NowFloats

What NowFloats does

NowFloats Technologies is a Hyderabad-headquartered, private SaaS company founded in 2012 that builds cloud-first and mobile-first digital-presence, e-commerce and commerce-network tools for Indian small businesses, multi-location enterprises, and buyers in healthcare, retail and manufacturing. The company frames its mission as 'connecting 333 million businesses with over 5.16 billion internet users worldwide,' with India as the operational core, a registered head office in Jubilee Hills, Hyderabad, and stated but unverified global reach.

The platform spans seven primary products — Boost 360 (SMB websites), Zadinga (retail shop management and e-store), Kitsune (open-source enterprise web framework), BizHQ (multi-location business), ONDC Link (ONDC integration), Healthgro (healthcare practice) and Ardhim (manufacturing e-commerce) — that share infrastructure including a proprietary Graph DB, a 'My Biz App' mobile-app builder, a 'Boost Studio' library of 1,000+ message templates, a 10,000+ SKU Readymade Catalogue, and WhatsApp Payment-Link transaction support. NowFloats owns a granted patent on RIA (Relationship Intelligence Agent), an AI assistant that analyses merchant websites and serves customised recommendations, and is one of the first firms to be designated a Technology Service Provider (TSP) to India's Open Network for Digital Commerce (ONDC).

Monetisation rests on four pillars: SaaS subscriptions across the product suite, transaction fees on WhatsApp payments, open-source licensing for Kitsune, and a multi-tier partner programme covering Strategic Business Partners, affiliates, content partners and app partners — channel-resold notably through Ingram and Redington. Distribution combines self-serve product-led growth (Boost 360, Zadinga), direct enterprise sales (BizHQ, Ardhim, Kitsune), and integrations with Microsoft, WhatsApp, Google Ads, Razorpay, Jio, ICICI Bank and Beckn. Public capital disclosures stop at a March 2019 round, cumulative debt and equity approximately US$17.4 million, and headcount is stated in the 501–1,000 range.

Name

NowFloats

Legal name

NowFloats Technologies Private Limited

Website

https://nowfloats.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

NowFloats Technologies is a Hyderabad-based SaaS company, founded in 2012, that builds cloud-first and mobile-first digital-presence and commerce tools for Indian SMBs, multi-location enterprises, and healthcare, retail and manufacturing verticals, operating as a designated Technology Service Provider to India's ONDC network.

Ownership category

akta.pro rank

Product category

Digital business enablement SaaS

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)

akta.pro secondary industry

Professional & Business Services Marketplaces (Freelancers, SMB Services) (BPAMAHAG)

Keywords

• SaaS platform
• Business website builder
• Digital presence software
• ONDC integration
• Enterprise website framework

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscriptions: Subscription-based SaaS revenue from products like Boost 360, Zadinga, BizHQ, Healthgro, and Ardhim enabling businesses to set up websites, manage shops, and grow online.
2. Transaction Fees: WhatsApp Payment Link generates transaction-based revenue through secure online payment processing.
3. Enterprise Licensing: Kitsune is an open source framework for enterprise websites, with licensing potential for enterprise deployments.
4. Partner Programme Revenue: Revenue through strategic business partners, resellers, and channel partners distributing NowFloats products to SMB/MSME sector.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

NowFloats is a SaaS company that provides cloud-first and mobile-first software products enabling SMBs and enterprises to set up websites, manage online stores, and grow their digital presence. Its portfolio includes Boost 360 (SMB website builder), Zadinga (retail shop management), Kitsune (open-source enterprise website framework), BizHQ (multi-location management), Healthgro (healthcare practice), Ardhim (manufacturing), and ONDC Link (ONDC integration as a designated Technology Service Provider).

Product overview

NowFloats is a SaaS company offering a platform-plus-modules architecture for SMBs and enterprises. The core products include Boost 360 (website setup and online growth for SMBs), Zadinga (retail management and e-store), Kitsune (open-source framework for enterprise websites), BizHQ (multi-location business management), ONDC Link (ONDC integration as a TSP), Healthgro (healthcare practice management), and Ardhim (manufacturing sector solutions). Supporting features include My Biz App (custom business apps), Boost Studio (message templates), Readymade Catalogue (inventory management), and WhatsApp Payment Link. The products share infrastructure and are positioned as cloud-first, mobile-first solutions that simplify the digital journey of businesses.

