What Shiftmove does

Shiftmove is a Berlin-headquartered European fleet management software company that consolidates business mobility operations through a unified SaaS platform combining telematics, GPS tracking, digital logbooks, fleet administration, and compliance tools. The platform is delivered through a portfolio of regional and segment-specific brands: Avrios for European enterprise fleet administration (100+ vehicles), Vimcar Fleet Fahrtenbuch and Fleet Geo for the DACH SMB and prosumer market (digital logbook and GPS tracking), Optimum Automotive for French corporate and leasing fleets with predictive maintenance and sustainability analytics, and Océan for French GPS tracking and geolocation solutions following its December 2025 acquisition from Orange Business.

The underlying technology is a cloud-based SaaS architecture hosted on AWS (European data centres), integrating vehicle data from multiple sources including OBD connectors, telematics devices, High Mobility APIs, and third-party systems. AI-supported capabilities include AWS-based OCR for invoice and fine processing, a locally-trained large language model to extract and structure relevant billing and violation data, automated driving licence checks via LapID, and predictive maintenance and sustainability insights within Optimum Automotive. The platform serves corporate fleet operators, leasing companies, and SMB/prosumer customers, with 25,000+ fleet customers, 60,000 prosumer customers, 730,000+ vehicles under management, 1,036,000+ drivers, and 598,000+ daily trips recorded as of late 2025.

Shiftmove generates revenue through recurring SaaS subscriptions priced per fleet size and feature tier, with no public pricing disclosed and all commercial conversations routed through the direct sales team. The company pursues a hybrid go-to-market combining enterprise field sales, inside sales, and a four-tier partner programme (product, resell, referral, affiliate) to reach both mid-market/enterprise and SMB/prosumer segments across Europe. Operations span Germany, Switzerland, France, Poland, and Italy, with the company formed in 2023 via the merger of Avrios and Vimcar and backed by Battery Ventures, which has funded an aggressive M&A-led consolidation strategy targeting European category leadership by 2027.

Name

Shiftmove

Legal name

Shiftmove GmbH

Website

https://shiftmove.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

251–500 employees

Short description

Shiftmove is a Berlin-based European SaaS company providing AI-supported fleet management software, telematics, GPS tracking, and digital logbooks to corporate fleet operators, leasing companies, and prosumer customers across DACH and France. It manages 730,000+ vehicles through brands including Avrios, Vimcar, Optimum Automotive, and Océan.

Ownership category

akta.pro rank

Product category

Fleet Management Software

akta.pro primary industry

Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD)

akta.pro secondary industries

Driver Behavior, Safety Scoring & Usage-Based Telematics (TLAEAFAF), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

Keywords

• Fleet management software
• Telematics solutions
• Digital logbook
• GPS vehicle tracking
• Mobility management

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Fleet Management Software): Shiftmove generates revenue primarily through subscription-based SaaS pricing for its fleet management software products (Avrios, Vimcar, Optimum, Océan). Customers pay recurring subscription fees for access to the platform, with pricing likely varying by fleet size, number of vehicles, and feature tier. The company also offers different product tiers (Fleet Fahrtenbuch, Vimcar Fahrtenbuch, Fleet Geo, Avrios, Optimum) suggesting tiered subscription pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Shiftmove sells a cloud-based SaaS fleet management platform that combines telematics, GPS tracking, digital logbook, fleet administration, and compliance tools for businesses operating vehicle fleets. The platform is delivered through multiple regional brands (Avrios for European enterprises, Vimcar for DACH, Optimum Automotive and Océan for France) covering vehicle cost tracking, fuel management, fines, driver licence checks, predictive maintenance, and sustainability reporting.

Product overview

Shiftmove is a European fleet management platform built as a unified SaaS portfolio combining multiple acquired and developed products. The core platform consists of five main product lines: (1) Avrios — enterprise fleet management software for large European fleets (100+ vehicles), covering administration, compliance, fuel, fines, and telematics; (2) Optimum Automotive — a French fleet management and telematics platform for corporate and leasing fleets acquired in October 2024; (3) Océan — a French GPS tracking and fleet management brand acquired from Orange Business in December 2025; (4) Vimcar Fleet Fahrtenbuch — a digital logbook for DACH fleets (20-100 vehicles) automating mileage tracking and tax compliance; and (5) Vimcar Fleet Geo — real-time GPS tracking for smaller DACH fleets (under 20 vehicles). The products serve distinct regional markets (DACH, France, Europe-wide) and fleet sizes, combining telematics, compliance, cost management, and sustainability insights under one umbrella brand backed by Battery Ventures.

