What Covideo does

Covideo is a vertical SaaS company founded in 2004 and headquartered in Indianapolis, Indiana, that operates an AI-powered video messaging platform purpose-built for vehicle dealerships. The platform enables sales and service teams to record, personalize, distribute, and track video communications across the customer lifecycle, including internet lead response, vehicle walkarounds, appointment reminders, post-sale follow-up, and service multi-point inspections. Its core product surface spans the Covideo Platform (mobile and desktop recording, editing, sharing, and analytics), Covideo Sales and Covideo Service modules for departmental workflows, and a newly consolidated AI Suite organized into Create (VIN Reels, AI Video Agent, Flex Videos), Accelerate (Quick Video, Script Assist, Smart Suggestions), and Enhance (AI Music, Video Stabilization, Noise Reduction) capabilities. The company leverages multimodal AI spanning video, audio, text, and image generation and processing, with a stated dependence on ChatGPT for script and message generation alongside in-house video and audio pipelines.

Covideo's revenue model is a recurring subscription to its video messaging platform, with quote-based pricing accessed via "Request a Demo" and "Get a Quote" CTAs and a self-serve free trial option for smaller accounts. Distribution is a hybrid enterprise field-sales plus product-led-growth motion, with native iOS, Android, and Chrome extension apps for self-serve adoption and direct sales targeting large dealer groups. Deep CRM integrations with CDK, DealerSocket, VinSolutions, ProMax, Momentum, iPacket, and AutoMiner embed the platform inside the dominant dealership software stacks. The customer base spans more than 5,000 dealerships, with claimed penetration of 80% of the top 25 US dealer groups and notable logos including Del Grande Dealer Group, Lithia Motors, Group 1 Automotive, Lindsay CDJR, and Bruce Titus Auto Group. Beyond core automotive, the company serves RV, marine, powersports, higher education, real estate, and HR/recruiting use cases. The platform holds SOC 2 Type 2 certification and is led by CEO Jason Price.

Name

Covideo

Legal name

Covideo, LLC

Website

https://covideo.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Covideo is an AI-powered video messaging platform for vehicle dealerships, enabling sales and service teams to create, share, and track personalized videos across the customer lifecycle. It serves more than 5,000 dealerships, including 80% of the top 25 US dealer groups, with adjacent reach into RV, marine, and powersports verticals.

Ownership category

akta.pro rank

Product category

Automotive Dealership Video Messaging Software

NAICS

Software Publishers (513210), Software Publishers (51321)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise/Workplace Short-Form Video Platforms (Internal Comms & Training) (MPACAHAL)

Keywords

• Video messaging platform
• Dealership sales software
• AI video generation
• Lead response videos
• Automotive CRM integration

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription - Video Messaging Platform: Covideo operates on a subscription model providing video messaging platform access for dealerships. The platform includes AI-powered tools for creating, personalizing, and tracking video messages for sales and service departments.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Covideo provides a video messaging platform designed for dealerships, enabling sales and service teams to record, personalize, share, and track video messages for lead response, vehicle walkarounds, and service repair recommendations. The platform combines human-recorded video with an AI suite (VIN Reels, AI Video Agent, Smart Suggestions, Script Assist, AI Music, Video Stabilization, and Noise Reduction) and integrates with major dealership CRMs such as CDK, DealerSocket, and VinSolutions.

Product overview

Covideo is a comprehensive video messaging platform for dealerships offering a unified platform-plus-modules architecture. The core platform enables personalized video creation, sharing, tracking, and analytics through mobile and desktop applications. The product portfolio includes two primary modules: Covideo Sales (for lead response, vehicle walkarounds, appointment reminders, and post-sale follow-ups) and Covideo Service (for video multi-point inspections, repair recommendations, and customer approvals). The AI Suite encompasses three sub-products—AI Create (VIN Reels, AI Video Agent, Flex Videos for generating content), AI Accelerate (Quick Video, Script Assist, Smart Suggestions for faster workflows), and AI Enhance (AI Music, Video Stabilization, Noise Reduction for polishing videos). The platform integrates with major dealership CRMs including CDK, DealerSocket, VinSolutions, ProMax, and Momentum, and is trusted by over 80% of the nation's top 25 dealer groups.

