Status Labs
Status Labs is a privately held online reputation management agency founded in 2012 that serves Fortune 500 corporations, executives, and public figures across 35-plus countries from six global offices. It delivers traditional ORM, SEO, and crisis communications alongside its newer Generative Engine Optimization and AI Reputation Guard services.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Status Labs does
Status Labs is a privately held, founder-owned online reputation management agency founded in 2012 by Darius Fisher, Jordan French, and Jesse Boskoff. The firm operates from six offices — Austin (US headquarters), New York, Miami, Los Angeles, London (European regional headquarters), and Hamburg — and serves Fortune 500 corporations, high-profile executives, public figures, and growth-stage companies across 35-plus countries. Core service lines include Online Reputation Management, Company and Personal Reputation Management, Strategic Advisory, Search Engine Optimization, and Digital Marketing, all delivered through custom, quote-based plans rather than standardized pricing tiers.
In October 2025, Status Labs formally launched Generative Engine Optimization (GEO) and a proprietary service called AI Reputation Guard, positioning the firm as an early-mover in shaping how large language models such as ChatGPT, Gemini, Claude, Perplexity, and Grok describe client brands. The GEO methodology combines AI-driven diagnostics, semantic content mapping, credibility-signal engineering, and structured-data markup (JSON-LD Article, FAQ, HowTo, Organization schema) to influence LLM citation patterns. The firm leverages NLP-based sentiment analysis, anomaly detection for fake reviews, and entity presence optimization across authoritative platforms (Wikidata, Wikipedia, LinkedIn, Crunchbase) as supporting technical capabilities, while remaining dependent on third-party LLM providers rather than training proprietary models.
The business model is professional services with retainer and project-based engagements. Pricing is not publicly disclosed; clients initiate engagement via website quote forms, and services are bundled or sold standalone. Go-to-market is sales-led, combining enterprise field sales to Fortune 500 accounts with inbound content marketing, whitepapers, and earned media (Forbes, Wall Street Journal, New York Times). The firm has no disclosed external funding and appears to have grown organically over its 13-year history.
Status Labs firmographics
Firmographics- Name
- Status Labs
- Legal name
- Status Labs
- Website
- https://statuslabs.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Status Labs is a privately held online reputation management agency founded in 2012 that serves Fortune 500 corporations, executives, and public figures across 35-plus countries from six global offices. It delivers traditional ORM, SEO, and crisis communications alongside its newer Generative Engine Optimization and AI Reputation Guard services.
- Ownership category
- akta.pro rank
Status Labs industry classification
Industry- Product category
- Reputation Management Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Reputation Management & Executive Thought Leadership (MPAAADAK)
Keywords
Where Status Labs is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Status Labs business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Reputation Management Services: Core recurring revenue from ongoing reputation management services including online reputation management, corporate reputation, personal reputation, and crisis communications. Services are delivered through custom plans developed for each client, with ongoing retainer relationships typical for enterprise clients.
- AI Reputation and GEO Services: Revenue from specialized AI reputation management and Generative Engine Optimization services, including AI Reputation Guard product. These are strategic advisory services with custom pricing based on client needs and scope.
- Digital Marketing Services: Services including SEO, content marketing, and strategic advisory that complement reputation management offerings. Typically bundled with core reputation services or sold as standalone engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise plans with quote-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Status Labs product offering
Product offeringCore offering
Status Labs is a full-spectrum online reputation management agency that helps corporations, executives, and public figures control how they appear across traditional search engines and AI-driven platforms. The firm delivers company and personal reputation management, AI Reputation Guard, Generative Engine Optimization (GEO), SEO, digital marketing, and strategic advisory services through custom engagements. It combines proprietary AI-powered methodologies with human communications expertise to influence LLM outputs (ChatGPT, Gemini, Claude, Perplexity, Grok) and search results for clients across 35+ countries.
Product overview
Status Labs is a full-spectrum reputation management agency offering a unified platform combining traditional ORM services with AI-focused Generative Engine Optimization (GEO). The core offerings include AI Reputation Guard (for influencing LLM outputs), GEO services (for AI search optimization), Online Reputation Management, Company Reputation Management, and Personal Reputation Management, supplemented by Search Engine Optimization, Digital Marketing, and Strategic Advisory modules. The company integrates AI-powered technology with human expertise to help clients control how they appear across both traditional search engines and AI platforms.
Differentiator
Problem solved
Functional benefit
Brands
- AI Reputation Guard: The first service designed to influence how Large Language Models (LLMs) like ChatGPT, Gemini, Claude, Perplexity and Grok talk about a brand.
Products and services
- Generative Engine Optimization (GEO) Flagship service that helps clients optimize their content and online presence for AI-driven search engines and LLM platforms including ChatGPT, Gemini, Claude, and Perplexity. GEO involves AI-driven diagnostics, semantic content mapping, and credibility signal engineering to influence how AI systems present brand information.
