TA-DAAN
TA-DAAN is a Milan-based online marketplace curating 2,450+ handmade products from 270+ independent European artisans across home, jewelry, and fashion categories, serving 20,000+ consumers and 600+ retail/wholesale partners through a Shopify-powered DTC platform.
- Company typePrivate
- Founded2020
- HeadquartersMilan, Italy
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What TA-DAAN does
TA-DAAN is a Milan-based private e-commerce marketplace that curates and sells handmade artisan products sourced from 270+ independent European makers. The platform lists 2,450+ SKUs across Home & Living (home textiles, tableware, ceramics, home decor, lighting) and Fashion & Jewelry (rings, necklaces, bracelets, earrings, bags, custom pieces), and operates a Custom Products category for bespoke orders. Its technology stack is a Shopify-powered storefront with multilingual localization and multi-currency checkout across more than 100 country/currency combinations, paired with installment-payment options (Klarna, Scalapay) and a 10% first-order newsletter incentive.
The business operates a primarily direct-to-consumer, transaction-based revenue model with unit pricing ranging from roughly USD 10 to USD 600+, free shipping above EUR 180, and seasonal promotional pricing (Summer Sale up to 20% off). Demand generation is driven by an Instagram channel with 251K+ followers, an editorial Journal, email/newsletter marketing, and curated pop-up retail experiences such as the Summer Pop-Up in Santa Margherita Ligure and the Foody Exhibition in Milan. In 2025, TA-DAAN extended into fashion and leather goods via the acquisition of Mirta and now serves an active customer base of 20,000+ alongside a B2B wholesale channel of 600+ shops and retailers.
The company was founded in Milan in 2020 and is led operationally by co-founder and advisor Tommaso Migliore; total disclosed funding is EUR 1.5 million from Azimut, Trentino Invest, and crowdfunding. Management is guiding to EUR 1 million in turnover and positive EBITDA for 2025, and the company received the Best Brands Italy 2026 Innovation Award, reflecting recognition of its positioning in the European artisan and niche-design marketplace segment.
TA-DAAN firmographics
Firmographics- Name
- TA-DAAN
- Legal name
- TA-DAAN
- Website
- https://ta-daan.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TA-DAAN is a Milan-based online marketplace curating 2,450+ handmade products from 270+ independent European artisans across home, jewelry, and fashion categories, serving 20,000+ consumers and 600+ retail/wholesale partners through a Shopify-powered DTC platform.
- Ownership category
- akta.pro rank
Where TA-DAAN is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
TA-DAAN business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Direct e-commerce sales of handcrafted artisan products including ceramics, jewelry, home textiles, and decor items. Transaction-based model with one-time purchases. Products are sourced from independent European artisans and sold at varying price points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases at varying price points |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
TA-DAAN product offering
Product offeringCore offering
TA-DAAN operates a curated online marketplace that sources handmade products from more than 270 independent European artisans and sells them directly to consumers worldwide, offering over 2,450 SKUs spanning home textiles, tableware, home decor, jewelry, and fashion accessories. The platform also supplies shops and retailers through a wholesale partner network of more than 600 points of sale and periodic pop-up retail events, with international shipping, multi-currency checkout, and installment payment options.
Product overview
TA-DAAN is a Milanese e-commerce marketplace platform founded in 2020 that promotes European artisans and niche design. The platform offers a curated selection of over 2,450 handmade products from more than 270 independent artisans. The product portfolio spans two main categories: Home & Living (including home textiles, tableware, and home decor) and Fashion & Jewelry (including accessories and handmade jewelry). The platform also features a Custom Products section for personalized items. In 2025, TA-DAAN expanded by acquiring Mirta, an innovative design platform focused on fashion and leather goods, with the goal of generating synergies between the two platforms and expanding into the B2B segment.
Differentiator
Problem solved
Functional benefit
Products and services
- Handmade Jewelry Rings, necklaces, bracelets, earrings, and brooches crafted by independent European artisans and sold through the TA-DAAN marketplace to design-conscious consumers and partner retailers.
- Home Textiles Table linens, blankets, cushions, bedding, and rugs handcrafted by European artisans and sold to consumers seeking sustainable home decor.
- Tableware Handcrafted plates, bowls, mugs, and drinkware from European ceramicists and artisans offered to home and hospitality buyers.
