Reputation Pros
Reputation Pros is an online reputation management firm that helps high-profile individuals and businesses control search results and AI-generated narratives through SEO suppression, authoritative content, and real-time monitoring across major platforms.
- Company typePrivate
- Founded2022
- HeadquartersDanbury, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Reputation Pros does
Reputation Pros is an online reputation management (ORM) firm that helps individuals and businesses control how they appear in search results, reviews, and AI-generated answers. The company serves high-net-worth individuals, executives, celebrities, political candidates, doctors, real estate agents, and a broad set of business verticals including healthcare, legal, financial services, hospitality, and enterprise clients. Service lines span negative content suppression, content removal, reverse SEO, crisis management, corporate and enterprise ORM, multilingual ORM across 50+ languages, and a dedicated AI Reputation Management product that monitors how clients are represented across ChatGPT, Claude, Gemini, Google AI Overviews, Perplexity, and Bing Copilot.
The underlying platform combines SEO-based suppression techniques (pushing damaging content past page one of search results by promoting high-authority content) with a monitoring system that scans 10+ million data points daily and reports 99.2% AI threat-detection accuracy. The firm also deploys generative AI tools internally to draft press releases, blog articles, and expert profiles, and uses NLP and sentiment analysis to track brand perception. Customer acquisition combines a freemium reputation audit and 30-minute strategy call, paid search (Google Partner), content marketing, and earned media in Forbes, Entrepreneur, Fast Company, Reuters, and Yahoo Finance.
Revenue comes primarily from monthly subscriptions priced at $2,500-$10,000, supplemented by one-time project fees, a white label channel for agencies, and an affiliate program paying $2,000 per converted client. All billing runs through Stripe on month-to-month terms with no long-term contracts. The company is privately held by founder and CEO Scott Keever, incorporated in Delaware as Reputation Pros Group Inc, and headquartered in Miami, FL with a secondary address in Naples, FL and an additional Danbury, CT listing; headcount is reported in the 11-50 range.
Reputation Pros firmographics
Firmographics- Name
- Reputation Pros
- Legal name
- Reputation Pros Group Inc
- Website
- https://reputationpros.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reputation Pros is an online reputation management firm that helps high-profile individuals and businesses control search results and AI-generated narratives through SEO suppression, authoritative content, and real-time monitoring across major platforms.
- Ownership category
- akta.pro rank
Reputation Pros industry classification
Industry- Product category
- Online Reputation Management Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Online Reputation Management (ORM) (MPAAAOAB)
- akta.pro secondary industries
- Reputation Management & Online PR (BPAFADAN), Reputation Management & Executive Thought Leadership (MPAAADAK), Media Relations, Monitoring & Rapid Response (MPAAAOAK), Executive & Leadership Reputation Management (MPAAAOAE)
Keywords
Where Reputation Pros is headquartered
LocationHeadquarters
- HQ city
- Danbury
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Reputation Pros business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Subscription-based ORM Services: Monthly recurring subscription services for ongoing online reputation management, including content suppression, review management, monitoring, and strategic consulting. Services are billed month-to-month via Stripe with no long-term contracts required. Pricing ranges from approximately $2,500 to $10,000 per month depending on complexity and scope of the issue.
- Professional Services (One-time Projects): One-time reputation repair campaigns and crisis management engagements billed at project level. Costs vary based on campaign complexity, content volume, number of affected platforms, and whether legal involvement is required.
- White Label Agency Services: Reputation management services resold by partner agencies under their own brand. Agencies receive customizable dashboards, branded reporting, and strategic guidance. Pricing is negotiated during consultation based on agency service requirements, client volume, and technical complexity.
- Affiliate Referral Program: Partners earn a one-time $2,000 commission for each referred client that becomes a paying customer. No recurring payouts or renewal commissions. Free to join with no quotas or obligations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom ORM campaigns starting at $2,500/month for small-scale suppression efforts, ranging up to $10,000/month for complex enterprise-level reputation repair. |
| One time/ perpetual license | Pay-as-you-go | One-time project fees for specific reputation repair campaigns or crisis interventions. |
| Freemium | Pay-as-you-go | Free initial reputation audit and 30-minute strategy consultation. |
| Transaction based/ take rate | Pay-as-you-go | $2,000 one-time commission per referred client who becomes a paying customer. |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels12 records
Reputation Pros product offering
Product offeringCore offering
Reputation Pros provides online reputation management services that suppress negative content in search results and AI-generated answers, promote authoritative positive content, and provide crisis response for individuals and organizations. The firm combines SEO-based suppression with real-time AI monitoring across major LLMs (ChatGPT, Gemini, Perplexity, Google AI Overviews), supported by 50+ language multilingual capabilities and white-label agency programs. Services are offered via monthly subscriptions ($2,500–$10,000/month), one-time projects, and a free confidential reputation audit entry point.
