Probari
Probari Inc. is an Indiana-based healthcare technology company that sells a subscription clinical decision-support platform and virtual geriatric RN review service to nursing homes and skilled nursing facilities, primarily in the Midwest, with additional state-government and health-plan partnerships.
- Company typePrivate
- Founded2018
- HeadquartersIndianapolis, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Probari does
Probari Inc. is an Indianapolis-based healthcare technology company founded in 2018 by Kathleen Unroe, MD, MHA, MS and Russell Evans, RN, BSN, MHA to commercialize the clinical model developed through the OPTIMISTIC CMS Innovation Center demonstration project (a $30.3 million initiative that reduced potentially avoidable hospitalizations by 33% across 19 central Indiana nursing homes). The company's flagship offering, the Probari System, is a proprietary clinical decision-support and care-management platform that integrates with hospital and nursing home medical records to deliver daily, resident-tailored checklists and actionable data dashboards to facility teams, augmented by a virtual team of geriatric-specialized registered nurses who perform remote admission and infection reviews under the proprietary '5 Elements of Admission Review' framework.
The company's core products include the Probari System platform (daily checklists, data dashboards, virtual RN clinical reviews), the Probari Admissions Program (structured five-element admission audits), the Probari Quality Review module (ongoing quality reviews such as vaccination status), and a Probari Transfer Application prototype currently in development under an NINR Phase 1 SBIR grant. Underlying capabilities include structured clinical data reconciliation, predictive risk scoring, process automation of admission workflows, and anomaly detection to flag medication errors, missing orders, equipment gaps, and advance care planning discrepancies.
Probari operates a sales-led B2B go-to-market with quote-based subscriptions to the Probari System for nursing homes and skilled nursing facilities (currently 140+ facilities in the Midwest), supplemented by managed-services contracts with state public-health agencies (notably the Indiana State Department of Health for COVID-19 outreach to 500+ nursing homes) and strategic relationships with major health plans (UnitedHealthcare, Anthem Blue Cross Blue Shield, Humana) and industry associations (LeadingAge). Reported outcomes include a 25% reduction in 30-day hospital readmissions, an 81% recommendation-implementation rate by partner facilities, and a 20% reduction in readmissions within the first month of the standardized Admissions Program. The company has raised modest angel and SBIR funding (~$230K disclosed equity plus non-dilutive grants) and remains privately held with founder-led leadership and a small team.
Probari firmographics
Firmographics- Name
- Probari
- Legal name
- Probari Inc.
- Website
- https://probarisystems.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Probari Inc. is an Indiana-based healthcare technology company that sells a subscription clinical decision-support platform and virtual geriatric RN review service to nursing homes and skilled nursing facilities, primarily in the Midwest, with additional state-government and health-plan partnerships.
- Ownership category
- akta.pro rank
Probari industry classification
Industry- Product category
- Clinical Decision Support Software for Nursing Homes
- NAICS
- Nursing Care Facilities (Skilled Nursing Facilities) (623110), Nursing and Residential Care Facilities (623)
- SIC
- Services-Skilled Nursing Care Facilities (8051)
- akta.pro primary industry
- Nurse Triage & Clinical Call-Center Teletriage Platforms (HLALAJAC)
Keywords
Where Probari is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Probari business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Facility subscriptions to the Probari System: Recurring B2B revenue from nursing homes and skilled nursing facilities subscribing to the Probari System platform and virtual RN clinical review service. The company states it serves 140+ facilities in the Midwest and is growing.
- Government and public-sector contracts: Contracted services revenue from state health departments and government entities; demonstrated by the Indiana State Department of Health contract to provide outreach, education, training, and data analytics support to 500+ nursing homes during COVID-19.
- Health plan and payer partnerships: Revenue and value-based relationships with major health plans (UnitedHealthcare, Anthem Blue Cross Blue Shield, Humana) and compliance bodies, supporting post-acute care optimization and readmission reduction for covered populations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based subscription to the Probari System and virtual RN service |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Probari product offering
Product offeringCore offering
Probari operates the Probari System, a proprietary clinical decision-support platform that integrates with nursing home and hospital medical records to deliver daily, resident-tailored checklists and actionable data dashboards to facility teams. The platform is paired with a virtual team of geriatric registered nurses who conduct admission and infection clinical quality reviews, applying a proprietary 5 Elements of Admission Review framework (medication reconciliation, treatments and therapies, equipment, follow-up appointments, and advance care planning) to surface care discrepancies and prevent avoidable hospital readmissions across 140+ partner facilities in the Midwest.
Product overview
Probari offers a single integrated platform — the Probari System — built on research from the OPTIMISTIC CMS demonstration project and composed of multiple interlocking modules and services. At its core is the Probari Virtual RN Service, a team of experienced geriatric registered nurses who remotely review resident records; their clinical work is delivered through the Probari Daily Checklist & Data Dashboards, which push concise, expert-driven recommendations to facility inboxes each evening and serve as an end-of-day audit. Layered onto this core, the Probari Admissions Program conducts structured five-element admission reviews (medication reconciliation, treatments and therapies, equipment, follow-up appointments, and advance care planning) to detect care 'land-mines' at the point of transfer, while the Probari Quality Review module runs ongoing clinical quality checks (e.g., vaccination status). All of these are supported by a Probari Transfer Application prototype currently in development under an NINR SBIR Phase 1 grant, which will extend the platform's admission-time information delivery to nursing home providers.
