What LIT Method does

LIT Method Inc. is a Los Angeles-based DTC wellness hardware and software company operating a connected ecosystem of recovery, strength, and Pilates products for both home consumers and commercial wellness operators. The product range spans six categories: strength (LIT Strength Machine rower/reformer/strength hybrid priced $1,399-$1,599 with patented dual-tank water resistance, LIT AXIS smart resistance bands at $199), Pilates (FormaFold Luxe at $2,299 and FormaFold Pro at $2,499), cold therapy (Stealth Cold Plunge $799-$6,499), heat therapy (Titan Hybrid, BeautyBox, InfraPod, Solis, Forge saunas $799-$10,999), red light therapy (Lumé Red Light Therapy Bed at $21,999 as an FDA Registered Class II Medical Device, plus Glo Red Light Panels at $1,499), and the LIT Workout App offering 3,000+ on-demand classes at $20-$24.99/month. The platform is sold through litmethod.com with multi-currency support across US, Canada, Europe, UK, and Australia, supported by partnerships with Bread Pay and Credit Key for consumer and business financing and with Flex for HSA/FSA payments.

The company operates a hybrid GTM combining direct-to-consumer e-commerce with a dedicated B2B commercial segment targeting med spas, recovery studios, gyms, and wellness centers via virtual demos and commercial financing up to $50K. Revenue mechanics are predominantly one-time hardware sales supplemented by an optional recurring digital membership with multi-user accounts (up to 5). Founded in 2020 with 1-10 employees, LIT Method holds registered patents on its dual-tank water resistance and single-sensor Bluetooth systems, and protects an extensive US and international trademark portfolio covering its product family.

Distribution relies on earned media (Forbes, Esquire, Glamour, CNET, GOOP endorsements, and "Best of" awards in 2023, 2024, and 2026), content marketing through comparison buyer's guides, an ambassador community, and email/newsletter acquisition. Selected commercial customers cited include Med Spa operators and Wellness Studio owners adding the Lumé Bed as a high-margin service, while residential customers commonly substitute studio Pilates subscriptions with the FormaFold. Two angel/seed checks (Marcy Venture Partners in April 2021 and Rachel Zoe Ventures in May 2022) are the only disclosed capital events.

Name

LIT Method

Legal name

LIT Method Inc.

Website

https://litmethod.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Los Angeles-based DTC wellness company selling connected recovery, strength, and Pilates hardware — including the LIT Strength Machine, AXIS smart bands, FormaFold reformers, cold plunges, saunas, and Lumé red light therapy bed — alongside a 3,000+ class subscription app for home consumers and commercial wellness operators.

Ownership category

akta.pro rank

Product category

Home and Commercial Wellness Equipment

NAICS

Small Electrical Appliance Manufacturing (335210), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH)

Keywords

• Home fitness equipment
• Cold plunge therapy
• Infrared sauna systems
• Red light therapy
• Smart strength training

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Hardware Product Sales: One-time hardware sales across multiple product categories including strength machines ($1,399-$1,599), smart resistance bands ($199), cold plunges ($799-$6,499), saunas ($799-$10,999), and red light therapy devices ($1,499-$21,999). Primary revenue stream with optional financing.
2. Digital Membership Subscription: Optional membership providing access to 3,000+ live and on-demand classes with performance tracking. $24.99/month or $20/month annual. Optional 14-day free trial with equipment purchase. Up to 5 users per account.
3. Financing Partnerships: Revenue supported through 0% APR financing partnerships with Bread Pay (consumer) and Credit Key (business up to $50K) enabling higher ticket purchases through installment payments over 6-36 months.
4. HSA/FSA Payment Processing: Partnership with Flex enabling customers to pay with HSA/FSA funds, expanding accessible customer base through tax-advantaged healthcare accounts with 30-40% effective savings.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

LIT Method designs, manufactures, and sells premium home and commercial wellness hardware spanning cold plunges, infrared and hybrid saunas, red light therapy devices, and connected strength/Pilates equipment (LIT Strength Machine, LIT AXIS smart bands, FormaFold reformers). Hardware is bundled with an optional digital membership providing 3,000+ live and on-demand classes plus sensor-driven performance tracking via the LIT Workout mobile app.