Differentiator

Problem solved

Functional benefit

Products and services

• Covideo Platform A comprehensive video messaging platform for dealerships enabling personalized video creation, sharing, tracking, and analytics across sales and service operations. Includes mobile and desktop applications, CRM integrations, and AI-powered tools.
• Covideo AI The AI-powered engine behind Covideo's smarter video selling capabilities, encompassing Create, Accelerate, and Enhance tools that help sales teams reach their full potential with minimal manual input.
• Covideo Sales Video messaging product specifically designed for dealership sales processes, driving connections, conversions, and sales through personalized lead response videos, vehicle walkarounds, appointment reminders, and post-appointment follow-ups.
• Covideo Service Service department solution enabling technicians to record video walkthroughs of inspections and repairs, with approval workflows for advisors and customers, increasing repair order approvals and CSI scores through transparent communication.
• VIN Reels AI-powered feature that transforms inventory photos and specs into polished, VIN-specific video showcases with intelligent narration, background music, and vehicle details the moment new inventory hits the lot—no filming or editing required.
• AI Video Agent AI-powered virtual sales assistant that delivers professional, lead-tailored videos on demand, handling front-line follow-up like a camera-ready sales assistant. Dealers can select, customize, and name avatars from a library of options.
• Flex Videos AI-generated videos using virtual avatars as on-screen talent for marketing campaigns, special offers, recurring events, and promotional content. Enables creation of professional videos without pressing record.
• Video MPI (Multi-Point Inspection) Workflow Service department workflow integrating personalized video multi-point inspections into standard operating procedures, with technician, admin, and manager roles for approval workflows and RO quote approvals by customers.
• AI Video Avatars AI-generated video avatars designed specifically for car dealerships to pitch vehicles and enhance customer engagement. Dealers can select from avatar libraries to deliver personalized video communications.

Quantifiable outcome

• 38% greater lead response rate
• +8 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability11 records

Feature12 records

Partnerships

23 partnerships are on record, tiered core, supporting and flagship.

