Twiva

What Twiva does

Twiva Media Group Limited is a Nairobi, Kenya-based creator-first ecosystem platform that connects brands and agencies with influencers for social commerce and influencer marketing campaigns. The company operates a multi-module platform spanning Twiva Influence (AI-powered smart-matching of brands and creators), Twiva Commerce (shoppable social storefronts with affiliate programs), Twiva Pay (creator financial services including instant payouts, invoice financing, credit access, micro-insurance, and savings), Twiva Academy (creator education courses), Twiva Livestreams (interactive multi-stream shopping broadcasts to Instagram, TikTok, and Facebook), and Twiva Studios (content production services). The platform is accessible via web and native iOS/Android applications.

The platform's core technology is an AI-driven matching engine that analyzes audience demographics and engagement patterns to pair brands with hyperlocal influencers, with generative AI capabilities layered through Microsoft Azure OpenAI Service. Payments are processed through an integrated stack including M-Pesa, Visa, Mastercard, PayPal, Apple Pay, Google Pay, PesaPal, Flutterwave, and Spotit (BNPL). Logistics are fulfilled through partnerships with Standard Courier, Fargo, SGA Security, eBee, and G4S.

Twiva's business model combines freemium creator access with brand/agency subscriptions, merchant commissions on each transaction, and payment processing fees. The company serves three segments: creators aged 18+ with 1,000+ social followers, brands and agencies running influencer campaigns, and merchants/SMEs listing products. Backed by investors including Sony Innovation Fund, Engenesis, Kua Ventures, FrontEnd, and impact investors (GIZ, World Bank Group, Mastercard Foundation, CFYE), Twiva operates primarily in Kenya with ambitions to expand across Africa. Co-founders Peter Kironji (CEO) and Joy Mwangi (COO) lead the company.

Name

Twiva

Legal name

Twiva Media Group Limited

Website

https://twiva.co.ke

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Twiva is a Nairobi-based creator-first ecosystem platform connecting brands with influencers for social commerce and influencer marketing across Africa, offering AI-powered matching, social storefronts, creator financial services, livestream shopping, and creator education.

Ownership category

akta.pro rank

Product category

Influencer Marketing and Social Commerce Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Media Buying Agencies (541830)

SIC

Services-Advertising (7310)

akta.pro industry

PRIMARYMPACABAI

Influencer/Creator Marketplaces & Brand Deal Platforms

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/User-Generated Video & Creator Platforms

SECONDARYMPACAFAG

Creator Sponsorship & Brand Deal Monetization Tools

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Creator Monetization & Fan Membership Platforms

SECONDARYCRAFANAC

Creator/Influencer Storefront Platforms

Consumer Products & Retail/E-commerce & Marketplaces/Social Commerce Platforms

SECONDARYMPACAFAF

Creator Commerce & Affiliate Monetization Platforms

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Creator Monetization & Fan Membership Platforms

SECONDARYBPAMALAH

Creator Monetization Tools (Subscriptions, Tips, Merch)

Business & Public Services/Web, Mobile & Digital Platforms/Advertising, Marketing & Creator Monetization Platforms

Keywords

• Influencer marketing platform
• Social commerce marketplace
• Creator economy software
• Live shopping platform
• Creator financial services

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Creator Platform Access: Free signup for creators. Platform provides tools for brand collaborations, social selling, and financial services at no cost to influencers.
2. Brand/Agency Subscription and Management Fees: Brands and agencies pay subscription or management fees for influencer marketing campaigns. Platform manages discovery, hiring, negotiations, and payments.
3. Merchant/Vendor Commissions: Commission charged on each product sold through the Twiva Commerce platform. Merchants list products; influencers promote them via personalized e-shops and earn commissions on transactions.
4. Payment Processing: Platform processes payments (Visa, Mastercard, PayPal, Apple Pay, Google Pay, M-Pesa) and takes a transaction fee for payment processing services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Twiva operates an integrated creator-first ecosystem platform that connects brands, agencies, and merchants with influencers for social commerce and influencer marketing. The platform combines AI-powered brand-creator matching (Twiva Influence), shoppable social storefronts (Twiva Commerce), creator financial services including instant payouts, micro-credit, and BNPL (Twiva Pay), creator education (Twiva Academy), and interactive live shopping broadcasts (Twiva Livestreams). Brands and agencies pay subscription or management fees for campaign management, while creators join for free and merchants pay commissions on each sale processed through the platform.

