ShowSeeker
ShowSeeker builds Pilot, a cloud-based Order Management System used by 52% of US MVPDs, broadcasters, networks, and agencies to manage linear and digital video ad-sales workflows. Founded in 2003, the company was acquired by Spectrum Reach (Charter Communications) in 2025 and combined with Innovar Solutions in 2026.
- Company typePrivate
- Founded2003
- HeadquartersIncline Village, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ShowSeeker does
ShowSeeker (legal entity Visual Advertising Sales Technologies) is a cloud-based advertising technology company that builds Pilot, an end-to-end Order Management System for the video advertising industry. Founded in 2003 in Carson City, Nevada and now headquartered in Genoa, Nevada, the company sells a modular SaaS platform to MVPDs (Multi-channel Video Programming Distributors), broadcasters, networks, and advertising agencies — claiming that 52% of US MVPDs use Pilot, with $7B+ in client gross revenue, 2.3B+ commercial spots, and 1M+ fulfilled orders processed through the system. Pilot unifies the ad-sales lifecycle across Programming, Research, Proposal, Order, Performance, Creative, and Media modules, supporting both linear and digital (CTV/streaming) inventory in a single workflow and integrating with traffic systems, billing tools, CRM, and major data providers (Comscore, Nielsen/Gracenote, FreeWheel, Magnite, Salesforce, Snowflake).
The company's technology backbone is an open-API cloud architecture, a proprietary ML-powered Predictive Programming feature that forecasts 12-14 months of programming data at approximately 80% accuracy (versus the 56-day industry-standard confirmed window), and a Breaks data infrastructure continuously validated against live schedules including ESPN. ShowSeeker generates revenue through quote-based enterprise SaaS subscriptions on long sales cycles (2+ years), sold via a direct field-sales motion. The company was acquired by Spectrum Reach, the advertising sales division of Charter Communications (NASDAQ: CHTR), in August 2025, and in January 2026 combined with Spectrum Reach's operational automation arm Innovar Solutions, extending the product into Creative Management while continuing to operate under the ShowSeeker brand. Leadership is headed by founder Dave Hardy as VP and General Manager, with a 11-50 person distributed team across product, engineering, business operations, and research functions.
ShowSeeker firmographics
Firmographics- Name
- ShowSeeker
- Legal name
- Visual Advertising Sales Technologies
- Website
- https://showseeker.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ShowSeeker builds Pilot, a cloud-based Order Management System used by 52% of US MVPDs, broadcasters, networks, and agencies to manage linear and digital video ad-sales workflows. Founded in 2003, the company was acquired by Spectrum Reach (Charter Communications) in 2025 and combined with Innovar Solutions in 2026.
- Ownership category
- akta.pro rank
ShowSeeker industry classification
Industry- Product category
- Advertising Technology (Campaign & Order Management Software)
- NAICS
- Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising (7310)
- akta.pro primary industry
- Ad Insertion & Monetization (SCTE-35, DAI/SSAI) (MPAHAKAH)
- akta.pro secondary industries
- Programmatic Display & Retargeting (DSP) (MPAAACAE), Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
Keywords
Where ShowSeeker is headquartered
LocationHeadquarters
- HQ city
- Incline Village
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ShowSeeker business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- SaaS Subscription - Order Management System: ShowSeeker generates revenue primarily through a cloud-based SaaS subscription model for its Pilot campaign management platform. The platform is offered as a modular product allowing organizations to adopt the full suite or integrate specific components. Pricing is quote-based and likely varies by organization size and modules selected.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Not publicly disclosed | Enterprise SaaS subscription with modular components |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
ShowSeeker product offering
Product offeringCore offering
ShowSeeker provides a cloud-based campaign and order management platform called Pilot that unifies linear TV and digital ad sales workflows for media companies. The platform covers the full ad sales lifecycle—programming search, proposal generation, order entry, creative management, and performance reporting—across MVPDs, broadcasters, networks, and advertising agencies. It also offers Breaks, a standalone break-data management solution that feeds accurate programming schedules into downstream traffic and billing systems.
