The Cedars
The Cedars is a non-profit senior living community in Portland, Maine, operating a full continuum of care (independent living, assisted living, memory care, short-term rehabilitation, skilled nursing, and outpatient services) for older adults in Northern New England through a person-centered Household Model.
- Company typePrivate
- Founded1929
- HeadquartersPortland, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What The Cedars does
The Cedars is a non-profit senior living community founded in 1929 (originally as the Jewish Home for Aged) and headquartered at 620-650 Ocean Avenue in Portland, Maine. The organization operates a full continuum of care on a single campus, including independent living (The Atrium), assisted living (The Osher Inn and Sam L. Cohen Households), memory care (The Lunder Memory Care Household), short-term rehabilitation (Sam L. Cohen Rehabilitation Center), long-term skilled nursing (Hoffman Center), and outpatient rehabilitation, plus a community day program (Mindful Connections) for people with memory loss living at home. It serves older adults in Portland, greater Maine, and Northern New England.
The Cedars' core care model is the Household Model of person-centered care, introduced in Maine with the opening of the Sam L. Cohen Households in March 2021, featuring private bedrooms and bathrooms, 24-hour open kitchens, living rooms, dining rooms, dens, sunrooms, and gardens that create home-like environments. The organization has implemented the Age-Friendly Health Systems 4Ms Framework (What Matters, Mobility, Mentation, Medications) recognized by the Institute for Healthcare Improvement, and operates a telehealth program to coordinate medical care with primary care and specialty physicians. Differentiated programming includes Opening Minds through Art, Story as Medicine (developed with USM Honors), Music & Memory, Mindful Connections, and the first museum-based art program for people with dementia at the Portland Museum of Art.
The Cedars generates revenue primarily through monthly subscription-based fees across residential and clinical service lines (independent living, assisted living, memory care, skilled nursing per-diem, short-term rehabilitation, and outpatient services), with pricing set on a quote basis. Go-to-market is sales-led, relying on direct outreach to prospective residents and families, in-person tours, community events, and referral pipelines from hospital partners (Maine Medical Center, Mercy Hospital) and the Learning Community network of 35+ organizational partners. The organization employs 101-250 people, is governed by a Board of Trustees chaired by Richard Borts, and is led by President & CEO Kathryn Callnan (40+ years of service). The Cedars is a member of the Association of Jewish Aging Services (AJAS) since 1960 and has earned multiple national and regional awards, including U.S. News & World Report Best Nursing Home 2020-21 and the 2025 Designation of Excellence in Person-Centered Long-Term Care from the Hartford Institute for Geriatric Nursing at NYU.
The Cedars firmographics
Firmographics- Name
- The Cedars
- Legal name
- The Cedars
- Website
- https://thecedarsportland.org
- Company type
- Private
- Founded year
- 1929
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Cedars is a non-profit senior living community in Portland, Maine, operating a full continuum of care (independent living, assisted living, memory care, short-term rehabilitation, skilled nursing, and outpatient services) for older adults in Northern New England through a person-centered Household Model.
- Ownership category
- akta.pro rank
The Cedars industry classification
Industry- Product category
- Continuing Care Senior Living Community
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Social Services (8300)
- akta.pro primary industry
- Assisted Living with Memory Care (Mixed Campus) (HLADABAB)
- akta.pro secondary industries
- Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Community-Based Senior Centers with Adult Day Services (HLADAIAJ), Caregiver Support & Education Programs (Center-Based) (HSABANAN)
Keywords
Where The Cedars is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Cedars business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain, Others
Revenue model
- Residential Living Fees: Monthly fees for independent living (The Atrium), assisted living (The Osher Inn), and memory care services including room, board, and care services.
- Skilled Nursing Care: Long-term skilled nursing care at the Hoffman Center and short-term rehabilitation services with per-diem rates.
- Outpatient Services: Outpatient rehabilitation and community-based services including Mindful Connections day program for memory care.
- Community Day Programs: Mindful Connections program for people with memory loss living at home, providing cutting edge therapies and meaningful activities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Independent Living at The Atrium |
| Subscription | Monthly | Assisted Living at The Osher Inn |
| Subscription | Monthly | Memory Care at The Lunder Memory Care Household |
| Subscription | Monthly | Skilled Nursing Care at the Hoffman Center |
| Subscription | Monthly | Short-Term Rehabilitation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
The Cedars product offering
Product offeringCore offering
The Cedars provides a full continuum of senior living and healthcare services on a single Portland, Maine campus, including independent living, assisted living, memory care, short-term rehabilitation, skilled nursing care, and community-based outpatient programs. It operates the Household Model of person-centered care and delivers innovative therapeutic programming such as Opening Minds through Art, Story as Medicine, and Music & Memory, supplemented by telehealth-enabled care coordination with primary care and specialty providers.
