What MPT.ag does

MPT.ag (operating commercially as MPT AgTech) is an Australian agricultural-technology company founded in 2018 and headquartered in Orange, New South Wales. The company develops an integrated real-time in-furrow soil sensing and actuation platform designed to be OEM-factory-installed onto broadacre seeding machines. Its product portfolio centres on the Sensortine™ in-furrow soil moisture sensor and the Sensortine™ LIBS (Laser-Induced Breakdown Spectroscopy) sensor, which delivers real-time elemental composition data — including nutrient levels and carbon content — at the point of seed placement, capturing thousands of data points per hectare during normal seeding operations.

These sensors feed an ISObus/ISOxml-controlled electro-hydraulic system that independently manages depth, downforce, and press-wheel pressure on every row unit via MPT's double parallelogram row unit architecture, and drives live variable-rate seed and fertiliser application. The platform is standards-compliant with leading in-cab displays and farm management systems, requiring no proprietary cab hardware.

MPT's business model is hardware-led and project-based. Revenue is generated primarily through sale of OEM-integrated upgrade kits and sensor/hydraulic/control hardware, integration and commissioning services (delivered either at OEM factory build or at MPT's own Orange facility), and a turnkey complete-seeder supply pathway for customers without an existing dealer relationship. Pricing is quote-based and configuration-dependent, with no published list prices. Go-to-market is OEM-embedded and dealer-led for the primary broadacre-grower segment, supplemented by direct contact via the company website. The company is privately held, operates from a single Australian location, and has disclosed no external institutional shareholders beyond small 2018-2019 grant and seed capital.

Name

MPT.ag

Legal name

MPT AgTech

Website

https://mpt.ag

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

MPT AgTech is an Australian AgTech company that develops OEM-integrated, real-time in-furrow soil moisture and LIBS-based elemental sensing, paired with ISObus-controlled electro-hydraulic row units, for broadacre seeding applications and broadacre farmers.

Ownership category

akta.pro rank

Product category

Precision Agriculture Equipment

NAICS

Farm Machinery and Equipment Manufacturing (333111), Soil Preparation, Planting, and Cultivating (115112), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523), Agricultural Services (700)

akta.pro primary industry

Tillage, Seeding & Planting Equipment (IMAHACAB)

akta.pro secondary industries

Precision Seeding Systems (Variable-Rate, Section Control, Seed Monitoring) (AFAAABAC), Seed Treatment & In-Furrow Application Systems (Planter-Mounted) (AFAAABAH)

Keywords

• Precision agriculture sensors
• In-furrow soil sensing
• Variable rate seeding
• Autonomous row units
• OEM seeder integration

Headquarters

HQ city

Orange

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. OEM-Integrated Seeder Upgrade Kits: Sale of matched MPT hardware + sensor + hydraulic + ISObus control kits specified per customer machine, with revenue realised at the point of integration (either via OEM factory install at manufacturer build, or via MPT's own facility). One-time project-style sale tied to seeder purchase.
2. Sensor & Hardware Component Sales: Sale of Sensortine in-furrow moisture sensors and Sensortine LIBS soil composition sensors (and associated hydraulic/control hardware) as embedded components of OEM seeders.
3. Integration & Commissioning Services: Professional services revenue from designing, installing, and commissioning MPT systems — either alongside OEM partners during machine build, or by receiving a base frame at MPT's facility for full integration and delivery of a turnkey seeder.
4. Complete Seeder Turnkey Supply: For customers without an existing dealer relationship, MPT assists in sourcing a seeding frame, air cart, and fully integrated ready-to-operate system — generating margin on the bundled machine, sensors, and integration.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

MPT AgTech designs and supplies OEM-integrated performance upgrades for broadacre agricultural seeders. Its core offering is a matched kit of in-furrow soil-moisture sensors (Sensortine), LIBS-based soil-composition sensors, double-parallelogram row units, multi-channel proportional hydraulics, and ISObus control software that enable real-time variable depth, downforce, press-wheel pressure, and variable-rate seed and fertiliser application during seeding. Systems are delivered through seeder manufacturers during machine build, through dealer-led configuration, or as a turnkey complete seeder from MPT's Orange, NSW facility.

Differentiator

Problem solved

Functional benefit

Brands

• Sensortine: In-furrow real-time soil moisture sensing module — the foundational sensor of the MPT platform, measuring soil moisture at seeding depth during normal seeding operations.
• Sensortine LIBS

