GeoSnapShot
GeoSnapShot is a cloud-based photo marketplace and management platform that connects event organizers, photographers, and participants across schools, sports organizations, and clubs, using AWS-powered facial recognition for photo discovery and privacy-preserving redaction.
- Company typePrivate
- Founded2012
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What GeoSnapShot does
GeoSnapShot Pty Ltd operates a cloud-based marketplace and photo management platform for event photography, primarily serving schools, youth sports organizations, sports clubs, general event organizers, and the photographers who shoot these events. Founded in 2012 and headquartered in Sydney with a secondary office in Colorado, USA, the platform enables event organizers to create events, photographers to upload and sell photos, and participants to find and purchase their images using multiple discovery modes: selfie-based face recognition, bib number recognition, and time-based search. The platform runs on AWS infrastructure and uses AWS Rekognition for facial geometry analysis and biometric matching, supporting a patented auto-redaction feature that automatically hides images of protected individuals (notably minors without media consent) from public galleries. GeoSnapShot also integrates with the Schoolbox Student Information System to sync student media permissions for automated privacy controls, and offers embeddable galleries via iframe for organizer websites.
GeoSnapShot generates revenue primarily through a 70/30 marketplace split, where photographers retain 70% of each photo sale (standard price $8.95-$10.95 USD) and GeoSnapShot retains 30%, with PayPal processing fees of 5.7% deducted from photographer earnings. A secondary revenue stream is paid photographer-hire services for events, where GeoSnapShot handles recruitment, vetting, training, payment, equipment and travel logistics on behalf of organizers. Additional monetization includes affiliate commissions paid out of GeoSnapShot's own share (10% to referring organizations under the Super Affiliate Program) and small per-participant platform fees on free distribution events. The company is privately held, primarily bootstrapped, with one disclosed capital raise of $176,340 from Investible in 2017, plus undisclosed follow-on support from Investible and a 2023 strategic relationship with Comcast NBCUniversal SportsTech. Geographic coverage spans Australia, the United States, the United Kingdom, Europe, and Canada, supported by 5,000+ registered photographers and country-specific Facebook communities.
GeoSnapShot firmographics
Firmographics- Name
- GeoSnapShot
- Legal name
- GeoSnapShot Pty Ltd
- Website
- https://geosnapshot.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GeoSnapShot is a cloud-based photo marketplace and management platform that connects event organizers, photographers, and participants across schools, sports organizations, and clubs, using AWS-powered facial recognition for photo discovery and privacy-preserving redaction.
- Ownership category
- akta.pro rank
GeoSnapShot industry classification
Industry- Product category
- Event Photography Marketplace
- NAICS
- Commercial Photography (541922)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Tours, Activities & Experiences Booking Platforms (BPAMAIAJ)
- akta.pro secondary industries
- Photography & Photo Production (BPAFAIAF), Party Photography & Videography Services (HSACACAH)
Keywords
Where GeoSnapShot is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
GeoSnapShot business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Photo Sales Commission: GeoSnapShot earns a 30% commission on all photo sales made through the platform. Photographers receive 70% of the purchase price. The platform handles payment processing via PayPal (5.7% fee deducted from photographer's share). Standard photo price is $10.95 USD / $10.95 AUD / £4.95-5.95 GBP.
- Paid Assignment Photography Services: Event organizers can hire professional photographers through GeoSnapShot for full-event coverage. Pricing is based on event duration, size, and location. GeoSnapShot handles photographer recruitment, vetting, training, payment, and provides equipment and travel expenses.
- Affiliate Referrals: Organizations and photographers can earn 10% of all photo sales from referred schools or sporting organizations through the Super Affiliate Program. The 10% comes from GeoSnapShot's share, not the referrer's revenue.
- Platform Access Fees: For free photo distribution events, there is a small GeoSnapShot platform fee per participant. No monthly subscription fees or registration fees for basic platform access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Photo Sales - 70/30 Revenue Split |
| Transaction based/ take rate | Multi-year contract | Paid Assignment Photography |
| Unit Pricing | Pay-as-you-go | Recommended Photo Pricing |
| Transaction based/ take rate | Pay-as-you-go | Super Affiliate Program |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
GeoSnapShot product offering
Product offeringCore offering
GeoSnapShot operates a photography marketplace platform that connects event organizers, photographers, and participants for the upload, organization, sale, and discovery of event photos. Schools, sports organizations, and clubs create event galleries, photographers upload images which participants can find using facial recognition, bib number search, or time-based search, and transactions are processed with a 70/30 revenue split favoring photographers. The platform also offers managed photographer hiring, automatic photo redaction for child privacy, and SIS integration for schools.
Product overview
GeoSnapShot is a unified photo management and marketplace platform designed for schools, youth sports, clubs, event organizers, and photographers. The core GeoSnapShot platform provides photo upload, organization, tagging, secure sharing, and sales infrastructure for event photography. Key modules and features include the AI-powered Photo Redaction and Auto-Redaction tools (which use facial recognition to automatically hide images of protected minors), Selfie-Search (facial recognition-based photo discovery), Gallery Embedding (iframe embeddable galleries), the Hiring Photographers service (managed photographer recruitment), and the Super Affiliate Program (referral-based revenue sharing). The platform operates on a commission model with photographers receiving 70% of photo sales and GeoSnapShot taking 30%.
Differentiator
Problem solved
Functional benefit
Products and services
- GeoSnapShot Photo Marketplace Platform Core marketplace platform where schools, sports organizations, clubs, and event organizers create events, photographers upload photos, and participants discover and purchase their images using face recognition, bib search, or time-based search. Operates on a 70/30 commission split with no subscription or registration fees.
