RecyclePoints
RecyclePoints is a Lagos-based waste-recycling venture that collects post-consumer packaging at a network of Collection and Sorting Hubs and pays subscribers in points (redeemable at the iRecycle Store) or cash via the WastePickers Initiative, while serving corporate Extended Producer Responsibility clients.
- Company typePrivate
- Founded2016
- HeadquartersLagos, Nigeria
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What RecyclePoints does
RecyclePoints Limited is a Lagos-based, privately held waste recycling and social benefit venture operating since 2016. The company collects post-consumer recyclable materials — Pure Water Sachets, PET Plastic Bottles, Used Beverage Cans, Glass bottles, Old Newspapers, and Brown Corrugated Cartons — through a network of at least five physical Collection and Sorting Hubs (CoSoHUBs) in Lagos (Yaba/Ebute Metta headquarters, Oshodi, Festac, Igando) and Ibadan, supported by door-to-door 'WasteBuster' pickups.
The core technology is a point-based incentive system tracked via a 'Green Card' subscriber identification and a back-end database that records quantities of recyclables deposited and points accrued, with a 5,000-point minimum threshold for redemption at the online iRecycle Store. A second product line, the WastePickers Initiative, pays cash rewards based on kilograms of material delivered, with a ₦5,000 minimum payout to a registered bank account. RecyclePoints' revenue therefore derives from four streams: margin on iRecycle Store redemptions, transaction economics on WastePickers cash payouts, professional services (waste audits, consulting, equipment rentals, event recycling) for corporate clients, and sale of sorted recyclables to downstream manufacturers producing polyester fiber, carpets, hangers, aluminum ingots, and craft papers.
Go-to-market combines community-led consumer acquisition through the iRecycle Network with enterprise partnerships for Extended Producer Responsibility (EPR) compliance — most notably the 2026 launch of the Waste-Is-Naira (W.I.N) initiative with Rite Foods Limited targeting 750+ tonnes/year of recovered plastic packaging. Government relationships (LAWMA, Lagos State Ministry of Environment, Imo State Waste Management Agency) and institutional funding (Mastercard Foundation's Project DORI supporting 8,000+ women and youth) anchor the social-benefit and regulatory positioning, while an advisory board and a roster of multinational corporate partners (Coca-Cola, Google, British American Tobacco, Union Bank, Access Bank, FCMB) provide ecosystem credibility.
RecyclePoints firmographics
Firmographics- Name
- RecyclePoints
- Legal name
- RecyclePoints Limited
- Website
- https://recyclepoints.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RecyclePoints is a Lagos-based waste-recycling venture that collects post-consumer packaging at a network of Collection and Sorting Hubs and pays subscribers in points (redeemable at the iRecycle Store) or cash via the WastePickers Initiative, while serving corporate Extended Producer Responsibility clients.
- Ownership category
- akta.pro rank
RecyclePoints industry classification
Industry- Product category
- Waste Management and Recycling Services
- NAICS
- Materials Recovery Facilities (562920), Waste Collection (56211), Solid Waste Collection (562111), Recyclable Material Merchant Wholesalers (423930)
- SIC
- Refuse Systems (4953)
- akta.pro primary industry
- Post-Consumer Plastic Collection & Sorting (MRF/PRF, Bale Supply) (EUAIAKAA)
- akta.pro secondary industries
- On-site Recycling Programs (Single-Stream, Source-Separated) (BPABALAB), Recycling Transfer & Consolidation (Single-Stream, Dual-Stream, Source-Separated) (EUAIABAC), Source-Separated Recyclables Collection (Dual/Single-Stream) (EUAIAAAN)
Keywords
Where RecyclePoints is headquartered
LocationHeadquarters
- HQ city
- Lagos
- HQ country
- Nigeria
- HQ region
- Africa
Offices5 records
Markets served
RecyclePoints business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Point Redemption for Household Items: Recyclers accumulate points from depositing recyclable materials and redeem them for household items from the iRecycle Store. Minimum 5,000 points required for redemption.
- WastePickers Cash Rewards: Subscribers exchange recyclable items for cash based on weight (price per kilogram). Cash is paid into subscriber's registered bank account with ₦5,000 minimum payout threshold.
- Corporate Waste Management Services: Waste auditing for corporate establishments, waste recycling consultations, waste management equipment rentals, and event recycling services.
- Recyclable Material Sales: Collected recyclables are processed and sold to manufacturing/recycling plants as raw materials for production of polyester fiber, carpets, hangers, pegs, aluminum ingots, and craft papers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | iRecycle Network - Points Redemption System |
| Unit Pricing | Pay-as-you-go | WastePickers Initiative - Cash Rewards |
| Unit Pricing | Pay-as-you-go | iRecycle Store Products |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
RecyclePoints product offering
Product offeringCore offering
RecyclePoints collects recyclable materials (Pure Water Sachets, PET Plastic Bottles, Used Beverage Cans, Glass bottles, Old Newspapers, and Brown Corrugated Cartons) from registered post-consumers through its network of Collection and Sorting Hubs (CoSoHUBs) and door-to-door WasteBusters pickup, rewarding participants with points redeemable for household items at the iRecycle Store or cash under the WastePickers Initiative. The company also sells the sorted recyclables to manufacturing and recycling plants as raw materials and delivers corporate waste audits, consulting, equipment rentals, and event recycling services.
