Gangverk

What Gangverk does

Gangverk ehf. is a privately held software consultancy and digital product development agency headquartered in Reykjavík, Iceland, founded in 2011 by Atli Thorbjörnsson (previously co-founder of airline-tech firm Dohop). The firm delivers end-to-end digital transformation services to enterprise clients across five verticals: e-commerce and auctions, hospitality and travel, financial services and fintech, health and sciences, and media and entertainment. Core service lines include consultation, cloud and data migration (AWS, Google Cloud, Azure), digital transformation programs, and sustained growth engagements — generally structured as multi-year project or retainer contracts sold through direct enterprise field sales supplemented by technology partner referrals (AWS, Salesforce, Twilio Segment, Fullstory, Algolia, Contentful, Amplitude, Vercel).

Beyond services, Gangverk has built a portfolio of proprietary products including Basta (an e-commerce auction tool), Dala.care (a healthcare/telehomecare platform), and Silva (a healthcare workflow solution developed with partner Helix Health), plus a wholly owned subsidiary, Zaelot, acquired in July 2023 to add Salesforce and staff augmentation capabilities. The firm also operates hybrid data and AI architectures for clients — notably a person-centric Neo4j + DynamoDB graph model with relationship-based access control for healthcare, agentic AI development workflows that materially raise engineering throughput, and natural-language query interfaces for municipal data. As of 2023, Gangverk employed 220+ designers, engineers, and strategists across offices in Reykjavík, New York, Montevideo, and Buenos Aires, with delivery teams spanning 9 countries. Notable enterprise clients include Sotheby's (a 7+ year partnership), Last.fm, Play Airlines, Lindblad Expeditions, Kvika Bank, TheKey, Crayon, History/A&E, and Samband íslenskra sveitarfélaga (Icelandic municipal association).

The business model is anchored on professional services revenue (project-based and multi-year retainer) with growing recurring/subscription revenue from proprietary products. Gangverk is bootstrapped — no institutional venture capital is disclosed — and has secured minor Icelandic Technology Development Fund grants (~$520K cumulative, 2014-2016). Award credentials include the 2023 Presidential Icelandic Export Award, a 2024 Bronze Lovie Award (Last.fm), an Honorary Webby Award (Basta), and the 2024 Fullstory Rising Star Partner of the Year Award.

Name

Gangverk

Legal name

Gangverk ehf.

Website

https://gangverk.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Gangverk is a Reykjavík-headquartered digital product consultancy serving enterprise clients in travel, healthcare, banking, auctions, and media with end-to-end design, engineering, and data services, augmented by proprietary products (Dala.care, Silva, Basta).

Ownership category

akta.pro rank

Product category

Digital Product Development Services

NAICS

Management, Scientific, and Technical Consulting Services (5416), Professional, Scientific, and Technical Services (541)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)

akta.pro primary industry

Knowledge Management & KCS Programs (BPAEAJAJ)

Keywords

• Digital product development
• Software consulting services
• Cloud migration services
• Healthcare platform solutions
• Customer data platforms

Headquarters

HQ city

Reykjavík

HQ country

Iceland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Transformation Services: Long-term strategic partnerships for digital transformation including consulting, product development, and ongoing support. Revenue generated through project-based engagements and retainer contracts with enterprise clients.
2. Consultation Services: Expert consultation for gap identification, technology audits, and strategic roadmaps from early concepts to legacy system overhauls.
3. Cloud and Data Migration Services: End-to-end cloud and data migration services to AWS, Google Cloud, or Microsoft Azure with minimal downtime and full compliance.
4. Proprietary Products: Revenue from proprietary products including Basta (e-commerce auction tool), Dala.care (healthcare platform), and SaaS solutions developed and marketed by the company.
5. Sustained Growth Engagements: Flexible, focused teams that strengthen and scale existing products bit by bit through ongoing engagement.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Gangverk is a digital product development consultancy that designs, builds, and operates digital products for enterprise clients, combining strategy, design, engineering, and data capabilities under one full-stack delivery model. It also develops and sells proprietary software products including the Basta auction platform, the Dala.care home care and telehealth platform, and the Silva healthcare workflow solution. Engagement models span consultation, end-to-end digital transformation, cloud and data migration, and sustained team-based growth engagements.