Differentiator

Problem solved

Functional benefit

Products and services

• Avrios Fleet Management Software for European enterprises with 100+ vehicles that automates and centralises fleet administration including leasing, fuel management, fines tracking, driver licence checks, and accident prevention, providing real-time insights into vehicle costs, compliance, and performance.
• Optimum Automotive Next-generation fleet management platform designed for corporate and leasing fleets in France. Through real-time data analytics, predictive maintenance, and sustainability insights, it helps businesses optimise costs and streamline operations.
• Océan GPS tracking and fleet management solution for fleets in France. Expert fleet management and geolocation solutions designed to help organisations lower costs, support eco driving practices, and build a cleaner, more efficient fleet.
• Vimcar Fleet Fahrtenbuch Digital trip log (digital logbook) that automates mileage tracking for company vehicles in the DACH market for fleets of 20-100 vehicles, ensuring compliance with local tax regulations. Provides full visibility over vehicle usage while eliminating manual trip logging.
• Vimcar Fleet Geo Real-time GPS tracking system for fleets in the DACH market (fleets under 20 vehicles) that enhances security, efficiency, and route planning. Monitors vehicle location, reduces fuel costs, and improves efficiency with intelligent route insights.
• Vimcar Fahrtenbuch (Self-employed) Digital logbook product for self-employed individuals and small business owners managing single or few company vehicles in the DACH market. Automates mileage tracking and ensures tax compliance for approximately 60,000 prosumer customers.

Quantifiable outcome

• 730,000+ vehicles managed across Europe
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Orange Business (Océan)coreStrategic or Co-development Partner · 2 December 2025Orange Business sold its fleet management subsidiary Océan to Shiftmove. Océan manages a fleet of nearly 170,000 vehicles across France and operates a SaaS platform for vehicle and equipment management. This acquisition is Shiftmove's second major acquisition in France following Optimum Automotive, positioning the company as a major player in the French fleet management market with approximately 730,000 vehicles under management.
• AlantraminorImplementation/ SI/ Consulting Partner · 1 December 2025Alantra served as financial advisor to Orange Business on the sale of its fleet management subsidiary Océan to Shiftmove. The transaction allowed Orange Business to refocus its portfolio on strategic priorities while enabling Shiftmove to expand its presence in France and consolidate the European fleet management market.
• White & Case LLPminorImplementation/ SI/ Consulting Partner · 15 October 2024White & Case LLP served as legal counsel to Shiftmove and Battery Ventures for the acquisition of Optimum Automotive Group. The international law firm's Paris and Frankfurt legal teams led the transaction, advising on the M&A deal structure and execution for Shiftmove's first acquisition in France.
• Optimum Automotive GroupcoreStrategic or Co-development Partner · 15 October 2024Optimum Automotive, a French digital fleet management company, was acquired by Shiftmove in October 2024. This was Shiftmove's first acquisition in France, enabling the combined group to serve over 18,000 corporate customers managing more than 550,000 vehicles across Europe and Africa. The acquisition leveraged AI-supported software and telematics capabilities and was advised by White & Case LLP.

Scale indicators13 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Webfleet (Bridgestone): Bridgestone-owned fleet telematics SaaS provider with strong European presence. Competes head-on in fleet tracking, driver behavior, vehicle data, and compliance — overlapping most directly with Avrios and Océan.
• Masternaut: European fleet telematics and vehicle tracking provider (now part of a PE-backed platform). Direct competitor in DACH-adjacent and French enterprise fleet telematics, overlapping with Avrios and Vimcar.
• Geotab: Canadian-headquartered global fleet telematics leader managing >4M vehicles. Direct SaaS competitor to Shiftmove's Avrios/Optimum/Océan platforms, with comparable GPS tracking, fleet analytics, and regulatory compliance features.

Regional players

• Quartix: Public UK-based fleet telematics provider offering GPS tracking and driver behavior analytics for SMB and mid-market fleets. Comparable technology and customer archetype, but UK-centric rather than pan-European.

Emerging players

• Fleetio: US-based fleet maintenance and management SaaS that raised a large Series E in 2024 valuing it above $1B. Closest emerging comparable on SaaS fleet management DNA, albeit more SMB/maintenance-centric than Shiftmove's broader telematics scope.
• Motive (KeepTruckin): AI-powered fleet and driver safety platform with dashcam and telematics. Comparable SaaS-led growth narrative and large funding history; focused more on logistics/trucking use cases than Shiftmove's corporate-fleet angle.

Broad incumbents

• Verizon Connect: Telco-backed global fleet and asset management SaaS suite. Competes with Shiftmove on integrated fleet administration, telematics, and compliance for mid-market and enterprise customers.
• Samsara: Public US-based connected operations platform covering fleet telematics, dashcam, and asset tracking at scale. Larger and broader than Shiftmove but competes for the same enterprise fleet customer wallet.
• Trimble Transportation: Long-standing transportation/fleet management software incumbent. Overlaps with Shiftmove on fleet administration, routing, and compliance for enterprise and logistics customers.

Others

• Mojio: Connected-vehicle data platform providing telematics-grade vehicle insights via OEM-data partnerships (similar to Shiftmove's High Mobility integration). Adjacent ecosystem participant rather than a direct competitor to Shiftmove's full fleet SaaS suite.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@shiftmove
• Facebookfacebook.com/shiftmove
• LinkedInlinkedin.com/company/shiftmove

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shiftmove