Differentiator
Problem solved
Functional benefit
Brands
- The Probari System: Probari's core service offering — an integrated software platform that delivers daily, resident-tailored checklists, actionable data dashboards, and clinical reviews conducted by virtual registered nurses specializing in geriatric care.
Products and services
- Probari System An integrated clinical decision-support platform for nursing homes that integrates with hospital and facility medical records to deliver daily, resident-tailored checklists and actionable data dashboards, paired with a virtual team of geriatric RNs to reduce avoidable hospital readmissions across 140+ Midwest facilities.
- Probari Admissions Program A specialized Probari offering focused on the structured admission review process, covering medication reconciliation, treatments and therapies, equipment, follow-up appointments, and advance care planning, intended for nursing facilities seeking to reduce avoidable readmissions from the point of resident transfer.
- Probari Quality Review An ongoing clinical quality review process that evaluates residents' vaccination status, identifies potential care needs, and supports infection prevention and chronic disease management across nursing home populations, paired with the Probari System's structured workflows.
- Probari Transfer Application A nursing home-facing software application in development via an NINR-funded Phase 1 SBIR grant, intended to deliver key information such as non-transfer-related patient orders to nursing home providers at the time of admission to reduce adverse events and re-hospitalizations.
Quantifiable outcome
- 25% reduction in 30-day hospital readmissions
- +6 more outcomes
Companies that use Probari
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Probari technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Probari partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor, core, major and flagship.
- Shelia GueninminorJoined Probari's Board of Directors in September 2023. Over 35 years of long-term care experience as an administrator, facility owner, and management consultant; first VP for Long Term Care for Health and Hospital Corporation; former President of Harrin Associates Co. Inc, a management consulting firm serving Midwest nursing homes and assisted living providers.
- QsourcecoreProbari and Qsource — a nonprofit healthcare quality improvement and IT consultancy — share a common value to improve health outcomes through data-driven quality initiatives. Qsource produced a COVID-19 vaccination education video that Probari shared with its audience covering mRNA vaccines, Pfizer vs. Moderna comparison, side effects, and benefits.
- Journal of the American Geriatrics Society (JAGS)minorProbari's Indiana State Department of Health COVID-19 vaccine survey collaboration was published in JAGS. The partnership surfaced research evidence supporting vaccine education to increase uptake among long-term care staff.
- Indiana National GuardmajorProbari led one of the first training sessions at Camp Atterbury for the Indiana National Guard preparing to support nursing homes during COVID-19. Training covered PPE use, wellness checks, infection control, and daily facility life. Probari continued to train additional Guards and provide COVID-19 testing and data analytics to the state.
- Jim SmithminorEngaged as a consultant and advisor to Probari's leadership team with primary focus on strategy development, operational execution planning, revenue generation, and fundraising support. Brings 25 years of experience building market-leading healthcare companies; previous roles include VP/GM at Hill-Rom, COO Suros Surgical, CEO RCS Management, and President of Specialized Medical.
- Indiana State Department of Health (ISDH)coreProbari contracted with ISDH to provide outreach, education, resources, and the latest guidance from ISDH and the CDC to more than 500 Indiana nursing homes during the COVID-19 outbreak. Probari's trained RNs connected with facilities that had positive cases or were at high risk of outbreaks. Data was collected, compiled, and issued via weekly reports.
- Indiana University Center for Aging Research at Regenstrief Institute (OPTIMISTIC)flagshipOPTIMISTIC (Optimizing Patient Transfers, Impacting Medical quality and Improving Symptoms: Transforming Institutional Care) was a $30.3 million CMS Innovation Center demonstration project led by Dr. Kathleen Unroe and Dr. Greg Sachs. It embedded registered nurses and nurse practitioners in 19 central Indiana nursing facilities. The clinical model and research output became the foundation for the founding of Probari in 2018.
- University of Indianapolis Center for Aging & CommunitycoreLocal OPTIMISTIC project partner contributing interdisciplinary team members such as Ellen Miller, PT, PhD, and supporting evidence-based practices targeting avoidable hospitalization causes. Ellen Miller was a Phase 1 OPTIMISTIC team member from the Center for Aging & Community, University of Indianapolis.
- UnitedHealthcaremajorMajor health plan whose logo is displayed on the Probari 'Trusted by' page. Probari states its enterprise-grade security, integrations, and diverse leadership are 'trusted by major health plans, compliance bodies nationwide' for post-acute care optimization.
- Anthem Blue Cross Blue ShieldmajorMajor health plan whose logo is displayed on the Probari 'Trusted by' page; part of the company's referenced health plan partnerships supporting post-acute care optimization and reduced readmissions.
- HumanamajorMajor health plan whose logo is displayed on the Probari 'Trusted by' page; part of the company's referenced health plan partnerships supporting post-acute care optimization and reduced readmissions.
