HOM

Property Amenity Servicesiamhom.com

HOM is a technology-enabled amenity provider that partners with office and residential property landlords to deliver on-site fitness programming, wellness classes, and curated tenant events. The company operates a Community OS platform supporting 50+ buildings across NYC, LA, Philadelphia, Toronto, and Kitchener-Waterloo.

Company typePrivate
Founded2013
HeadquartersNew York, United States
Headcount11–50
GTM typeB2B
OfferingServices

What HOM does

HOM (stylized as hOM) is a technology-enabled amenity provider headquartered in New York City that partners with office and residential property landlords and managers to deliver on-site fitness programming, wellness classes, and curated events for building tenants. The company operates a B2B2C model, selling amenity services to property owners who then pass the experience to their tenants as a value-add. Its core product is a Community OS platform — a centralized management system that supports programming operations and provides ROI reporting by tracking tenant participation and engagement metrics for building managers. Supporting services include a network of professional in-house fitness instructors (hOMie Reps) delivering 600+ monthly classes across the portfolio, building-specific event portals (hom.events), and the SPI Wellness mobile app used for tenant sign-ups.

The company generates revenue through subscription or recurring service agreements with property owners, with pricing not publicly disclosed and structured based on property size and services offered. Its customer base spans 50+ premium properties across five metropolitan markets — NYC, Los Angeles, Philadelphia, Toronto, and Kitchener-Waterloo — including significant concentrations with Silverstein (the WTC portfolio) and RXR. The go-to-market combines direct B2B sales to property managers and landlords, content marketing through a wellness-focused blog, and word-of-mouth within real estate networks. Founded in 2013, HOM has raised funding from MetaProp and Moderne Ventures and is led by a founder team of Francesca Loftus (CEO), Ryan Freed (CRO), and Corey Loftus (C3PO — People, Philosophy, Programming).

The company employs approximately 25 people across events, account management, sales and marketing, technology, operations, and full-time instructors. Its value proposition targets landlord pain points around tenant retention, property differentiation, and measurable ROI on amenity investments, positioning HOM as a turn-key community-building layer rather than a standalone fitness product. Geographic expansion into Canadian and West Coast markets, combined with a dedicated BizDev Canada function, signals the company's intent to scale beyond its NYC stronghold.

HOM firmographics

Firmographics

Name: HOM
Legal name: HOM
Website: https://iamhom.com
Company type: Private
Founded year: 2013
Operating status: Operating
Headcount range: 11–50 employees
Short description: HOM is a technology-enabled amenity provider that partners with office and residential property landlords to deliver on-site fitness programming, wellness classes, and curated tenant events. The company operates a Community OS platform supporting 50+ buildings across NYC, LA, Philadelphia, Toronto, and Kitchener-Waterloo.
Ownership category
akta.pro rank

HOM industry classification

Industry

Product category: Property Amenity Services
NAICS: Services to Buildings and Dwellings (5617)
SIC: Services-To Dwellings & Other Buildings (7340)
akta.pro primary industry: Mixed-Use Community Association Management (BPAJAHAF)

Keywords

On-site fitness programming
Property amenity services
Residential wellness amenities
Office tenant engagement
Community management platform

Where HOM is headquartered

Location

Headquarters

HQ city: New York
HQ country: United States
HQ region: North America

Offices5 records

Markets served

HOM business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

Property Amenity Services: HOM provides on-site fitness programming and events as amenity services to residential and office properties. Revenue appears to be generated through service agreements with property landlords and managers, with pricing based on property size and services provided.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

HOM product offering

Product offering

Core offering

HOM is a technology-enabled amenity provider that partners with residential and office property landlords and managers to deliver on-site fitness programming, wellness classes, and curated community events for tenants. The company combines a Community OS software platform with a network of professional fitness instructors (hOMie Reps) who teach classes and staff events at 50+ premium client buildings across NYC, LA, Philadelphia, Toronto, and Kitchener-Waterloo. Tenants access programming through building-specific event portals and the SPI Wellness mobile app, while property managers receive participation tracking and ROI reporting.