Products and services

• Sensortine In-Furrow Soil Moisture Sensor Real-time in-furrow soil moisture sensor that measures moisture directly at root-zone seeding depth during normal seeding operations, producing high-resolution moisture data at operating speed. Designed with protective housing for abrasive broadacre soils and sold as a component of MPT's OEM-integrated seeder upgrades for broadacre farmers and seeder manufacturers.
• Sensortine LIBS Soil Carbon/Composition Sensor Laser-Induced Breakdown Spectroscopy (LIBS) sensor that measures elemental soil composition — nutrient levels, carbon content and soil variability — directly in the seeding furrow in real time. Generates thousands of data points per hectare, effectively turning the seeder into a mobile soil laboratory; sold as an upgrade module within the MPT platform.
• MPT Autonomous Row Units Double parallelogram row unit architecture that decouples seeding depth, downforce, and press-wheel pressure so each can be independently and actively controlled. Maintains geometry and tool angle across full range of motion and operates at deeper sowing depths than conventional systems; supplied as part of the MPT OEM-integrated seeder upgrade.
• MPT Advanced Hydraulics System High-resolution multi-channel proportional hydraulic control system that simultaneously and independently manages downforce, seed depth, and press-wheel pressure on every row unit. Delivers fast response under load with stable, repeatable performance across full machine width in broadacre conditions.
• MPT ISObus Control System Standards-based ISObus / ISOxml control layer that links MPT sensors, row units and machine functions, enabling on-the-go adjustment of downforce, depth and other parameters from live sensor inputs and supporting prescription maps. Cross-platform compatible with leading in-cab displays and guidance systems with no proprietary hardware required at the cab end; captures high-resolution operational and soil data for analysis and future optimisation.
• MPT Complete Seeder (Turnkey Supply) For customers without an existing preferred dealer, MPT sources a suitable seeding frame and air cart, fully integrates its sensor, row unit, hydraulic and ISObus systems, and delivers a ready-to-operate, OEM-integrated seeder. Acts as a single point of accountability for the integrated machine.

Quantifiable outcome

• High-resolution data capture: thousands of soil composition data points per hectare during normal seeding operations via Sensortine LIBS
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Three partnerships are on record, tiered flagship / core and core.

• Leading Seeder Manufacturers (unnamed)flagship / coreOEM/ Whitelabel/ Licensing PartnerMPT integrates its technology directly into leading seeding platforms through manufacturer partnerships during machine build. OEM factory integration is explicitly described as the 'preferred' pathway, with the manufacturer installing and commissioning the MPT system to deliver a seamless, factory-validated, fully supported machine. MPT states the complete seeder is 'OEM-Integrated. Field-Ready. Fully Capable.' and 'Backed by OEM manufacturing, support networks, and parts supply.' Specific manufacturer names are not disclosed on the website.
• Agricultural Machinery Dealers (unnamed)coreChannel Partner/ Reseller/ DistributorMPT directs customers to start their buying journey with their preferred machinery dealer or seeder manufacturer. The dealer defines the base machine (frame width, air cart, system requirements) with the grower, then works with MPT to specify the integration (row units, sensors, hydraulics, ISObus). Specific dealer names are not disclosed on the website.
• ISObus / ISOxml Standards Body (AEF / ISO)coreTechnology or IntegrationMPT's control system is built on the ISObus / ISOxml industry standard, enabling seamless connection with existing in-cab displays and farm management systems and cross-platform compatibility with leading agricultural displays and guidance systems. ISObus/ISOxml is referenced as the underlying interoperability standard rather than a commercial partnership, but it is the foundation for MPT's integration ecosystem.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Regional players

• Bourgault Industries: Canadian broadacre seeder manufacturer (tillage and air seeder platforms) increasingly focused on precision seeding depth and rate control. Comparable as a regional seeder OEM pursuing precision-seeding differentiation in a similar geography to Australian broadacre conditions.
• Salford Group: Manufacturer of tillage and seeding equipment with Valion-brand precision-seeding technology focused on row-unit control. Comparable as a regional seeder manufacturer competing in the precision broadacre seeding category.

Broad incumbents

• John Deere: Largest global agricultural equipment OEM with proprietary precision-agriculture stack (JD Operations Center, ExactApply, ExactEmerge). Comparable as a broad incumbent that defines the OEM-integrated model MPT is built around, and is the most likely acquirer or competitor in this category.
• AGCO Corporation: Global manufacturer of agricultural equipment including seeding platforms (e.g. Massey Ferguson, Fendt, Valtra). Comparable as a broad incumbent that integrates precision-seeding and ISObus technologies into factory-built seeders and competes for the same broadacre grower wallet.
• CNH Industrial (Case IH / New Holland): Global agricultural equipment OEM whose Case IH and New Holland brands produce broadacre seeders with factory-integrated precision-agriculture features. Comparable as a broad incumbent with overlapping OEM-integrated seeding technology and global dealer footprint.

Direct peers

• Precision Planting: A US-based agriculture technology company specialising in retrofit row-unit upgrades, planter components, and metering systems for variable-rate seeding. Directly comparable to MPT as it sells precision seeding hardware and control technology targeting similar broadacre planter outcomes.
• Ag Leader Technology: US precision-agriculture company producing ISObus-compatible displays, planters, and application control systems for broadacre seeding. Comparable for its precision-seeding hardware, ISObus control, and variable-rate application overlap with MPT.
• Trimble Ag (Trimble / AGCO JV): Provides precision-agriculture guidance, variable-rate application, and farm-management software widely integrated with ISObus-equipped seeders. Comparable as a competitor in the precision-seeding control and prescription-map layer.
• Kinze Manufacturing: US-based broadacre planter manufacturer with in-house precision-agriculture innovations (e.g. True Rate, Blue Vantage) for variable-rate seeding and row-by-row control. Comparable as a seeder OEM pursuing row-unit-level control technology.

Emerging players

• Topcon Agriculture: Precision-agriculture provider of guidance, sensing, and variable-rate control hardware that integrates with OEM seeding platforms via ISObus. Comparable for its sensing and variable-rate control overlap with MPT's platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/MoisturePlant
• Facebookfacebook.com/sensortine
• LinkedInlinkedin.com/company/mpt-agtech

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MPT.ag