams across manufacturing, government, healthcare, finance and IT services.
- Company typePrivate
- Founded1995
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Brightwork does
Brightwork (legal entity Aimware Ltd., headquartered in Galway, Ireland with a US office in Boston) is a privately held, founder-owned software firm founded in 1995 that builds project and portfolio management (PPM) solutions purpose-built for the Microsoft ecosystem. Its flagship product, Brightwork 365, is architected natively on Microsoft 365 and the Microsoft Power Platform, leveraging Teams, SharePoint Online, Power Apps, Power BI, Power Automate, Dataverse and Microsoft Entra ID, with all project data remaining inside the customer's own Microsoft 365 tenant. The company also continues to maintain Brightwork for SharePoint for organizations running on SharePoint 2013, 2016, 2019 and Subscription Edition, and in November 2025 introduced Brightwork 365 Free, a free unlimited-projects and unlimited-users tier distributed via Microsoft Marketplace as a product-led growth funnel.
The company monetizes primarily through quote-based enterprise subscriptions for Brightwork 365, supplemented by paid expert-led implementation services packaged as Start (deployment and standardization), Evolve (process maturity) and Augment (advisory and methodology). Included with each subscription are ongoing support and Project Management Success Review engagements. Distribution blends product-led growth via the free tier and Microsoft AppSource marketplace with enterprise field sales and implementation-led engagement; the company holds Microsoft ISV Partner status and is aggressively positioning Brightwork 365 as the natural migration path for organizations whose Microsoft Project Online instances retire on September 30, 2026.
Brightwork serves PMOs, senior executives, IT leaders and project teams across manufacturing, government, healthcare, financial services, education and IT services, with named customers including Siemens Healthineers, Triumph Group, AmSurg, Flow Control Group, the County of Wellington, Collège La Cité, Crystal Group, Azured, Police Credit Union and Innovia. The firm is small (11-50 employees), has not disclosed any external funding rounds, and operates without a parent company or recent M&A activity.
Brightwork firmographics
Firmographics- Name
- Brightwork
- Legal name
- Aimware Ltd.
- Website
- https://brightwork.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brightwork (Aimware Ltd.) is a private, founder-owned Microsoft ISV Partner that sells Brightwork 365, a project and portfolio management platform built natively on Microsoft 365 and the Power Platform, serving PMOs, executives, IT leaders and project teams across manufacturing, government, healthcare, finance and IT services.
- Ownership category
- akta.pro rank
Brightwork industry classification
Industry- Product category
- Project and Portfolio Management Software
- NAICS
- Software Publishers (513210), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Program & Portfolio Management (PPM) (EDABAHAB)
- akta.pro secondary industry
- Data & Metrics for PM/PPM (Analytics, KPIs, Experimentation) (EDABAHAL)
Keywords
Where Brightwork is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Brightwork business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription (BrightWork 365): Subscription-based pricing for BrightWork 365, a project and portfolio management solution built on Microsoft 365. Offers tiered plans including a free version (BrightWork 365 Free) with unlimited projects and users, and paid enterprise tiers. Revenue is recurring from annual or multi-year subscriptions.
- Expert-Led Implementation Services: Professional services including Start Service (initial deployment and standardization), Evolve Service (process maturity improvement), and Augment Service (additional methodology and advisory support). These services support deployment and user adoption for organizations migrating from Microsoft Project Online.
- Subscription Support Services: Included subscription services providing continuous support, resources, and Project Management Success Reviews to ensure BrightWork 365 meets organizational project management goals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | BrightWork 365 Free - Free project tracking application with unlimited projects and users |
| Subscription | Annual | Enterprise Subscription - Full project and portfolio management with implementation services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Brightwork product offering
Product offeringCore offering
Brightwork provides project and portfolio management (PPM) software built natively on Microsoft 365 and the Microsoft Power Platform. Its flagship product, BrightWork 365, helps organizations standardize project execution, manage portfolios and project requests, automate workflows, and report on project status using Teams, SharePoint, Power Apps, Power BI, Power Automate, and Dataverse, supplemented by expert-led implementation and support services.