Product overview

Twiva is a unified creator-first ecosystem platform offering a portfolio of integrated modules for creators, brands, and agencies. The core platform combines social commerce, influencer marketing, financial services, and educational tools. Key modules include Twiva Influence (AI-powered brand-creator matching), Twiva Pay (creator financial services including BNPL, credit, and instant payouts), Twiva Commerce (shoppable storefronts with affiliate programs), Twiva Academy (skill development courses), and Twiva Livestreams (interactive shoppable broadcast capabilities). Supporting services include Twiva Studios for professional content creation and Creator Media Kits for portfolio building. The platform is accessible via web and mobile apps (iOS and Android).

Differentiator

Problem solved

Functional benefit

Brands

• Twiva Influence: Smart-matching technology platform connecting creators with brand collaboration opportunities
• Twiva Pay
• Twiva Commerce
• Twiva Academy
• Twiva Livestream
• Twiva Studios

Products and services

• Twiva Influence Smart-matching platform that connects brands and agencies with creators for influencer marketing campaigns using AI to align brands with creators whose audience demographics and engagement patterns fit campaign objectives. For brands, agencies, and influencers.
• Twiva Pay Financial engine for the creator economy offering instant secure payouts, earnings tracking, tax optimization, credit access, micro-insurance, micro-saving services, and cash advances against pending invoices. For creators and merchants on the Twiva platform.
• Twiva Commerce Social storefront enabling creators and merchants to sell products directly to audiences through customizable digital stores, affiliate programs, and shoppable content with commission earnings on every sale. For creators, merchants, and consumers.
• Twiva Academy Educational platform offering courses designed by top creators and industry experts covering content strategy, branding, monetization, and digital marketing skills for building sustainable creator careers. For creators and aspiring influencers.
• Twiva Livestreams Interactive live shopping platform enabling creators to host shoppable broadcasts with multi-stream to Instagram, TikTok, and Facebook, real-time product tagging, seamless in-stream checkout, interactive games and polls, and virtual gifting. For creators, brands, and viewers.
• Twiva Studios Professional content creation hub providing photography, video content, and behind-the-scenes content production to support social commerce and influencer marketing campaigns. For brands and creators needing professional content assets.

Quantifiable outcome

• 49% of Kenyans regularly purchase through social platforms, demonstrating large addressable market
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability8 records

Feature6 records

Partnerships

23 partnerships are on record, tiered core and minor.