- LeadingAgecoreIndustry association whose logo appears on the Probari 'Trusted by' page. LeadingAge represents non-profit aging-services providers and aligns with Probari on quality and clinical standards for long-term care.
Scale indicators15 records
Recent moves9 records
Expansion highlights6 records
Probari competitors and assessment
Company assessmentBroad incumbents
- PointClickCare: PointClickCare is the dominant cloud-based EHR for skilled nursing and senior living facilities, holding the majority of the US SNF EHR market. It is a broad incumbent that Probari must integrate with (and that could potentially add competing clinical decision support features) given its central role in SNF clinical workflows.
- MatrixCare (ResMed): MatrixCare, owned by ResMed, provides EHR and care coordination software for post-acute and long-term care providers, including SNFs. It is a broad incumbent comparable to Probari in serving the SNF clinical workflow market, though its footprint is broader (home health, hospice, senior living) and less specialized on readmission reduction.
- naviHealth (Optum): naviHealth, owned by Optum/UnitedHealth Group, is the dominant post-acute care management platform serving health plans and SNFs with utilization management and readmission reduction programs. It is a broad incumbent that overlaps with Probari on the payer post-acute optimization use case but operates at much greater scale and as part of UnitedHealth's portfolio.
- agilon health: agilon health is a public value-based care platform focused on senior Medicare Advantage populations, partnering with primary care physicians to manage total cost of care. It is a broader incumbent that competes with Probari for health plan partnerships aimed at reducing avoidable hospitalizations among senior populations.
Direct peers
- Curana Health: Curana Health is a value-based care medical group focused on senior living and skilled nursing facilities, embedding clinicians and reducing hospitalizations. It is the closest direct competitor to Probari, serving SNFs with a similar clinical+services model and the same target customers (SNF operators, health plans serving Medicare Advantage populations).
- Caregility: Caregility provides a virtual care platform purpose-built for inpatient and skilled nursing settings, enabling remote clinical observation and intervention. It competes with Probari's Virtual RN Service by offering telehealth hardware and software infrastructure to SNFs aiming to reduce transfers.
- Third Eye Health: Third Eye Health provides telehealth and after-hours clinical coverage to skilled nursing facilities, with a similar virtual-clinician model aimed at reducing unnecessary hospital transfers. It is a direct peer competing for the same SNF clinical decision-support budget, though Probari's daily checklist and admissions focus is more workflow-integrated.
Emerging players
- Sound Physicians: Sound Physicians provides acute and post-acute care services, including hospital medicine and SNF care transitions, with a focus on reducing readmissions. It overlaps with Probari on the post-acute care transitions use case but is a much larger organization with national reach.
- Aledade: Aledade partners with independent primary care physicians and ACOs to deliver value-based care, with a focus on senior populations and reducing avoidable hospitalizations. While its primary care focus differs from Probari's SNF focus, it overlaps on the payer value-based care optimization thesis and competes for similar health-plan risk-share contracts.
Others
- PatientPing (Collective Medical, PointClickCare): Collective Medical (now part of PointClickCare) provides real-time care coordination and ADT-based notifications across the post-acute continuum. It is an adjacent/ecosystem peer enabling the data layer Probari's clinical workflows depend on, now consolidated within Probari's largest potential incumbent competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Probari social profiles
Digital presenceProbari compliance and trust
Trust signalCompliance1 record
Probari financial estimates
Financial estimateRevenue estimate
Valuation estimate
Probari leadership team
Management profileNumber of profiles
Profiles10 records
Probari funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Probari M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Probari
What does Probari do?
Probari operates the Probari System, a proprietary clinical decision-support platform that integrates with nursing home and hospital medical records to deliver daily, resident-tailored checklists and actionable data dashboards to facility teams. The platform is paired with a virtual team of geriatric registered nurses who conduct admission and infection clinical quality reviews, applying a proprietary 5 Elements of Admission Review framework (medication reconciliation, treatments and therapies, equipment, follow-up appointments, and advance care planning) to surface care discrepancies and prevent avoidable hospital readmissions across 140+ partner facilities in the Midwest.
Is Probari a public or private company?
Probari is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Probari founded?
Probari was founded in 2018. It employs 1 to 10 people.
Where is Probari based?
Probari is headquartered in Indianapolis, United States, in the North America region.
How does Probari make money?
Three revenue lines are on record. Facility subscriptions to the Probari System is the primary driver. The others are government and public-sector contracts and health plan and payer partnerships.
Who are Probari's main competitors?
Broad incumbents on record are PointClickCare, MatrixCare (ResMed), naviHealth (Optum) and agilon health. Direct peers are Curana Health, Caregility and Third Eye Health. Emerging players are Sound Physicians and Aledade. PatientPing (Collective Medical, PointClickCare) is listed as an others.
Does Probari have an API?
No public API is recorded for Probari.
What industry is Probari in?
Probari's product category is Clinical Decision Support Software for Nursing Homes. Its primary akta.pro industry code is HLALAJAC, Nurse Triage & Clinical Call-Center Teletriage Platforms. Its NAICS code is 623110 and its SIC code is 8051.