What e-Shock does

e-Shock S.r.l. is a Milan-based Italian mechatronics company that designs and supplies integrated sensing, control and connectivity modules for vehicle dynamics and robotization across seven application verticals: motorcycles, ATVs, utility vehicles, commercial and passenger cars, agricultural vehicles, motorsport, and drones / autonomous mobile robots (AMRs). Its platform is organised into three product pillars — Sensors (9-DoF ASIL-B Inertial Measurement Unit, race-grade DC-Perception Lean IMU, compact Accelerometer Unit), Control (Suspension Control Unit, Braking Control Unit, Steering Control Unit running proprietary patented algorithms on automotive-grade Cortex-M4 ASIL-B microcontrollers), and Connectivity (CU Micro, CU01, CU02 connectivity units with BLE, Wi-Fi, 4G, CAN, GPS and OBD) — supplemented by the proprietary "Dynamic Cortex" digital neural network that fuses sensor data and drives actuator control, and by the eSAI AI-based damping strategy and eTCL traction-control algorithm.

The company monetises through four streams: hardware product sales of its proprietary modules to OEMs and Tier-1 suppliers (quote-based, pricing not publicly disclosed), custom automotive engineering services covering system design, prototyping, industrialization and embedded firmware, licensing of its patented algorithms and embedded software libraries to OEM motor ECUs, and recurring cloud services and OEM-branded mobile applications enabled by the connectivity units. Customers and partners include Brembo (TrackTribe digital ecosystem), Streparava (Rob.Y modular electric chassis), YAPE (Level 4 mapless autonomous navigation), Sensible 4 (all-weather self-driving stack), the European Commission Joint Research Center (Living Lab for Future Mobility Solutions), Politecnico di Milano and Bertone (ASC4B bicycle suspension R&D), and motorsport racing teams such as DMR Team Racing.

The Rob.Y modular digital chassis, co-developed with Streparava and premiered at CES2020 in Las Vegas, integrates the company's sensing, control and connectivity layers with YAPE's autonomous navigation and serves as a demonstrator for next-generation autonomous mobility. The company has accessed non-dilutive public R&D funding through an Italian ERDF grant for the ASC4B project and operates with a lean team (11–50 employees, approximately 11 named team members listed on the "Meet The Team" page) led by CEO Massimiliano Benci.

Name

e-Shock

Legal name

e-Shock S.r.l.

Website

https://e-shock.it

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

e-Shock S.r.l. is a Milan-based Italian mechatronics supplier that designs ASIL-B inertial sensors, suspension/braking/steering control units, and 4G connectivity modules for OEMs and Tier-1s across motorcycles, automotive, agricultural, motorsport and AMR verticals.

Ownership category

akta.pro rank

Product category

Automotive Electronics & Mechatronics

NAICS

Motor Vehicle Brake System Manufacturing (336340), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633)

SIC

Electronic Components & Accessories (3670), Aircraft Parts & Auxiliary Equipment, Nec (3728), Miscellaneous Transportation Equipment (3790)

akta.pro primary industry

Active Safety Sensing Hardware Manufacturing (Radar/LiDAR/Cameras/Ultrasonic) (IMACAMAF)

akta.pro secondary industries

Chassis Mechatronics & Active Dynamics (Active Suspension/Steer-by-Wire/Brake-by-Wire Hardware) (IMACAIAN), Steering/Chassis Actuation for ADAS Manufacturing (EPS/Steer-by-Wire/Actuators) (IMACAMAI)

Keywords

• Vehicle mechatronic systems
• Automotive inertial sensors
• Suspension control units
• Vehicle connectivity solutions
• Autonomous driving platforms

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware product sales: Sale of proprietary hardware including Inertial Measurement Units (IMU), Accelerometer Units, Suspension Control Units, Braking Control Units, Steering Control Units, and Connectivity Units (CU Micro, CU01, CU02). Pricing not publicly disclosed; quote-based sales model targeting OEMs and Tier-1s.
2. Custom automotive engineering services: Project-based custom engineering services for OEMs and Tier-1s covering system requirements, architecture, design, prototyping, industrialization (PCBA assembly, mechanical assembly, end-of-line validation), embedded firmware, cloud/app components, and full traceability.
3. Licensing of proprietary algorithms and IP: Licensing of proprietary patented algorithms (suspension damping, eSAI AI, eTCL traction control) and embedded firmware/software libraries that OEMs can integrate into their motor ECU or vehicle architecture.
4. Cloud services & digital ecosystem subscriptions: Recurring cloud services (ECP Cloud Services) and customizable OEM mobile apps enabling telematics, OTA updates, predictive maintenance, anti-theft, and digital services — designed to enable OEMs to generate recurring digital revenue from connected vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