• ISA AfricacoreStrategic or Co-development Partner · 1 January 2026Twiva Academy partnered with ISA Africa to power the next generation of creator entrepreneurs. Launched at University of Nairobi Towers with themed event 'The Creator Revolution: Turn Your Passion Into a Paycheck.'
• NiajiricoreStrategic or Co-development Partner · 1 January 2026Partnership to offer professional courses to 1 million creators in East Africa, professionalizing the creator economy.
• MicrosoftcoreTechnology or Integration · 1 January 2025Microsoft provides Azure cloud infrastructure, Azure credits, and access to Azure OpenAI Service through the Microsoft and NVIDIA African GenAI Accelerator Program. Includes Microsoft 365, Visual Studio, and GitHub access.
• NVIDIAcoreTechnology or Integration · 1 January 2025NVIDIA provides technical support, in-depth workshops, and hands-on sessions for AI product refinement and computing infrastructure through the African GenAI Accelerator Program.
• VisacoreStrategic or Co-development Partner · 1 January 2025Twiva accepted into Visa Accelerator Program Africa 2025, gaining access to Visa's world-class technology, global network of experts, and industry leaders for scaling financial solutions (particularly Twiva Pay) across the continent.
• SpotitcoreTechnology or Integration · 1 January 2025Partnership integrates Spotit's Buy Now, Pay Later (GNPL) solution into Twiva's platform, enabling shoppers to complete purchases with secure, flexible payment options. Includes fraud prevention and real-time transaction processing.
• KEPSA (Kenya Private Sector Alliance)coreStrategic or Co-development Partner · 1 January 2025Core partner in Twende Digital Program (Cohort 3), providing digital skills training and tools to SMEs. KEPSA represents private sector interests in Kenya. Program created over 1,500 jobs and benefited 400 businesses.
• SafaricomcoreStrategic or Co-development PartnerTwiva was selected for Safaricom's Spark Accelerator Program, gaining access to training, mentorship, market access, capital, technology, and product development facilitated by iHub. Safaricom is Kenya's leading telecommunications company.
• AliExpressminorStrategic or Co-development PartnerStrategic partner providing access to global product catalog for Twiva Commerce platform.
• MPESAcoreTechnology or IntegrationPrimary mobile money payment option on the Twiva platform, enabling M-Pesa transactions for creators and buyers in Kenya.
• Standard CourierminorOthersLogistics and fulfillment partner for delivery services.
• FargominorOthersLogistics and fulfillment partner for delivery services.
• SGA SecurityminorOthersLogistics and fulfillment partner for secure delivery services.
• eBeeminorOthersLogistics and fulfillment partner.
• G4SminorOthersLogistics and fulfillment partner for secure delivery.
• Diamond Trust BankminorOthersFinancial institution partner supporting Twiva's financial services ecosystem.
• Equity BankminorOthersFinancial institution partner supporting Twiva's financial services ecosystem.
• Spark AcceleratorcoreStrategic or Co-development PartnerSafaricom's accelerator program providing training, mentorship, market access, capital, technology, and product development facilitated by iHub.
• Visa Accelerator ProgramcoreStrategic or Co-development PartnerVisa's accelerator program for Africa 2025 providing access to world-class technology, global network of experts, and industry leaders.
• ESTDEVminorStrategic or Co-development PartnerAccelerator/program partner supporting digital economy development.
• HAUSminorStrategic or Co-development PartnerAccelerator/program partner.
• Entrepreneurial Solutions Partners (ESP)minorStrategic or Co-development PartnerAccelerator/program partner.
• D4D HubminorStrategic or Co-development PartnerAccelerator/program partner.

Scale indicators17 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Whatnot: Whatnot is a livestream shopping marketplace where creators host real-time shoppable broadcasts with built-in checkout and gifting. Directly comparable to Twiva Livestreams' interactive live shopping and virtual gifting mechanics.
• CommentSold: CommentSold powers social selling and live shopping for creators and small retailers through shoppable posts and broadcasts. Mirrors Twiva Commerce's social storefront and livestream selling model.
• Influencer.com: Influencer.com (formerly IZEA) operates a global creator marketplace with managed services and SaaS tools for brands. Overlaps with Twiva's marketplace and managed-campaign model.
• Upfluence: Upfluence provides influencer search, outreach, campaign analytics, and affiliate/commission tools. Competes with Twiva's end-to-end influencer marketing workflow and e-commerce commission features.
• Grin: Grin is a leading global influencer marketing platform offering creator discovery, campaign management, and ROI reporting. Directly comparable to Twiva Influence and overall marketplace positioning for brand-creator collaborations.
• Aspire: Aspire (formerly AspireIQ) is a creator marketing platform connecting brands with influencers for content campaigns and affiliate commerce. Closely mirrors Twiva's brand-influencer matching, paid campaigns, and creator storefront marketplace model.

Regional players

• Konga: Konga is a major Nigerian e-commerce marketplace with integrated logistics and payments. Comparable regional African e-commerce peer competing for influencer-driven social commerce merchants and brands.
• Jumia: Jumia is the leading pan-African e-commerce marketplace, operating in multiple countries across the continent. Comparable regional peer for African online retail with growing influencer/seller programs intersecting Twiva Commerce.

Broad incumbents

• TikTok Shop: TikTok Shop is the parent-platform-native social commerce offering enabling creators to sell directly within TikTok. A broader incumbent whose algorithm and distribution footprint Twiva Livestreams broadcasts into.
• Instagram Shopping: Meta's Instagram Shopping offers product tagging, shops, and checkout inside Instagram. A broader incumbent shaping the social commerce surface Twiva integrates with via multi-stream livestreams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/twiva
• Xx.com/Twiva_influence
• Facebookfacebook.com/twiva

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds10 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Twiva