What Conceivable does

Conceivable is a vertically integrated direct-to-consumer fertility care platform headquartered in Austin, Texas, that combines a proprietary wearable (the titanium Halo Ring with medical-grade basal body temperature accuracy of ±0.01°, plus HRV, sleep, stress, readiness, and movement sensing), an AI coaching system (Kai, with supporting agents Seren, Atlas, and Olive), and personalized clinician-formulated supplement packs into a single subscription-led offering. The product methodology rests on a pending patent for a 200+ signal whole-system interpretation approach that treats cycle, sleep, HRV, stress, and recovery as one connected physiological picture rather than discrete metrics, grounded in founder Kirsten Karchmer's 20+ years of clinical practice with 10,000+ patients. Targeted customer segments include women with unexplained infertility, PCOS, advanced maternal age, IVF preparation, and male factor fertility issues.

The platform monetizes across four streams: monthly personalized supplement packs at $89/month (approximately $62/month after ~30% HSA/FSA pre-tax savings via Truemed), a one-time Halo Ring hardware purchase at $250, an optional Kai AI coaching subscription, and 1:1 consultations at $499 per session. Distribution is entirely direct-to-consumer through the company's Shopify storefront, with products shipping within the continental US only. Customer acquisition is founder-led, leveraging Karchmer's personal brand across 126 podcast appearances and 153 earned media placements (NBC News, Goop, TechCrunch, Parade, Observer, Entrepreneur) feeding a quiz-based product-led growth funnel.

The company operates with 1–10 employees, is founder-controlled (no institutional investors identified), and has disclosed only an $800,000 seed round from undisclosed investors in 2015. AI capabilities are orchestrated on top of OpenAI foundation models (with explicit no-training data controls) rather than proprietary LLMs; the technology stack integrates with Apple HealthKit, Google Health Connect, RevenueCat (app subscriptions), and Shopify (commerce). Conceivable has extended into assisted reproduction through an automated IVF system credited to founder Alejandro Chavez-Badiola with documented births, indicating an early move from at-home optimization into clinical category expansion.

Name

Conceivable

Legal name

Conceivable, Inc.

Website

https://conceivable.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Conceivable is an Austin, Texas-based direct-to-consumer fertility platform that combines a titanium Halo Ring wearable, an AI coaching suite (Kai, Seren, Atlas, Olive), and personalized clinician-formulated supplement subscriptions to address unexplained infertility, PCOS, IVF support, egg quality, and male factor fertility.

Ownership category

akta.pro rank

Product category

Fertility Care

NAICS

Family Planning Centers (621410), Food (Health) Supplement Retailers (456191)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA)

akta.pro secondary industries

Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF), Women’s Health & Fertility Tracking Devices (Ovulation/Temp Sensors, Pelvic Health Devices) (CRACAQAJ), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

Keywords

• Fertility supplements
• Wearable fertility tracking
• Personalized prenatal vitamins
• AI fertility coaching
• Hormone health products

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Supplement Subscription Packs: Monthly subscription for personalized or curated supplement packs ($89/month for personalized pack). One-time purchase option available. Subscription saves 15%. Products ship monthly. Auto-adjusts with Kai AI.
2. Halo Ring Hardware: One-time purchase of Halo smart ring ($250) with free tracking forever. No subscription required for ring tracking. Titanium ring with 5-10 day battery life.
3. Kai AI Membership: Optional paid add-on to Halo Ring tracking. AI coaching, personalized supplement packs, nutrition coaching, cycle-over-cycle progress tracking. Free to try with 10 messages.
4. 1:1 Consultation: $499 one-time consultation with founder Kirsten Karchmer. 60-minute session leveraging 20+ years of clinical experience with 10,000+ patients.
5. Individual Supplements: One-time or subscription purchases of individual ingredients (CoQ10, NAC, Omega-3, Berberine, Ashwagandha, etc.) ranging from $3.35 to $79.00.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Conceivable operates a fertility care platform that combines the Halo Ring (titanium wearable reading temperature, sleep, HRV, stress, and blood glucose), the Kai AI fertility coordinator (which interprets 200+ signals as one connected system to find root causes and generate personalized daily plans), and clinician-formulated personalized supplement packs that auto-adjust each cycle. Customers complete a quiz, receive personalized supplements and AI coaching, and can layer on 1:1 consultations with founder Kirsten Karchmer. The platform also offers curated supplement packs targeting specific conditions such as PCOS, IVF support, egg quality, and male fertility.

Product overview

Conceivable is a fertility care platform combining three integrated components: the Halo Ring (a titanium wearable tracking temperature, HRV, sleep, stress, and non-invasive blood glucose), the Conceivable App with Kai AI coach (autonomous fertility coordinator analyzing 200+ signals and generating personalized daily action plans), and Personalized Supplement Packs (clinician-formulated supplements auto-adjusted each cycle by Kai based on root cause analysis). The system also includes 1:1 consultations with founder Kirsten Karchmer, curated supplement bundles targeting specific conditions (PCOS, IVF Support, Egg Quality, Stress, Male Fertility), a Bundle Builder for custom formulations, and educational books. Users access the platform via a quiz that identifies root causes; Kai then formulates personalized packs and provides ongoing AI coaching. The company also developed an automated IVF system that has produced 19+ births.