e-Shock designs, manufactures and licenses mechatronic hardware and embedded software that enable robotization of vehicles. Its portfolio covers three integrated pillars — automotive-grade inertial sensors (IMU, Accelerometer Unit), control units (Suspension, Braking, Steering), and connectivity units (CU Micro, CU01, CU02) with cloud and OEM mobile-app components — all driven by its proprietary Dynamic Cortex digital neural network and patented algorithms (eSAI suspension AI, eTCL traction control). The platform is sold to OEMs and Tier-1 suppliers across motorcycles, passenger and commercial cars, agricultural vehicles, utility vehicles, ATVs, motorsport, drones and autonomous mobile robots.

Product overview

e-Shock delivers a mechatronic platform-plus-modules architecture for vehicle dynamics, organized into three product pillars — Sensors, Control and Connectivity — supplemented by the proprietary Dynamic Cortex AI software layer and the Rob.Y digital chassis demonstrator. The Sensors pillar comprises the Inertial Measurement Unit (IMU, including the DC-Perception Lean variant), the Accelerometer Unit, and the eTCL traction control software. The Control pillar covers the Suspension Control Unit, Braking Control Unit and Steering Control Unit, together with the eSAI (Suspension Artificial Intelligence) software. The Connectivity pillar consists of the CU Micro, CU01 and CU02 hardware units plus the ECP Cloud Services and OEM App digital components. These modules are integrated on Rob.Y, a modular electric chassis co-developed with Streparava that layers sensor fusion (YAPE autonomous navigation, Sensible 4 all-weather driving) on top of e-Shock's sensing, control and connectivity stack for next-generation autonomous mobility.

Differentiator

Problem solved

Functional benefit

Brands

• Rob.Y: Modular digital chassis demonstrator platform developed by e-Shock (with Streparava) integrating sensing, control, connectivity and YAPE's autonomous capabilities; premiered at CES2020.

Products and services

• Inertial Measurement Unit (IMU) 9-DoF inertial measurement unit with an automotive 32-bit ASIL-B microcontroller that estimates roll, pitch and side-slip angles over CAN-bus via an application-tuned data-fusion algorithm; enables traction, brake and attitude control strategies for OEM and Tier-1 vehicle platforms.
• DC-Perception Lean IMU Race-proven variant of the e-Shock IMU that combines state-of-the-art sensors with proprietary algorithms to deliver 6-DoF orientation, acceleration, lean-angle and chassis-vibration data at millisecond precision for superbike and motorsport applications.
• Accelerometer Unit (AU01) Compact ratiometric accelerometer with configurable ±6/12/24 g range designed for semi-active suspension control and attitude monitoring; 5V supply, 780 Hz bandwidth, 17 g weight, installable on chassis or wheel side.
• Suspension Control Unit Patented damping controller for two-, three- and four-wheeled vehicles that integrates an automotive Cortex-M4 ASIL-B MCU, 6-DoF IMU and 8 PWM outputs to drive up to 8 electro-hydraulic valves or 4 magnetorheological dampers; IP67-rated and R10 EMC-compliant.
• Braking Control Unit Safe actuator controller for brushless-motor brake actuators featuring a hardwired safety mechanism and redundant enable lines; supports 12V and 48V variants with 250W/500W continuous output, 45A DC-bus peak current and CAN-bus connectivity (originally developed for Formula E).
• Steering Control Unit Safe controller for steering actuators based on brushless motors, designed for steer-by-wire applications in utility, agricultural and autonomous vehicles; available in 250W/500W output variants.
• CU Micro Connectivity Unit Entry-level connectivity unit enabling BLE and Wi-Fi communication between CAN-bus devices and external applications, including the ECP Cloud Services and OEM App components of e-Shock's digital ecosystem.
• CU01 Connectivity Unit Scalable connectivity unit for motorcycles and scooters that integrates GPS, internal logging memory and an IMU while communicating with external CAN-bus devices.
• CU02 Connectivity Unit Flagship 4G-connected unit providing direct vehicle-to-cloud communication, smart diagnostics, OTA update support, telematics alerts, GPS, internal logging memory and integrated IMU in rugged weather-resistant hardware.
• Rob.Y Digital Chassis Modular electric chassis developed by e-Shock with Streparava and YAPE that integrates perception, control, connectivity and Level 4 mapless autonomy layers into a single OEM-innovation platform for next-generation autonomous mobility R&D.
• Custom Automotive Engineering Services Project-based custom mechatronic engineering services for OEMs and Tier-1s covering system requirements, architecture, design, prototyping, industrialization (PCBA assembly, mechanical assembly, end-of-line validation), embedded firmware, cloud/app components and full traceability (exemplified by the Brembo TrackTribe ecosystem co-developed with e-Novia).
• ECP Cloud Services Managed cloud platform providing OEMs a complete digital offering — data collection, analytics, OTA pipelines and smart diagnostics — without the burden of running their own cloud infrastructure.
• OEM Mobile App Customizable white-label iOS/Android mobile application (via BLE) supporting vehicle parameter personalization, journey planning, vehicle status, riding modes and remote features for OEM-branded end-customer experiences.

