Mirta

What Mirta does

Mirta is a Milan-based B2B platform, founded in 2019, that combines a curated fashion and leather goods marketplace with integrated order management software for brands. The platform connects approximately 200 artisan suppliers with around 600 specialty retailers and shops and 20,000+ active end consumers, enabling wholesale distribution of design-led and handcrafted European fashion. Core technology is a digital marketplace paired with an OMS that allows brands joining the platform to manage inventory and orders in the same environment where they are listed, though no specific proprietary algorithms or AI components are disclosed. Mirta operates a transaction-fee revenue model, monetizing sales routed through the marketplace rather than charging explicit SaaS subscription fees disclosed publicly. Pricing is not publicly disclosed at the SKU or tier level.

The company was acquired in October 2025 by Ta-Daan, a Milanese start-up founded in 2020 to promote European artisans and niche design across home, fashion, and lifestyle categories. Ta-Daan operates a global commerce storefront shipping to 200+ countries, an editorial journal, and a 251K+ Instagram community. The acquisition — Ta-Daan's first — brought Mirta's customer base, supplier network, and B2B capability into the Ta-Daan ecosystem, with stated plans to expand the B2B segment and realize cross-platform synergies. Mirta had previously raised approximately USD 2.82 million in a December 2021 round led by Picus Capital (with ICLUB VC, TA Ventures, and Vintage Capital), and an earlier undisclosed investment from Neva SGR in April 2020. Leadership comprises co-founders Martina Capriotti and Ciro Di Lanno, Chief Marketplace Officer Sara Senatori, and CTO Fabio Bianchi.

Name

Mirta

Legal name

Mirta

Website

https://mirta.com

Company type

Private

Founded year

2019

Operating status

Acquired

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Online Fashion Wholesale Marketplace

akta.pro primary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

akta.pro secondary industry

Order Management & Inventory Orchestration (OMS) (CRAFAMAC)

Keywords

• Online wholesale marketplace
• Fashion marketplace platform
• Artisan goods marketplace
• Order management software
• B2B fashion platform

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Marketplace transactions: Mirta operates as an innovative design platform connecting artisan suppliers with retailers and consumers in the fashion and leather goods sector, generating revenue through product transactions on its marketplace.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Mirta operates a B2B platform for high-end wholesale that combines a curated online marketplace with order management software (OMS) for fashion and leather goods brands. The platform connects European artisan suppliers with a network of retailers and end consumers, enabling brands to manage wholesale operations, inventory, and orders digitally through a single interface.

Differentiator

Problem solved

Functional benefit

Products and services

• Mirta Marketplace Online B2B and B2C marketplace that lists artisan-made fashion and leather goods from more than 200 European suppliers, available to over 600 retail shops and 20,000+ active customers worldwide.
• Mirta Order Management Software Order management software bundled with the Mirta marketplace that allows fashion brands to manage wholesale orders, inventory, and fulfillment from a single platform.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ta-DaancoreStrategic or Co-development Partner · 28 October 2025Ta-Daan, a Milanese start-up founded in 2020 to promote European artisans and niche design, completed its first acquisition by taking over Mirta. This acquisition is expected to enable Ta-Daan to expand its customer base and diversify into the B2B segment while generating synergies between the two platforms. Mirta brings 20,000+ active customers, 600 shops and retailers, and 200 artisan suppliers to the Ta-Daan ecosystem.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Tundra: Tundra is a zero-fee B2B wholesale marketplace competing for the same independent brands and retailers as Mirta, with a comparable marketplace-listings GTM motion.
• Faire: Faire is a leading B2B wholesale marketplace connecting independent brands with retailers globally — the most direct functional peer to Mirta's wholesale marketplace for artisan fashion and leather goods.
• Ankorstore: Ankorstore is a European B2B wholesale marketplace for independent brands and retailers, directly comparable to Mirta in geography, target buyer/seller base, and curated brand positioning.
• Joor: Joor is a B2B wholesale platform and order management tool purpose-built for fashion brands and buyers — closely aligned with Mirta's marketplace + OMS hybrid offering in the fashion vertical.
• NuOrder: NuOrder provides a B2B wholesale platform with OMS/inventory tooling for fashion and apparel brands, making it a direct functional peer to Mirta's combined marketplace + order management software model.
• RangeMe: RangeMe is a B2B product discovery and wholesale platform connecting suppliers with retail buyers, comparable to Mirta in facilitating supplier-to-retailer matchmaking at scale.

Broad incumbents

• 1stDibs: 1stDibs is an established curated online marketplace for luxury and designer goods (including fashion, jewelry, and home), a broader incumbent with overlapping premium/curated positioning to Mirta.
• Etsy: Etsy operates a major handmade and vintage goods marketplace with a B2B offering (Etsy/Handshake), making it a broad incumbent competing for the same artisan fashion supplier audience as Mirta.

Regional players

• B2B GRIFFATI / Italian fashion B2B platforms: Regional Italian and European fashion B2B wholesale platforms (e.g., Italian fashion trade platforms) target the same artisan and boutique fashion sourcing market as Mirta within Italy and Southern Europe.

Emerging players

• Shopify (B2B / Handshake-style wholesale tools): Shopify's B2B features and wholesale ecosystem enable fashion brands to sell to retailers digitally — an emerging platform-level competitor to Mirta's marketplace + OMS proposition for designer brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mirta_official
• LinkedInlinkedin.com/company/mirtaofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mirta