Product overview
ShowSeeker is a cloud-based ad tech company that provides a unified platform architecture centered around Pilot, its flagship campaign and order management system. The platform combines multiple modules including Programming, Research, Proposal, Order, Performance, Creative, and Media management into a single end-to-end solution for linear, streaming, and CTV inventory. ShowSeeker was acquired by Spectrum Reach (advertising sales business of Charter Communications) in 2025 and subsequently combined with Innovar Solutions to expand its capabilities. The product portfolio also includes Breaks (a standalone but integrated break data solution) and Predictive Programming (a machine learning-powered forecasting feature). The platform serves MVPDs, broadcasters, networks, and agencies with approximately $7B+ in gross revenue, 2.3B+ commercial spots, and over 1M fulfilled orders processed through the system.
Differentiator
Problem solved
Functional benefit
Products and services
- Pilot ShowSeeker's flagship cloud-based, all-in-one campaign and order management platform that streamlines the ad sales lifecycle from proposal to performance across linear, streaming, and CTV inventory. Sold to enterprise media companies (MVPDs, broadcasters, networks, and agencies) via subscription.
- Breaks Standalone break data management solution that delivers accurate, continuously updated programming and break schedules to traffic systems. Uses a multi-layer data approach from trusted sources, supports network schedule and contract flexibility, and enables customizable break structures for complex ad delivery systems.
Quantifiable outcome
- $7B+ in gross client revenue facilitated through the platform
- +6 more outcomes
Companies that use ShowSeeker
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
ShowSeeker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability2 records
Feature6 records
ShowSeeker partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Innovar SolutionscoreShowSeeker combined with Innovar Solutions, an operational improvement firm serving the media and advertising industry. The merged entity operates under the ShowSeeker name, creating a comprehensive end-to-end media intelligence solution combining order management and creative management.
- ComscorecoreExpanded partnership bringing Comscore's person-level local live and DVR data into the Pilot platform. Enables media buyers and sellers to evaluate and transact on audiences with granular demographics including age and gender at the individual level.
- MagnitecoreInitial SSP integration partnership for programmatic capabilities. Pilot is building in the SSP space to enable MVPDs to monetize inventory through private marketplaces and programmatic solutions, with the Magnite integration being the first step.
- AdvisrcoreIntegration partnership creating seamless connection between ShowSeeker's Pilot and Advisr's sales operating platform. Automated client management and dynamic proposal creation flow between systems, reducing redundant tasks and enabling quicker deal closures.
- Nielsen (Gracenote)coreData integration partnership providing programming data from Nielsen's Gracenote. While traditionally limited to 56-day confirmed windows, this data feeds into ShowSeeker's Predictive Programming capabilities for forecasting 12-14 months ahead.
- ViamediacoreViamedia, the nation's largest independent digital and linear advertising rep firm, uses ShowSeeker's Pilot as its primary ad campaign and order management system, streamlining operations across 100+ providers in 75 DMAs. Becky Jones, CMO and People Officer, provided testimonial praising the platform's transformative impact.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
ShowSeeker competitors and assessment
Company assessmentDirect peers
- WideOrbit: WideOrbit is a direct competitor providing ad sales, traffic, and billing software for broadcast TV, cable, and radio. Both companies serve MVPDs, broadcasters, and networks with similar order management and proposal workflows, making WideOrbit ShowSeeker's closest comparable in the cable/broadcast ad tech category.
- Operative Media: Operative provides advertising management software for media companies, including linear TV, digital, and converged workflow solutions. Like ShowSeeker, Operative serves broadcasters, MVPDs, and publishers seeking to unify ad sales operations, making it a direct competitor in converged order management.
- Innovid: Innovid provides cross-platform video ad management, creative personalization, and analytics for advertisers and publishers. Both companies serve the converged TV/video ad management market and increasingly overlap in creative management and campaign execution workflows.
- Extreme Reach: Extreme Reach provides creative asset management, ad delivery, and TV ad operations solutions for advertisers, agencies, and broadcasters. The company overlaps with ShowSeeker's Pilot in creative management and ad operations workflows following the Innovar combination.