Product overview
The Cedars is a non-profit senior living community offering a full continuum of living and healthcare options. The portfolio includes Independent Living at The Atrium, Assisted Living at The Osher Inn, Memory Care Assisted Living and Enhanced Assisted Living in the Sam L. Cohen Households (Maine's first Household Model), The Lunder Memory Care Household, Short-Term Rehabilitation at the Sam L. Cohen Rehabilitation Center, Outpatient Rehabilitation, Skilled Nursing Care at the Hoffman Center, and Community-based Outpatient Services including the Mindful Connections day program. The organization emphasizes innovative programs incorporating arts, intergenerational connections, and the Household Model of person-centered care.
Differentiator
Problem solved
Functional benefit
Brands
- Sam L. Cohen Households: Memory Care Assisted Living, Assisted Living, and Enhanced Assisted Living featuring the Household Model of care with private rooms and home-like environments.
- The Atrium
- The Osher Inn
- The Lunder Memory Care Household
- The Sam L. Cohen Rehabilitation Center
- Hoffman Center
- Mindful Connections
Products and services
- The Atrium (Independent Living)
- The Osher Inn (Assisted Living)
- Sam L. Cohen Households (Assisted Living, Memory Care Assisted Living, Enhanced Assisted Living)
- The Lunder Memory Care Household (Memory Care)
- Sam L. Cohen Rehabilitation Center (Short-Term Rehabilitation)
- Outpatient Rehabilitation
- Hoffman Center (Skilled Nursing Care)
- Mindful Connections (Community Day Program)
- Innovative Programs (Life Enrichment)
Quantifiable outcome
- Recognized among top 21% of U.S. skilled nursing facilities as Best Nursing Home for 2020-21 by U.S. News & World Report
- +3 more outcomes
Companies that use The Cedars
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles5 records
The Cedars technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Cedars partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and secondary.
- University of Maine SystemcoreCollaboration on education, workforce development, research, and advocacy initiatives. Part of The Cedars Learning Community network of over 35 organizations addressing Maine's growing older adult population and shrinking workforce.
- University of Maine Center on AgingcoreAcademic partnership for research and education on aging-related topics, workforce development, and person-centered care innovation.
- University of Southern MainecoreHealthcare student partnerships including Story as Medicine program with Honors Program, OMA art program, and research collaboration. Students receive course credits participating with residents.
- University of New EnglandcoreMedical student mentoring, research partnerships on dementia care including Optimal Engagement study, OMA art program, and healthcare education collaboration. Dr. Susan Wehry serves as Associate Clinical Professor.
- Maine Medical CentercoreHealthcare education and workforce development partnership addressing Maine's growing proportion of older adults and healthcare workforce needs.
- Mercy HospitalcoreHealthcare education and workforce development partnership addressing healthcare needs of Maine's older adult population.
- Southern Maine Agency on AgingcorePartnership addressing community needs and advancing care approaches for older adults in Southern Maine region.
- Southern Maine Community CollegesecondaryWorkforce development partnership for educating caregivers of tomorrow in geriatric medicine and senior care.
- The Muskie School of Public ServicesecondaryResearch and public service collaboration addressing aging and long-term care policy issues.
- Maine College of ArtsecondaryArt-based programming partnerships including intergenerational art programs and Opening Minds through Art.
- Maine Partnership to Improve Dementia CarecoreCollaborative initiative to improve dementia care practices and outcomes in Maine.
- Westbrook Housing AuthoritycoreCollaboration on Telehealth Intervention Programs for Seniors (TIPS), providing weekly health checks and social connection for older adults in Westbrook housing.
- University of New England School of NursingcorePartnership directing TIPS telehealth program with licensed nurse visits for blood pressure, oxygen levels, pulse checks for older adults.
- Silent SidekickssecondaryNonprofit animal assisted therapy organization providing service dogs, cats, rabbits and guinea pigs for therapeutic resident interactions, enriching well-being through the human-animal bond.
- Portland Museum of ArtsecondaryFirst museum-based art program for people living with dementia and their care partners, a creative and supportive way to connect with the greater community as part of DEAI program.
- Figures of Speech TheatresecondaryCreative storytelling collaboration using TimeSlips format with residents living with dementia, culminating in intergenerational puppetry performances.
- Bates CollegesecondaryBates College music program sending student musicians to develop and implement weekly musical programs inspiring residents and fostering social connectedness.
- Unidine (CCL Hospitality Group)coreDining partner providing culinary professionals for resident meal services. CCN Hospitality Group has presence in 44 states and over 850 communities nationwide.
