Caring Senior Service

What Caring Senior Service does

Caring Senior Service is a private, founder-led franchisor of non-medical in-home senior care services, headquartered in San Antonio, Texas, and founded in 1991 by Jeff Salter. The company operates a 51+ location franchise network across 17 US states, with heaviest concentration in Texas (17 locations), New Jersey (4), and California (2), and began franchising in 2002 after operating company-owned units for the prior eleven years. Service delivery is organized around the proprietary GreatCare® methodology, which mandates structured caregiver education across four achievement levels (Qualified, Certified, Advanced, GreatCare Master), background screening, and care coordination with healthcare providers. The core offering spans personal care, companion care, specialty care, dementia care, veteran care, respite care, fall prevention, hospital discharge support, and ancillary services including meal preparation, light housekeeping, transportation, errands, and medication reminders, priced on an hourly flat-rate basis determined through a free in-home assessment.

The technology stack centers on a second-generation proprietary scheduling and client management platform that has been deployed across all franchise locations, with planned voice technology integration to reduce caregiver administrative burden. The company has layered AI capabilities onto operations through AI Assistant Kerry (launched March 2025) and strategic technology partnerships with Sensi.AI for voice AI in caregiver screening and call handling, and PocketRN for virtual nursing services in dementia care. Marketing and customer acquisition rely on direct-to-consumer inquiries via website and phone, community referrals per the 2026 growth strategy articulated by CEO Salter, an active content marketing blog authored by named staff, social media presence across six platforms, the company-hosted 'At the Heart of Caregiving' podcast, and free downloadable resources such as a Fall Risk Cheat Sheet and Home Safety Assessment.

Revenue is generated through two streams: recurring fee capture from the franchise network (royalty, marketing, and technology fees from 50+ franchise owners) and direct service revenue from founder-operated locations. The company is held within Caring Senior Service Franchise Partnership, L.P., a Texas limited partnership, with no disclosed external institutional investor participation; control remains concentrated with founder/CEO Jeff Salter alongside COO Jeff Bevis and a small executive team. Franchise sales are accelerating in late 2025 and early 2026, with five new units opened across Kentucky, Florida, Arizona, New Jersey, and South Carolina within a 75-day window, while the company continues to invest in AI-enabled operational tooling as a differentiator against competing home care franchise systems.

Name

Caring Senior Service

Legal name

Caring Senior Service Franchise Partnership, L.P.

Website

https://caringseniorservice.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Caring Senior Service is a private San Antonio-based franchisor founded in 1991 that operates 50+ non-medical in-home senior care locations across 17 US states. It delivers personal care, dementia care, companion care, and respite services through franchise owners using its proprietary GreatCare® caregiver education methodology and scheduling software.

Ownership category

akta.pro rank

Product category

Non-Medical Senior Home Care

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB)

akta.pro secondary industries

Dementia Personal Care (ADLs) Support (HSABAEAB), In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI)

Keywords

• Non-medical home care
• Senior in-home care
• Elderly caregiver services
• Dementia care support
• Franchise home care

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Non-Medical In-Home Care Services: The company charges an hourly, flat rate for non-medical home care services regardless of what services are required. Care plans are created based on full assessments to determine hours needed. Services include personal care, companion care, dementia care, specialty care, respite care, and veteran care. The company invoices clients for services rendered.
2. Franchise Operations: Caring Senior Service operates as a franchisor with franchisees operating individual locations. The company began franchising in 2002 and now has over 50 locations across the United States operated by franchise owners.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Caring Senior Service provides non-medical in-home care services for seniors, delivered by W-2 caregivers through a franchise network of more than 50 locations across 17 states. Core offerings include personal care, companion care, specialty care, dementia care, veteran care, respite care, fall prevention, and hospital discharge support, all delivered under the company's proprietary GreatCare® methodology with a structured four-level caregiver education program. Service plans are customized based on a free in-home assessment and billed at an hourly flat rate.