Product overview
Reputation Pros is an Online Reputation Management company offering a platform-plus-services model for individuals and organizations facing visibility, credibility, or reputation risk online. The core offering comprises individual ORM services (celebrity, doctor, political candidate, real estate agent, mugshot removal), business ORM services (hotels, healthcare, legal, financial, automotive, crisis management, corporate, enterprise), content removal services, reverse SEO services, AI reputation management, and reputation consulting. Additional specialized offerings include multilingual reputation management (50+ languages), white label services for agencies, OnlyFans reputation management, free confidential reputation audits, and an Executive AI Search Masterclass for enterprise leaders. The company integrates advanced SEO, data analysis, authoritative content systems, and AI-driven monitoring across platforms including ChatGPT, Gemini, and Google AI Overviews to deliver suppression, promotion, and protection services.
Differentiator
Problem solved
Functional benefit
Brands
- Keever SEO: Related SEO company founded by Scott Keever, mentioned alongside Reputation Pros in scholarship announcement and industry rankings. Also listed as a runner-up in Tidewater News ORM rankings.
Products and services
- Individual Online Reputation Management Comprehensive ORM services for executives, celebrities, founders, and high-net-worth individuals to manage search results and AI-generated answers across platforms including ChatGPT, Perplexity, Gemini, Google AI Overviews, and Bing Copilot.
- Business Online Reputation Management ORM services for businesses across industries including hotels, healthcare, rehab centers, gyms, law firms, financial services, insurance agencies, veterinary offices, automotive, home services, watch retailers, universities, senior living, and salons.
- Suppress Negative Content Negative result suppression service involving pushing down damaging assets such as false articles, mugshots, outdated content, or harmful reviews using high-authority, search-optimized content systems; claims a 99% success rate with results pushed to page 2 or beyond.
- Online Reputation Repair Web reputation cleanup service that restores or improves the online digital image of individuals, companies, or brands by identifying and addressing negative, misleading, or outdated content; claims a 65% score boost and 99% client satisfaction rate.
- AI Reputation Management Monitoring, improving, and protecting how persons or brands are represented across AI systems and large language models including ChatGPT, Claude, Gemini, Google AI Overview, and Perplexity; monitors 10+ million data points daily with 99.2% accuracy detection.
- Reputation Management Consulting Professional advisory solution focused on analyzing, protecting, and improving the public image of persons, brands, or organizations, including comprehensive reputation auditing, crisis preparedness development, and performance measurement frameworks.
- Content Removal Services Services for eliminating or reducing visibility of negative online content including defamatory posts, outdated news, or privacy violations through direct removal requests to publishers, legal eligibility assessment, and comprehensive content auditing.
- Reverse SEO Services SEO-based suppression strategies to push harmful results off page one by promoting positive, high-authority content to dominate search rankings.
- Crisis Management Services Rapid-response reputation solutions for addressing negative press, harmful reviews, leaked data, or false claims, including pre-crisis asset building, active messaging control, and post-crisis monitoring and reinforcement.
- Corporate Reputation Management Reputation management services for corporate businesses operating across multiple markets with complex stakeholder relationships, including the complete ORM suite, crisis response planning, and rapid mitigation strategies.
- Enterprise Reputation Management Specialized reputation management for enterprise businesses operating across multiple locations, markets, or divisions, including reputation monitoring systems, content suppression strategies, and advanced analytics.
- Reputation Management for Doctors ORM services for healthcare professionals including general practitioners, surgeons, medical specialists, dentists, psychologists, and psychiatrists, covering review monitoring, content suppression, SEO optimization, and crisis response with HIPAA compliance.
- Reputation Management for Celebrities ORM services for high-profile individuals in entertainment and sports industries including content suppression, crisis response, and comprehensive reputation protection.
- Reputation Management for Political Candidates ORM services for mayoral candidates, city council members, state legislators, governors, congressional representatives, and presidential contenders facing negative search results, viral misinformation, and smear campaigns.
- Multilingual Reputation Management Multilingual and international reputation management services supporting more than 50 languages including English, Spanish, French, Arabic, Mandarin, Portuguese, Russian, German, Japanese, and Thai, with localized content creation, multilingual review response, and region-specific SEO tactics.
- White Label Reputation Management
Quantifiable outcome
- 99% success rate for negative content suppression and removal campaigns
- +8 more outcomes
Companies that use Reputation Pros
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
Reputation Pros technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Reputation Pros partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- University / Educational Institution (Scholarship)minorScott Keever established an annual $1,000 scholarship for students pursuing digital marketing and entrepreneurship, signaling industry investment in formal education and the company's commitment to advancing professionalism in the field.
- StripecoreStripe is used as the primary payment processing platform for all subscription billing and transaction processing. The company uses Stripe for credit/debit/ACH payments, recurring billing, and billing management. Terms of Service state all subscriptions and recurring fees are billed automatically via Stripe.
- ChatGPT (OpenAI)coreChatGPT is a core AI platform monitored and influenced by Reputation Pros' AI Reputation Management services. The company tracks how ChatGPT and other LLMs generate narratives about clients and works to influence accuracy of AI-generated responses.
