What Baseball Info Solutions does

Sports Info Solutions (SIS), operating under the legal name Baseball Info Solutions, Inc. and headquartered in Bethlehem, Pennsylvania, is a multi-sport data and analytics provider that originated in baseball and expanded into basketball and football. The company was founded circa 2000 and rebranded from Baseball Info Solutions to Sports Info Solutions in November 2021 to reflect its multi-sport positioning. Its core technology is a proprietary video-observation and play-by-play charting pipeline staffed by trained Data Scouts who track every play in MLB, NBA, NFL/FBS, and minor/collegiate/amateur levels, producing structured data inputs for proprietary analytical models (Defensive Runs Saved, Four Factors 2.0, Rim Deterrence, Advantages Created/Prevented, Hoops Scouting Lab).

The company monetizes this data primarily through subscription-based data feed licensing to enterprise customers: professional sports leagues and teams (MLB, MLBPA, NBA, NFL, with named teams including the Dallas Cowboys), major sports media (ESPN, FanGraphs, Baseball Reference), and sports betting operators (SimpleBet, SmartOdds, BetVictor, Huddle, CEBL). Distribution combines an enterprise direct-sales motion for anchors with self-serve consumer/SMB products such as NFL DataHub Free and Pro. Geographic reach documented in the data is North America (USA + Canada), with Canada entered via a partnership with the Canadian Elite Basketball League in 2022 and extended via downstream sportsbook integrations in 2023-2024.

SIS has raised approximately $14 million across three funding rounds between April 2021 and September 2023, including a $7.3M round led by Audeo Capital with Azure Capital Partners and Oakvale Capital, and a subsequent SEC Form D exempt offering of roughly $7M (with ~$5.35M sold). In June 2023, the company acquired Blueprint Stats to broaden its baseball analytics footprint. Leadership includes CEO Dan Hannigan-Daley and Founder/Chairman John Dewan. Headcount sits in the 11-50 range and no revenue is publicly disclosed, indicating a privately held, founder-influenced data business with a small absolute scale but a premium enterprise customer list.

Name

Baseball Info Solutions

Legal name

Baseball Info Solutions, Inc.

Website

https://sportsinfosolutions.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Sports Info Solutions (formerly Baseball Info Solutions) provides proprietary, video-scouted sports data and analytics across baseball, basketball, and football to professional leagues and teams, sports media, and sports betting operators via subscription data feeds.

Ownership category

akta.pro rank

Product category

Sports Data Analytics

NAICS

Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Data/Stats & Betting Rights Distribution (Official Data Feeds) (MPABAJAL)

akta.pro secondary industries

Sports Data Feeds & Integrity Monitoring (MPAEACAE), Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI)

Keywords

• Sports data analytics
• Scouting data feeds
• Live sports data
• Sports betting data
• Athlete performance metrics

Headquarters

HQ city

Coplay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Data Feed Subscriptions: Subscription-based access to proprietary sports data feeds for teams, media companies, and betting operators. Includes real-time and historical data products.
2. Exempt Offering: SEC Form D filing indicates approximately $7 million offering with around $5.35 million already sold in the technology and travel sectors.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Baseball Info Solutions (dba Sports Info Solutions) sells proprietary sports data feeds and analytics across baseball, basketball, and football. The company collects data via trained video scouts who chart every play, then packages the data as live data feeds, sport-specific data coverage (majors, minors, collegiate, international, amateur), and analytical platforms including NFL DataHub, The Fielding Bible, Hoops Scouting Lab, Four Factors 2.0, and the SIS NFL Draft Site. Customers include MLB, NBA, NFL teams, MLBPA, sports media (ESPN, FanGraphs, Baseball Reference), and sports betting operators (SimpleBet, SmartOdds).

Product overview

Sports Info Solutions (SIS) is a multi-sport analytics company providing data and insights for baseball, basketball, and football. The core product portfolio includes Live Data Feeds for real-time college football and basketball data, paired with sport-specific coverage across Baseball Data, Basketball Data (including Hoops Scouting Lab and Four Factors 2.0), and Football Data. The company offers branded analytical platforms including NFL DataHub (Free and Pro), The Fielding Bible for baseball defense, and a dedicated NFL Draft Site. Research & Analysis articles and podcasts (Off The Charts Football Podcast, The SIS Baseball Podcast) supplement the core data products. All products are built from proprietary video observation and play-by-play charting by SIS Data Scouts.

