Star.Care
Star.Care ApS operates a bilingual Danish/English online directory of Danish healthcare providers across seven specialties, letting patients filter 370+ clinic listings by waiting time, location, and public-subsidy eligibility, with clinic data verified against official SOR and Sundhed.dk sources.
- Company typePrivate
- Founded2006
- HeadquartersCopenhagen, Denmark
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Star.Care does
Star.Care ApS is a Copenhagen-based, privately held Danish company (ApS) that operates a bilingual (Danish and English) online directory of Danish healthcare providers at star.care. The directory is organized into seven specialty modules — general practitioners, physiotherapists, chiropractors, psychologists, dentists, medical specialists (sub-divided into 20 sub-specialties), and podiatrists — and indexes more than 370 paginated pages of clinic listings spanning all Danish regions. Its defining feature is a non-urgent waiting-time filter (calibrated in weeks, up to 52+), alongside specialty-aware subcategory filters that surface Danish public-subsidy eligibility ("med tilskud / uden tilskud"). Clinic metadata — name, address, phone, email, website, opening hours — is verified against the Danish National Catalogue of Health Organisations (Sundhedsvæsenets Organisationsregister / SOR) and Sundhed.dk, the official Danish public health portal.
The underlying technology is a Next.js-based web application with session cookies (XSRF-TOKEN, starcare_session), no public API, no mobile app, and no disclosed third-party AI or model integrations. Marketing is content- and SEO-led, with a deep FAQ knowledge base explaining Danish healthcare terminology (sygesikringen, security groups 1 & 2, RAB, overenskomst, subsidy rules) that routes mid-funnel readers back into the directory modules. The site self-attests GDPR compliance in its privacy policy and uses third-party cookies for targeted advertising.
The business model combines a free, ad-supported consumer search experience with a nascent B2B monetization layer. Patients use the directory at no cost; clinics and business partners are invited via the Contact page ([email protected], +45 28747280) to claim, update, or remove listings, implying future subscription or featured-listing revenue, though no pricing is publicly disclosed. Two different CVR numbers (38555332 and 42994995) appear across the Contact page and Privacy Policy, which is an unresolved corporate-record discrepancy. The company discloses a single funding round of $45,444 raised in January 2022, headcount of 1–10, and no revenue.
Star.Care firmographics
Firmographics- Name
- Star.Care
- Legal name
- Star.Care ApS
- Website
- https://star.care
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Star.Care ApS operates a bilingual Danish/English online directory of Danish healthcare providers across seven specialties, letting patients filter 370+ clinic listings by waiting time, location, and public-subsidy eligibility, with clinic data verified against official SOR and Sundhed.dk sources.
- Ownership category
- akta.pro rank
Star.Care industry classification
Industry- Product category
- Healthcare Provider Directory
- NAICS
- Offices of Physicians (6211)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Care Management & Coordination Platforms (case/disease management workflows) (HLACAHAD)
Keywords
Where Star.Care is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
Star.Care business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Clinic listing / partnership revenue: Revenue model implied by the Contact page prompt targeting clinics and business partners ("Are you a clinic or business partner? Let's create something great together!" and inquiries about updating/removing clinic details). Suggests clinics pay to be listed, claimed, or featured on the directory. Mechanics not publicly disclosed.
- Advertising: Per the privacy policy, Star.Care collects usage data (pages clicked, geographic location, gender, age segment) and discloses it to third parties for ad targeting. The site itself displays targeted advertising to increase ad value to advertisers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | — | Patient-facing access: free directory search with no pricing displayed |
| Other | — | Clinic / business partner listings: not publicly disclosed |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Star.Care product offering
Product offeringCore offering
Star.Care operates a Danish bilingual (DK/EN) online healthcare provider directory ("Find Behandlere") that aggregates and lets patients search and compare clinics and practitioners across seven specialty categories — GPs, physiotherapists, chiropractors, psychologists, dentists, specialists, and podiatrists — using filters for specialty, subcategory, geography, and waiting times. The platform is free for patient/consumer users and monetizes through advertising and clinic listing / partnership arrangements, with data sourced and verified against Danish health-data registries (SOR and Sundhed.dk).
Product overview
Star.Care operates as a single unified Danish healthcare-provider directory platform rather than a suite of separately sold products. Its core offering, the "Find Behandlere" (Find Healthcare Providers) search portal, indexes Danish clinics and lets users filter results by practitioner type, maximum waiting time (in weeks, up to 52+), subsidy eligibility, and free-text clinic name across 370 paginated pages. On top of this core search experience, the platform is organized into seven practitioner-category sub-products (modules): the Podiatrist Directory, Physiotherapist Directory, Chiropractor Directory, General Practitioner Directory, Psychologist Directory, Dentist Directory, and Medical Specialist Directory (the last further divided into 20 specialty sub-modules). Two cross-cutting content layers complete the portfolio: the Star.Care FAQ, which educates users on Danish healthcare terminology and subsidy rules and routes them back into the appropriate directory module, and a B2B Partnership / Clinic Information Service that lets clinics and partners collaborate, update, or remove their listings on Star.Care. The site is offered bilingually (Danish primary, English EU mirror), but the underlying product architecture and modules are identical across both locales.
Differentiator
Problem solved
Functional benefit
Products and services
- Find Behandlere — Star.Care Healthcare Provider Directory A free, bilingual (DK/EN) Danish online directory that lets patients discover, filter, and compare verified clinics and practitioners across seven healthcare specialty categories — GPs, physiotherapists, chiropractors, psychologists, dentists, specialists, and podiatrists — using filters for specialty, subcategory, geography, and waiting time, with clinic data sourced and verified against Danish health-data registries (SOR and Sundhed.dk) and presented across 370+ paginated listing pages.
