What Money Haul does

MoneyHaul, LLC is a privately held software and hardware development firm headquartered in San Antonio, Texas, operating a driver engagement platform targeted at the U.S. trucking industry. The company was founded in 2015 and operates with a headcount of 11–50 employees. Its core offering addresses the structural misalignment in trucking where fleet owners expect fuel efficiency but compensate drivers by the mile, by directly integrating with truck engine ECUs (Electronic Control Units) to deliver real-time data on driver behavior, fuel efficiency, and safety metrics, and converting fuel savings over fleet-owner-set MPG targets into immediate cash earnings for drivers. The platform comprises a mobile driver application (MoneyHaul Driver Application), a web-based fleet-owner Customer Portal, and supporting modules for real-time reporting, vehicle-specific incentive targeting, and dispatch status tracking; the company holds a registered MoneyHaul trademark and a Patent Pending designation on its software and hardware stack.

The technology stack centers on direct ECU data acquisition rather than conventional telematics, enabling trip-level feedback that powers per-trip cash incentives for drivers and continuous visibility for fleet owners through a financial visual simulation that aligns both parties to the same profitability goal. MoneyHaul distributes the product via a sales-led, B2B2C direct-to-fleet-owner motion through its website (Request Details form and portal login), with lead-capture segmented by Owner vs. Driver and tracking acquisition across Google Search, paid advertising, social media, tradeshows, and word of mouth.

Revenue is generated through a usage-based model in which MoneyHaul derives income from a share of the fuel savings achieved by fleets using the platform, monetizing the alignment between driver behavior and fleet profitability. No public pricing tiers, funding rounds, named customers, or third-party integrations are disclosed, and the company currently operates solely within the United States.

Name

Money Haul

Legal name

MoneyHaul, LLC

Website

https://moneyhaul.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

MoneyHaul operates a driver engagement SaaS platform for U.S. trucking fleets, integrating directly with truck engine ECUs to convert real-time fuel-efficiency data into immediate cash incentives for drivers and shared savings for fleet owners.

Ownership category

akta.pro rank

Product category

Fleet Management Software

akta.pro primary industry

Fuel, Idling & Emissions/Carbon Analytics (TLABAJAF)

akta.pro secondary industries

Driver Behavior Scoring & Coaching Platforms (TLAEANAB), Fleet Fuel Price Optimization & Purchasing Programs (TLABAMAB)

Keywords

• Driver engagement platform
• Fleet fuel efficiency
• Trucking telematics software
• MPG-based driver incentives
• Mobile dispatch application

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fleet Driver Engagement Platform: MoneyHaul generates revenue by aligning fleet owner savings from improved fuel efficiency with driver earnings. The platform creates value by incentivizing drivers to achieve higher MPG, resulting in fuel cost savings for fleet owners, while drivers earn immediate cash rewards. Revenue is derived from a share of the fuel savings achieved through the platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

MoneyHaul is a patent-pending driver engagement SaaS platform that collects data directly from truck engine ECUs to deliver real-time feedback on driver behavior, fuel efficiency, and safety metrics. Fleet owners set MPG targets, and when drivers exceed fuel efficiency benchmarks, the platform converts the resulting fuel savings into immediate cash earnings for drivers. The offering consists of a mobile driver application and a web-based customer portal with reporting, vehicle-specific incentive settings, and dispatch management.

Product overview

MoneyHaul is a driver engagement SaaS platform designed to align fleet owners and their drivers toward mutual success through fuel efficiency incentives. The platform consists of a mobile driver application (MoneyHaul Driver Application) that provides real-time cash earnings feedback from fuel savings, paired with a web-based Customer Portal for fleet owners to manage reporting, vehicle incentives, and dispatch tracking. Core features include real-time reports on driver behavior, vehicle-level incentive targeting, and dispatch management with live status of potential and actual savings.

Differentiator

Problem solved

Functional benefit

Products and services

• MoneyHaul Driver Application A mobile application for truck drivers that tracks real-time cash earnings generated from fuel savings over established MPG targets set by fleet owners, using live engine data to deliver immediate feedback on driver behavior.
• MoneyHaul Customer Portal Web-based portal for fleet owners to manage driver engagement, monitor fuel savings, configure vehicle-specific incentives, control risk management, and track dispatch status using real-time reporting.

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Omnitracs: Long-established trucking fleet management platform offering routing, dispatch, safety, and fuel/vehicle analytics. Comparable to MoneyHaul on trucking-specific fleet analytics but a broad incumbent rather than a driver-engagement specialist.
• Samsara: Public fleet telematics and connected operations platform with broad coverage including driver behavior, fuel, dispatch, and safety. Overlaps with MoneyHaul on fleet fuel/driver behavior analytics but is a generalist serving all fleet types, not a trucking-specific incentive layer.
• Verizon Connect: Telematics and fleet management product from Verizon serving commercial fleets of all sizes. Overlaps on driver behavior, fuel, and dispatch visibility, but bundled within Verizon's broader connectivity portfolio.
• Geotab: Largest fleet telematics provider with deep engine-data integration via the Geotab IOX ecosystem. Comparable on fuel, idling, and driver-behavior analytics, but operates as a horizontal platform rather than a trucking-specific cash-incentive product.

Direct peers

• Azuga: GPS fleet tracking with driver behavior scoring, fuel reports, and incentive/rewards modules for drivers. Directly comparable to MoneyHaul's MPG-target driver-incentive concept and similar SMB-to-mid-market trucking customer base.
• Lytx: Video telematics and driver behavior platform widely used in trucking and commercial fleets. Overlaps with MoneyHaul on driver behavior scoring and coaching, though Lytx's core differentiator is dashcam-based video rather than ECU-based fuel incentives.
• Motive (formerly KeepTruckin): Trucking-focused fleet management platform combining ELD compliance, telematics, dispatch, and driver apps. Closest direct competitor because it also targets long-haul fleets with mobile driver experience and vehicle/driver-level analytics.

Emerging players

• Platform Science: Trucking-specific IoT and in-cab platform enabling third-party apps on commercial vehicle tablets. Comparable as a trucking-vertical enablement layer; potential partner or competitor for driver-facing apps in trucks.
• Fleetio: Fleet maintenance and fuel management platform that tracks fuel spend and vehicle maintenance. Adjacent rather than direct: overlaps on fuel cost management but does not focus on in-cab driver engagement or ECU-based incentive loops.

Regional players

• Webfleet (Bridgestone): European-origin fleet telematics platform (now part of Bridgestone) with global reach. Comparable fuel and driver-behavior analytics, with stronger European footprint and growing US presence; competes in the same fleet telematics category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/moneyhaul

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Money Haul