Where U Elevate

What Where U Elevate does

Where U Elevate (operated by WUELEV8 Innovation Services Pvt. Ltd., headquartered in Greater Noida West, India) operates an AI-powered open-innovation and skills-based hiring platform built around its proprietary DRILL end-to-end hackathon management engine. The company traces its roots to Internity Foundation in 2017, re-launched as Where U Elevate in 2022-2023, and now serves four customer segments — corporates (Talent Discovery, Intelligent Screening, Experiential Hiring modules), academia (Learning & Industry Readiness, Assessment & Skill Validation, Industry & Innovation Engagement), government bodies (Delhi Department of Education, Government of West Bengal, Government of Telangana, Ministry of Culture), and individual students/job-seekers participating in hackathons, jobs, internships, and bootcamps. Notable customers and partners include LTIMindtree (Fosfor), CCoE DSCI, Grant Thornton Bharat, Synchrony, NASSCOM, Mercedes Benz, YoLearn.AI, TATA Advanced Systems, and over 20 universities, with measurable outcomes such as 10,000+ registrations from 26 countries on Great AppSec Hackathon 2024 and 10 challenge-validated hires in 15 days on Yophoria Innovation Challenge 2025.

The platform's technology stack centers on the DRILL engine and an AI Decision Engine that powers AI-proctored assessments, AI-Powered Mock Interviews, AI-Powered Resume Analysis, smart filtering and ranking, capability insights, role alignment intelligence, and a Talent Intelligence Dashboard — processing text, code, structured-data, and multimodal candidate signals into verified capability scores. Revenue is generated across five streams: enterprise SaaS subscriptions (quote-based, multi-year), academia SaaS subscriptions, paid hackathon entry fees (e.g., Grant Thornton Bharat 4,916 paid registrations, Tic Tech Toe'26, EFOS Skillup India), recruitment/hiring fees from employers running hiring hackathons, and individual user subscriptions. Distribution combines direct enterprise sales ([email protected], +91 9266952200), self-serve product-led marketplace access, and government/academia co-organization partnerships, supplemented by community channels across Discord, WhatsApp, Telegram, LinkedIn, Instagram, YouTube, and earned media in major Indian outlets. The company has expanded internationally via Global Ideathon Taiwan and alignment with India's Bharat Innovates showcase in Nice, France, and launched hackFront India on June 13, 2026 as a nationwide innovation league.

Name

Where U Elevate

Legal name

WUELEV8 Innovation Services Pvt. Ltd.

Website

https://whereuelevate.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Where U Elevate operates an AI-powered open-innovation and skills-based hiring platform built on its proprietary DRILL hackathon management engine, serving enterprises, academia, government bodies, and individual talent across India and select international markets.

Ownership category

akta.pro rank

Product category

Hackathon Management & Talent Intelligence Platform

NAICS

Professional and Management Development Training (61143), Computer Systems Design and Related Services (54151), Apprenticeship Training (611513)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYEDAFAMAL

Internship/Apprenticeship Matching & Work-Based Learning Platforms

Education/Education Technology (EdTech) & Digital Learning/Career Guidance, College Admissions & Student Success Platforms

SECONDARYEDAGAEAC

Corporate & Workforce eLearning Modules

Education/Educational Publishing & Learning Content/Digital Learning Content & eLearning Modules

SECONDARYEDAAAOAE

Incumbent Worker Training & Upskilling

Education/Adult & Continuing Education/Workforce Development Initiatives

SECONDARYBPACAPAD

Talent Acquisition (Recruiting) & Applicant Tracking (ATS)

Business & Public Services/HR, Staffing & Recruitment Services/Human Capital Management (HCM) & HR Tech

Keywords

• Hackathon management platform
• Talent intelligence platform
• Skills-based hiring
• Open innovation platform
• Experiential hiring platform