Product overview
BrightWork offers a unified project and portfolio management platform centered on two core products: BrightWork 365 (the primary modern product built on Microsoft 365 and Power Platform) and BrightWork for SharePoint (the company's established SharePoint-based solution). BrightWork 365 serves as the flagship SaaS offering with unlimited projects/users in its free tier and enterprise paid versions, providing project management, portfolio management, project request management, dashboards, reporting, workflows, and governance features. BrightWork for SharePoint extends these capabilities to organizations running SharePoint 2013, 2016, 2019, and Subscription Edition. The product portfolio includes specialized templates (Project Lite/Standard/Structured, Project Office, Task Tracker, Work Tracker), resource management, and Power BI reporting modules. Services include deployment (Start), maturity improvement (Evolve), and advisory support (Augment), plus included support and success review services. The company serves PMOs, executives, IT leaders, and team members across manufacturing, government, healthcare, finance, and IT services industries.
Differentiator
Problem solved
Functional benefit
Brands
- BrightWork 365: A configurable project and portfolio management solution built on Microsoft 365, designed to help PMO teams manage projects, governance, and reporting within the Microsoft environment.
- BrightWork for SharePoint
Products and services
- BrightWork 365 Project and portfolio management software built on Microsoft 365 and the Microsoft Power Platform that helps PMOs and project teams standardize delivery, manage projects and portfolios, automate workflows, and report status using Teams, SharePoint, Power Apps, Power BI, Power Automate, and Dataverse. Targeted at mid-market and enterprise organizations in manufacturing, government, healthcare, finance, and IT.
- BrightWork 365 Free Free version of BrightWork 365 offering unlimited projects and users with built-in Microsoft Teams and Power BI integrations, available for download on Microsoft Marketplace as a self-serve entry point into the BrightWork PPM platform.
- BrightWork for SharePoint Legacy SharePoint-based project and portfolio management solution supporting organizations running SharePoint 2013, 2016, 2019, and Subscription Edition for project and portfolio management, with continuing version updates.
- Start Service Expert-led deployment service for BrightWork 365 that helps organizations standardize project management and achieve immediate visibility and control across projects and portfolios. Targeted at new BrightWork 365 customers that need guided setup.
- Evolve Service Service for BrightWork 365 customers focused on maturing project management processes over time to deliver more timely and predictable project outcomes, typically used after the initial Start deployment.
- Augment Service Advisory and methodology add-on service that provides additional project management resources and expert input to help organizations accelerate adoption and improve project management maturity alongside BrightWork 365.
- BrightWork 365 Support Continuous subscription support service included with BrightWork 365 that provides ongoing access to support resources and customer success assistance for BrightWork 365 users.
- Project Management Success Review Periodic Project Management Success Review service included with BrightWork 365 subscriptions that assesses whether the platform is meeting the customer's organizational project management goals and recommends improvements.
Quantifiable outcome
- Improved visibility into project status, issues, and progress across portfolios
- +4 more outcomes
Companies that use Brightwork
Customer profileNamed customers10 records
Segments9 records
Ideal customer profiles4 records
Brightwork technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability1 record
Feature6 records
Brightwork partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MicrosoftcoreMicrosoft is the core platform provider for BrightWork 365. BrightWork is built on Microsoft 365 and the Microsoft Power Platform, integrating with Teams, SharePoint Online, Power Apps, Power BI, Power Automate, Dataverse, and Microsoft Entra ID. The company is a Microsoft ISV Partner with products available on Microsoft AppSource and Marketplace.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Brightwork competitors and assessment
Company assessmentBroad incumbents
- Microsoft Planner / Project for the Web: Microsoft's native PPM and task management offerings bundled with Microsoft 365. Directly relevant because BrightWork 365 is built on the same ecosystem and competes for the same Microsoft 365 customer base, with Microsoft Planner as the primary free alternative to BrightWork's paid plans.
- Dynamics 365 Project Operations: Microsoft's first-party project operations solution within the Dynamics 365 suite, offering project planning, resourcing, and financials. Directly comparable because it competes for the same Microsoft 365 enterprise customers, particularly those needing project financials and operations integration beyond BrightWork's PPM focus.
