BABOON TO THE MOON

Name

BABOON TO THE MOON

Legal name

B2TM HOLDINGS, INC

Website

https://baboontothemoon.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Travel Bags and Luggage

NAICS

Luggage and Leather Goods Retailers (45832), Jewelry, Luggage, and Leather Goods Retailers (4583)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

akta.pro secondary industries

Backpacks, Bags & Load-Carriage Retail (CRAMAMAI), Backpacks & Travel Bags (CRAAAJAB), Travel Goods & Luggage Manufacturing (IMAOAHAC), Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)

Keywords

• Travel bags
• Adventure luggage
• Waterproof duffels
• Carry-on backpacks
• Travel accessories

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through baboontothemoon.com. One-time purchase model for bags and accessories with prices ranging from $17 to $329. Free shipping on US orders over $100.
2. Wholesale: Wholesale orders through Faire marketplace and direct contact for retail partners.
3. Corporate Gifting: Bulk orders for businesses purchasing 25+ units for corporate gifts.
4. Creator Program: Compensation for content creators including flat creator fees and percentage-based commissions tied to ad spend behind their content.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

BABOON TO THE MOON designs, manufactures, and sells adventure travel bags and luggage made with TPU (thermoplastic polyurethane) waterproof materials, YKK lockable zippers, and ergonomic carrying systems. The core product line is the Go-Bag series (Nano, Micro, Mini, Small, Big, plus Roller variants) in TSA-approved sizes, complemented by Day Bags (backpacks, crossbodies, totes), organizational accessories, and limited-edition collaborations. The company sells primarily through its own e-commerce site with wholesale and corporate gifting channels, and backs its products with a limited lifetime warranty.

Product overview

BABOON TO THE MOON is an adventure travel bag company offering a unified product portfolio organized around the Go-Bag line (core duffle/roller bags in multiple sizes: Nano 0.37L, Micro 2.2L, Mini 32L, Small 40L, Big 60L, plus Roller variants in Small 35L and Big 55L) supplemented by Day Bags (City Backpack, Utility Backpack, Weekender, Packable Backpack, Packable Tote, Work-Bag, Crescent Crossbody, Fannypack, Moonbag, Go-Tote variants), Org Bags (Tech Organizer, Pencil Case, Monomesh Pouch Set, Dopp Kit, Laptop Case, Luggage Tag, Zip Wallet, Packing Cube Set), and a limited-edition Vita Coco collaboration line. All bag products feature TPU waterproof materials and come with a limited lifetime warranty. The company also operates loyalty (Moon Crew Rewards), wholesale, corporate gifting, and creator programs. The Go-Bag line forms the centerpiece, with sizes graduated from personal-item to checked-luggage capacity, while Day and Org Bags provide lifestyle and organizational accessories.

Differentiator

Problem solved

Functional benefit

Products and services

• Go-Bag Mini (32L) Travel duffle bag fitting 1-3 days of clothing, designed as a TSA-approved personal item that fits under airplane seats. Features tablet sleeve (up to 12.3"), ergonomic shoulder strap, briefcase handle, and waterproof TPU shell. Weight: 1.4 kg. Price: $189.
• Go-Bag Small (40L) Mid-size travel duffle bag fitting 3-5 days of clothing, TSA-approved carry-on size. Features laptop sleeve (up to 14"), interior compression straps, and redesigned air-mesh ergonomic straps. Price: $219.
• Go-Bag Big (60L) Largest Go-Bag size fitting 5+ days of clothing, designed as TSA checked luggage. Features wide D-door opening, interior compression straps, upgraded TPU shell, laptop sleeve (up to 16"), elastic chest strap, exterior ID patch, and dedicated Tracker pocket. Volume: 60L. Weight: 2 kg. Price: $249.
• Go-Bag Nano (0.37L) Smallest Go-Bag size, designed for minimal packing or as a personal item. Ultra-compact duffle bag with ergonomic shoulder strap and briefcase handle. Price: $29.
• Go-Bag Micro (2.2L) Compact Go-Bag size for short trips or as an organized add-on to larger bags. Features adjustable strap and TPU waterproof materials. Price: $79.
• Go-Bag Roller Small (35L) Rolling duffle bag in carry-on size (35L), designed for easy airport navigation. Features smooth-rolling wheels and the durability of the standard Go-Bag line. Price: $289.
• Go-Bag Roller Big (55L)
• City Backpack (24L) Compact backpack (24L) designed for daily commuting and light travel. Features multiple compartments for organization. Price: $139.
• Utility Backpack (25L)
• Weekender (34L) Weekend travel bag (34L) combining style with functionality for short getaways. Price: $169.
• Packable Backpack Compact, foldable backpack that packs into itself for easy storage. Made with technical waterproof materials. Price: $69.
• Packable Tote Foldable tote bag that packs into itself, suitable for shopping or light carrying. Price: $39.
• Work-Bag
• Crescent Crossbody (4.7L) Compact crossbody bag (4.7L) for everyday essentials. Features adjustable strap. Price: $99. Rating: 4.68.
• Crescent Crossbody Big (8L) Larger crossbody bag (8L) for carrying more essentials while maintaining hands-free convenience. Price: $119. Rating: 4.55.
• Fannypack (3L) Waist pack designed for active lifestyles, keeping essentials secure and accessible. Price: $59. Rating: 4.88.
• Fannypack Mini (1.5L)
• Moonbag (7L) Sling-style bag (7L) designed for on-the-go essentials with a modern silhouette.
• Go-Tote Bucket (9L)
• Go-Tote Mega (40L) Large capacity tote bag (40L) suitable for substantial loads. Rating: 4.9.
• Drawstring Crossbody Pouch Drawstring closure pouch that can be worn as crossbody. Rating: 4.67.
• Tech Organizer Organizational pouch designed for tech accessories including cables, chargers, and devices. Price: $49.
• Pencil Case Compact case for pens, pencils, and small stationery items. Price: $19.
• Monomesh Pouch Set Set of mesh organization pouches for toiletries, cosmetics, or small accessories. Price: $25. Rating: 4.94.
• Dopp Kit Toiletry bag designed for travel, featuring compartments and easy-access organization.
• Laptop Case - Small Protective case for laptops and tablets, designed to fit in larger bags or be carried separately.
• Luggage Tag Identification tag for luggage with essential contact information. Price: $15.
• Zip Wallet Compact zippered wallet for cards and small essentials. Rating: 4.6.
• Packing Cube Set Set of compression packing cubes for organized luggage packing.
• Cooler Insert Insulated cooler insert designed to fit inside Go-Tote Bucket, keeping food and beverages cool during travel or outings. Capacity: 4.5L.
• B2TM Gift Card Digital gift card available in denominations of $50, $100, $150, $200, and $250.
• Vita Coco Go-Bag Roller Small (35L) Limited-edition rolling duffle bag from the Vita Coco x BABOON TO THE MOON collaboration, featuring Frosted Lemonade-inspired yellow colorway with coconut accents. Price: $299.
• Vita Coco Go-Bag Mini (32L) Limited-edition travel duffle from the Vita Coco x BABOON TO THE MOON collaboration, reimagined in Frosted Lemonade-inspired colorway. Price: $199.
• Vita Coco Luggage Tag Limited-edition luggage tag from the Vita Coco x BABOON TO THE MOON collaboration, featuring Frosted Lemonade-inspired colorway. Price: $17.
• Limited Lifetime Warranty All BABOON TO THE MOON bag products come with a limited lifetime warranty covering defects in workmanship and materials for the original purchaser's lifetime. Does not cover accessories such as monomesh pouches or giveaway totes.
• Wholesale Program Wholesale ordering available through Faire platform and direct email contact ([email protected]). For retail partners stocking B2TM bags.
• Corporate Gifting Program Corporate gifting program for bulk orders of 25+ units. Contact via form or directly for customization and volume pricing.