Broad incumbents
- FreeWheel: FreeWheel, a Comcast company, provides ad management and monetization solutions for premium video publishers including broadcasters and MVPDs. While broader in scope than ShowSeeker (including SSP, ad serving, and identity), FreeWheel competes directly in the linear/digital ad management workflows ShowSeeker targets.
- Mediaocean: Mediaocean is a large ad tech platform providing workflow tools for media buying, selling, and planning across TV, digital, and CTV. While serving advertisers and agencies more directly, Mediaocean competes with ShowSeeker in the broader ad operations management stack for enterprise media companies.
- The Trade Desk: The Trade Desk is a leading demand-side platform for programmatic advertising across CTV, digital, and traditional video. While primarily buy-side, TTD's push into CTV planning and unified buying competes conceptually with ShowSeeker's converged linear/digital OMS for MVPDs.
- Google Ad Manager: Google Ad Manager is a dominant ad serving and order management platform for digital publishers with expanding CTV capabilities. As a broad incumbent in ad operations, it represents both a competitor (for digital/CTV order management) and an integration partner in ShowSeeker's ecosystem.
Emerging players
- Magnite: Magnite is the largest independent SSP for CTV and video advertising, with whom ShowSeeker has an integration partnership. As programmatic and CTV converge with linear workflows, Magnite represents both a partner and an emerging competitor in unified cross-media ad sales management.
- Comscore: Comscore is a media measurement and analytics company whose person-level local data is integrated into Pilot. While primarily a data partner, Comscore's audience measurement capabilities increasingly overlap with ShowSeeker's research and analytics modules for media planning and proposal generation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
ShowSeeker social profiles
Digital presenceShowSeeker compliance and trust
Trust signalCompliance1 record
ShowSeeker financial estimates
Financial estimateRevenue estimate
Valuation estimate
ShowSeeker leadership team
Management profileNumber of profiles
Profiles11 records
ShowSeeker subsidiaries and ownership
Company hierarchySubsidiaries1 record
ShowSeeker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ShowSeeker M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ShowSeeker
What does ShowSeeker do?
ShowSeeker provides a cloud-based campaign and order management platform called Pilot that unifies linear TV and digital ad sales workflows for media companies. The platform covers the full ad sales lifecycle—programming search, proposal generation, order entry, creative management, and performance reporting—across MVPDs, broadcasters, networks, and advertising agencies. It also offers Breaks, a standalone break-data management solution that feeds accurate programming schedules into downstream traffic and billing systems.
Is ShowSeeker a public or private company?
ShowSeeker is a private company. It is classified as corporate owned and is currently operating.
When was ShowSeeker founded?
ShowSeeker was founded in 2003. It employs 11 to 50 people.
Where is ShowSeeker based?
ShowSeeker is headquartered in Incline Village, United States, in the North America region.
How does ShowSeeker make money?
One revenue line is on record: saaS Subscription - Order Management System.
Who are ShowSeeker's main competitors?
Direct peers on record are WideOrbit, Operative Media, Innovid and Extreme Reach. Broad incumbents are FreeWheel, Mediaocean, The Trade Desk and Google Ad Manager. Emerging players are Magnite and Comscore.
Does ShowSeeker have an API?
Yes. ShowSeeker offers an open external API that allows third parties to integrate with the platform. The API is described as backward compatible and enables integration partners to connect to the system. Data integrations are handled through flat files in file storage systems or via API for supporting data. System integrations allow third parties to integrate with ShowSeeker, as demonstrated through partnerships with platforms like Salesforce, Innovar, Advisr, and others. The company has expanded its external API capabilities to improve and expand integration offerings for partners.
What industry is ShowSeeker in?
ShowSeeker's product category is Advertising Technology (Campaign & Order Management Software). Its primary akta.pro industry code is MPAHAKAH, Ad Insertion & Monetization (SCTE-35, DAI/SSAI), with a secondary code of MPAAACAE, Programmatic Display & Retargeting (DSP). Its NAICS code is 516 and its SIC code is 7370.