Virtual Therapeutics
Virtual Therapeutics is a Kirkland, Washington-based digital therapeutics company that develops FDA-authorized VR and video-game-based mental health treatments, including EndeavorRX and EndeavorOTC for ADHD, sold to consumers, healthcare systems, employers, schools, and government agencies via Meta Quest and mobile apps.
- Company typePrivate
- Founded2015
- HeadquartersKirkland, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Virtual Therapeutics does
Virtual Therapeutics Corp. (operating as VThera) is a Kirkland, Washington-based digital therapeutics company developing immersive VR and video-game-based mental health treatments. The company's product portfolio includes EndeavorRX, the only FDA 510(k)-cleared prescription video game treatment for pediatric ADHD; EndeavorOTC, the only FDA-authorized over-the-counter digital therapeutic for adult ADHD; and the Breakthrough mental fitness platform, which bundles Bloom (a VR meditation experience), Happy Happy (attention training), Travel-to (cognitive enhancement through virtual travel), and Sights & Sounds (curiosity activation). Core technology relies on real-time adaptive gameplay algorithms that adjust difficulty per user performance to engage brain networks regulating attention and impulse control, with AI-based analysis providing real-time feedback in the Breakthrough suite. All VR products are delivered through Meta Quest headsets.
The company pursues a hybrid go-to-market model combining direct-to-consumer mobile app sales (EndeavorOTC/RX via Apple App Store and Google Play) with enterprise B2B sales of VR solutions — including preloaded headset shipments — to large healthcare systems, employers, schools, and government agencies. Evidence of demand comes from clinical studies (44.2% of participants achieving clinically meaningful attention improvements in the GAMES Study; 68% of parents reporting ADHD-impairment improvement; 0% serious adverse events) and event-driven demand generation (e.g., 2024 VA Immersive Summit). Revenue streams include hardware sales, subscription/licensing for enterprise deployments, and app-based monetization. Pricing is quote-based and not publicly disclosed.
In May 2024, Virtual Therapeutics signed a definitive merger agreement with Akili, Inc. (Nasdaq: AKLI), and completed the acquisition in August 2024 for $34 million, absorbing Akili's FDA-authorized ADHD digital therapeutics. The company has since integrated with the Meta Quest ecosystem (announced September 2025), expanded government channel access through the VA, and maintains a small team of 11–50 employees. Ownership and investor structure are not disclosed in available sources.
Virtual Therapeutics firmographics
Firmographics- Name
- Virtual Therapeutics
- Legal name
- Virtual Therapeutics Corp.
- Website
- https://vthera.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Virtual Therapeutics is a Kirkland, Washington-based digital therapeutics company that develops FDA-authorized VR and video-game-based mental health treatments, including EndeavorRX and EndeavorOTC for ADHD, sold to consumers, healthcare systems, employers, schools, and government agencies via Meta Quest and mobile apps.
- Ownership category
- akta.pro rank
Virtual Therapeutics industry classification
Industry- Product category
- Digital Therapeutics
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)
- akta.pro secondary industries
- Pediatrics & Adolescent Therapeutics (Digital) (HLACANAL), VR/AR Gaming Platforms (BPAMAKAG), VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership) (EDAFAJAA)
Keywords
Where Virtual Therapeutics is headquartered
LocationHeadquarters
- HQ city
- Kirkland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Virtual Therapeutics business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations
Revenue model
- Digital Therapeutic Products: Revenue from FDA-authorized digital therapeutic products including EndeavorOTC (OTC) and EndeavorRX (prescription) for ADHD treatment, sold as video-game-based treatments with real-time adaptive features.
- VR Hardware with Preloaded Software: VR headsets sold with preloaded mental fitness applications (Bloom, Happy Happy, Travel-to, Sights & Sounds) shipped directly to businesses, homes, or offices, combining hardware sales with bundled software.