- Google AI OverviewscoreGoogle AI Overviews is monitored as a key AI-driven discovery platform. Reputation Pros' AI Reputation Management services specifically target Google AI Overview and search summaries to influence how individuals and organizations are represented.
- Gemini (Google)coreGemini AI platform is monitored as part of Reputation Pros' AI reputation management system. The company tracks mentions across all major large language models including Gemini.
- Perplexity AIcorePerplexity AI is monitored as an AI-powered answer engine. Reputation Pros' AI Reputation Management services cover Perplexity alongside other major LLM platforms.
- Claude (Anthropic)
- Bing Copilot (Microsoft)coreBing Copilot is monitored alongside other AI search platforms. The company addresses how individuals and brands are represented across AI-driven search experiences including Bing Copilot.
- GooglecoreReputation Pros is a Google Partner. The company focuses on controlling how clients appear in Google search results and AI Overviews, with SEO-based suppression and authority-building strategies specifically designed for Google's algorithms.
- Odys Global (Podcast)minorScott Keever appeared as a guest on the Odys Global Podcast to discuss advanced AI-based strategies for controlling search engine results and digital narratives.
Scale indicators14 records
Recent moves6 records
Expansion highlights5 records
Reputation Pros competitors and assessment
Company assessmentBroad incumbents
- Birdeye: Birdeye is a leading customer experience and reputation management platform serving multi-location businesses with review generation, monitoring, and listings management, competing for the same enterprise and franchise customer base.
- Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency with ORM as one of many service lines, targeting businesses across multiple verticals and competing for the same mid-market and enterprise ORM engagements.
- Reputation.com: Reputation.com is a well-capitalized, scaled enterprise reputation and customer experience platform used by multi-location businesses, overlapping with the company's enterprise ORM offerings but at significantly greater scale and product breadth.
Direct peers
- Net Reputation: Net Reputation is a closely comparable ORM firm serving individuals, executives, professionals, and businesses with content suppression, removal, and review management services, sharing similar subscription pricing and direct-to-consumer sales model.
- Go Fish Digital: Go Fish Digital is a digital marketing and reputation management firm delivering content removal, suppression, and SEO-led ORM services for brands and individuals, sharing core methodological overlap with Reputation Pros.
- Igniyte: Igniyte is a UK-headquartered ORM firm providing online reputation defense and content suppression for executives and brands, competing in the same international and EMEA-facing use cases Reputation Pros serves via its multilingual platform.
- BrandYourself: BrandYourself is an individual-focused ORM service offering suppression and personal-brand content services to professionals and job seekers, directly overlapping Reputation Pros' individual ORM segment.
- Status Labs: Status Labs is a well-known ORM agency operating in the same individual-and-executive segment with crisis management and content suppression capabilities, directly competing for the same high-profile client base.
Emerging players
- HigherVisibility: HigherVisibility is an SEO and digital marketing firm including ORM services in its portfolio, providing adjacent competition in SEO-driven suppression for businesses and professionals.
- WebiMax: WebiMax is a digital marketing agency offering ORM and SEO services to businesses, providing partial overlap in the SEO-driven suppression approach Reputation Pros applies at greater specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Reputation Pros social profiles
Digital presenceReputation Pros financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reputation Pros leadership team
Management profileNumber of profiles
Profiles1 record
Reputation Pros funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reputation Pros M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reputation Pros
What does Reputation Pros do?
Reputation Pros provides online reputation management services that suppress negative content in search results and AI-generated answers, promote authoritative positive content, and provide crisis response for individuals and organizations. The firm combines SEO-based suppression with real-time AI monitoring across major LLMs (ChatGPT, Gemini, Perplexity, Google AI Overviews), supported by 50+ language multilingual capabilities and white-label agency programs. Services are offered via monthly subscriptions ($2,500–$10,000/month), one-time projects, and a free confidential reputation audit entry point.
Is Reputation Pros a public or private company?
Reputation Pros is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reputation Pros founded?
Reputation Pros was founded in 2022. It employs 11 to 50 people.
Where is Reputation Pros based?
Reputation Pros is headquartered in Danbury, United States, in the North America region.
How does Reputation Pros make money?
Four revenue lines are on record. Subscription-based ORM Services are the primary driver. The others are professional Services (One-time Projects), white Label Agency Services and affiliate Referral Program.
Who are Reputation Pros's main competitors?
Broad incumbents on record are Birdeye, Thrive Internet Marketing Agency and Reputation.com. Direct peers are Net Reputation, Go Fish Digital, Igniyte, BrandYourself and Status Labs. Emerging players are HigherVisibility and WebiMax.
Does Reputation Pros have an API?
No public API is recorded for Reputation Pros.
What industry is Reputation Pros in?
Reputation Pros's product category is Online Reputation Management Services. Its primary akta.pro industry code is MPAAAOAB, Online Reputation Management (ORM), with a secondary code of BPAFADAN, Reputation Management & Online PR. Its NAICS code is 5418 and its SIC code is 7311.