Product overview
RecyclePoints is Nigeria's foremost waste recycling and social benefit venture operating an incentive-based collection model. The core offering consists of the iRecycle Network and WastePickers Initiative, which collect recyclable materials (Pure Water Sachets, PET Plastic Bottles, Used Beverage Cans, Glass bottles, Old Newspapers, and Brown Corrugated Cartons) from post-consumers and reward them with points redeemable at the iRecycle Store or cash. The company also operates Corporate and Schools Recycling Programs, supported by a network of Collection and Sorting Hubs (CoSoHUBs) across Lagos, Ibadan, and Port-Harcourt. The WastePickers Initiative offers cash rewards based on weight of materials, while the iRecycle Network uses a point-based system redeemable for household items with a 5,000-point minimum threshold.
Differentiator
Problem solved
Functional benefit
Products and services
- iRecycle Network Subscription network of registered post-consumers who exchange recyclable materials (Pure Water Sachets, PET Plastic Bottles, Used Beverage Cans, Glass bottles, Old Newspapers, Brown Corrugated Cartons) for points recorded on their Green Cards; points accumulate toward a 5,000-point minimum redemption threshold at the iRecycle Store for household items.
- WastePickers Initiative Program that allows subscribers to trade recyclable items for cash rewards calculated by weight (price per kilogram varies by material type) at Collection and Sorting Hubs, with payouts into subscribers' registered bank accounts once they reach a minimum of ₦5,000.
- iRecycle Store Online storefront where subscribers redeem accumulated RecyclePoints (minimum 5,000 points) for household items such as security cameras ($89-$420), door locks ($69-$149), and safes ($129-$239), with SMS notifications for points updates and call-based redemption requests.
- Corporate Recycling Program Recycling services targeted at corporate establishments in Nigeria, including waste audits, recycling consultations, waste management equipment rentals, event recycling services, and staff training on proper waste collection and recycling practices; supports clients' Extended Producer Responsibility and ESG reporting obligations.
- Schools Recycling Program Recycling initiative targeted at academic establishments (schools and universities) to educate and engage students in waste management, proper waste separation, and environmental sustainability.
- Collection and Sorting Hubs (CoSoHUBs) Physical collection centers where recyclable materials are weighed, recorded, sorted, and prepared for sale to manufacturing and recycling plants; current locations include Yaba (Head Office), Arena Market (Oshodi), Festac Town, Ibadan (Agodi Gate), and Igando (Plot 46, Ija Road).
Quantifiable outcome
- Reduced environmental hazards from uncollected waste in low-income communities
- +2 more outcomes
Companies that use RecyclePoints
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
RecyclePoints technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
RecyclePoints partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and supporting.
- Lagos State Waste Management Authority (LAWMA)coreGovernment partnership in waste recycling and sanitation advocacy. RecyclePoints works in partnership with LAWMA as the primary regulatory partner for waste management operations in Lagos State.
- Rite Foods LimitedcorePartnership through Waste-Is-Naira (W.I.N) initiative to recover, collect, and recycle post-consumer packaging under Extended Producer Responsibility principles. Targets annual recovery of 750+ tonnes of plastic waste with incentive-based system for participants.
- Coca-ColacoreCorporate partner in recycling and sustainability initiatives. Listed as a proud supporter of RecyclePoints operations.
- Union BanksupportingParticipating partner providing banking services and support for RecyclePoints operations.
- Access BanksupportingParticipating partner supporting RecyclePoints recycling initiatives.
- FCMB (First City Monument Bank)supportingParticipating partner in RecyclePoints ecosystem.
- Lagos State Employment Trust Fund (LSETF)supportingState employment fund supporting recycling and employment initiatives.
- GEMS4supportingPartner in waste management and recycling initiatives.
- Cleanup NigeriasupportingEnvironmental organization partner in cleanup and recycling advocacy.
- West Africa Energy (WA-ENRG)supportingEnergy sector partner supporting sustainable waste management initiatives.
- VITAsupportingPartner in recycling and environmental sustainability programs.
- LeapAfricasupportingYouth empowerment organization partner in sustainability initiatives.
- ChellaramssupportingParticipating partner in RecyclePoints ecosystem.
- ChivassupportingParticipating partner in recycling initiatives.
- British American TobaccosupportingParticipating partner in corporate sustainability initiatives.
- GooglesupportingTechnology partner providing digital tools and platforms for operations.
- Nigerian Stock ExchangesupportingPartner supporting financial and sustainability reporting initiatives.
- Thistle PraxisupportingParticipating partner in RecyclePoints ecosystem.
- FMDQsupportingFinancial market infrastructure partner.