- Healthcare/Enterprise Licensing: Licensing of VR mental fitness solutions to large healthcare systems, businesses, schools, and families with reporting platforms for clinicians and employers to validate adoption and track efficacy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise/B2B pricing for VR mental fitness solutions |
| Subscription | Monthly | Direct consumer digital therapeutics |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Virtual Therapeutics product offering
Product offeringCore offering
Virtual Therapeutics develops FDA-authorized digital therapeutics and immersive VR experiences for mental health. Its portfolio includes EndeavorRX, the only FDA 510(k)-cleared prescription video game treatment for children with ADHD; EndeavorOTC, the only FDA-authorized over-the-counter digital therapeutic for adult ADHD; and the Breakthrough/Bloom VR mental fitness platform delivered through Meta Quest headsets for clinicians, employers, schools, families, and individuals.
Product overview
Virtual Therapeutics offers a portfolio of digital mental health solutions combining video game-based treatments and immersive VR experiences. The core products include EndeavorRX (prescription video game treatment for pediatric ADHD) and EndeavorOTC (over-the-counter digital therapeutic for adult ADHD), which use adaptive algorithms to target attention and impulse control networks. The Breakthrough platform provides a mental fitness training solution built around Bloom, an immersive VR meditation experience, supplemented by apps like Happy Happy (attention training), Travel-to (cognitive enhancement through virtual travel), and Sights & Sounds (curiosity activation). All VR-based products run on Meta Quest headsets and are designed for clinical, employer, and consumer use.
Differentiator
Problem solved
Functional benefit
Brands
- EndeavorRX: The only doctor-prescribed video game treatment for kids with ADHD, developed by Akili's neuroscientists and game designers. Clinically proven to improve attention and focus.
- EndeavorOTC
- Breakthrough
- Bloom
Products and services
- EndeavorRX The only FDA 510(k)-cleared prescription video game treatment for children with ADHD. Clinically proven to improve attention and focus through engaging missions with real-time adaptive difficulty.
- EndeavorOTC The only FDA-authorized digital therapeutic for ADHD available without a prescription, targeting adults. Designed for over-the-counter use, it targets the same brain networks as EndeavorRX with real-time adaptive difficulty.
- Breakthrough
Quantifiable outcome
- 44.2% of participants achieved clinically meaningful attention improvements in GAMES Study
- +7 more outcomes
Companies that use Virtual Therapeutics
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles5 records
Virtual Therapeutics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability1 record
Feature5 records
Virtual Therapeutics partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MetacoreVirtual Therapeutics uses Meta Quest headsets for their VR therapy solution, creating an accessible and cost-effective mental healthcare delivery platform. This partnership addresses key barriers like cost and social stigma while leveraging Meta's VR hardware ecosystem.
- Akili InteractivecoreVirtual Therapeutics acquired Akili Interactive for $34 million, combining two digital therapeutics companies to form a diversified, leading digital health company. The merger adds EndeavorRX (prescription) and EndeavorOTC (OTC) ADHD treatments to Virtual Therapeutics' portfolio.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Virtual Therapeutics competitors and assessment
Company assessmentBroad incumbents
- Talkspace: Talkspace provides online therapy and psychiatry services to consumers, enterprises, and health plans. While its core is live therapy rather than VR-based DTx, it competes for the same employer-sponsored mental health budget that Virtual Therapeutics targets through Breakthrough enterprise licensing.
- Lyra Health: Lyra Health is a leading mental health benefits platform connecting employees to therapy, coaching, and digital self-care. It offers overlapping digital mental wellness capabilities within a broader care navigation and live therapy offering, competing for employer Breakthrough deals at the benefits-platform layer.
- Spring Health: Spring Health is a comprehensive mental health benefits provider combining therapy, coaching, and digital tools for employers. It competes with Virtual Therapeutics' enterprise Breakthrough sales motion as a broader mental health platform rather than a focused DTx or VR solution.
- BetterHelp: BetterHelp is the largest online therapy platform, offering subscription-based counseling to consumers and via employer partnerships. While not a DTx, it competes for the same consumer mental health wallet share that EndeavorOTC targets, including employer EAP integrations.