Quantifiable outcome

• Over 90% of new vehicles projected to be connected by 2030 (McKinsey, cited by e-Shock)
• +4 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability10 records

Feature8 records

Partnerships

17 partnerships are on record, tiered flagship / customer case study, flagship, strategic, core motorsport partner, strategic — validation ecosystem, core r&d partner, partner logo / ecosystem and brand reference / case study.

• Bremboflagship / customer case studyStrategic or Co-development Partner · 1 January 2025Co-developed the Brembo TrackTribe digital ecosystem for motorcycle enthusiasts (with e-Novia). TrackTribe combines a mobile app for smartphones/tablets with an on-board device integrating inertial sensing, GPS and pressure monitoring, designed for track-day use. e-Shock contributed mechatronic systems, embedded intelligence and connectivity integration expertise, creating Brembo Performance's first native digital ecosystem.
• StreparavaflagshipStrategic or Co-development PartnerStrategic co-developer of the Rob.Y modular digital chassis with e-Shock. Streparava provides the modular electric chassis while e-Shock integrates sensing, control, connectivity and autonomy layers. Rob.Y was jointly unveiled at CES2020 in Las Vegas.
• Sensible 4strategicTechnology or IntegrationItalian–Finnish collaboration integrating Sensible 4's autonomous all-weather self-driving stack (algorithms, sensors, control boards) into the Rob.Y platform. Enables safe autonomous operation in snow, fog and adverse weather; aimed at reducing development time and cost for automotive and Tier-1 OEMs.
• YAPEstrategicStrategic or Co-development PartnerProvides the Level 4 mapless autonomous navigation stack integrated into Rob.Y. The autonomy layer includes real-time perception, planning and actuation on a vehicle-agnostic software architecture, eliminating dependency on pre-built maps for flexible deployment.
• e-NoviastrategicStrategic or Co-development PartnerCo-developed the Brembo TrackTribe digital ecosystem together with e-Shock; partner in custom engineering projects. Listed as a strategic collaborator on e-Shock's Rob.Y / digital chassis co-marketing pages.
• Motorsport Engineeringcore motorsport partnerTechnology or IntegrationIntegrates the e-Shock IMU (DC-Perception Lean) into its motorsport performance platform used by CIV/BSB racing teams such as DMR Team Racing. The IMU provides lean angle, cornering dynamics and chassis behaviour data for race-winning vehicle dynamics control.
• European Commission Joint Research Center (JRC)strategic — validation ecosystemOtherse-Shock was selected through a JRC call for expressions of interest to co-create Living Labs at the Ispra (Italy) and Petten (Netherlands) research sites for Smart City solutions. e-Shock calibrates Rob.Y vehicle dynamics control systems (traction, braking, stability) on different road surfaces, and is developing and testing self-driving systems in JRC rural and urban test-tracks; final stage planned activation of a mobility service for people on campus.
• Politecnico di Milano (Politecnico)core r&d partnerStrategic or Co-development PartnerR&D partner on the public-funded ASC4B (Adaptive Suspension Control for Bicycle) project — development of an intelligent management system for electronic suspensions for bicycles. Project executed under Italy's "Asse I — Strengthening research, technological development and innovation", Action 1b.1.2.
• Bertonecore r&d partnerStrategic or Co-development PartnerR&D partner on the public-funded ASC4B (Adaptive Suspension Control for Bicycle) project alongside e-Shock and Politecnico, focused on developing an intelligent electronic suspension management system for bicycles.
• Bylogixpartner logo / ecosystemTechnology or IntegrationListed as a partner on e-Shock's homepage partner logo strip alongside Brembo, ZF, eNovia, Fantic, Huxelerate, MV Agusta, Nitron Suspensions, Streparava and SDF.