Product overview

hOM operates as a technology-enabled amenity provider offering a unified Community OS platform that combines on-site fitness programming and unique events for residential and office properties. The core product is the Community OS, which serves as a centralized management system for tenant engagement. Supporting services include on-site fitness instruction through hOMie Reps (600+ monthly classes), curated tenant events, and property liaison services that connect property managers with community programming across multiple locations including NYC, LA, Philadelphia, Toronto, and Kitchener-Waterloo.

Differentiator

Problem solved

Functional benefit

Products and services

Community OS

Quantifiable outcome

600+ monthly classes across property portfolio
+1 more outcomes

Companies that use HOM

Customer profile

Named customers13 records

Segments2 records

Ideal customer profiles2 records

HOM technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

HOM partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

HOM competitors and assessment

Company assessment

Broad incumbents

Limeade: Limeade is an employee wellbeing and engagement platform used by enterprise customers to deliver wellness programs. It overlaps with HOM's wellness/engagement value proposition but serves HR buyers via software rather than on-site instructors.
Virgin Pulse: Virgin Pulse is a large-scale corporate wellness platform serving global employers with engagement, fitness, and wellbeing programs. Comparable to HOM at the amenity/wellness layer though it operates more as a digital-first incumbent rather than an on-site property specialist.
Life Time Fitness: Life Time operates premium fitness clubs and increasingly partners with residential and office properties to deliver building-based fitness amenities. Comparable to HOM as a fitness amenity provider with a broader club-based footprint.

Direct peers

Active Wellness: Active Wellness provides fitness center management, programming, and wellness services for corporate, residential, and hospitality properties. Directly comparable to HOM in the property-based fitness amenity category.
LifeStart: LifeStart operates corporate fitness centers, wellness programming, and amenity services for office buildings and corporate campuses. Closely comparable to HOM in delivering on-site fitness and wellness amenities as a property-level B2B service.
HealthFitness (Trustmark Health Benefits): HealthFitness, now part of Trustmark, offers corporate fitness center management and population health programs. Directly comparable to HOM in operating fitness amenities and wellness programming at employer and property sites.
Wellable: Wellable delivers corporate wellness programs and on-site fitness experiences for employers and commercial properties. Comparable to HOM in providing measurable wellness programming and tenant engagement services to B2B clients.

Emerging players

Castle Hill Fitness: Castle Hill Fitness is a premium fitness operator offering community-driven programming and corporate partnerships. Comparable to HOM in emphasizing community and instructor-led experiences over commoditized gym access.
Wellbeats: Wellbeats provides on-demand fitness and wellness content for corporate and multi-tenant residential properties. Overlaps with HOM in delivering tenant wellness programming, though primarily through digital rather than live on-site delivery.

Regional players

Plus Fitness Industries: Plus Fitness is a fitness franchise operator with strong presence in Australia and New Zealand that also partners with property developers for residential amenity gyms. Comparable to HOM as a property-tied fitness amenity provider, but operating in different geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

HOM financial estimates

Financial estimate

Revenue estimate

Valuation estimate

HOM leadership team

Management profile

Number of profiles

Profiles14 records

HOM funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

HOM M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOM

What does HOM do?

Is HOM a public or private company?

HOM is a private company. It is classified as venture growth investor backed and is currently operating.

When was HOM founded?

HOM was founded in 2013. It employs 11 to 50 people.

Where is HOM based?

HOM is headquartered in New York, United States, in the North America region.

How does HOM make money?

One revenue line is on record: property Amenity Services.

Who are HOM's main competitors?

Broad incumbents on record are Limeade, Virgin Pulse and Life Time Fitness. Direct peers are Active Wellness, LifeStart, HealthFitness (Trustmark Health Benefits) and Wellable. Emerging players are Castle Hill Fitness and Wellbeats. Plus Fitness Industries is listed as a regional player.

Does HOM have an API?

No public API is recorded for HOM.

What industry is HOM in?

HOM's product category is Property Amenity Services. Its primary akta.pro industry code is BPAJAHAF, Mixed-Use Community Association Management. Its NAICS code is 5617 and its SIC code is 7340.