- Star.Care Clinic Partnership & Listing Service A B2B partnership and listing arrangement through which Danish healthcare clinics and practitioners are included in the Star.Care directory, gaining patient visibility and lead-generation exposure across the platform's specialty, location, and waiting-time filters, with a direct contact channel for onboarding and information updates.
Quantifiable outcome
- 370+ pages of clinic listings indexed across seven specialties
- +1 more outcomes
Companies that use Star.Care
Customer profileSegments2 records
Ideal customer profiles2 records
Star.Care technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Star.Care partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Sundhedsvæsenets Organisationsregister (SOR) / The National Catalogue of Health OrganisationscoreStar.Care ApS verifies provider data — including name, address, phone number, email, website, and opening hours — by comparing it with data from the Danish National Catalogue of Health Organisations (Sundhedsvæsenets Organisationsregister / SOR). This is a foundational data partnership that powers the accuracy of the directory's clinic listings across all seven specialty categories.
- Sundhed.dkcoreSundhed.dk (the official Danish public health portal) is used alongside SOR as a reference source for verifying Star.Care's provider directory. Together with SOR, it underpins the platform's claim of authoritative clinic data, including contact details and operating hours.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Star.Care competitors and assessment
Company assessmentRegional players
- Doktor.se: Sweden-headquartered digital healthcare provider offering both physical-clinic directory information and telemedicine. Adjacent peer to Star.Care given Nordic regional overlap and patient-side navigation focus.
- Jameda: Germany's leading doctor directory and booking platform, owned by Docplanner Group. Comparable to Star.Care as a DACH-region specialist in clinic discovery with insurance/specialty filtering, though Germany-only and far larger.
- Helsa (Sweden): Swedish primary-care clinic operator with a public-facing directory of providers and waiting-time information. Comparable to Star.Care on Nordic specialty directory concept, though vertically integrated as a clinic operator rather than a pure marketplace.
Emerging players
- Kry (Livi): Nordic digital-health leader (Sweden, Norway, UK, France) combining telemedicine appointments with a clinic directory. Comparable to Star.Care on geography (Nordic overlap) and category (patient navigation), though primary business is tele-consultations rather than directory listings.
- Practo: India- and Southeast Asia-focused healthcare marketplace with doctor search, appointment booking, and telemedicine. Comparable to Star.Care as a multi-specialty patient-facing directory with clinic-side monetization, though geographically distinct.
Direct peers
- Zocdoc: US-based healthcare marketplace letting patients search providers by specialty, location, insurance, and availability. Closest functional analogue to Star.Care's waiting-time + specialty + location filtering model, though operating at vastly greater scale.
- Doctolib: Europe's leading healthcare appointment-booking and provider directory platform operating across France, Germany, Italy, Spain, and the Netherlands. Most directly comparable to Star.Care as a clinic-facing + patient-facing booking/discovery marketplace with waiting-time and specialty filtering.
- Docplanner (ZnanyLekarz): Pan-European healthcare marketplace (Doctoralia, ZnanyLekarz, MioDottore, Znamylekar) operating provider directories and booking in 20+ countries. Comparable to Star.Care as a multi-specialty clinic directory with patient-side search and clinic-side monetization.
Broad incumbents
- Vitals (formerly Vitals.com): Long-standing US doctor directory and patient-review platform with comparable specialty/location filtering. Operates at broader scale than Star.Care but uses a similar directory-plus-monetization model.
- Sundhed.dk: The official Danish public health portal, already used by Star.Care as a data-verification source. Closest incumbent comparable on Denmark-specific authority, even though it is non-commercial and therefore not a direct commercial competitor — it constrains Star.Care's pricing power.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Star.Care social profiles
Digital presenceStar.Care compliance and trust
Trust signalCompliance1 record
Star.Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Star.Care leadership team
Management profileNumber of profiles
Profiles3 records
Star.Care funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Star.Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Star.Care
What does Star.Care do?
Star.Care operates a Danish bilingual (DK/EN) online healthcare provider directory ("Find Behandlere") that aggregates and lets patients search and compare clinics and practitioners across seven specialty categories — GPs, physiotherapists, chiropractors, psychologists, dentists, specialists, and podiatrists — using filters for specialty, subcategory, geography, and waiting times. The platform is free for patient/consumer users and monetizes through advertising and clinic listing / partnership arrangements, with data sourced and verified against Danish health-data registries (SOR and Sundhed.dk).
Is Star.Care a public or private company?
Star.Care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Star.Care founded?
Star.Care was founded in 2006. It employs 1 to 10 people.
Where is Star.Care based?
Star.Care is headquartered in Copenhagen, Denmark, in the Europe region.
How does Star.Care make money?
Two revenue lines are on record. Clinic listing / partnership revenue is the primary driver. The others are advertising.
Who are Star.Care's main competitors?
Regional players on record are Doktor.se, Jameda and Helsa (Sweden). Emerging players are Kry (Livi) and Practo. Direct peers are Zocdoc, Doctolib and Docplanner (ZnanyLekarz). Broad incumbents are Vitals (formerly Vitals.com) and Sundhed.dk.
Does Star.Care have an API?
No public API is recorded for Star.Care.
What industry is Star.Care in?
Star.Care's product category is Healthcare Provider Directory. Its primary akta.pro industry code is HLACAHAD, Care Management & Coordination Platforms (case/disease management workflows). Its NAICS code is 6211 and its SIC code is 8090.