Sonar Software
Sonar Software provides a cloud-based BSS/OSS platform that unifies billing, field service, ticketing, inventory, and network operations for regional and mid-market internet service providers across North America, with deep integrations into Calix, Adtran, Vetro, and Preseem.
- Company typePrivate
- Founded2015
- HeadquartersGrande Prairie, Canada
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Sonar Software does
Sonar Software, Inc. is a privately-held vertical SaaS company that provides a cloud-based BSS/OSS platform purpose-built for internet service providers (ISPs). The company is headquartered in Chicago, Illinois (legal entity Sonar Software, Inc.) with operational roots in Grande Prairie, Canada, and was founded in 2015 with 51-100 employees. Sonar serves regional and mid-market ISPs across North America (US and Canada) operating in WISP, Fiber, MDU, Cable, VoIP, and Enterprise segments, including customers such as Astrea, VNet Fiber, Midco, FiberLync, Grizzly Broadband, AeroNet, SmartAira, and NetSpectrum. The platform is delivered as a multi-tenant cloud application hosted across Microsoft Azure, Amazon Web Services, and DigitalOcean data centers, with a 99.99% uptime commitment, daily/weekly backups, and SOC 2 Type 2 attestation completed in January 2026.
The core product unifies five operational modules — Billing & Payments (with embedded payments via SonarPay), Field Service & Dispatch, Customer Service & Ticketing, Inventory & Procurement, and Technical Networking & Incident Response — supplemented by premium features (Sonar Retain for retention, DataConnect for real-time analytics) and a public GraphQL API with a JavaScript SDK, OAuth/SAML SSO, and real-time webhooks. The platform is anchored by deep technology partnerships with Calix, Adtran Mosaic, Vetro FiberMap, Preseem, Avalara, GoCardless, and Tower Coverage, covering fiber provisioning, FMS-to-BSS workflows, tax compliance, ACH payments, and fixed wireless coverage management.
Sonar operates a direct enterprise sales motion with consultative demos and quote-based pricing, complemented by inside sales, free lead-generation tools (FCC Broadband Label Generator, BEAD Funding Toolkit), industry event presence (WISPAPALOOZA, Calix Connections, Fiber Connect), and a referral program. Revenue is not publicly disclosed; the company has not raised material external venture capital, with only minor recorded participation from Bossa Invest (June 2020) and Blue Star Innovation Partners (December 2022). Recent strategic emphasis has been on AI-augmented features, including a partnership-enabled churn prediction capability launched in October 2025.
Sonar Software firmographics
Firmographics- Name
- Sonar Software
- Legal name
- Sonar Software, Inc.
- Website
- https://sonar.software
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sonar Software provides a cloud-based BSS/OSS platform that unifies billing, field service, ticketing, inventory, and network operations for regional and mid-market internet service providers across North America, with deep integrations into Calix, Adtran, Vetro, and Preseem.
- Ownership category
- akta.pro rank
Where Sonar Software is headquartered
LocationHeadquarters
- HQ city
- Grande Prairie
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Sonar Software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- SaaS Platform Subscription: Cloud-based BSS/OSS platform subscription model. Pricing appears quote-based, likely tiered by ISP size and feature modules. Includes standard support and access to platform features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Sonar Software product offering
Product offeringCore offering
Sonar Software provides a cloud-based BSS/OSS platform for internet service providers (ISPs), centralizing billing, payment processing, field service dispatch, customer service ticketing, inventory management, and network monitoring in a single multi-tenant SaaS environment. The platform supports ISPs across WISP, Fiber, MDU, Cable, VoIP, and Enterprise technology segments with a GraphQL API, embedded payments (SonarPay), analytics (DataConnect), and customer retention (Sonar Retain) capabilities.
Product overview
Sonar Software provides a unified cloud-based BSS/OSS platform for internet service providers. The platform consists of the Sonar Core Platform with integrated modules for Billing & Payments, Field Service & Dispatch, Customer Service & Ticketing, Inventory & Procurement, and Technical Networking & Incident Response. Premium features include SonarPay (embedded payments), Sonar DataConnect (analytics), and Sonar Retain (customer retention). The platform also offers a public GraphQL API for custom integrations, a mobile Field Tech App, and free tools like the FCC Broadband Label Generator and BEAD Funding Toolkit. The Sonar Customer Portal provides self-service access for subscribers.
Differentiator
Problem solved
Functional benefit
Brands
- sonarPay: Embedded payments solution for ISPs
- Sonar Retain
- DataConnect
Products and services
- Sonar Core Platform Cloud-based BSS/OSS platform for internet service providers providing centralized billing, operations, and network management tools.
- SonarPay Embedded payment processing feature for accepting and processing customer payments within the Sonar platform, enabling automated recurring payments.
- Sonar DataConnect
- Sonar Retain
- Sonar GraphQL API
- Sonar Field Tech App
- Free Broadband Label Generator
- BEAD Funding Toolkit
- Sonar Customer Portal
- AI Churn Prediction (Sonar + QueSee)
Quantifiable outcome
- 99.99% uptime commitment per calendar month
- +2 more outcomes
Companies that use Sonar Software
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles2 records
Sonar Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration27 records
AI capability6 records
Feature11 records
Sonar Software partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- CalixcoreCalix integration allows Sonar users to provision and manage Calix fiber network equipment directly from the platform. Includes cloud audit capabilities and provisioning list management for GPON/XGS-PON deployments.