- Home Decor Lighting, vases, planters, organizers, candles, and wall decor from European artisans curated for design-conscious consumers.
- Fashion Accessories Handcrafted bags, hats, scarves, and jackets sourced from European artisans and offered to consumers seeking unique, sustainable accessories.
- Custom & Personalized Products Made-to-order and personalized handmade items across home, jewelry, and accessory categories, allowing buyers to customize pieces from TA-DAAN's artisan network.
- Mirta Fashion & Leather Goods Platform Acquired fashion and leather goods marketplace platform extending TA-DAAN's handmade artisan assortment into higher-end apparel and leather accessories for consumers.
Companies that use TA-DAAN
Customer profileSegments4 records
Ideal customer profiles2 records
TA-DAAN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TA-DAAN partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MirtacoreTA-DAAN completed its first acquisition by taking over Mirta, an innovative design platform focused on fashion and leather goods. The acquisition is expected to enable synergies between the two platforms and expand the customer base significantly.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
TA-DAAN competitors and assessment
Company assessmentDirect peers
- Food52: Curated online marketplace for kitchen, tableware, and home goods from independent makers. Direct overlap with TA-DAAN's Tableware and Home & Living assortment.
- Uncommon Goods: Online retailer of unique, often handmade, gifts and home goods from independent makers and small businesses. Comparable curated unique-product positioning to TA-DAAN's gifting and home segments.
- The Citizenry: DTC e-commerce brand selling handmade home textiles and decor sourced from artisan makers globally. Overlaps directly with TA-DAAN's Home Textiles and Home Decor categories.
- Schoolhouse: DTC home goods brand offering curated lighting, furniture, and home decor with artisan craftsmanship. Overlaps with TA-DAAN's Home Decor and Lighting categories.
- Faire: B2B wholesale marketplace connecting independent brands and artisans with retailers. Highly comparable to TA-DAAN's 600+ retail partner network and its B2B expansion strategy post-Mirta.
- Notonthehighstreet: UK-based curated online marketplace for unique handmade gifts and homeware from independent designers. Comparable curation-and-artisan model and target customer to TA-DAAN.
- Etsy: Global online marketplace for handmade, vintage, and craft goods. Closest direct competitor to TA-DAAN, operating on a similar curated-artisan marketplace model with far larger scale.
- Tundra: Zero-commission B2B wholesale platform for independent brands reaching retailers. Mirrors TA-DAAN's 600+ retail-partner wholesale motion with similar artisan/indie brand supply.
- Goodee: Curated marketplace for ethically sourced, handcrafted home goods and decor from independent makers worldwide. Comparable curation, sustainability positioning, and home-decor focus.
Broad incumbents
- Amazon Handmade: Amazon's handmade/artisan category competes directly with TA-DAAN's curated handmade selection, with significantly larger distribution and Prime shipping advantages.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
TA-DAAN social profiles
Digital presenceTA-DAAN financial estimates
Financial estimateRevenue estimate
Valuation estimate
TA-DAAN leadership team
Management profileNumber of profiles
Profiles1 record
TA-DAAN subsidiaries and ownership
Company hierarchySubsidiaries1 record
TA-DAAN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TA-DAAN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TA-DAAN
What does TA-DAAN do?
TA-DAAN operates a curated online marketplace that sources handmade products from more than 270 independent European artisans and sells them directly to consumers worldwide, offering over 2,450 SKUs spanning home textiles, tableware, home decor, jewelry, and fashion accessories. The platform also supplies shops and retailers through a wholesale partner network of more than 600 points of sale and periodic pop-up retail events, with international shipping, multi-currency checkout, and installment payment options.
Is TA-DAAN a public or private company?
TA-DAAN is a private company. It is classified as venture growth investor backed and is currently operating.
When was TA-DAAN founded?
TA-DAAN was founded in 2020. It employs 1 to 10 people.
Where is TA-DAAN based?
TA-DAAN is headquartered in Milan, Italy, in the Europe region.
How does TA-DAAN make money?
One revenue line is on record: product Sales.
Who are TA-DAAN's main competitors?
Direct peers on record are Food52, Uncommon Goods, The Citizenry, Schoolhouse, Faire, Notonthehighstreet, Etsy, Tundra and Goodee. Amazon Handmade is listed as a broad incumbent.
Does TA-DAAN have an API?
No public API is recorded for TA-DAAN.