Product overview

LIT Method offers a comprehensive wellness platform combining cold therapy, heat therapy, red light therapy, and strength/pilates training equipment for home and commercial use. The product portfolio includes the LIT Strength Machine (all-in-one rower/reformer/strength trainer), LIT AXIS (smart portable resistance bands), and FormaFold (folding pilates reformers) as core training products. Heat/cold recovery offerings span saunas (Titan Hybrid, BeautyBox, InfraPod, Solis, Forge) and cold plunges (Stealth, Barrel, AeroPlunge). Red light therapy includes the Lumé Red Light Bed (commercial) and Glo Red Light Panel (consumer/professional). The LIT Workout App provides 3,000+ digital classes and personalized coaching. Products are available for both residential and commercial wellness spaces, with HSA/FSA eligibility and business financing options.

Differentiator

Problem solved

Functional benefit

Brands

• LUMÉ: Premium red light therapy bed product line featuring full-body, multi-wavelength therapy systems
• LIT Strength Machine
• LIT AXIS
• FormaFold
• Glo
• Titan
• BeautyBox
• Solis
• InfraPod
• Forge
• LIT On-Demand

Products and services

• LIT Strength Machine

Quantifiable outcome

• Lumé Red Light Bed generates $100,000+ annual revenue at 10 sessions/day, $50/session
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature5 records

Partnerships

One partnership is on record.

• FlexcoreGTM or Marketing PartnerPartnership enabling customers to use HSA/FSA funds for LIT purchases. Flex provides telehealth consultation for Letter of Medical Necessity, 30-40% effective savings through pre-tax dollars. Supports cold plunge and sauna product categories.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Peloton Interactive: Peloton pioneered the connected fitness category with hardware (Bike, Tread, Row) plus a subscription content library. Direct overlap with LIT's hardware-plus-class ecosystem, though Peloton focuses on cardio and lacks LIT's recovery/sauna/cold plunge breadth.
• Tonal: Smart home strength training system with digital coaching and connected hardware. Overlaps directly with LIT Strength Machine's connected resistance training positioning and subscription content model.
• Hydrow: Connected rowing machine with live and on-demand classes. Directly competes with LIT Strength Machine's rower functionality, with a similar hardware-plus-content business model.
• Therabody: Premium recovery and wellness hardware brand (Theragun, RecoveryAir, TheraFace). Overlaps with LIT's recovery positioning (red light, cold plunge, sauna) and shares the premium wellness consumer segment.
• Plunge: Direct-to-consumer cold plunge company and one of the category-defining brands. Competes head-to-head with LIT's Stealth Cold Plunge and Barrel in the same DTC channel and customer segment.
• Sun Home Saunas: Infrared and full-spectrum sauna manufacturer selling direct-to-consumer. Directly competes with LIT's Titan, BeautyBox, Forge, InfraPod, and Solis sauna lines in the premium home sauna category.
• HigherDOSE: Red light therapy and infrared sauna brand with strong wellness-lifestyle positioning. Competes with LIT's Lum é Red Light Bed and Glo Red Light Panel in the premium red light category.
• Joovv: Specialist red light therapy panel and bed manufacturer. Closest direct competitor to LIT's Glo panel and Lum é bed on technology specs and target buyer.

Emerging players

• Ergatta: Connected rower with gamified content subscription. Competes on the rower side of LIT Strength Machine with a more content-software-led approach; smaller scale than Peloton or Hydrow.
• Aviron Interactive: Connected rower with interactive gamified workouts and content subscription. Adjacent competitor to LIT Strength Machine's rower functionality, focusing on the connected cardio niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/methodlit
• Facebookfacebook.com/litmethod
• LinkedInlinkedin.com/company/lit-method

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIT Method