Oana

What Oana does

Oana is a peer-to-peer marketplace platform that enables individuals to share, give, sell, or request items and services within their personal networks of friends, family, and like-minded communities. The company positions itself as a 're-purpose platform' rather than a resale marketplace, emphasizing the redistribution of preloved possessions and the exchange of services rather than purely commercial transactions. Based in Phoenix, Arizona, and organized as Oana LLC, the company targets individual consumers as its primary customer segment, with secondary use cases spanning community organizations such as schools, churches, and nonprofits, as well as special interest groups and niche collectors.

The underlying technology is a mobile-first application available on iOS and Android, with no web-based counterpart. Core capabilities include a private group system with moderator controls and member-managed visibility, a catalog management interface ('My Catalog') for users to publish, edit, or retract listings, and direct in-app messaging that supports negotiation of payment terms, barter arrangements, and a 'Pay It Forward' option where recipients commit to spreading kindness. The platform also supports 'Oana Exclusive Giveaways' governed by formal sweepstakes rules. Transaction activity is intentionally constrained to known personal connections, which the company frames as a safety and anti-fraud architecture distinguishing it from anonymous resale apps such as eBay, OfferUp, and Facebook Marketplace.

Oana's commercial model is currently freemium: the app is free to download, listings are free to publish, and there are no disclosed transaction fees, commissions, or subscription charges. Payment and bartering terms are negotiated directly between users within the app, and the company captures no present-day monetization from exchanges. The go-to-market approach is product-led and self-serve, with no field sales force; user acquisition occurs organically through Apple App Store and Google Play Store listings, alongside a light presence on Facebook, Instagram, and Twitter at the @liveoana handles. The company has raised a single disclosed seed round of $500,000 in December 2020 from unnamed investors and operates with a 1–10 person team, with no subsequent funding events disclosed.

Name

Oana

Legal name

Oana LLC

Website

https://oana.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Oana is a mobile marketplace application enabling individuals to give, sell, or request items and services within trusted personal networks via private groups. The Phoenix-based Oana LLC distributes exclusively through iOS and Android app stores.

Ownership category

akta.pro rank

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Primary Marketplace (Current): The platform currently operates as a free marketplace for users. There is no explicit mention of transaction fees, commissions, or subscription charges in the current business model. Payment/bartering is negotiated directly between users through in-app messaging.
2. Future Monetization Potential: The platform's FAQ indicates payment mechanics exist but are negotiated between users, suggesting the company may take a cut or introduce fees in the future. Currently the platform appears to be in user acquisition/growth phase.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Oana is a mobile-first peer-to-peer marketplace application that enables users within their personal networks to give items or services for free, sell them at negotiated prices, or ask for what they need. Listings can be published to private groups controlled by the user, and the platform features a Pay It Forward option that requires recipients of free items to reciprocate through posting a free item on Oana or performing a good deed in their community. Payment and bartering terms are negotiated directly between users via in-app messaging, and Oana Exclusive giveaways provide additional promotional value.

Product overview

Oana is a single unified mobile marketplace platform that connects people with friends, family, and like-minded individuals for sharing goods and services. The core Oana Mobile App serves as the primary product, featuring integrated components including My Catalog for managing listings, Groups for private network sharing, Pay It Forward for community-driven generosity, and Oana Exclusive Giveaways for promotional events. Users can create listings categorized as Give, Sell, or Ask for either Items or Services, with the platform emphasizing trust within known personal networks rather than public resale markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Oana Mobile App A mobile marketplace application available on iOS and Android that lets individual users and their trusted networks give, sell, or ask for items and services, with private groups, in-app messaging, Pay It Forward mechanics, and exclusive giveaways.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Facebook Marketplace: Meta's native peer-to-peer buying/selling surface integrated into Facebook's social graph, serving the same consumer-to-consumer exchange use case as Oana but with an enormous existing social network rather than trusted-circle scoping.
• Craigslist: Long-running classifieds and local exchange marketplace covering items, services, and free stuff — comparable to Oana on transaction modalities though stripped of community/trust framing.

Direct peers

• OfferUp: Mobile-first local marketplace for buying and selling preloved goods directly comparable to Oana's core mobile resale/give functionality, though anonymized and broader in audience.
• Nextdoor: Hyperlocal community network that has expanded into neighbor-to-neighbor goods exchange and free item listings, overlapping with Oana's private-network, neighborhood-scoped exchange thesis.
• Poshmark: Social commerce marketplace for buying/selling preloved fashion and home goods via a mobile app, comparable to Oana on the consumer-resale axis though more commerce-transactional and less trust-scoped.
• Mercari: Mobile C2C marketplace enabling users to list and sell preowned items directly, directly comparable to Oana's 'Sell' workflow though lacking the personal-network constraint and pay-it-forward mechanics.

Emerging players

• Buy Nothing Project: Community-driven, hyperlocal gift economy explicitly built around 'pay it forward' giving within personal networks — the closest conceptual analog to Oana's trust-bound, goodwill-first model.
• Depop: Gen-Z-skewed peer-to-peer resale marketplace for preloved fashion, sharing Oana's mobile-first, younger-demographic, sustainability-tinged positioning though operating as a broader public marketplace.
• Freecycle Network: Nonprofit grassroots network for giving and receiving free local items within local groups — directly aligned with Oana's 'Give' and trust-network preloved-positioning though organized outside a consumer app interface.

Regional players

• Vinted: European-headquartered peer-to-peer marketplace for second-hand fashion operating a comparable mobile resale model to Oana, with a regional focus that overlaps rather than directly competes in the US.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/LiveOana
• Facebookfacebook.com/liveoana
• Instagraminstagram.com/liveoana

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oana