Differentiator

Problem solved

Functional benefit

Brands

• Boost 360: Helps SMBs set up their website and grow online.
• Zadinga
• Kitsune
• BizHQ
• ONDC Link
• Healthgro
• Ardhim

Products and services

• Boost 360 Cloud-based SaaS product that helps small and medium businesses (SMBs) set up their website and grow their online presence.
• Zadinga SaaS product that helps retailers manage their shop and create an online store, with inventory management, catalogue tools, and hyperlocal delivery integration.
• Kitsune Open-source framework designed to accelerate the development of enterprise websites, with licensing potential for enterprise deployments.
• BizHQ SaaS product that helps companies grow their multi-location business online, providing a unified digital strategy across branches.
• ONDC Link Enables businesses to unlock the potential of ONDC (Open Network for Digital Commerce) by integrating ONDC into their e-commerce strategy. NowFloats is a designated Technology Service Provider (TSP) to ONDC.
• Healthgro SaaS product that helps healthcare providers take their practice online, enabling online practice management, patient engagement, and digital healthcare delivery.
• Ardhim Online growth solution designed for manufacturing companies, enabling B2B e-commerce and manufacturing-sector digitalization.

Quantifiable outcome

• 1000+ pre-designed customizable message templates
• +1 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• ICICI BankcoreStrategic or Co-development PartnerICICI Bank partnership enables banking integration and financial services for NowFloats SMB customers using the platform for online business growth.
• RazorpaycoreTechnology or IntegrationPayment gateway integration enabling seamless online transactions for merchants on NowFloats platform.
• JiocoreStrategic or Co-development PartnerJio partnership for telecommunications and digital services integration supporting NowFloats SMB customers.
• Google AdscoreGTM or Marketing PartnerGoogle Ads integration for advertising and digital marketing capabilities for NowFloats merchants.
• WhatsAppcoreTechnology or IntegrationWhatsApp integration for payment links and customer communication through the NowFloats platform.
• MicrosoftcoreTechnology or IntegrationTechnology partnership potentially involving cloud infrastructure and enterprise solutions integration.
• ONDCflagshipStrategic or Co-development PartnerDesignated Technology Service Provider (TSP) to ONDC, one of the first companies enabling businesses to integrate ONDC to their e-commerce strategy.
• BeckncoreTechnology or IntegrationBeckn protocol integration for open network e-commerce capabilities.
• IngramminorChannel Partner/ Reseller/ DistributorDistribution partnership for channel distribution of NowFloats products.
• RedingtonminorChannel Partner/ Reseller/ DistributorDistribution partnership for product distribution through Redington's channel network.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wix: Wix is a global SMB website builder and digital presence platform. Directly comparable to NowFloats' Boost 360 and Kitsune products, both targeting small and mid-sized businesses seeking simple website setup and online growth.
• Squarespace: Squarespace provides a website building and online presence platform for SMBs and creators. Its packaged, template-driven approach to SMB digital presence is the closest direct functional parallel to NowFloats' Boost 360.
• Webflow: Webflow is a website builder and visual development platform for SMBs through enterprise. Comparable to NowFloats' Kitsune and Boost Studio offerings around template-driven, code-light website building.

Broad incumbents

• Shopify: Shopify is a global e-commerce platform serving SMBs through enterprise. Comparable to NowFloats' Zadinga retail e-store and ONDC Link commerce enablement, but at vastly larger scale and with broader merchant tooling.
• GoDaddy: GoDaddy provides domain, hosting, website builder and SMB digital services globally. Comparable to NowFloats across SMB website setup, online presence and supporting services (payments, marketing) at much larger scale.
• Zoho: Zoho is a leading India-origin SMB SaaS suite spanning CRM, productivity, website and finance tools. NowFloats operates in adjacent India SMB SaaS territory and competes for similar SMB wallet share with multi-product platform positioning.
• Freshworks: Freshworks is an India-founded global SMB SaaS company offering customer experience, IT and CRM software. Direct comparable in terms of origin, target customer (SMB/mid-market) and multi-product SaaS portfolio strategy.

Emerging players

• Dukaan: Dukaan is an India-focused SMB e-commerce enablement platform. Closely comparable to NowFloats' Zadinga retail/online store product and the broader India SMB e-commerce thesis it operates in.
• Instamojo: Instamojo is an India SMB payments and online store platform. Comparable to NowFloats' SMB enablement focus, particularly the WhatsApp Payment Link-style monetisation around small merchants building an online presence.

Regional players

• Shopmatic: Shopmatic provides SMB e-commerce enablement across South and Southeast Asia. Closely comparable to NowFloats' Zadinga and ONDC Link products in serving SMB merchants with online store setup, though with primarily SEA/regional rather than India-specific focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nowfloats
• GitHubgithub.com/GetKitsune
• Facebookfacebook.com/nowfloats
• LinkedInlinkedin.com/company/nowfloats

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds7 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NowFloats