Scale indicators7 records
Recent moves9 records
Expansion highlights6 records
The Cedars competitors and assessment
Company assessmentDirect peers
- Piper Shores: Piper Shores is a Maine-based, non-profit life plan community (CCRC) offering independent living, assisted living, memory care, skilled nursing, and rehabilitation on a single coastal campus — directly comparable in geography, non-profit status, and continuum-of-care structure to The Cedars.
- Quarry Hill: Quarry Hill is a non-profit CCRC in Camden, Maine, operated by Pen Bay Medical Center, offering independent living, assisted living, memory care, and skilled nursing — a peer CCRC with a similar full-continuum, non-profit model in the same regional market as The Cedars.
- The Highlands: The Highlands is a non-profit retirement community in Topsham, Maine, offering independent living, assisted living, memory care, and skilled nursing on a single campus — comparable as a non-profit, full-continuum Maine competitor targeting the same regional resident base.
- Woodlands Senior Living: Woodlands Senior Living operates multiple assisted living and memory care communities across Maine, comparable as a Maine-based senior care operator with overlapping assisted living and memory care service lines serving a similar regional demographic.
- Hebrew SeniorLife: Hebrew SeniorLife is a Boston-area non-profit senior care organization affiliated with Harvard Medical School, offering independent living, assisted living, memory care, skilled nursing, and research — comparable as a non-profit, full-continuum, research-driven senior living operator with similar Jewish-community heritage and academic partnerships.
- The New Jewish Home: The New Jewish Home is a New York-based non-profit offering independent living, assisted living, memory care, skilled nursing, and rehabilitation with the Household Model — a near-direct comparable given the shared Jewish-affiliation heritage, Household Model adoption, and non-profit CCRC structure.
- Kendal at Oberlin: Kendal at Oberlin is an Ohio-based non-profit Quaker-affiliated CCRC offering independent living, assisted living, memory care, and skilled nursing — comparable as a values-driven non-profit CCRC with similar person-centered care emphasis and continuum-of-care structure.
Broad incumbents
- Brookdale Senior Living: Brookdale Senior Living is the largest U.S. operator of senior living communities (for-profit, public), offering independent living, assisted living, memory care, and skilled nursing across 650+ communities — a broad incumbent that overlaps with The Cedars' service lines but operates for-profit at national scale.
- Sunrise Senior Living: Sunrise Senior Living is a national for-profit operator of assisted living and memory care communities — comparable to The Cedars' Osher Inn and Lunder Memory Care Household as a broader market incumbent serving a similar demographic with overlapping service lines.
Emerging players
- Maplewood Senior Living: Maplewood Senior Living is a private, growth-oriented senior living operator with a strong emphasis on memory care and innovative programming — comparable as an emerging player with overlapping assisted living and memory care offerings, particularly relevant given The Cedars' differentiation through innovative therapeutic programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Cedars social profiles
Digital presenceThe Cedars compliance and trust
Trust signalCompliance10 records
The Cedars financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Cedars leadership team
Management profileNumber of profiles
Profiles9 records
The Cedars funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Cedars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Cedars
What does The Cedars do?
The Cedars provides a full continuum of senior living and healthcare services on a single Portland, Maine campus, including independent living, assisted living, memory care, short-term rehabilitation, skilled nursing care, and community-based outpatient programs. It operates the Household Model of person-centered care and delivers innovative therapeutic programming such as Opening Minds through Art, Story as Medicine, and Music & Memory, supplemented by telehealth-enabled care coordination with primary care and specialty providers.
Is The Cedars a public or private company?
The Cedars is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Cedars founded?
The Cedars was founded in 1929. It employs 101 to 250 people.
Where is The Cedars based?
The Cedars is headquartered in Portland, United States, in the North America region.
How does The Cedars make money?
Four revenue lines are on record. Residential Living Fees are the primary driver. The others are skilled Nursing Care, outpatient Services and community Day Programs.
Who are The Cedars's main competitors?
Direct peers on record are Piper Shores, Quarry Hill, The Highlands, Woodlands Senior Living, Hebrew SeniorLife, The New Jewish Home and Kendal at Oberlin. Broad incumbents are Brookdale Senior Living and Sunrise Senior Living. Maplewood Senior Living is listed as an emerging player.
Does The Cedars have an API?
No public API is recorded for The Cedars.
What industry is The Cedars in?
The Cedars's product category is Continuing Care Senior Living Community. Its primary akta.pro industry code is HLADABAB, Assisted Living with Memory Care (Mixed Campus), with a secondary code of HLADAAAA, Market-Rate Independent Living (Private Pay) Communities. Its NAICS code is 6233 and its SIC code is 8050.