What Dropcountr does

Dropcountr is a cloud-based customer engagement and data analytics platform built specifically for water utilities, translating meter data (both standard AMR and advanced AMI) into actionable usage insights, leak alerts, and digital communications for utility staff and their residential and commercial ratepayers. The platform is delivered as three integrated modules — HOME (a residential customer portal and native iOS/Android app showing year/month/day/hour usage, social norming, leak detection, electronic bill payment, and self-service), BUSINESS (a commercial customer engagement interface for multi-meter accounts with rate correlations and cost tracking), and CLEAR (a utility staff dashboard for multi-channel push, SMS, and email communications, customer analytics, and operational metrics) — plus Dropcountr PLUS, an add-on tier for AMI-equipped utilities with hourly data, an irrigation algorithm, and burst/continuous flow leak detection. The platform is meter-agnostic and integrates with AMI meter providers (Itron, Zenner), billing systems, and CIS platforms, and is ADA-compliant with English and Spanish support. Third-party research from UC Berkeley and the University of Kentucky has validated 6% average household water usage reduction and 12% reduction among high-usage households in a 44-month City of Folsom study, and the company cites 7.8% average water savings across users, 19% portal registration within 4 weeks in the Denver Water pilot, and $450/acre-foot cost-effectiveness versus $396-$824/acre-foot for paper campaigns.

The company operates a B2B SaaS subscription model with annual billing and quote-based, consultative pricing negotiated per utility (no published tiers). Go-to-market combines direct enterprise sales to water utility decision-makers (conservation staff, customer service, billing, IT), a self-serve sign-up flow for end users via zip-code utility lookup, and a channel partner program with AMI meter vendors, billing and payment providers, and industry distributors (American Water, Fergusson, Fortiline, Imagine, iFlow). Founded in 2013 in San Francisco by Robb Barnitt, Dropcountr was acquired by KUBRA — a customer experience management company serving utilities, government, and insurance organizations — in 2020, and now operates as a subsidiary within the KUBRA portfolio, serving 1M+ residential customer accounts across 26 cities in 4 US states.

Name

Dropcountr

Legal name

Dropcountr

Website

https://dropcountr.com

Company type

Private

Founded year

2013

Operating status

Acquired

Headcount range

11–50 employees

Short description

Dropcountr is a cloud-based customer engagement and water analytics platform serving municipal water utilities, with mobile apps and dashboards that translate meter data into usage insights, leak alerts, and digital communications for residential and commercial ratepayers. Acquired by KUBRA in 2020, it serves 1M+ end-user accounts across 26 cities.

Ownership category

akta.pro rank

Product category

Water Utility Customer Engagement Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Water Supply and Irrigation Systems (221310)

SIC

Water Supply (4941)

akta.pro primary industry

Customer Metering, Billing & Retail Water Services (EUANAAAH)

akta.pro secondary industries

Advanced Metering Infrastructure (AMI) & Smart Meter Analytics (Meter Data for NRW) (EUANAKAC), Digital Self-Service & Customer Portals (web/mobile, e-bill, notifications, consumption dashboards) (EUANAIAI)

Keywords

• Water utility software
• Utility customer engagement
• AMI smart meter analytics
• Water conservation platform
• Utility SaaS solutions

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Dropcountr operates as a B2B SaaS platform providing water utilities with a cloud-based customer engagement and analytics platform. Utilities pay a subscription fee for access to the HOME, BUSINESS, and CLEAR modules. The platform is meter-agnostic and can be deployed with standard AMR or advanced AMI meter infrastructures, with pricing likely structured per connection or account.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Dropcountr is a cloud-based SaaS platform that translates water meter data into actionable customer engagement and analytics for water utilities. It consists of three modules — HOME (residential customer portal and mobile app), BUSINESS (commercial customer engagement), and CLEAR (utility staff communications dashboard) — and is meter-agnostic across both standard AMR and advanced AMI meter infrastructures. The platform serves more than 1 million residential customer accounts across 26 cities in four US states, providing utilities with leak detection, behavioral analytics, irrigation algorithms, and multi-channel digital communications.

Product overview

Dropcountr offers a cloud-based platform architecture consisting of three integrated modules: HOME (residential customer portal), BUSINESS (commercial customer engagement), and CLEAR (utility staff communication dashboard). Dropcountr PLUS is an add-on tier for AMI/smart meter utilities. The platform translates water meter data into actionable customer engagement, featuring automated alerts, leak detection, bill matching, and conservation messaging across mobile apps (iOS/Android) and web.