- AI Reputation Guard The first service of its kind designed specifically to influence how Large Language Models talk about clients. It ensures brands are represented by authoritative, AI-trusted sources across the web by creating, optimizing, and strategically distributing content that LLMs reference when generating responses.
- Online Reputation Management Traditional ORM service helping clients control and optimize their search results to look their best online, addressing exposure, search-related issues, and updated digital presence.
- Company Reputation Management Corporate reputation management services for organizations seeking to build, protect, and enhance their brand reputation across digital and traditional media channels.
- Personal Reputation Management Reputation management services for high-profile individuals and public figures to control their personal brand narrative and online presence.
- Strategic Advisory Consulting services providing bespoke counsel and strategic guidance for proactive reputation building and crisis management.
- Search Engine Optimization SEO services integrated with the GEO offering to help clients outrank competitors in traditional search results while optimizing for AI search visibility.
- Digital Marketing Digital marketing services including social media marketing, content creation, and paid traffic management to build brand awareness and drive conversions.
Quantifiable outcome
- AI visibility can improve by up to 40% in AI-generated responses through effective GEO implementation (per Princeton research cited by Status Labs)
- +3 more outcomes
Companies that use Status Labs
Customer profileNamed customers3 records
Segments9 records
Ideal customer profiles3 records
Status Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Status Labs partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights6 records
Status Labs competitors and assessment
Company assessmentBroad incumbents
- Yext: Public digital presence platform for listings, reviews, and brand facts across publishers. Comparable in entity-presence and knowledge-graph optimization — adjacent to Status Labs' GEO methodology.
- Birdeye: Larger SaaS-based reputation and customer experience platform serving multi-location enterprises. Overlaps with Status Labs in ORM outcomes but delivers primarily through software rather than bespoke agency work.
- Edelman: Global PR holding-company incumbent with enterprise reputation, crisis, and public affairs practices. Comparable in serving Fortune 500 reputation work at scale, though it competes more on breadth than on GEO specialization.
Direct peers
- Reputation.com: Long-standing reputation management platform combining technology and services for enterprise review management, listings, and ORM. Directly comparable in serving large enterprises with reputation programs.
- LISI (Levy Online Reputation Solutions): Crisis and online reputation management firm serving high-profile individuals and corporations with suppression, content creation, and crisis response — overlapping Status Labs' executive and crisis practice.
- NetReputation: Direct ORM competitor offering similar online reputation management, crisis response, and digital marketing services to executives, public figures, and businesses. Closely comparable in service mix and customer segments to Status Labs.
- Igniyte (Reputation Defender): Online reputation management agency with comparable offerings in personal and corporate ORM, content suppression, and crisis communications, serving executives and enterprises.
Regional players
- 5W Public Relations: US-based PR agency with strong crisis communications and corporate reputation practices serving similar enterprise and public-figure clients, though without Status Labs' dedicated GEO offering.
Emerging players
- Profound: Early-stage SaaS focused on AI search analytics and brand visibility inside LLMs. Direct overlap with Status Labs' GEO value proposition but delivered as a product rather than a managed service.
- AirOps: GEO and AI-content platform with published research on LLM citation patterns (cited in Status Labs' own content). Competes for the same buyer mindshare around AI search optimization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Status Labs social profiles
Digital presenceStatus Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Status Labs leadership team
Management profileNumber of profiles
Profiles11 records
Status Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Status Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Status Labs
What does Status Labs do?
Status Labs is a full-spectrum online reputation management agency that helps corporations, executives, and public figures control how they appear across traditional search engines and AI-driven platforms. The firm delivers company and personal reputation management, AI Reputation Guard, Generative Engine Optimization (GEO), SEO, digital marketing, and strategic advisory services through custom engagements. It combines proprietary AI-powered methodologies with human communications expertise to influence LLM outputs (ChatGPT, Gemini, Claude, Perplexity, Grok) and search results for clients across 35+ countries.
Is Status Labs a public or private company?
Status Labs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Status Labs founded?
Status Labs was founded in 2012. It employs 51 to 100 people.
Where is Status Labs based?
Status Labs is headquartered in New York, United States, in the North America region.
How does Status Labs make money?
Three revenue lines are on record. Reputation Management Services are the primary driver. The others are AI Reputation and GEO Services and digital Marketing Services.
Who are Status Labs's main competitors?
Broad incumbents on record are Yext, Birdeye and Edelman. Direct peers are Reputation.com, LISI (Levy Online Reputation Solutions), NetReputation and Igniyte (Reputation Defender). 5W Public Relations is listed as a regional player. Emerging players are Profound and AirOps.
Does Status Labs have an API?
No public API is recorded for Status Labs.
What industry is Status Labs in?
Status Labs's product category is Reputation Management Services. Its primary akta.pro industry code is MPAAADAK, Reputation Management & Executive Thought Leadership. Its NAICS code is 5418 and its SIC code is 8742.