Miroma Project Factory
Miroma Project Factory is an Australian digital development studio and Miroma Group subsidiary that designs apps, AI tools, and platforms using behavior change, storytelling, and gamification for enterprise, government, and healthcare clients across 25 international markets.
- Company typePrivate
- Founded2005
- HeadquartersSurry Hills, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Miroma Project Factory does
Miroma Project Factory (MPF) is an Australian digital development studio founded in 2005 and operating as the digital development arm of the Miroma Group. Headquartered in Surry Hills with 11–50 employees, the studio delivers integrated design and technology services across 25 international markets, focused on behavior change, storytelling, and gamification methodologies applied to websites, apps, games, AI tools, and AR experiences. Its primary client base spans Australian and international enterprise brands (Subaru, Walt Disney, Sony, QANTAS, Johnson & Johnson, Blackmores), financial institutions (Rabo Bank), and government/healthcare organisations (CSIRO, Royal Adelaide Hospital, Griffith University, Westmead Fertility Centre, Cancer Council NSW).
Miroma Project Factory firmographics
Firmographics- Name
- Miroma Project Factory
- Legal name
- Miroma Project Factory
- Website
- https://theprojectfactory.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Miroma Project Factory is an Australian digital development studio and Miroma Group subsidiary that designs apps, AI tools, and platforms using behavior change, storytelling, and gamification for enterprise, government, and healthcare clients across 25 international markets.
- Ownership category
- akta.pro rank
Miroma Project Factory industry classification
Industry- Product category
- Digital Development Services
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- API Development, Integration & Microservices Modernization (BPAEAFAD)
- akta.pro secondary industry
- Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG)
Keywords
Where Miroma Project Factory is headquartered
LocationHeadquarters
- HQ city
- Surry Hills
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Miroma Project Factory business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Distribution channels2 records
Marketing channels7 records
Miroma Project Factory product offering
Product offeringCore offering
Miroma Project Factory is an integrated design and technology studio that creates bespoke digital products and experiences combining behaviour change science, storytelling, and gamification. The studio delivers websites, mobile apps, games, AI-powered tools, AR experiences, and full-stack development for clients in health and wellbeing, entertainment, government, brand, and innovation sectors across 25 international markets.
Product overview
Miroma Project Factory operates as a globally integrated digital development studio offering a portfolio of distinct digital products and creative services centered on behavior change, storytelling, and gamification. Their offerings include health-focused applications (ROBIN for brain injury recovery, Smoking Cessation Clinical App, Compass for diabetes prevention, StandingTall), AI-powered tools (HI for ethical finance decisions, Feya Virtual Assistant, AI Vaping Cessation chatbot), and specialized digital platforms (Avow for domestic violence prevention, Monarch Athletic Club platform). The studio also provides creative direction and design services such as the Navigator whisky launch project. The company applies full-stack development, human-centered design, artificial intelligence, augmented reality, and gamification across health and wellbeing, entertainment, government, brand, and innovation sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Development Services Bespoke design and development service offering covering story-led innovation, human-centred design, websites, mobile apps, games, full-stack development, AI integration, and augmented reality experiences for enterprise, government, and healthcare clients across 25 international markets.
- ROBIN AI-enhanced smart device application co-developed with Griffith University to support individuals transitioning home after acquired brain injury. Features include therapy tracking, recovery goal setting, experience documentation, and access to support resources, designed through co-design with brain injury survivors, carers, and rehabilitation clinicians.
- Compass Gamified health tracking and education platform developed in collaboration with government scientists to reduce the risk of Type 2 diabetes among Australians. A trial with over 300 users showed increased engagement and positive behavioural changes.
- Avow Digital app redesigned as a gender-neutral platform to support individuals who use violence in understanding Apprehended Domestic Violence Orders (ADVOs) and reflecting on their behaviour, with the goal of reducing reoffending. The platform achieved over 2,000 downloads with positive reports from frontline workers.
- AI Vaping Cessation Tool AI-driven chatbot proof-of-concept designed for young Australians aged 14-25 to deliver personalised, peer-like support for quitting vaping, developed in collaboration with Cancer Council NSW with an emphasis on responsible AI use and user safety.
- Smoking Cessation Clinical App Clinical-grade mobile application developed for one of Australia's largest smoking cessation trials, designed to support participants through the quitting process.
- Feya AI-powered Virtual Assistant developed for Westmead Fertility Centre to support patient wellbeing and clinical excellence, with capabilities for patient support, clinical workflow optimisation, and referral process enhancement.
- HI AI prototype developed with The Ethics Centre to support ethical decision-making in finance. Currently in R&D phase, the tool provides real-time, context-aware prompts to aid ethical reflection for finance professionals, particularly targeting young employees facing daily ethical dilemmas.
- Monarch Athletic Club Digital Platform AI-powered digital platform developed for Monarch Athletic Club focused on personalised, preventative healthcare, including an AI-powered health index that integrates digital diagnostics with healthcare and wellness offerings.
- StandingTall Award-winning digital health project recognised at Australia's International Good Design Awards for excellence in design and innovation.
- Westmead Fertility Centre Digital Transformation Comprehensive digital transformation initiative for Westmead Fertility Centre in Sydney, including digital infrastructure audit, a rebuilt patient-focused website, clinical workflow enhancement, referral process optimisation, and Virtual Assistant 'Feya' implementation.
Quantifiable outcome
- Compass app trial showed increased engagement and positive behavioral changes among 300+ users
- +2 more outcomes
Companies that use Miroma Project Factory
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles2 records
Miroma Project Factory technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability12 records
Feature6 records
Miroma Project Factory partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Sullivans Cove DistilleryminorMiroma Project Factory was appointed as supporting creative agency partner for the launch of Navigator, a limited-edition 16-year-old single malt whisky. MPF provided creative direction including release concept, box design, label design and supporting activations. The launch coincided with World Whisky Day 2026.