- European Union (EU)coreEU Ambassador Ketil Karlsen visited RecyclePoints to strengthen relationship and explore waste management empowerment opportunities. RecyclePoints had previously spoken at EU's Waste for Wealth event in Abuja.
- Lagos State Ministry of EnvironmentcoreGovernment ministry providing support for Project DORI and recycling initiatives in Lagos.
- Imo State Waste Management Agency (ISWAMA)supportingState government agency supporting Project DORI initiatives in Imo State (Owerri).
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
RecyclePoints competitors and assessment
Company assessmentDirect peers
- Wecyclers: Lagos-based incentive-based recycling startup using a points-for-waste model with household subscription collection. Operates in the same Nigerian market with a comparable subscriber incentive structure, making it the closest direct competitor to RecyclePoints.
- Chanja Datti: Nigerian social enterprise that converts plastic waste into building materials and other products. Operates in the same post-consumer plastic collection space and competes for EPR-style contracts and donor funding in Nigeria.
- Plastic Bank: Global social enterprise that pays people in developing countries to collect plastic waste and exchange it for cash, goods, or digital credits. Operates a near-identical incentive-based collection model, particularly in West Africa, and competes for the same impact-investor capital.
Regional players
- Mr. Green Africa: Kenya-based recycling company that buys post-consumer plastic waste and processes it into recycled pellets for sale to manufacturers. Comparable in commodity-trading and post-consumer plastics processing, but operates in East Africa rather than Nigeria.
- Reclame Africa: East African waste management and recycling social enterprise that aggregates and processes post-consumer recyclables. Comparable recycling-collection and aggregator model, though geographically focused on Kenya/Uganda rather than Nigeria.
Broad incumbents
- TerraCycle: Global leader in hard-to-recycle waste streams, operating corporate-sponsored recycling programs (similar to RecyclePoints' EPR work with Rite Foods and Coca-Cola) at much greater scale and with international brand partnerships.
- Waste Management, Inc. Largest North American waste and environmental services provider with MRF operations and corporate recycling services. Relevant as the scaled incumbent model for what a mature RecyclePoints platform could evolve toward in West Africa.
- Republic Services: Major U.S. environmental services company with recycling collection, transfer, and processing operations. Comparable in its integrated collection-to-processor model and customer base of municipalities and corporates, though at vastly larger scale.
Emerging players
- Renewlogy: U.S.-based advanced recycling company using chemical recycling to process hard-to-recycle plastics into virgin-grade outputs. Relevant as an emerging downstream buyer/partner for post-consumer plastic feedstock that RecyclePoints could supply at scale.
- EcoPost: Kenyan social enterprise that recycles post-consumer plastic waste into durable fencing posts. Comparable in using post-consumer recyclables as a feedstock for higher-value manufactured products, though focused on plastics-to-construction products in East Africa.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
RecyclePoints social profiles
Digital presenceRecyclePoints financial estimates
Financial estimateRevenue estimate
Valuation estimate
RecyclePoints leadership team
Management profileNumber of profiles
Profiles4 records
RecyclePoints funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RecyclePoints M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RecyclePoints
What does RecyclePoints do?
RecyclePoints collects recyclable materials (Pure Water Sachets, PET Plastic Bottles, Used Beverage Cans, Glass bottles, Old Newspapers, and Brown Corrugated Cartons) from registered post-consumers through its network of Collection and Sorting Hubs (CoSoHUBs) and door-to-door WasteBusters pickup, rewarding participants with points redeemable for household items at the iRecycle Store or cash under the WastePickers Initiative. The company also sells the sorted recyclables to manufacturing and recycling plants as raw materials and delivers corporate waste audits, consulting, equipment rentals, and event recycling services.
Is RecyclePoints a public or private company?
RecyclePoints is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RecyclePoints founded?
RecyclePoints was founded in 2016. It employs 11 to 50 people.
Where is RecyclePoints based?
RecyclePoints is headquartered in Lagos, Nigeria, in the Africa region.
How does RecyclePoints make money?
Four revenue lines are on record. Point Redemption for Household Items are the primary driver. The others are wastePickers Cash Rewards, corporate Waste Management Services and recyclable Material Sales.
Who are RecyclePoints's main competitors?
Direct peers on record are Wecyclers, Chanja Datti and Plastic Bank. Regional players are Mr. Green Africa and Reclame Africa. Broad incumbents are TerraCycle, Waste Management, Inc. and Republic Services. Emerging players are Renewlogy and EcoPost.
Does RecyclePoints have an API?
No public API is recorded for RecyclePoints.
What industry is RecyclePoints in?
RecyclePoints's product category is Waste Management and Recycling Services. Its primary akta.pro industry code is EUAIAKAA, Post-Consumer Plastic Collection & Sorting (MRF/PRF, Bale Supply), with a secondary code of BPABALAB, On-site Recycling Programs (Single-Stream, Source-Separated). Its NAICS code is 562920 and its SIC code is 4953.