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Fees: Recurring subscription fees automatically charged to credit card at the end of the subscription period with auto-renewal. Plans offered monthly, quarterly, or annually; subscription fees are non-refundable.
2. Paid Hackathon Registrations: Paid hackathons on the DRILL platform (e.g., EFOS SKILLUP INDIA HACKATHON 2026, Tic Tech Toe'26 by Dhirubhai Ambani University, Grant Thornton Bharat Case Study Competition) — participants pay a fee to register and compete for prize pools.
3. Enterprise SaaS Solutions: Enterprise suite revenue from corporates for AI-powered talent engagement, hiring, and innovation programs (Brand & Engage, Talent Discovery, Intelligent Screening, Skill Validation, Interview Readiness, Experiential Hiring modules).
4. Academia SaaS Solutions: Academia solution revenue from universities and colleges for AI-powered academia-industry enablement platform, learning & industry readiness programs, assessment & skill validation, and industry & innovation engagement.
5. Recruitment / Hiring Fees: Revenue from employers using the platform for campus hiring, lateral hiring campaigns, bulk hiring workflows, and virtual hiring drives — including 'Swipe-to-Hire Sales Hiring Challenge' style hiring hackathons where employers pay to run hiring challenges.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels11 records

Core offering

Where U Elevate operates the DRILL platform, an end-to-end hackathon management and AI-powered talent engagement system that enables organizations to launch innovation challenges, run hiring hackathons, evaluate submissions, and discover/assess talent at scale. The platform unifies hackathons, jobs, internships, events, and skills-based hiring into one ecosystem, sold as an Enterprise Suite to corporates, an Academia Solution to universities, and accessed self-serve by students and job seekers.

Product overview

Where U Elevate offers a single unified AI-powered platform (operated by WUELEV8 Innovation Services Pvt. Ltd.) that integrates hackathons, jobs, internships, events/bootcamps, and skills-based hiring into one ecosystem, rather than a portfolio of separate products. The core is the Where U Elevate main platform with the DRILL end-to-end hackathon management engine powering the public drills/hackathons marketplace (e.g., TalkReady AI Interview Readiness Challenge, Fosfor Code-A-Thon, ZYND AICKATHON, Delhi AI Grind, Great AppSec Hackathon). On top of this core, two solution suites are sold: an Enterprise Suite (comprising Brand & Engage, Talent Discovery, Intelligent Screening, Skill Validation, Interview Readiness, and Experiential Hiring modules) and an Academia Solution (Learning & Industry Readiness, Assessment & Skill Validation, and Industry & Innovation Engagement modules). Cross-cutting infrastructure components include the AI Decision Engine, Talent Intelligence Dashboard, Enterprise Security & Governance, and Scalable Infrastructure. hackFront India is a flagship 2026 initiative of Where U Elevate that operationalizes the DRILL platform as a nationwide hackathon league.

Differentiator

Problem solved

Functional benefit

Brands

• DRILL: An end-to-end hackathon management platform introduced by Where U Elevate in 2023, described as the only platform globally to provide end-to-end hackathon management, enabling organizations to discover and assess talent at scale.
• hackFront India

Products and services

• DRILL Platform End-to-end hackathon management and discovery engine that enables organizations to launch hackathons, innovation challenges, hiring challenges, and case study competitions, while letting participants discover and register for live challenges in online, hybrid, and in-person modes. Powers both free and paid programs (e.g., TalkReady AI, Fosfor Code-A-Thon, ZYND AICKATHON, Delhi AI Grind, Great AppSec).
• Where U Elevate (WUE) Main Platform The umbrella open-innovation, hackathons, and skills-based hiring platform operated by WUELEV8 Innovation Services Pvt. Ltd. Unifies hackathons, jobs, internships, events, and bootcamps under one ecosystem for participants, with parallel solutions for organizations and academia.
• Enterprise Suite Enterprise product suite that unifies talent branding, engagement, innovation, assessment, and hiring through the AI-powered WUE platform. Modules cover company showcase, hackathons, open innovation challenges, case competitions, jobs/internship programs, AI resume analysis, AI-proctored assessments, AI mock interviews, and virtual/campus/bulk hiring workflows.
• Academia Solution Academia-facing product offering that enables experiential learning, skill validation, and industry-aligned talent development. Includes leadership/placement preparation programs, action-first industry learning, skill benchmarking, AI-powered evaluations, performance analytics dashboard, industry challenges, corporate hackathons, case study competitions, and innovation programs.
• hackFront India A nationwide league of hackathons, innovation challenges, startup accelerators, and mentorship programs launched by Where U Elevate to identify and accelerate student innovators and young entrepreneurs across India, aligned with India's 'Bharat Innovates' showcase in Nice, France.

Quantifiable outcome

• 10,000+ registrations from 26 countries and all 29 states of India for Great AppSec Hackathon 2024
• +7 more outcomes

Named customers33 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature7 records

Partnerships

38 partnerships are on record, tiered flagship, major and minor.