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered flagship, minor and core.

• Vita CocoflagshipGTM or Marketing Partner · 4 May 2026Limited-edition 'Sweet Escape Essentials' luggage capsule collection collaboration inspired by Vita Coco's Frosted Lemonade Treats flavor. Three products: Go-Bag Mini ($199), Go-Bag Roller-Small ($299), and Luggage Tag ($17) in lemony yellow colorway with Frosted Lemonade-inspired interior lining and coconut accents. Available starting May 4, 2026. Collaboration marks Vita Coco Treats' expansion beyond the beverage aisle following viral success of Strawberries & Creme and Orange & Creme flavors.
• INTENNSEminorGTM or Marketing PartnerINTENNSE is Vita Coco's exclusive electrolyte beverage partner for the 2026 season. This partnership is related to the broader Vita Coco ecosystem that includes the Baboon to the Moon luggage collaboration.
• OnwardcoreTechnology or IntegrationPartnered with Onward to provide customers with carbon neutral shipping protection, 90-day extended warranty covering rips, tears and normal usage issues. Onward customers can file claims within hours and receive refund or reorder options.
• Passport ShippingminorChannel Partner/ Reseller/ DistributorPartnered with Passport Shipping for UK order fulfillment. They serve as the Seller for all orders to the UK under £135.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Monos: Premium DTC luggage brand emphasizing minimalist design and quality materials at comparable price points. Competes for the same premium travel-bag customer with aluminum and polycarbonate hard-shell focus but overlapping carry-on and travel-goods segments.
• Peak Design: Premium bag brand known for technical materials, modular carry systems, and lifetime warranty. Highly comparable on product philosophy (technical, durable, lifetime-guaranteed) and overlapping backpacks/day-bag assortment.
• July: Premium DTC luggage and bags brand founded in Australia with strong design and direct-to-consumer positioning. Directly comparable on price point, channel mix, and premium-lifestyle target customer.
• Away: Premium DTC luggage brand offering carry-on and checked suitcases, bags, and travel accessories. Closest direct competitor to BABOON with similar price points, lifetime warranty positioning, and lifestyle-brand marketing approach.
• Paravel: Sustainable DTC travel brand offering luggage, duffels, and bags with eco-friendly materials. Comparable on brand values (sustainability), DTC model, and overlap with BABOON's day-bag and travel-goods assortment.
• Lo & Sons: Direct-to-consumer travel bag brand with a portfolio spanning carry-ons, weekenders, backpacks, and totes. Comparable mid-premium price positioning and focus on versatile, multi-mode travel bags.
• Topo Designs: Outdoor-inspired bag and apparel brand offering backpacks, duffels, and travel bags with colorful, lifestyle-driven aesthetics. Comparable on visual brand identity, outdoor/adventure positioning, and overlapping product categories.

Broad incumbents

• Herschel Supply Co. Established global bag brand offering backpacks, duffels, and travel goods at mid-tier price points. Broader portfolio and wider distribution than BABOON, but overlapping target customer and product categories.
• Osprey Packs: Heritage outdoor pack manufacturer with deep assortment across backpacking, hiking, and travel bags. Comparable on durable technical construction and adventure positioning but at lower price points and broader outdoor specialty distribution.
• Tumi: Premium global luggage and business bag brand owned by Samsonite, with extensive retail and DTC presence. Competes at the upper-premium tier with carry-on, checked, and business-travel bags overlapping BABOON's Work-Bag and Go-Bag Roller lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/baboontothemoon
• Instagraminstagram.com/baboontothemoon
• TikToktiktok.com/@baboontothemoon
• Xx.com/baboontothemoon

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BABOON TO THE MOON