• ZFpartner logo / ecosystemTechnology or IntegrationListed as a partner on e-Shock's homepage partner logo strip alongside Bylogix, Brembo, eNovia, Fantic, Huxelerate, MV Agusta, Nitron Suspensions, Streparava and SDF.
• Fanticpartner logo / ecosystemTechnology or IntegrationListed as a partner on e-Shock's homepage partner logo strip (motorcycle OEM relationship).
• Huxeleratepartner logo / ecosystemTechnology or IntegrationListed as a partner on e-Shock's homepage partner logo strip.
• MV Agustapartner logo / ecosystemTechnology or IntegrationListed as a partner on e-Shock's homepage partner logo strip (motorcycle OEM relationship).
• Nitron Suspensionspartner logo / ecosystemTechnology or IntegrationListed as a partner on e-Shock's homepage partner logo strip.
• SDFpartner logo / ecosystemTechnology or IntegrationListed as a partner on e-Shock's homepage partner logo strip (agricultural vehicle OEM relationship, given SDF's role as a tractor/OEM manufacturer).
• DMR Team Racingbrand reference / case studyOthersItalian Superbike Championship team using the e-Shock IMU (via Motorsport Engineering's platform). Their championship win is featured as a reference case study demonstrating motorsport-grade performance of the IMU.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Oxford Technical Solutions (OXTS): Specialist in high-precision inertial and GPS-aided navigation systems for automotive testing, motorsport and ADAS development. Direct competitor to e-Shock's IMU products in the motorsport and vehicle-dynamics testing customer base.
• Brembo: World-leading high-performance braking systems supplier and direct e-Shock customer/partner (TrackTribe). Now expanding into software-defined braking and cornering ABS for motorcycles, overlapping directly with e-Shock's Braking Control Unit and eTCL.
• BWI Group: Specialist Tier-1 in chassis electronics, ride control, brake-by-wire and active suspension, spun out of Delphi. Closely comparable niche to e-Shock: chassis mechatronics for premium and commercial vehicles.
• KYB Corporation: Japanese manufacturer of suspension, braking and steering systems with electronic semi-active suspension products. Direct competitor in suspension control units and OEM-grade damping electronics across motorcycle, automotive and agricultural segments.

Broad incumbents

• Marelli: Global automotive supplier of electronics, lighting, suspension and powertrain solutions, headquartered in Italy. Comparable in origin and breadth to e-Shock's mechatronics platform, with much greater scale.
• Continental (Continental Automotive): Major Tier-1 with chassis control units, brake systems, ADAS ECUs and inertial sensors. Direct overlap with e-Shock's Suspension/Braking Control Unit and IMU products, at vastly greater scale.
• Hitachi Astemo: Merged entity combining Hitachi Automotive Systems and Honda's keiretsu parts businesses; supplies ADAS, chassis control units, electric powertrains and motorcycle electronics. Competes across several of e-Shock's verticals with significantly larger resources.
• ZF Friedrichshafen: Global Tier-1 supplier of chassis, braking, steering and driveline systems, already listed as an e-Shock partner. Operates across passenger car, commercial and motorcycle segments with much broader portfolios and deeper OEM integration than e-Shock.

Emerging players

• Movella (Xsens): Provider of MEMS IMUs and motion-tracking modules used across automotive testing, robotics, drones and industrial applications. Comparable IMU-centric product offering to e-Shock's sensor pillar, though more focused on industrial/drone than motorcycle OEMs.
• ClearMotion: US/UK start-up developing active suspension hardware and software for ride comfort and dynamics. Direct competitor in the semi-active/active suspension electronics space, with similar OEM-embedded business model.

Market position

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/e-shock-s.r.l.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about e-Shock