- Hiring Photographers Service Managed service allowing event organizers to hire professional photographers for full-event coverage, with GeoSnapShot handling photographer recruitment, vetting, payment, equipment, travel expenses, and WWC checks. Pricing is based on event duration, size, and location.
- Embeddable Photo Galleries Embeddable iframe photo galleries that event organizers and photographers can place on their own websites, allowing participants to browse and purchase event photos directly through the organizer's digital properties.
- Super Affiliate Program Referral program paying existing GeoSnapShot users 10% of all photo sales generated by new schools or sporting organizations they refer to the platform, creating ongoing passive income from GeoSnapShot's own revenue share.
Quantifiable outcome
- Photographers receive 70% commission on all photo sales with no upfront costs
- +2 more outcomes
Companies that use GeoSnapShot
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
GeoSnapShot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature8 records
GeoSnapShot partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and strategic.
- Amazon Web Services (AWS)coreAWS provides the underlying AI/ML infrastructure for GeoSnapShot's facial recognition technology (AWS Rekognition) and cloud storage services. GeoSnapShot has no access to or control over the facial analysis data, which is collected, stored, and analyzed solely by AWS.
- SchoolboxcoreSchoolbox integrates directly with schools' Student Information Systems (SIS) to automatically identify students' media permissions and sync that information back to GeoSnapShot for automated photo redaction and privacy controls.
- Edge ImagingstrategicPremier partner providing school photography services using the GeoSnapShot platform.
- SchoolPixstrategicPremier partner providing school photography services using the GeoSnapShot platform.
- SportsPixstrategicPremier partner providing sports photography services using the GeoSnapShot platform.
- Advanced LifestrategicPremier partner providing school and sports photography services using the GeoSnapShot platform.
- PayPalcorePayment processing partner for photographer and buyer transactions. PayPal fees of 5.7% are deducted from photographer earnings on each sale.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
GeoSnapShot competitors and assessment
Company assessmentDirect peers
- PhotoDay: Direct competitor in the school and sports photography marketplace space, offering a platform for photographers and schools to deliver and sell event photos with similar self-serve onboarding and commission-based revenue model.
- GotPhoto: Direct competitor serving school photographers with online galleries, photo sales, and workflow tools. Closely comparable on customer base (schools, sports clubs) and core platform functionality to GeoSnapShot.
- ShootProof: Direct competitor providing photographers with gallery, sales, and delivery tools. Comparable on photographer-first marketplace model and pay-as-you-go pricing aligned to GeoSnapShot's offering.
- Pic-Time: Direct competitor offering photographers online galleries, prints, and digital downloads. Similar target customer (event photographers), marketplace model, and feature set (galleries, sales, integrations).
- Pixieset: Direct competitor providing photographers with client galleries, store, and studio management tools. Overlaps directly with GeoSnapShot on photographer onboarding, gallery delivery, and sales.
- Marathonfoto: Sports photography specialist providing participant photo search, bib/face recognition, and event-day delivery — comparable on core sports event workflow and participant search mechanics.
- ImageDay: School photography platform providing online galleries, ordering, and integration with school systems. Closely comparable on vertical (K-12) and self-serve onboarding of school photography customers.
Broad incumbents
- Lifetouch: Large incumbent in school and event photography with a national footprint and parent-company backing. Comparable in serving schools and sports leagues at scale, but with a much wider portfolio (yearbooks, portrait studios).
- SmugMug: Established photo storage, gallery, and print-sales platform for professional and enthusiast photographers. Comparable as a broader photographer platform but with a less event/sports-specific focus than GeoSnapShot.
Emerging players
- Pixellot: AI-automated sports video/photo capture and streaming platform. Comparable on serving sports organizations with scalable media delivery, but differentiates via hardware-based automated capture rather than a photographer marketplace.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GeoSnapShot social profiles
Digital presenceGeoSnapShot financial estimates
Financial estimateRevenue estimate
Valuation estimate
GeoSnapShot leadership team
Management profileNumber of profiles
Profiles2 records
GeoSnapShot funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GeoSnapShot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GeoSnapShot
What does GeoSnapShot do?
GeoSnapShot operates a photography marketplace platform that connects event organizers, photographers, and participants for the upload, organization, sale, and discovery of event photos. Schools, sports organizations, and clubs create event galleries, photographers upload images which participants can find using facial recognition, bib number search, or time-based search, and transactions are processed with a 70/30 revenue split favoring photographers. The platform also offers managed photographer hiring, automatic photo redaction for child privacy, and SIS integration for schools.
Is GeoSnapShot a public or private company?
GeoSnapShot is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GeoSnapShot founded?
GeoSnapShot was founded in 2012. It employs 11 to 50 people.
Where is GeoSnapShot based?
GeoSnapShot is headquartered in Sydney, Australia, in the Oceania region.
How does GeoSnapShot make money?
Four revenue lines are on record. Photo Sales Commission is the primary driver. The others are paid Assignment Photography Services, affiliate Referrals and platform Access Fees.
Who are GeoSnapShot's main competitors?
Direct peers on record are PhotoDay, GotPhoto, ShootProof, Pic-Time, Pixieset, Marathonfoto and ImageDay. Broad incumbents are Lifetouch and SmugMug. Pixellot is listed as an emerging player.
Does GeoSnapShot have an API?
No public API is recorded for GeoSnapShot.
What industry is GeoSnapShot in?
GeoSnapShot's product category is Event Photography Marketplace. Its primary akta.pro industry code is BPAMAIAJ, Tours, Activities & Experiences Booking Platforms, with a secondary code of BPAFAIAF, Photography & Photo Production. Its NAICS code is 541922 and its SIC code is 7330.