- Griffith UniversitycoreMPF was appointed by Griffith University to co-develop ROBIN, a smart device app designed to support individuals transitioning home after acquired brain injury (ABI). The AI-enhanced app allows users to track therapy, set recovery goals, document experiences, and access support resources through co-design with brain injury survivors, carers, and rehabilitation clinicians.
- Westmead Fertility CentrecoreMPF completed a comprehensive digital transformation initiative for Westmead Fertility Centre in Sydney, including digital infrastructure audit and newly rebuilt patient-focused website. Next phases include enhancing clinical workflows, optimizing referral processes, and implementing Virtual Assistant 'Feya' to support patient wellbeing and clinical excellence.
- Cancer Council NSWcoreMPF completed a technical assessment and proof of concept for an AI-driven vaping cessation tool aimed at young Australians aged 14-25, in collaboration with Cancer Council NSW. The project involves a chatbot designed to deliver personalized, peer-like support to help youths quit vaping.
- The Ethics CentreminorMPF and The Ethics Centre developed HI, an AI prototype designed to support ethical decision-making in finance. Currently in R&D phase, the tool provides real-time, context-aware prompts to aid ethical reflection for finance professionals, particularly targeting young employees facing daily ethical dilemmas.
- Government ScientistscoreMPF developed the Compass app in collaboration with government scientists to reduce the risk of Type 2 diabetes among Australians through a gamified health tracking and education platform. The app was tested in a trial with over 300 users showing increased engagement and positive behavioral changes.
- Monarch Athletic ClubminorMonarch Athletic Club, a Los Angeles-based wellness provider, partnered with MPF to develop a digital platform focused on personalized, preventative health care, including an AI-powered health index. The platform integrates digital diagnostics with healthcare and wellness offerings.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Miroma Project Factory competitors and assessment
Company assessmentEmerging players
- Rehab Lab (Part of Webjet/Health): Australian digital health studio building clinical-grade behaviour-change and rehabilitation applications. Direct overlap in the health behaviour-change + gamification niche.
Broad incumbents
- Accenture Song: Global creative and digital transformation arm of Accenture that competes for enterprise digital product and experience work across health, government, and consumer brands.
- IBM iX (IBM Consulting): Global digital experience and transformation practice within IBM Consulting; competes for large health and government digital contracts with broader AI and platform capabilities.
- Deloitte Digital: Large systems integrator with a creative digital practice that competes for the same government and enterprise digital transformation RFPs as MPF, though with vastly greater scale and a broader portfolio.
- Cognizant Interactive: Digital experience practice within Cognizant covering design, build, and AI-driven product development for enterprise and health clients. Broader incumbent competing for the same RFPs.
Direct peers
- R/GA: Digital product and brand experience agency that builds apps, platforms, and connected products for enterprise clients, including health and consumer brands. Direct overlap in story-led innovation and full-stack digital delivery.
- AKQA: Global design and innovation studio with deep work in behaviour change, brand storytelling, and digital product builds for enterprise and public-sector clients. Closest comparable in combining creative storytelling with technology delivery at scale.
- Huge (now part of IAA): Digital experience agency building products, platforms, and brand experiences for enterprise clients; comparable in combining design, technology, and behaviour-led product thinking.
- Portable (now part of EREA): Australian digital studio focused on meaningful, behaviour-change-led digital products for health, government, and cultural organisations. The closest Australian-based direct peer to MPF.
Regional players
- Thinkerbell: Australian creative agency combining brand storytelling with measurable behaviour outcomes. Comparable in size, geography, and the storytelling-meets-outcomes proposition, though less tech-heavy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Miroma Project Factory social profiles
Digital presenceMiroma Project Factory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Miroma Project Factory leadership team
Management profileNumber of profiles
Profiles1 record
Miroma Project Factory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Miroma Project Factory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Miroma Project Factory
What does Miroma Project Factory do?
Miroma Project Factory is an integrated design and technology studio that creates bespoke digital products and experiences combining behaviour change science, storytelling, and gamification. The studio delivers websites, mobile apps, games, AI-powered tools, AR experiences, and full-stack development for clients in health and wellbeing, entertainment, government, brand, and innovation sectors across 25 international markets.
Is Miroma Project Factory a public or private company?
Miroma Project Factory is a private company. It is classified as corporate owned and is currently operating.
When was Miroma Project Factory founded?
Miroma Project Factory was founded in 2005. It employs 11 to 50 people.
Where is Miroma Project Factory based?
Miroma Project Factory is headquartered in Surry Hills, Australia, in the Oceania region.
Who are Miroma Project Factory's main competitors?
Rehab Lab (Part of Webjet/Health) is listed as an emerging player. Broad incumbents are Accenture Song, IBM iX (IBM Consulting), Deloitte Digital and Cognizant Interactive. Direct peers are R/GA, AKQA, Huge (now part of IAA) and Portable (now part of EREA). Thinkerbell is listed as a regional player.
Does Miroma Project Factory have an API?
No public API is recorded for Miroma Project Factory.
What industry is Miroma Project Factory in?
Miroma Project Factory's product category is Digital Development Services. Its primary akta.pro industry code is BPAEAFAD, API Development, Integration & Microservices Modernization, with a secondary code of BPAEAHAG, Generative AI & LLM Solutions Services (RAG, Agents, Copilots). Its NAICS code is 54151 and its SIC code is 7371.