Differentiator

Problem solved

Functional benefit

Brands

• Kai: AI-powered fertility coordinator and coach that analyzes user signals, cycle data, ring data, and symptoms to identify root causes and build personalized daily plans. Kai adjusts supplement formulas and provides guidance on nutrition, timing, and habits.
• Halo Ring
• Conceivable Score
• Seeing Red
• The Road to Better Fertility

Products and services

• Kai (AI Fertility Coach) AI-powered fertility coordinator that analyzes user biometrics, cycle data, and health signals to identify root causes and generate personalized daily action plans, supplement adjustments, and nutrition guidance. Conversational coaching via text chat using OpenAI models.
• Halo Ring Titanium smart ring measuring basal body temperature (±0.01° accuracy), sleep stages, HRV, stress, readiness, movement, and non-invasive blood glucose estimates. Features 5-day battery, 100m water resistance, and feeds data to Kai via Bluetooth. Free tracking forever with optional paid Kai AI coaching add-on.
• Personalized Supplement Packs Clinician-formulated monthly packs of 5 daily supplements personalized via quiz and biometric data. Includes CoQ10, NAC, Myo-Inositol, Omega-3, Vitamin D3+K2, Methylfolate, and other ingredients. Auto-adjusts each cycle based on Kai's analysis. Packs target root causes including Egg Quality, Hormone Balance, PCOS, Stress & Sleep, Prenatal Prep, and Recurrent Loss.
• Conceivable App Mobile application providing cycle tracking, Kai AI chat integration, biometric data visualization, supplement management, and Conceivable Score tracking. Available for iOS with Kai-powered fertility coaching.
• Premium PreNatal

Quantifiable outcome

• 150-260% increase in natural conception likelihood in clinical pilot
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• TruemedcoreGTM or Marketing PartnerHSA/FSA payment partnership enabling customers to use pre-tax health savings accounts for Conceivable purchases. Truemed provides Letter of Medical Necessity after health assessment. Saves customers approximately 30% through tax advantages.
• OpenAIcoreTechnology or IntegrationAI provider powering Kai and other AI features in the Conceivable app. Current release uses OpenAI models. Conceivable instructs OpenAI not to train on customer data (store: false). If provider changes, equivalent data controls required.
• ShopifycoreTechnology or IntegrationE-commerce platform hosting Conceivable's online store (conceivable.com). Processes orders, payments, and fulfillment.
• RevenueCatcoreTechnology or IntegrationSubscription management provider for app subscriptions via App Store and Google Play. Stores opaque customer ID and subscription status; no payment card data stored in app.
• Kirsten Karchmer (Coaching Practice)coreOthersFounder and CEO. Board-certified reproductive acupuncturist for 20+ years. 126 podcast appearances. Author of 'Seeing Red' (#1 Amazon bestseller) and 'The Road to Better Fertility'. Published researcher (Effects of Acupuncture on IVF Pregnancy Rates in Human Reproduction Update). ABORM certified. Helped 10,000+ women conceive.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mira: Mira sells at-home hormone testing and cycle/fertility tracking with quantitative lab-grade accuracy. Direct competitor to Conceivable's hormone + biometric tracking and personalized supplement positioning, including Mira Confirm/MAX for fertility hormone concentration.
• Ava (Ava Women): Ava makes a fertility-tracking bracelet that monitors BBT, HRV, sleep, and other physiological signals to identify the fertile window. Most directly competes with Conceivable's Halo Ring + Kai wearable-based, multi-signal cycle interpretation.
• Premom: Premom is a consumer fertility tracking app integrating ovulation test readers, cycle charting, and an in-app supplement store. Direct peer because it layers an AI/consumer app, ovulation tracking, and DTC fertility supplements the same way Conceivable does.
• Inito: Inito sells at-home fertility hormone tests and a connected reader that tracks LH, E3G, PdG, and FSH for cycle and ovulation analysis. Direct peer on the connected-device-plus-hormone-data play for women trying to conceive.
• Modern Fertility (Ro): Modern Fertility, acquired by Ro, offers at-home hormone testing, reproductive-health insights, and clinician consultations for women planning pregnancy. Direct competitor on the consumer reproductive-health testing + education + personalized insights wedge that feeds Conceivable's quiz funnel.
• Oura Health: Oura makes the Oura Ring, a titanium smart ring tracking temperature, sleep, HRV, and readiness with a women's health/cycle feature set. Direct competitor to the Halo Ring on multi-signal biometric tracking and Conceivable's 'wear it, forget it' positioning.

Broad incumbents

• Whoop: Whoop makes a screenless health wearable tracking HRV, sleep, recovery, and stress with a subscription-based app. Comparable on the HRV/stress/recovery physiology stack but a broader wellness incumbent rather than fertility-specialized.
• Elvie: Elvie builds connected women's health devices (Elvie Pump, Elvie Trainer) plus a pelvic-floor app. Broadly comparable as a consumer D2C women's health hardware + app brand, though focused on postpartum rather than conception.

Emerging players

• Future Family: Future Family offers fertility financing, concierge care, and clinic partnerships for IVF/IUI customers. Comparable on the broader fertility journey — Conceivable's customers typically graduate toward IVF and Future Family sits on the financing/services side of that arc.
• Kindbody: Kindbody operates tech-enabled fertility clinics with employer fertility benefits and at-home testing through Kindbody at Home. Comparable as the technology-plus-clinical fertility service player, intersecting with Conceivable's automated IVF and pre-treatment optimization thesis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/baby_makers
• Facebookfacebook.com/conceivablefertility
• LinkedInlinkedin.com/company/conceivable

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conceivable