Differentiator

Problem solved

Functional benefit

Brands

• HOME: Residential customer portal for water usage tracking, bill payment, and self-service tasks. Available on iOS, Android, and web.
• BUSINESS
• CLEAR Utility
• Dropcountr PLUS

Quantifiable outcome

• 6% reduction in average household water usage (City of Folsom, 44-month study)
• +5 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• KUBRAflagshipStrategic or Co-development PartnerKUBRA, the leading customer experience management company serving utilities, government, and insurance organizations, acquired Dropcountr. The acquisition integrates Dropcountr's water analytics and customer engagement capabilities with KUBRA's billing and payments, customer communications, and customer experience platform, creating a unified offering for utility clients under the KUBRA umbrella.
• ItroncoreTechnology or IntegrationItron is a leading AMI (smart) meter provider. Dropcountr integrates with Itron's smart meters via API, enabling real-time water use data, leak alerts, and hourly usage insights to flow from Itron meters into Dropcountr's customer portal and utility dashboard. Itron delivers a complete and winning response to utility RFPs with the Dropcountr customer portal.
• ZennercoreTechnology or IntegrationZenner is a meter provider whose smart/AMI meters integrate with Dropcountr's platform via API, enabling water usage data to be translated into actionable customer engagement features.
• Metering Solutions Providers (MSPs)coreChannel Partner/ Reseller/ DistributorMSPs including American Water, Fergusson, Fortiline, Imagine, iFlow and others resell and distribute Dropcountr's customer portal alongside their meter and utility infrastructure offerings. These partners generate recurring revenue, upsell existing accounts, and earn commissions on contract renewals by including Dropcountr in their utility solutions.
• Billing & Payment ProviderscoreTechnology or IntegrationBilling and payment providers integrate Dropcountr's water usage insights with their online payment platforms. Customers who understand their water use and how it translates to fees naturally progress to online bill payment. Dropcountr supplements these partners' transaction revenues with subscription revenues.
• Industry DistributorsminorChannel Partner/ Reseller/ DistributorIndustry distributors serve as resellers of Dropcountr's meter-agnostic customer portal and engagement solution, addable to any size account in any state. They continue earning commissions on contract renewals through this channel relationship.
• University of California, BerkeleycoreStrategic or Co-development PartnerUC Berkeley researchers collaborated with Dropcountr on a 44-month study of water usage in the City of Folsom, analyzing the effects of Dropcountr on water conservation outcomes. The research validated a 6% reduction in average household usage and 12% reduction in high-usage households.
• University of KentuckycoreStrategic or Co-development PartnerUniversity of Kentucky researchers co-authored the academic analysis of Dropcountr's impact on water usage in the City of Folsom, providing independent third-party validation of the platform's effectiveness.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Neptune Technology Group: Neptune Technology Group (a Roper Technologies company) provides AMI water metering systems and the N_SIGHT IQ software suite that includes customer engagement and consumption analytics, overlapping with Dropcountr's AMI tier.
• Mueller Water Products: Mueller Water Products supplies water infrastructure including smart meters and the Sentryx intelligent water technology platform, which offers leak detection and analytics adjacent to Dropcountr's capabilities.
• Aclara (Hubbell): Aclara, a Hubbell company, provides smart infrastructure solutions for water, gas, and electric utilities, including AMI endpoints and consumer engagement software that overlaps with Dropcountr's offering at the smart utility tier.
• Itron: Itron is a global leader in AMI smart meter hardware and utility IoT, with an expanding portfolio of customer engagement and analytics software. As a Dropcountr channel partner, Itron competes when bundling its own software with smart meter deployments.
• Sensus (Xylem): Sensus, a Xylem brand, offers smart meters, AMI networks, and utility analytics software including customer engagement modules. It is a broad incumbent competing for the same utility modernization budgets as Dropcountr.
• Badger Meter: Badger Meter manufactures smart water meters and offers BEACON advanced metering analytics, including a consumer engagement tool. It competes with Dropcountr at utilities deploying AMI through its hardware-plus-software stack.

Others

• Esri (ArcGIS Utility Network): Esri's ArcGIS platform is foundational GIS and spatial analytics infrastructure for water utilities, often sitting alongside customer engagement tools like Dropcountr in utility technology stacks. It is an ecosystem enabler rather than a direct competitor.
• KUBRA: KUBRA is Dropcountr's parent company and a customer experience management platform for utilities, government, and insurance with billing, payments, and communications offerings. It is the acquirer and immediate ecosystem partner rather than a direct external competitor.

Direct peers

• Uplight: Uplight is a customer engagement and energy efficiency platform for utilities, primarily electric and gas. Its purpose-built utility CX model is highly comparable to Dropcountr's water focus and is increasingly expanding into adjacent verticals.
• WaterSmart Software: WaterSmart Software is the most direct competitor in water utility customer engagement and analytics, offering similar customer portals, usage insights, and conservation programs to municipal water utilities across the US.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dropcountr
• Facebookfacebook.com/dropcountr
• LinkedInlinkedin.com/company/dropcountr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dropcountr