• hackFront India (initiative alignment with India's Bharat Innovates showcase)flagshipStrategic or Co-development Partner · 13 June 2026hackFront India, a nationwide innovation league initiative of Where U Elevate, was officially launched at the Constitution Club of India in New Delhi on June 13, 2026. The initiative aims to create a pan-India league of hackathons, innovation challenges, startup accelerators, and mentorship programs to empower student innovators and young entrepreneurs. The launch aligns with India's 'Bharat Innovates' showcase in Nice, France, which is presenting over 120 deep-tech startups and breakthrough innovations to global investors.
• Cybersecurity Centre of Excellence (CCoE), DSCIflagshipStrategic or Co-development PartnerCCoE DSCI has co-organized multiple flagship hackathons with Where U Elevate: Great AppSec Hackathon 2024 (with Government of Telangana — generated 10,000+ registrations from 26 countries and all 29 states of India, live 24-hour CTF for 1,000+ participants, 10 cybersecurity professionals placed within one week of event closure, INR 10 Lacs+ prize pool), and Great AppSec Hackathon 2025 (1,668 registrations). CCoE is prominently featured as a customer logo on the homepage.
• Grant Thornton Bharat LLPflagshipStrategic or Co-development PartnerGrant Thornton Bharat LLP runs the Nationwide Case Study Competitions on the Where U Elevate DRILL platform — flagship problem-based case study competition with 4,916 paid registrations (ended 14 Nov 2025). Featured as a customer logo on the homepage and as one of 'The Opportunity Stage' flagship hackathons.
• Department of Education, Higher and Technical Education, Govt of NCT of DelhiflagshipStrategic or Co-development PartnerCo-organized the Delhi AI Grind hackathon — mobilized 5 lakh+ AI innovators across a first-of-its-kind city-wide innovation movement, running 10 parallel AI impact tracks, coordinating 200+ jury members, delivering 1,000+ prototypes, and executing a Grand Finale presided over by the Chief Minister of Delhi. 3,733 registrations. Featured as a customer logo on the homepage.
• Government of West BengalflagshipStrategic or Co-development PartnerGovernment of West Bengal partnered with Where U Elevate (in association with Sapio Analytics) on The Anonymiser Hackathon — innovation challenge to help government share data with enterprises while safeguarding sensitive data through innovative anonymisation techniques. Featured as a customer logo on the homepage.
• AI.YOLEARN PRIVATE LIMITED (YoLearn.AI)majorStrategic or Co-development PartnerYoLearn.AI ran the Yophoria Innovation Challenge 2025 hiring hackathon on the DRILL platform — multi-track hiring hackathon that closed 10 challenge-validated hires across 3 high-demand roles in just 15 days, replacing months of sequential recruitment with a single focused engagement. 1,052 registrations.
• LTIMindtree (Fosfor by LTI)majorStrategic or Co-development PartnerLTIMindtree (via Fosfor) ran the Fosfor Code-A-Thon DevOps hackathon on the DRILL platform. Code-A-Thon Frontend hackathon also organized by Fosfor with LTI for Where U Elevate; participants like Amol Doifode and Ashish Chandwani were hired as Senior Product Engineers at LTIMindtree after completing the hackathon and interview process.
• Rishihood UniversitymajorStrategic or Co-development PartnerRishihood University partnered on the Tech4Heritage Hackathon — AI-powered restoration of Ajanta and Ellora cave paintings. The Tech4Heritage initiative was recognized by Prime Minister Narendra Modi and supported by the Ministry of Culture.
• Alan Scott Omnis AI Pvt. Ltd. (ZYND)majorStrategic or Co-development PartnerAlan Scott Omnis AI (ZYND) ran the ZYND AICKATHON on the DRILL platform — Innovation Hackathon with prize pool INR 10,00,000+ and 1,183 registrations.
• Knovon ConsultingmajorStrategic or Co-development PartnerKnovon Consulting ran The TalkReady AI Interview Readiness Challenge — Innovation Hackathon with INR 250,000 prize pool and 1,898 registrations.
• TATA Advanced Systems LimitedmajorStrategic or Co-development PartnerTATA Advanced Systems Limited collaborated with GLA University on the First Global AI Summit 2K26 Hackathon — INR 3,60,000 prize pool and 447 registrations.
• The Circle: Founders ClubminorGTM or Marketing PartnerThe Circle: Founders Club ran the Global Ideathon Taiwan hackathon on the Where U Elevate DRILL platform — 551 registrations, international expansion for the platform.
• GLA University, Greater NoidamajorStrategic or Co-development PartnerGLA University hosts multiple hackathons on the DRILL platform: First Global AI Summit 2K26 Hackathon with TATA Advanced Systems Limited (INR 3,60,000 prize, 447 registrations) and Mini Hackathon - Gateway to Devathon (in-person, 106 registrations).
• Sapio AnalyticsmajorStrategic or Co-development PartnerSapio Analytics was the partner company for Tech4Heritage (which in turn led to the birth of the hiring model in WUE); also partnered with Government of West Bengal on The Anonymiser Hackathon.
• Government of TelanganamajorStrategic or Co-development PartnerGovernment of Telangana co-organized the Great AppSec Hackathon 2024 with CCoE DSCI and Where U Elevate — international-level cybersecurity CTF with 10,000+ registrations across 26 countries and all 29 states of India.
• Ministry of Culture, Government of IndiamajorStrategic or Co-development PartnerMinistry of Culture supported the Tech4Heritage initiative (2020) — AI-driven heritage preservation focused on Ajanta and Ellora cave paintings, recognized by Narendra Modi.
• VISV FoundationmajorStrategic or Co-development PartnerVISV Foundation co-organized the Delhi AI Grind with the Department of Education, Govt of NCT of Delhi and Where U Elevate — first-of-its-kind city-wide innovation movement.
• SynchronymajorStrategic or Co-development PartnerSynchrony is featured as a trusted customer logo on the Where U Elevate homepage ('Trusted by leading organizations').
• NASSCOMmajorStrategic or Co-development PartnerNASSCOM is featured as a trusted customer logo on the Where U Elevate homepage ('Trusted by leading organizations') — India's premier IT and business process management industry association.
• Mercedes BenzmajorStrategic or Co-development PartnerMercedes Benz is featured as a trusted customer logo on the Where U Elevate homepage ('Trusted by leading organizations').
• Invest MangominorStrategic or Co-development PartnerInvest Mango ran the Real Estate Growth and Strategy Case Competition for MBA & PGDM Students (hiring hackathon, 953 registrations) and is also a customer posting Off Page SEO and Performance Marketing Intern roles on the WhereUElevate jobs platform.
• BookMyJetminorStrategic or Co-development PartnerBookMyJet ran the From Runway to Revenue Growth Challenge — case study hackathon on the DRILL platform with 125 registrations.
• Dhirubhai Ambani UniversityminorStrategic or Co-development PartnerDhirubhai Ambani University hosted the Tic Tech Toe'26 Innovation Hackathon on the DRILL platform — paid hackathon with 882 registrations.
• Vision Institute of Technology, AligarhminorStrategic or Co-development PartnerVision Institute of Technology, Aligarh hosted Hack Gear 2.0 Innovation Hackathon — hybrid mode, 140 registrations.
• Protege IGDTUWminorStrategic or Co-development PartnerProtege IGDTUW hosted ProtéX Innovation Hackathon on the DRILL platform — 302 registrations.
• Karnavati UniversityminorStrategic or Co-development PartnerKarnavati University hosted the Preliminary Smart India Hackathon-2025 on the DRILL platform — 473 registrations.
• GlobeamminorStrategic or Co-development PartnerGlobeam ran the SmartKrishi 2025 AgriTech Innovation Hackathon — INR 100,000 prize pool, 803 registrations.
• EFOSminorStrategic or Co-development PartnerEFOS ran two hackathons: EFOS Global Finance Hackathon 2026 (INR 50,000 prize, 165 registrations) and EFOS SKILLUP INDIA HACKATHON 2026 (INR 5,00,000+ prize, paid).
• SWIPE by Nextspeed TechnologiesminorStrategic or Co-development PartnerSWIPE by Nextspeed Technologies ran the Swipe-to-Hire Sales Hiring Challenge (91 registrations) and is also a customer posting Business Development Executive (Inside Sales) roles on the WhereUElevate jobs platform.
• Career PathNavigatorAIminorStrategic or Co-development PartnerCareer PathNavigatorAI ran the CareerPathNavigatorAI CAI Debate — case study competition with prize pool up to INR 50,000.
• Ksolves India LimitedminorStrategic or Co-development PartnerKsolves India Limited posts jobs on the WhereUElevate platform — currently hiring UI/UX Software Engineer (AI-Driven UI System) with 11 applications.
• Teliolabs Communications Inc.minorStrategic or Co-development PartnerTeliolabs Communications Inc. posts jobs on the WhereUElevate platform — currently hiring SDET Architect (7 to 12 years experience).
• KTPL Technologies Pvt LtdminorStrategic or Co-development PartnerKTPL Technologies Pvt Ltd posts jobs on the WhereUElevate platform — currently hiring Multimodaility Engineer (2 to 4 years experience).
• Upside HealthminorStrategic or Co-development PartnerUpside Health posts internships on the WhereUElevate platform — hiring Technology & Automation Intern (GenAI + D2C Stack), 268 applications received.
• Adyra ESG Technologies LLPminorStrategic or Co-development PartnerAdyra ESG Technologies LLP posts internships on the WhereUElevate platform — hiring Data Analytics Intern (3-month, INR 5000-15000 monthly), 179 applications received.
• RBMI Group of InstitutionsminorStrategic or Co-development PartnerRBMI Group of Institutions co-hosted the 'How to Kickstart Your Journey in AI/ML' webinar on the WhereUElevate events platform (Oct 13-16, 2025), 20 registrations.
• LinuxWorldminorStrategic or Co-development PartnerLinuxWorld co-hosted the Summer Internship 2025 - Cloud Computing + Full Stack Web Development bootcamp (May 5 to Jun 23, 2025), 23 registrations.
• The PersonaminorStrategic or Co-development PartnerThe Persona co-hosted the Vichaar Sangam 2.0 workshop (Dec 5-11, 2025), 355 registrations.