• CDK GlobalcoreTechnology or IntegrationCDK CRM integration allows dealers to seamlessly record, share, and track videos directly within the CDK CRM platform, capturing and nurturing dealership leads.
• DealerSocketcoreTechnology or IntegrationDealerSocket integration enables dealers to quickly track and manage leads, including sending Covideo videos directly through the CRM.
• VinSolutionscoreTechnology or IntegrationVinSolutions integration allows dealers to respond to leads with videos directly in VinSolutions CRM, backed by Cox Auto insights.
• iPacketcoreTechnology or IntegrationiPacket integration seamlessly pairs personalized Covideo videos with iPacket's digital vehicle presentation materials.
• ProMaxsupportingTechnology or IntegrationProMax CRM integration streamlines processes, enhances lead communication, and boosts sales from one platform with Covideo video capabilities.
• MomentumsupportingTechnology or IntegrationMomentum CRM built for dealership efficiency connects sales and service to deliver consistent customer journeys with integrated video messaging.
• AutominersupportingTechnology or IntegrationAutominer integration provides additional data and inventory management capabilities integrated with Covideo video messaging.
• SalesforcesupportingTechnology or IntegrationSalesforce integration allows Covideo video messaging capabilities to work within Salesforce CRM workflows.
• Google AnalyticssupportingTechnology or IntegrationGoogle Analytics tracking for website usage data and visitor behavior analysis.
• Google AdWordssupportingTechnology or IntegrationGoogle AdWords integration for re-engaging visitors likely to convert to customers based on online behavior across websites.
• Cox Digital Solutions (formerly Adify)supportingTechnology or IntegrationCox Digital Solutions serves cookies for targeted advertising through the Covideo website.
• ZoomInfosupportingTechnology or IntegrationZoomInfo provides visitor identification and contact data services through cookies on the Covideo website.
• SpotifysupportingTechnology or IntegrationSpotify cookies for tracking and potential marketing integration on the Covideo website.
• DGDG (Del Grande Dealer Group)flagshipOthersDGDG is one of the largest automotive dealer groups in the US, partnering with Covideo across their dealerships. They sell 30,000 cars per year and credit Covideo with helping achieve those results.
• Findlay Automotive GroupflagshipOthersMajor automotive dealer group using Covideo for video messaging across their dealership network.
• RohrmancoreOthersAutomotive dealer group leveraging Covideo for sales and service video communications.
• Lithia MotorsflagshipOthersMajor publicly-traded automotive retailer using Covideo across their dealership network.
• KunescoreOthersRegional automotive dealer group using Covideo for video messaging capabilities.
• OurismancoreOthersAutomotive dealer group using Covideo for personalized video communications.
• SheehycoreOthersRegional automotive dealer group leveraging Covideo video messaging.
• Ray SkillmancoreOthersAutomotive dealer group using Covideo for sales and service video communications.
• Group 1 AutomotiveflagshipOthersMajor publicly-traded automotive retailer operating dealerships across multiple states using Covideo.
• CavendercoreOthersAutomotive dealer group using Covideo across their dealership network including Cavender Toyota.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Loom: Loom is a broadly adopted async video messaging tool used across enterprise teams for screen recording and video sharing. While Loom serves a much wider audience (internal comms, product, support) than Covideo's dealer-focused use cases, it represents a competing choice for dealerships considering video tools for sales and service communications.
• Podium: Podium is a customer interaction and messaging platform widely used by dealerships and home service businesses for text-based lead response, reviews, and payments. While primarily text-focused, it competes for the same dealership communication budget and is expanding into video and AI-assisted messaging.

Direct peers

• CarNow: CarNow is a digital retailing platform for automotive dealerships that includes live chat, video, and messaging features for online car shoppers. It competes with Covideo's customer-engagement video capabilities, particularly around lead response and live customer interaction in the same dealer vertical.
• Sendspark: Sendspark is a video messaging platform for sales teams to record personalized videos, create AI-generated video clones, and embed videos in email outreach. It competes directly with Covideo's AI Video Agent and personalized video messaging features for sales-driven customer engagement.
• Hippo Video: Hippo Video is an AI-powered video sales platform for creating personalized sales videos, screen recordings, and asynchronous outreach. It mirrors Covideo's combination of human-recorded video, AI-enhanced production (stabilization, noise reduction), and CRM integration workflows targeting sales teams.
• BombBomb: BombBomb is a video messaging platform built for sales professionals to send personalized videos via email and CRM. It shares Covideo's core value proposition (record, send, track video for sales engagement) and targets sales teams in verticals including real estate and B2B sales with similar mobile/desktop tooling.
• Dubb: Dubb is a video messaging and screen recording platform used by sales teams, marketers, and entrepreneurs to create and track personalized videos. It mirrors Covideo's core offering (record, send, track) with comparable CRM integrations and analytics, targeting SMB and mid-market sales organizations.
• Vidyard: Vidyard is an enterprise video messaging and hosting platform used by sales teams to record, share, and track personalized videos. Like Covideo, it focuses on video for sales engagement with analytics, CRM integrations, and AI-assisted creation, serving overlapping buyer personas (sales, marketing, customer success).
• Bonjoro: Bonjoro is a personalized video messaging tool focused on customer success, onboarding, and sales follow-up. It offers comparable functionality (record, personalize, send, track) and targets similar SMB-to-mid-market use cases as Covideo, including integrations with CRM and email platforms.
• TECOBI: TECOBI is a customer messaging and texting platform purpose-built for automotive dealerships, competing directly with Covideo for dealer communication budget. While more focused on SMS/text than video, it serves the same dealer buyer, including BDC and sales lead-response workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/covideo
• LinkedInlinkedin.com/company/covideo-systems
• Xx.com/covideosystems

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Covideo