Product overview

Gangverk is a digital product development agency offering a portfolio of proprietary products and professional services. The core proprietary products include Dala.care (healthcare platform for patient management and telehealth), Silva (healthcare workflow solution for administrative staff), and Basta (e-commerce auction tool). Additionally, Gangverk provides professional services including consultation, digital transformation, cloud/data migration, and sustained growth support. The company operates globally with offices in Reykjavik, New York, Montevideo, and Buenos Aires, serving clients across healthcare, banking, e-commerce, travel, and luxury commerce sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Basta: A brand new e-commerce tool that lets anyone integrate auctions.
• Dala.care

Products and services

• Basta E-commerce auction tool that lets anyone integrate auctions into their platforms; recognized with an Honorary Webby Award for technical implementation in the Joopiter/1Rockwell collaboration.
• Dala.care Healthcare platform focused on patient management and telehealth for home care; won the government tender as Reykjavik city's home care solution.
• Silva Healthcare workflow solution co-developed with Helix Health that supports receptionists and health data specialists by streamlining appointment coordination and reducing reliance on paper records and disconnected systems.
• Zaelot Staff augmentation and Salesforce solutions brand acquired by Gangverk in 2023; provides enterprise CRM delivery and team scaling.
• Consultation Services Expert consulting engagements that identify gaps, audit technology stacks, and chart strategic paths forward, from early concepts through legacy system overhauls. Sold as standalone engagements to enterprises.
• Digital Transformation Services Long-term strategic partnerships for opportunity identification, strategic roadmap crafting, and driving digital innovation; typically multi-year engagements with enterprise clients across target verticals.
• Cloud and Data Migration Services End-to-end migration of infrastructure, applications, and data to AWS, Google Cloud, or Microsoft Azure with minimal downtime, full data integrity, and compliance with industry standards.
• Sustained Growth Services Flexible, focused embedded teams that strengthen and scale existing products incrementally through ongoing engagement, delivering continuous improvement across products and operations.

Quantifiable outcome

• Shifted 90%+ of Sotheby's bids to online platform from minor share in 2016
• +7 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature6 records

Partnerships

16 partnerships are on record, tiered minor, core and supporting.

• VertonetminorOthers · 12 December 2024Partnership with Icelandic organization empowering women and non-binary individuals in IT sector. Hosted joint event celebrating women's journeys in tech with speakers from Gangverk, Basta, and dala.care. Vertonet produces The Vertonet Playbook, a guide to cultivating diversity and inclusion in the workplace.
• Helix HealthcoreStrategic or Co-development Partner · 28 October 2024Groundbreaking partnership with health tech company Helix to transform Iceland's healthcare system. Core focus is comprehensive redesign of Iceland's EHR system to enable more efficient care delivery, reduce administrative burdens, and give healthcare providers more time to focus on patient outcomes. Gangverk brings expertise in upgrading, transforming and improving critical systems.
• DohopcoreStrategic or Co-development Partner · 23 April 2024Partnership between flight connections technology innovator Dohop and Gangverk for software development in the airline sector. Dohop's co-founder Atli Thorbjörnsson went on to launch Gangverk, creating a full-circle relationship. Gangverk provides agile, scalable teams to support Dohop's integration and customization needs.
• AlgoliasupportingTechnology or Integration · 30 November 2023Technology partner providing instant search capabilities for travel client websites. Enhanced user experience with rapid and accurate content discovery.
• ContentfulsupportingTechnology or Integration · 30 November 2023Technology partner providing headless CMS for streamlined content updates and management. Enables travel clients to keep sites fresh and relevant.
• AmplitudesupportingTechnology or Integration · 30 November 2023Technology partner for analytics and user behavior insights, complementing Segment for data-driven user experiences.
• VercelsupportingTechnology or Integration · 30 November 2023Frontend cloud platform partner for deployment and performance optimization of web applications.
• Play AirlinescoreStrategic or Co-development Partner · 20 November 2023Major airline client partnership focusing on elevating digital marketing and customer experience. Key initiatives included CDP integration with Twilio Segment, Mixpanel for analytics, AB Tasty for optimization, and Fullstory for user insights.
• ZaelotcoreStrategic or Co-development Partner · 19 July 2023Acquisition of Zaelot, a company renowned for expertise in staff augmentation and Salesforce solutions. Expanded team to over 220 professionals and enriched service offerings, especially in advanced CRM technologies. Zaelot spanned 15 countries with over 90 professionals.
• ActivatecoreStrategic or Co-development Partner · 9 January 2023Strategic partnership with Activate, a leading firm in technology and digital strategy. Together they focused on reorganizing around industries and services and scaling capabilities to meet evolving tech world demands. This collaboration shaped strategic direction and amplified reach.
• AWS (Amazon Web Services)coreTechnology or Integration · 1 January 2023AWS Partner Network membership providing cloud computing solutions. AWS enables scalable and robust cloud infrastructure for Gangverk's client projects. Gangverk leverages AWS for data platforms, applications, and infrastructure across all service offerings.
• SalesforcecoreTechnology or Integration · 1 January 2023Partnership with Salesforce for CRM solutions. Following Zaelot acquisition, Gangverk enhanced capabilities in Salesforce implementations. Provides comprehensive and sophisticated CRM tools to businesses.
• Twilio SegmentcoreTechnology or Integration · 1 January 2023Customer data platform partnership for collecting, cleaning, and controlling customer data. Enables unparalleled insights into customer behaviors and preferences, fostering data-driven decision-making for clients.
• FullstorycoreTechnology or Integration · 1 January 2023Digital experience platform partnership providing insights into user interactions and experiences. Collaboration with Fullstory earned Rising Star Partner of the Year Award. Tools analyze and understand digital experiences to optimize user interfaces.
• Lindblad ExpeditionscoreStrategic or Co-development Partner · 1 January 2023Long-term partnership with leading luxury expedition cruise company. Developed modular headless service platform, transitioned from legacy systems, implemented advanced data analytics, and revamped website. Led to improved data handling and self-service capabilities.
• TheKeycoreStrategic or Co-development Partner · 2 January 2022Partnership with leading US in-home care company for digital transformation. Significant transformation of the company's operations, improving caregiver scheduling and communication workflows.