- Vetro FiberMapcoreVetro FiberMap integration connects fiber management system data with Sonar's BSS/OSS, enabling seamless workflow from network design to service billing and customer management.
- PreseemcorePreseem integration provides Wi-Fi and fiber management capabilities within Sonar, co-marketed through joint webinars and solution sheets targeting hybrid network operators.
- AvalaracoreAvalara tax automation integration handles multi-jurisdiction sales tax calculations for ISP services, with joint webinars and solution marketing on tax compliance for fiber-focused ISPs.
- Adtran MosaiccoreAdtran Mosaic integration provides fiber network management capabilities including cloud audit, workflow events, Kafka event handling, and provisioning tools.
- Microsoft AzurecoreCloud infrastructure provider hosting Sonar's platform in Azure data centers, providing the underlying compute, storage, and global infrastructure for the SaaS application.
- Amazon Web ServicescoreCloud infrastructure provider with data centers in USA and Canada hosting portions of Sonar's infrastructure and backup systems.
- DigitalOceancoreCloud infrastructure provider hosting Sonar's platform, complementing Azure and AWS for a multi-cloud deployment strategy.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Sonar Software competitors and assessment
Company assessmentDirect peers
- Hansen Technologies: Hansen Technologies (formerly Hansen) provides billing, customer care, and BSS software for utilities, energy, and telecom operators. It competes with Sonar in telecom billing and customer management, with a similar product architecture serving communications service providers.
- Optiva: Optiva offers BSS platforms for telecom operators, including billing, charging, and customer management solutions deployed at CSPs globally. It competes with Sonar in telecom BSS and overlaps with Sonar's VoIP/billing modules, though it serves larger operators.
- Netcracker Technology: Netcracker is a major BSS/OSS platform provider serving telecom operators globally with billing, customer management, and operational systems. It directly competes with Sonar in the same BSS/OSS category, though it focuses on tier-1 carriers and CSPs rather than regional ISPs.
- Nexign: Nexign provides BSS and digital customer experience solutions for telecom operators, with products covering billing, charging, and customer management. It competes with Sonar in telecom BSS, particularly in emerging markets and tier-2 operators, with overlapping product scope.
- Matrixx Software: Matrixx Software provides real-time digital commerce and monetization platforms for telecom operators, focusing on charging, billing, and partner management. It overlaps with Sonar's billing and SonarPay capabilities, serving communications service providers with similar SaaS delivery.
Broad incumbents
- Amdocs: Amdocs is a large telecom software vendor offering BSS, OSS, network optimization, and digital transformation solutions to communications and media providers. As a tier-1 incumbent, it is broadly comparable to Sonar in category but operates at significantly greater scale and scope.
- ConnectWise: ConnectWise provides professional services automation (PSA), remote monitoring, and billing software for managed service providers and IT services firms. It shares a similar vertical-SaaS delivery model with Sonar for SMB technology providers, including field service and billing modules.
- CSG International: CSG International provides billing, customer engagement, and revenue management solutions for communications, media, and entertainment providers. As a broader incumbent with much larger scale, it competes with Sonar in telecom billing and customer management, especially for mid-to-large operators.
Emerging players
- Chargebee: Chargebee provides subscription billing and revenue management software for SaaS and subscription businesses. It competes partially with Sonar's billing and SonarPay capabilities, especially for recurring revenue management, though it lacks Sonar's ISP-specific OSS depth.
- Zuora: Zuora is a subscription billing and monetization platform with comparable recurring-revenue billing capabilities. While Zuora focuses on subscription business models broadly, its billing, invoicing, and payment automation capabilities overlap with Sonar's billing module and SonarPay.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sonar Software social profiles
Digital presenceSonar Software compliance and trust
Trust signalCompliance1 record
Sonar Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sonar Software leadership team
Management profileNumber of profiles
Profiles3 records
Sonar Software funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sonar Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sonar Software
What does Sonar Software do?
Sonar Software provides a cloud-based BSS/OSS platform for internet service providers (ISPs), centralizing billing, payment processing, field service dispatch, customer service ticketing, inventory management, and network monitoring in a single multi-tenant SaaS environment. The platform supports ISPs across WISP, Fiber, MDU, Cable, VoIP, and Enterprise technology segments with a GraphQL API, embedded payments (SonarPay), analytics (DataConnect), and customer retention (Sonar Retain) capabilities.
Is Sonar Software a public or private company?
Sonar Software is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sonar Software founded?
Sonar Software was founded in 2015. It employs 51 to 100 people.
Where is Sonar Software based?
Sonar Software is headquartered in Grande Prairie, Canada, in the North America region.
How does Sonar Software make money?
One revenue line is on record: saaS Platform Subscription.
Who are Sonar Software's main competitors?
Direct peers on record are Hansen Technologies, Optiva, Netcracker Technology, Nexign and Matrixx Software. Broad incumbents are Amdocs, ConnectWise and CSG International. Emerging players are Chargebee and Zuora.
Does Sonar Software have an API?
Yes. Sonar provides a GraphQL API that enables developers to build custom integrations and automate workflows. The API supports queries, mutations, and real-time webhooks. It covers entities across billing, accounts, inventory, ticketing, network monitoring, provisioning, and more. Authentication uses personal access tokens and OAuth identity providers. The API documentation includes comprehensive schema definitions, scalar types, enums, interfaces, and input objects for building custom solutions. Developer documentation is at api.sonar.software.