What Pinflag does

Pinflag (legal entity Incutech SpA) is a Chilean e-commerce shipping technology company founded in 2021 and headquartered in Providencia, Santiago. The company offers a unified checkout and delivery management platform that connects online retailers to multiple fulfillment options — home delivery, store pickup, and pick-up points — within a single streamlined checkout flow. The platform validates consumer information quickly, supports real-time order tracking and notifications, and is delivered through native integrations with the four leading commerce backends: VTEX, Shopify, WooCommerce, and Magento.

Under the hood, Pinflag operates as an API-first logistics layer that merchants embed directly into their existing storefronts, with a separate admin console (admin.pinflag.cl) for operational management. The company has administered 254,508 orders through the platform to date and supports a 20-person team spanning leadership (CEO Juan José García, CCO José Ignacio López, COO Nicolás Raimann), technology, design, commercial, and customer success functions.

Pinflag generates revenue primarily through transaction fees or commissions on orders processed through its platform, with no publicly disclosed pricing. Its go-to-market combines a self-serve distribution motion via commerce platform integrations (targeting SMB and individual merchants) with a sales-assisted demo motion for enterprise customers. The company is an alumni of the Start-Up Chile accelerator and an affiliate of the Camara de Comercio de Santiago, and operates exclusively within the Chilean market.

Name

Pinflag

Legal name

Incutech SpA

Website

https://pinflag.cl

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Pinflag is a Chilean e-commerce shipping platform (Incutech SpA) that provides a unified checkout and multi-delivery solution — home, store pickup, and pick-up points — embedded via native integrations with VTEX, Shopify, WooCommerce, and Magento for online retailers in Chile.

Ownership category

akta.pro rank

Product category

E-commerce Shipping & Delivery Management Software

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• E-commerce shipping
• Logistics platform
• Checkout optimization
• Omnichannel delivery
• Last-mile fulfillment

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Shipping/Logistics Services: Pinflag provides logistics technology that connects e-commerce businesses with multiple delivery options (pick-up points, stores, home delivery). Revenue appears to be generated through transaction fees or commissions on orders processed through their platform.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Pinflag provides a unified e-commerce shipping platform that connects online retailers with multiple delivery options, including pick-up points, retail store pickup, and home delivery. The platform features a streamlined checkout that validates consumer information faster than standard checkouts, along with real-time order tracking and notifications. It integrates natively with major e-commerce platforms (VTEX, Shopify, WooCommerce, Magento) to enable omnichannel fulfillment for online stores in Chile.

Product overview

Pinflag is a single unified e-commerce shipping platform that combines checkout optimization with multi-option delivery management. The core Pinflag platform connects e-commerce stores with pick-up points, retail stores, and home delivery services. It includes an integrated checkout step that validates consumer information faster than standard checkout processes, along with order tracking and notification capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Pinflag Shipping & Checkout Platform

Quantifiable outcome

• Checkout time reduction compared to standard checkout processes

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• VTEXcoreTechnology or IntegrationNative integration partnership with VTEX e-commerce platform, allowing Pinflag's checkout and delivery solutions to be embedded within VTEX-powered online stores.
• ShopifycoreTechnology or IntegrationNative integration partnership with Shopify e-commerce platform, enabling Shopify merchants to access Pinflag's multi-delivery shipping options.
• WooCommercecoreTechnology or IntegrationNative integration partnership with WooCommerce WordPress plugin, providing Pinflag's logistics solutions to WooCommerce store owners.
• MagentocoreTechnology or IntegrationNative integration partnership with Magento e-commerce platform, offering Pinflag's omnichannel delivery solutions to Magento merchants.
• Startup ChileminorStrategic or Co-development PartnerPinflag is an alumni company of Startup Chile, one of Latin America's most prominent startup accelerator programs, providing legitimacy and initial funding support.
• Camara de Comercio de Santiago (CCS)minorStrategic or Co-development PartnerPinflag is affiliated with the Santiago Chamber of Commerce, providing industry credibility and potential networking within Chile's commercial ecosystem.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• ShipBob: Global e-commerce fulfillment and shipping platform with omnichannel delivery tooling. Comparable to Pinflag on the shipping orchestration and tracking features, but operating a much larger fulfillment-network footprint outside LatAm.
• VTEX: Enterprise e-commerce platform dominant in Latin America. Comparable as both a partner and a potential competitive threat: Pinflag integrates with VTEX, but VTEX itself increasingly bundles shipping and checkout orchestration features that overlap with Pinflag's value proposition.
• MercadoEnvios: Logistics arm of MercadoLibre providing shipping, fulfillment, and pick-up infrastructure across Latin America. Comparable on omnichannel delivery and pick-up points, but operating at vastly greater scale and as part of a marketplace incumbent.
• Blue Express: Major Chilean last-mile carrier serving e-commerce with home delivery and pick-up point capabilities. Comparable as both a potential logistics partner and a competitive incumbent with stronger physical network assets than Pinflag.
• Shopify: Global e-commerce platform whose app ecosystem is a core distribution channel for Pinflag. Comparable as a partner but also a structural risk: Shopify's own shipping and Shop Pay features compete with the orchestration layer Pinflag provides.

Direct peers

• Skydropx: Mexico-based logistics SaaS offering multi-carrier shipping, tracking, and checkout tools to e-commerce merchants. Comparable to Pinflag on technology model (API + platform integrations) and omnichannel delivery focus, with broader LatAm coverage.
• Envíame: Chilean-origin multi-carrier shipping orchestration platform serving LatAm e-commerce merchants. Comparable to Pinflag on target market, integration-led GTM, and carrier-agnostic shipping management, with a broader multi-country footprint.
• Shipit: Chile-based shipping aggregator and multi-carrier logistics platform for e-commerce merchants. Directly comparable to Pinflag on geography, target customer (Chilean online retailers), and core value proposition (consolidating multiple delivery options into one integration).
• Pickit: Chilean pick-up point and parcel locker network operator. Highly comparable on the pick-up point / click-and-collect dimension of Pinflag's offering, and a potential infrastructure partner or competitor in Chile's omnichannel delivery stack.

Others

• HubSpot (CMS Hub / Commerce integrations): Adjacent SaaS ecosystem player offering checkout, CRM, and commerce tools that increasingly bundle delivery and shipping features. Comparable thematically as a software consolidator adjacent to Pinflag's merchant base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedIncl.linkedin.com/company/pinflag
• Instagraminstagram.com/pinflag_chile/?hl=es-la
• Facebookfacebook.com/Pinflag

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinflag