Recut

What Recut does

Recut is a U.S.-based, privately held company founded in 2021 in New York, with a firmographic profile describing it as a creator of individualized video campaigns with personalization. The company raised a $225,000 seed round in June 2022 from the AWS Impact Accelerator, an equity-free program for underrepresented founders, and is listed as operating with 1–10 employees. No detailed product architecture, technical stack, named customers, or operating metrics are disclosed in the source material, and no management team, headquarters office, or incorporated entity is identified beyond the firmographic record.

Name

Recut

Legal name

Not available — ReCut appears only as a premium domain name (ReCut.io) listed for sale; no registered legal entity is identified on the source page.

Website

https://recut.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Recut is a New York-based, privately held company founded in 2021 that built individualized video campaigns with personalization. It raised a $225,000 AWS Impact Accelerator grant in 2022 and currently lists its ReCut.io domain for sale on the Atom marketplace.

Ownership category

akta.pro rank

Product category

Video Personalization Software

NAICS

Custom Computer Programming Services (541511), Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

Keywords

• Video personalization
• Personalized video campaigns
• Video marketing software
• Individualized video content
• Video campaign platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. One-time domain purchase: List price of $18,999 with a current sale price of $16,149; one-time payment transfers full ownership of the ReCut.io domain to the buyer. Domain renews annually at standard registry rates.
2. Lease to Own plan: Monthly installment plan of $697 over 24 months with $1,620 down. Buyer can begin using the domain after first payment; ownership transfers after all payments are completed. Buyer may pay off balance early or cancel at any time.
3. Domain rental: Monthly rental at $323/month — use the domain immediately, with no commitment to buy; full ownership can be obtained at the full one-time purchase price at any time, or rental can be cancelled.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Recut creates individualized video campaigns with personalization. The company provides a software platform that enables businesses to generate personalized video content at scale for marketing and engagement use cases, replacing the manual effort of producing unique videos for each viewer.

Product overview

The only offering related to "Recut" in the source data is the premium domain name ReCut.io, which is listed for sale on the Atom (formerly Squadhelp) domain marketplace. There is no evidence in the source of a company called Recut operating a unified product or a platform-plus-modules architecture; the listing is a single domain asset (a 5-letter .io name) marketed toward potential buyers in technology, design, marketing, entertainment, and especially video editing sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Recut Video Personalization Platform

Quantifiable outcome

• 5 letters, 2 syllables — short, memorable, easy-to-spell brand asset
• +1 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered flagship, core and minor.

• Atom (formerly Squadhelp)flagshipChannel Partner/ Reseller/ DistributorReCut.io is listed and sold on the Atom.com premium domain marketplace. Atom holds the buyer payment until the domain transfer is complete, runs the transfer process, and offers three payment options (one-time buy at $18,999 list / $16,149 sale, lease-to-own at $697 x 24 months with $1,620 down, or rent at $323/month). All transactions are backed by Atom's Purchase Protection Program.
• Atom Distribution Network partners (API / White-label Marketplace / MCP Server)coreChannel Partner/ Reseller/ DistributorAtom offers a Distribution Network API, MCP server, and white-label marketplace builder that allow third-party partners to share Atom's premium domains — including ReCut.io — with their own clients. This is an ecosystem-level channel for distributing listings beyond Atom's own storefront.
• Trademark.io (Atom's trademark service)minorImplementation/ SI/ Consulting PartnerAtom recommends buyers use its trademark validation and filing service (provided via Trademark.io and a licensed Trademark Attorney) to validate and file a trademark for ReCut.io in their industry class and country.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Emerging players

• Mutiny: Mutiny is an AI personalization platform for B2B website and campaign personalization, adjacent to Recut's individualized-campaign positioning. Comparable AI-driven personalization wedge and B2B marketing buyer.
• Sundaypyjamas: Sundaypyjamas is a personalized video platform targeting e-commerce and brand marketers — partial overlap with Recut's campaign personalization angle. Comparable technology category but smaller and more verticalized.

Direct peers

• Covideo: Covideo specializes in personalized video for real estate and sales teams, mirroring Recut's individualized-campaign approach in a narrower vertical. Comparable business model and target buyer profile.
• Vidyard: Vidyard is a personalized video platform for sales and marketing teams — the same core use case as Recut's stated offering (individualized video campaigns with personalization). It is the most direct comparable on product, customer base (B2B marketers/sales), and business model (SaaS).
• Hippo Video: Hippo Video is an AI-powered personalized video platform for sales, marketing, and customer success — close functional overlap with Recut. Comparable tech stack (AI video personalization) and go-to-market.
• BombBomb: BombBomb enables personalized video messages for sales and customer relationships, a direct functional overlap with Recut's "individualized video campaigns" value proposition. Comparable SaaS model targeting SMB and mid-market sales teams.
• TwentyThree: TwentyThree is a video marketing platform with personalization and analytics — adjacent to Recut's video-campaign personalization offering. Comparable B2B marketing customer base.
• Idomoo: Idomoo provides personalized video at scale for enterprise marketing and customer engagement, directly overlapping with Recut's individualized video campaign positioning. Comparable business model (per-video/per-seat SaaS) and target buyer (enterprise marketing).

Broad incumbents

• Vimeo: Vimeo is a broad video creation, hosting, and OTT platform with overlapping use cases for marketers and creators. Not a focused personalized-video tool, but a wide-portfolio incumbent in the same customer category.
• Wistia: Wistia is an established video hosting and marketing platform with broader scope than Recut's personalized-campaign focus. Comparable B2B marketing buyer, but operates as a broad incumbent with a wider feature portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/recutrijswijk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recut