- Smartsheet: Cloud-based collaborative work management platform widely adopted by PMOs and project teams. Comparable as a competing PPM and work management solution targeting similar enterprise and mid-market customers, with overlapping portfolio tracking and reporting functionality.
- Wrike: Enterprise work management and PPM platform with project, portfolio, and resource management capabilities. Comparable as a competing solution for PMO buyers and project teams seeking configurable templates, dashboards, and portfolio reporting similar to BrightWork's feature set.
- Asana: Work management platform serving teams and organizations with project tracking, goals, and portfolio views. Comparable to BrightWork's team member and PM use cases around task management, collaboration, and status reporting, though with broader consumer/SMB reach.
- Monday.com: Work operating system used for project and portfolio management across industries with configurable workflows and dashboards. Comparable to BrightWork 365's customizable templates, dashboards, and Microsoft-adjacent deployment patterns for PMO and project team buyers.
- ServiceNow SPM: Strategic Portfolio Management module within the ServiceNow platform, targeting large enterprise digital transformation and IT project governance. Comparable as an enterprise PPM competitor for organizations seeking integrated portfolio, demand, and resource management similar to BrightWork's enterprise positioning.
Direct peers
- Planview: Enterprise strategic portfolio management (SPM) and PPM platform serving large organizations with portfolio planning, resource management, and governance. Directly comparable to BrightWork 365's portfolio management and executive reporting capabilities, with overlapping PMO and executive buyer personas.
- Celoxis: PPM software offering project planning, resource management, time tracking, and portfolio dashboards for mid-market and enterprise. Comparable as a dedicated PPM platform targeting similar PMO buyer personas with overlapping portfolio reporting and resource utilization features.
Emerging players
- ProjectManager.com: Cloud-based PPM and work management platform with planning, dashboards, and resource management. Comparable as a competing PPM solution for organizations evaluating project and portfolio management tools, with overlapping PMO and project team use cases to BrightWork.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Brightwork social profiles
Digital presenceBrightwork financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brightwork leadership team
Management profileNumber of profiles
Profiles3 records
Brightwork funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brightwork M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brightwork
What does Brightwork do?
Brightwork provides project and portfolio management (PPM) software built natively on Microsoft 365 and the Microsoft Power Platform. Its flagship product, BrightWork 365, helps organizations standardize project execution, manage portfolios and project requests, automate workflows, and report on project status using Teams, SharePoint, Power Apps, Power BI, Power Automate, and Dataverse, supplemented by expert-led implementation and support services.
Is Brightwork a public or private company?
Brightwork is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brightwork founded?
Brightwork was founded in 1995. It employs 11 to 50 people.
Where is Brightwork based?
Brightwork is headquartered in Boston, United States, in the North America region.
How does Brightwork make money?
Three revenue lines are on record. Software Subscription (BrightWork 365) is the primary driver. The others are expert-Led Implementation Services and subscription Support Services.
Who are Brightwork's main competitors?
Broad incumbents on record are Microsoft Planner / Project for the Web, Dynamics 365 Project Operations, Smartsheet, Wrike, Asana, Monday.com and ServiceNow SPM. Direct peers are Planview and Celoxis. ProjectManager.com is listed as an emerging player.
Does Brightwork have an API?
Yes. BrightWork provides a Web Service API for creating projects programmatically. The server-side Email Scheduler uses GenerateReport.exe with manifest XML files to email report contents to specific individuals. PowerShell admin utilities are available for tasks such as refreshing caches, processing scheduled emails across site collections, and adjusting timer jobs. There is no dedicated public API documentation portal or developer hub mentioned.
What industry is Brightwork in?
Brightwork's product category is Project and Portfolio Management Software. Its primary akta.pro industry code is EDABAHAB, Program & Portfolio Management (PPM), with a secondary code of EDABAHAL, Data & Metrics for PM/PPM (Analytics, KPIs, Experimentation). Its NAICS code is 513210 and its SIC code is 7372.