Scale indicators13 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• HackerRank: Global skills-assessment and developer hiring platform used by enterprises for coding tests, interviews, and certifications. Overlaps directly with WUE's AI-proctored assessments, smart filtering, and technical hiring modules.
• HackerEarth: India- and US-based platform for hackathons, coding assessments, and technical hiring, with a directly overlapping enterprise and developer customer base. WUE and HackerEarth both monetize hackathons + AI-driven assessments for enterprise hiring, making them the closest functional peer in the Indian market.
• Devpost: Largest global hackathon-hosting platform for developers, used by enterprises to run innovation challenges. Directly comparable to WUE's DRILL end-to-end hackathon management offering, though with a stronger global/developer footprint and weaker India presence.
• Mercer Mettl: India-based online assessment platform for skills, psychometric, and remote proctored testing, widely used by Indian enterprises and academia. Comparable to WUE's AI-proctored assessments, skill validation, and talent intelligence capabilities.
• Unstop (formerly D2C, Dare2Compete): India-based platform for hackathons, competitions, quizzes, internships, and hiring challenges, with strong penetration into Indian colleges and enterprises. Closely comparable to WUE's DRILL marketplace and campus-to-career positioning.
• iMocha: AI-powered skills assessment and talent management platform with a strong India-and-global enterprise base, focused on technical and cognitive assessments. Directly competes with WUE's skill-validation, AI resume analysis, and intelligent screening modules.