Scale indicators23 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Thoughtworks: Global technology consultancy focused on custom software, digital transformation, and platform engineering for enterprise clients. Closely comparable consulting DNA, vertical mix (travel, financial services, healthcare), and emphasis on engineering excellence and proprietary tooling.
• Endava: IT services firm with strong verticals in financial services, healthcare, and telecom, offering custom software, cloud, and data services. Comparable mix of long-term enterprise transformation engagements and nearshore delivery footprint.
• Netguru: European digital product consultancy providing end-to-end design, engineering, and product strategy for enterprise clients. Comparable size (~1,000-person scale), similar full-stack consulting model, and similar focus on AI-augmented delivery.
• 10Pearls: Digital transformation consultancy combining custom software development with proprietary products. Comparable in combining professional services with productized offerings (e.g., Shoptimize, Pura) and in targeting healthcare, financial services, and travel.
• Globant: Latin American–origin digital transformation and IT services firm with a similar 'design + engineering + data' full-stack consulting model. Comparable in offering enterprise digital product development across travel, finance, healthcare, and media, but at materially larger scale.
• Infinum: Design-and-engineering digital agency delivering custom software, mobile apps, and data platforms for enterprise clients. Closely comparable full-stack agency model with strong design-led DNA and proprietary product ambitions.

Broad incumbents

• Ciklum: Larger global digital services and software engineering provider with broad industry coverage. Overlaps with Gangverk's enterprise software engineering and cloud/data capabilities but at significantly greater scale and breadth.

Emerging players

• Itransition: Custom software development and IT services firm serving healthcare, finance, retail, and travel. Comparable in offering consulting-plus-delivery across verticals but more focused on outsourced engineering than design-led transformation.
• Borneo (now Pro5.ai): Digital transformation consultancy with strong Salesforce and data practice, recently pivoting toward AI-augmented delivery. Comparable in combining consulting, Salesforce capability, and emerging focus on agentic workflows.

Regional players

• Scandiweb: European e-commerce and digital experience agency with strong auction/luxury and retail heritage (Basta is comparable in scope). Closely comparable on the e-commerce/auction and design-engineering axis, primarily serving EMEA and US clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Gangverk
• LinkedInlinkedin.com/company/gangverk
• Instagraminstagram.com/gangverk.official
• Xx.com/gangverk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gangverk