Product overview

Caring Senior Service is a non-medical home care company operating on a franchise model with over 50 locations across the United States. The company offers a comprehensive portfolio of in-home care services organized around its proprietary GreatCare® Method platform, which includes a structured caregiver education program with four achievement levels. Core service offerings include Personal Care, Companion Care, Specialty Care, Dementia Care, Veteran Care, Respite Care, Fall Prevention, and Hospital Discharge Care, supplemented by additional services such as Meal Preparation, Light Housekeeping, Errand Services, Transportation, and Medication Reminders. The company differentiates through technology-enabled operations including second-generation scheduling and client management software, an AI-powered caregiving assistant named Kerry, and voice technology integration plans. Services are delivered through independent franchise owners following standardized GreatCare® protocols, with the company headquartered in San Antonio, Texas, founded in 1991.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Care In-home personal care assistance including bathing, dressing, incontinence care, mobility support, exercise assistance, and other activities of daily living, delivered by trained W-2 caregivers for seniors who want to remain at home.
• Companion Care Social interaction and companionship services for seniors, including activities such as playing games, sharing stories, and providing emotional support to combat isolation and improve quality of life.
• Specialty Care Personalized care plans tailored to clients with specific medical conditions including Alzheimer's disease, post-surgery recovery, and stroke rehabilitation, addressing complex care needs beyond standard assistance.
• Veteran Care

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• PocketRNcoreStrategic or Co-development Partner · 26 August 2025Caring Senior Service partnered with PocketRN, a leader in virtual nursing, to expand dementia support services. The partnership brings virtual nursing capabilities to enhance care for clients with dementia and their families.
• Close the Gap (Nonprofit)minorOthersCaring Senior Service has an associated nonprofit organization called Close the Gap in Senior Care. All franchise locations are independently owned and operated, with the nonprofit supporting the company's mission.

Scale indicators4 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Right at Home: Right at Home is a global in-home senior care franchise offering personal care, companion care, and specialized support for chronic conditions and dementia. Franchise model, service portfolio, and target customer base closely mirror Caring Senior Service.
• Senior Helpers: Senior Helpers is a national franchise specializing in in-home senior care, with notable strength in Alzheimer's and dementia care programs. Operates a similar W-2 caregiver model and franchise-driven growth strategy, competing with Caring Senior Service in many of the same markets.
• BrightStar Care: BrightStar Care operates a franchise network combining medical and non-medical home care services, including personal care, skilled nursing, and dementia support. Slightly broader scope than Caring Senior Service but directly comparable on the non-medical side and on franchise structure.
• Amada Senior Care: Amada Senior Care operates a franchise network focused on in-home senior care, including specialized dementia care and assistance with long-term care insurance claims. Comparable franchise structure and service mix to Caring Senior Service, often competing for the same franchisee candidates.
• Visiting Angels: Visiting Angels is one of the largest privately held U.S. senior home care franchises, offering non-medical in-home care including personal care, companion care, dementia care, and respite. Competes head-to-head with Caring Senior Service for franchisees and clients across overlapping geographies.
• Home Instead: Home Instead is the largest non-medical home care franchise network in the U.S., offering personal care, companionship, dementia care, and respite services through a franchise model very similar to Caring Senior Service. Both compete directly for franchisees in the same target geographies and serve the same senior demographic.
• FirstLight Home Care: FirstLight Home Care is a U.S. franchise providing non-medical in-home care, dementia care, and companion services to seniors. Comparable in scale (roughly 100+ units) and competes with Caring Senior Service in multiple state markets.
• Homewatch CareGivers: Homewatch CareGivers is an international franchise providing person-directed home care services, including personal care, dementia care, and companion care. Operates a similar franchise model with comparable caregiver employment approach to Caring Senior Service.
• Comfort Keepers: Comfort Keepers is a global non-medical home care franchise providing personal care, companion care, and specialized dementia and Alzheimer's support. The overlap with Caring Senior Service is near-complete on services, customer base, and franchise-driven GTM motion.

Broad incumbents

• Amedisys: Amedisys is a large, publicly traded home health and hospice provider focused primarily on skilled (medical) home health services. While it overlaps with Caring Senior Service on hospital discharge and post-acute pathways, its core service line is skilled nursing rather than non-medical personal care, positioning it as a broader incumbent rather than a direct franchise competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/CaringSrService
• YouTubeyoutube.com/user/caringsrservice
• Facebookfacebook.com/CaringSeniorService
• LinkedInlinkedin.com/company/caring-senior-service
• Instagraminstagram.com/caring_senior_service
• Pinterestpinterest.com/caringsrservice

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caring Senior Service