Mirta
- Company typePrivate
- Founded2019
- HeadquartersMilan, Italy
- Headcount101–250
- GTM typeB2B
- OfferingDigital Commerce or Content
What Mirta does
Mirta is a Milan-based B2B platform, founded in 2019, that combines a curated fashion and leather goods marketplace with integrated order management software for brands. The platform connects approximately 200 artisan suppliers with around 600 specialty retailers and shops and 20,000+ active end consumers, enabling wholesale distribution of design-led and handcrafted European fashion. Core technology is a digital marketplace paired with an OMS that allows brands joining the platform to manage inventory and orders in the same environment where they are listed, though no specific proprietary algorithms or AI components are disclosed. Mirta operates a transaction-fee revenue model, monetizing sales routed through the marketplace rather than charging explicit SaaS subscription fees disclosed publicly. Pricing is not publicly disclosed at the SKU or tier level.
The company was acquired in October 2025 by Ta-Daan, a Milanese start-up founded in 2020 to promote European artisans and niche design across home, fashion, and lifestyle categories. Ta-Daan operates a global commerce storefront shipping to 200+ countries, an editorial journal, and a 251K+ Instagram community. The acquisition — Ta-Daan's first — brought Mirta's customer base, supplier network, and B2B capability into the Ta-Daan ecosystem, with stated plans to expand the B2B segment and realize cross-platform synergies. Mirta had previously raised approximately USD 2.82 million in a December 2021 round led by Picus Capital (with ICLUB VC, TA Ventures, and Vintage Capital), and an earlier undisclosed investment from Neva SGR in April 2020. Leadership comprises co-founders Martina Capriotti and Ciro Di Lanno, Chief Marketplace Officer Sara Senatori, and CTO Fabio Bianchi.
Mirta firmographics
Firmographics- Name
- Mirta
- Legal name
- Mirta
- Website
- https://mirta.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Mirta industry classification
Industry- Product category
- Online Fashion Wholesale Marketplace
- akta.pro primary industry
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
- akta.pro secondary industry
- Order Management & Inventory Orchestration (OMS) (CRAFAMAC)
Keywords
Where Mirta is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Mirta business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Marketplace transactions: Mirta operates as an innovative design platform connecting artisan suppliers with retailers and consumers in the fashion and leather goods sector, generating revenue through product transactions on its marketplace.
Go-to-market motion1 record
Distribution channels1 record
Mirta product offering
Product offeringCore offering
Mirta operates a B2B platform for high-end wholesale that combines a curated online marketplace with order management software (OMS) for fashion and leather goods brands. The platform connects European artisan suppliers with a network of retailers and end consumers, enabling brands to manage wholesale operations, inventory, and orders digitally through a single interface.
Differentiator
Problem solved
Functional benefit
Products and services
- Mirta Marketplace Online B2B and B2C marketplace that lists artisan-made fashion and leather goods from more than 200 European suppliers, available to over 600 retail shops and 20,000+ active customers worldwide.
- Mirta Order Management Software Order management software bundled with the Mirta marketplace that allows fashion brands to manage wholesale orders, inventory, and fulfillment from a single platform.
Companies that use Mirta
Customer profileSegments3 records
Ideal customer profiles2 records
Mirta technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mirta partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ta-DaancoreTa-Daan, a Milanese start-up founded in 2020 to promote European artisans and niche design, completed its first acquisition by taking over Mirta. This acquisition is expected to enable Ta-Daan to expand its customer base and diversify into the B2B segment while generating synergies between the two platforms. Mirta brings 20,000+ active customers, 600 shops and retailers, and 200 artisan suppliers to the Ta-Daan ecosystem.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Mirta competitors and assessment
Company assessmentDirect peers
- Tundra: Tundra is a zero-fee B2B wholesale marketplace competing for the same independent brands and retailers as Mirta, with a comparable marketplace-listings GTM motion.
- Faire: Faire is a leading B2B wholesale marketplace connecting independent brands with retailers globally — the most direct functional peer to Mirta's wholesale marketplace for artisan fashion and leather goods.
- Ankorstore: Ankorstore is a European B2B wholesale marketplace for independent brands and retailers, directly comparable to Mirta in geography, target buyer/seller base, and curated brand positioning.
- Joor: Joor is a B2B wholesale platform and order management tool purpose-built for fashion brands and buyers — closely aligned with Mirta's marketplace + OMS hybrid offering in the fashion vertical.
- NuOrder: NuOrder provides a B2B wholesale platform with OMS/inventory tooling for fashion and apparel brands, making it a direct functional peer to Mirta's combined marketplace + order management software model.
- RangeMe: RangeMe is a B2B product discovery and wholesale platform connecting suppliers with retail buyers, comparable to Mirta in facilitating supplier-to-retailer matchmaking at scale.
Broad incumbents
- 1stDibs: 1stDibs is an established curated online marketplace for luxury and designer goods (including fashion, jewelry, and home), a broader incumbent with overlapping premium/curated positioning to Mirta.
- Etsy: Etsy operates a major handmade and vintage goods marketplace with a B2B offering (Etsy/Handshake), making it a broad incumbent competing for the same artisan fashion supplier audience as Mirta.
Regional players
- B2B GRIFFATI / Italian fashion B2B platforms: Regional Italian and European fashion B2B wholesale platforms (e.g., Italian fashion trade platforms) target the same artisan and boutique fashion sourcing market as Mirta within Italy and Southern Europe.
Emerging players
- Shopify (B2B / Handshake-style wholesale tools): Shopify's B2B features and wholesale ecosystem enable fashion brands to sell to retailers digitally — an emerging platform-level competitor to Mirta's marketplace + OMS proposition for designer brands.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Mirta social profiles
Digital presenceMirta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mirta leadership team
Management profileNumber of profiles
Profiles4 records
Mirta funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mirta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mirta
What does Mirta do?
Mirta operates a B2B platform for high-end wholesale that combines a curated online marketplace with order management software (OMS) for fashion and leather goods brands. The platform connects European artisan suppliers with a network of retailers and end consumers, enabling brands to manage wholesale operations, inventory, and orders digitally through a single interface.
Is Mirta a public or private company?
Mirta is a private company. It is classified as corporate owned and is currently acquired.
When was Mirta founded?
Mirta was founded in 2019. It employs 101 to 250 people.
Where is Mirta based?
Mirta is headquartered in Milan, Italy, in the Europe region.
How does Mirta make money?
One revenue line is on record: marketplace transactions.
Who are Mirta's main competitors?
Direct peers on record are Tundra, Faire, Ankorstore, Joor, NuOrder and RangeMe. Broad incumbents are 1stDibs and Etsy. B2B GRIFFATI / Italian fashion B2B platforms is listed as a regional player. Shopify (B2B / Handshake-style wholesale tools) is listed as an emerging player.
Does Mirta have an API?
No public API is recorded for Mirta.
What industry is Mirta in?
Mirta's product category is Online Fashion Wholesale Marketplace. Its primary akta.pro industry code is CRAFAAAF, Wholesale/B2B Generalist Marketplaces, with a secondary code of CRAFAMAC, Order Management & Inventory Orchestration (OMS).