- Cerebral: Cerebral offers telehealth mental health services including medication management and counseling for anxiety, depression, and ADHD. It directly overlaps with Virtual Therapeutics' ADHD focus (EndeavorOTC/Rx) but addresses treatment via clinician-prescribed medication rather than digital therapeutics.
Direct peers
- Calm: Calm is a leading mental wellness and meditation app serving consumers, employers (Calm Business), and health plans. Its enterprise mental wellness and sleep offerings directly compete with Virtual Therapeutics' Bloom VR meditation and Breakthrough mental fitness platform for employer mental health benefit dollars.
- Happify Health: Happify Health delivers digital mental health interventions and therapeutic solutions for anxiety, depression, and chronic conditions. It overlaps with Virtual Therapeutics' Breakthrough and Bloom VR mental fitness products in serving health plans, employers, and consumers with evidence-based mental health apps.
- Headspace Health: Headspace Health offers evidence-based mental wellness and therapy services (Headspace, Ginger), serving employers, health plans, and consumers. It directly competes with Virtual Therapeutics' Breakthrough and Bloom products in the employer-sponsored mental fitness category with similar subscription-based enterprise sales motion.
- Big Health: Big Health develops FDA-cleared digital therapeutics for insomnia (Sleepio) and anxiety (Daylight), making it the closest direct peer to Virtual Therapeutics' prescription DTx model. Both target mental health conditions through clinically validated, software-delivered interventions sold to consumers, employers, and health systems.
Emerging players
- Woebot Health: Woebot Health develops AI-powered conversational mental health chatbots and digital therapeutic tools. It competes at the intersection of mental health and digital therapeutics but focuses on chat-based delivery rather than VR, making it an emerging partial overlap rather than a direct competitor.
Market position
Strengths5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Virtual Therapeutics social profiles
Digital presenceVirtual Therapeutics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Virtual Therapeutics leadership team
Management profileNumber of profiles
Profiles2 records
Virtual Therapeutics subsidiaries and ownership
Company hierarchySubsidiaries1 record
Virtual Therapeutics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Virtual Therapeutics M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Virtual Therapeutics
What does Virtual Therapeutics do?
Virtual Therapeutics develops FDA-authorized digital therapeutics and immersive VR experiences for mental health. Its portfolio includes EndeavorRX, the only FDA 510(k)-cleared prescription video game treatment for children with ADHD; EndeavorOTC, the only FDA-authorized over-the-counter digital therapeutic for adult ADHD; and the Breakthrough/Bloom VR mental fitness platform delivered through Meta Quest headsets for clinicians, employers, schools, families, and individuals.
Is Virtual Therapeutics a public or private company?
Virtual Therapeutics is a private company. It is classified as unknown and is currently operating.
When was Virtual Therapeutics founded?
Virtual Therapeutics was founded in 2015. It employs 11 to 50 people.
Where is Virtual Therapeutics based?
Virtual Therapeutics is headquartered in Kirkland, United States, in the North America region.
How does Virtual Therapeutics make money?
Three revenue lines are on record. Digital Therapeutic Products are the primary driver. The others are VR Hardware with Preloaded Software and healthcare/Enterprise Licensing.
Who are Virtual Therapeutics's main competitors?
Broad incumbents on record are Talkspace, Lyra Health, Spring Health, BetterHelp and Cerebral. Direct peers are Calm, Happify Health, Headspace Health and Big Health. Woebot Health is listed as an emerging player.
Does Virtual Therapeutics have an API?
No public API is recorded for Virtual Therapeutics.
What industry is Virtual Therapeutics in?
Virtual Therapeutics's product category is Digital Therapeutics. Its primary akta.pro industry code is HLACANAI, Behavioral Health & Neurocognitive Therapeutics (Digital), with a secondary code of HLACANAL, Pediatrics & Adolescent Therapeutics (Digital). Its NAICS code is 621330 and its SIC code is 7372.