Emerging players

• Toptal: Global elite-talent marketplace focused on vetted freelancers and top-tier engineers, with rigorous testing and matching. Comparable in spirit to WUE's capability-validated hiring narrative, but operates a curated marketplace model rather than an open hackathon-based one.
• TestGorilla: Pre-hire skills assessment platform combining tests, structured interviews, and AI insights for SMB and mid-market employers. Comparable to WUE's enterprise suite modules (skill validation, intelligent screening, interview readiness) and targets similar challenger positioning against LinkedIn.

Broad incumbents

• Naukri (InfoEdge): India's dominant job board and recruitment platform, with deep relationships across Indian enterprises, colleges, and job seekers. Sets the incumbent baseline that WUE must disrupt with skills-based, hackathon-validated hiring to capture enterprise and academia wallet share in India.
• LinkedIn (Talent Solutions / LinkedIn Learning): Global incumbent in professional networking, hiring, learning, and assessments. A broad competitor to WUE's enterprise suite and jobs/internships marketplace, with unmatched distribution, brand, and recruiter mindshare that WUE must compete against for enterprise talent budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/whereuelevate
• YouTubeyoutube.com/@WhereUElevateOfficial
• Facebookfacebook.com/whereuelevate
• LinkedInlinkedin.com/company/whereuelevate
• Instagraminstagram.com/whereuelevate

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Where U Elevate