Differentiator

Problem solved

Functional benefit

Products and services

• Baseball Data Coverage Comprehensive baseball data coverage across majors, minors, collegiate, international, and amateur levels, including scouting databases, performance metrics, and detailed play-by-play charting for MLB teams, media, and other customers.
• Basketball Data Coverage Extensive basketball data and analytics coverage for NBA and collegiate basketball, including products such as Hoops Scouting Lab and Four Factors 2.0 for advanced player and team evaluation.
• Football Data Coverage Coverage of all NFL and FBS games with scouting reports, in-depth statistics, and player profiles to support football operations, media, and analytics consumers.
• Live Data Feeds Lowest-latency live college football and basketball data feeds with instant in-play alerts, player insights, and injury information for sports betting operators, media, and teams.
• NFL DataHub NFL statistics and analysis platform available in free and Pro versions, providing comprehensive NFL data access for individual subscribers, fantasy players, and prosumers.
• The Fielding Bible Defensive analytics brand and publication covering baseball fielding metrics and Defensive Runs Saved for baseball operations, media, and advanced fans.
• SIS NFL Draft Site Dedicated NFL draft analysis platform featuring scouting reports, in-depth stats, player profiles, and draft coverage for NFL teams, media, and individual draft followers.
• Hoops Scouting Lab Advanced basketball scouting platform providing detailed player evaluation and analytics tools for NBA and collegiate basketball operations.
• Four Factors 2.0 Enhanced basketball analytics framework building on the classic Four Factors model for comprehensive team and player evaluation in the NBA and collegiate basketball.

Quantifiable outcome

• Lowest-latency live college football & basketball data feeds in the industry
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

One partnership is on record.

• CEBL (Canadian Elite Basketball League)coreStrategic or Co-development Partner · 1 January 2022CEBL partnered with SIS as its official data provider. SIS has developed tools and capabilities for the CEBL including data collection and data visualisations, with subsequent partnerships extending to betting technology partners like Huddle and BetVictor.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Stats Perform: Direct competitor providing AI-driven sports data, content, and betting feeds across multiple sports including baseball, basketball, and football. Closest large-scale analog to SIS's data-feed and analytics business.
• Synergy Sports: Basketball-focused video and data analytics provider used by NBA, NCAA, and international teams. Overlaps directly with SIS's Hoops Scouting Lab and basketball data products.
• Catapult Sports: Athlete performance tracking and analytics provider using wearable and video data for professional and collegiate teams. Comparable as a sports analytics and performance data vendor.
• Genius Sports: Publicly traded (NYSE: GENI) sports data and technology company focused on live data feeds, odds, and betting integrations. Direct competitor in the official-data-for-betting category.
• Second Spectrum: AI-driven sports tracking and analytics company holding the official tracking rights for the NBA. Represents the computer-vision disruption risk to SIS's scout-based model.
• Sportradar: Publicly traded (NASDAQ: SRAD) sports data and content company with official data partnerships across MLB, NBA, NFL, and global leagues. Competes head-to-head with SIS for league data rights and betting operator relationships.
• Hudl: Sports video and data platform serving amateur, collegiate, and professional teams across multiple sports. Overlaps with SIS's collegiate and amateur data coverage and content offerings.

Emerging players

• KinaTrax: Markerless biomechanics and player-tracking technology for MLB and other leagues. Emerging AI-based rival to SIS's defensive and biomechanical scouting data.

Others

• ChyronHego: Broadcast graphics and sports tracking technology supplier used by major leagues and broadcasters. Adjacent infrastructure provider whose tracking data could compete with SIS offerings.

Broad incumbents

• Zebra Technologies (Sports): Provides the official player and ball tracking technology for the NFL. Represents the broader, well-capitalized incumbent using RFID and computer vision in sports.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bisdata
• Facebookfacebook.com/baseballinfosolutions
• LinkedInlinkedin.com/company/sports-info-solutions
• Instagraminstagram.com/sportsinfosolutions/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baseball Info Solutions