Tini Garments
TINI is a Swedish circular textile design studio founded in 2020 that produces on-demand identity apparel, workwear, interior textiles, and accessories from deadstock and certified fibers at a Hälsingland mini-factory, serving hospitality, commercial real estate, and design-focused SMB clients across Sweden via made-to-order, made-to-measure, and DTC e-commerce channels.
- Company typePrivate
- Founded2020
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Tini Garments does
Tini Garments AB (operating as TINI) is a Stockholm-based textile design studio founded in 2020 that produces circular, on-demand garments and interior textiles from deadstock, surplus materials, and certified natural fibers at a mini-factory in Forsa, Hälsingland. The company operates with 1-10 employees across three locations in Sweden (Stockholm HQ, Forsa production, and a Hudiksvall office) and is privately held without external institutional ownership beyond a single 2021 seed round from Almi Invest (~SEK 2M / ~$230K).
TINI's product portfolio spans three core categories — Identity Apparel / Workwear Core Collection (custom brand-aligned workwear), Textile Interiors (curtains, drapery, installations, acoustic pieces for public spaces), and Circular Accessories (totes, pillows, pouches from customer or production waste) — delivered through three fulfillment modes: made-to-order (3-4 week lead time), made-to-measure atelier fittings (4-6 weeks), and ready-to-ship lifestyle products (3-5 days). Notable technical components include the use of Korean pojagi pleating for sheer drapes and the transformation of production waste into sculptural acoustic pieces, both rooted in a circular design methodology.
The business model combines a direct-to-consumer Shopify storefront (tini.se) handling ready-to-ship and made-to-order SKUs with quote-based B2B enterprise sales driven through catalog outreach, direct consultation, and atelier fittings. Pricing is not publicly disclosed for custom work; e-commerce prices include 25% Swedish VAT. The customer base is concentrated in Sweden and skewed toward hospitality, commercial real estate, and design-conscious SMBs — with named enterprise references including CBRE (circular HQ interior), Blique by Nobis hotel (multi-year uniform and circular retail partnership), Hotel Hagastrand, Tambur Store, and Axfoundation's Woolution program. Distribution is purely domestic Sweden via e-commerce, atelier pickup, and direct field sales.
Tini Garments firmographics
Firmographics- Name
- Tini Garments
- Legal name
- Tini Garments AB
- Website
- https://tini.se
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TINI is a Swedish circular textile design studio founded in 2020 that produces on-demand identity apparel, workwear, interior textiles, and accessories from deadstock and certified fibers at a Hälsingland mini-factory, serving hospitality, commercial real estate, and design-focused SMB clients across Sweden via made-to-order, made-to-measure, and DTC e-commerce channels.
- Ownership category
- akta.pro rank
Tini Garments industry classification
Industry- Product category
- Sustainable Custom Apparel & Textiles
- NAICS
- Other Textile Product Mills (3149), All Other Textile Product Mills (31499)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Miscellaneous Fabricated Textile Products (2390), Textile Mill Products (2200)
- akta.pro primary industry
- Repair, Refurbishment & Upcycling Services (Industrial Scale) (IMAOAMAK)
- akta.pro secondary industries
- Textile & Apparel Recycling and Sorting (Non-E-waste) (BPALADAL), Carbon, Energy & Resource Efficiency Services for Textile Manufacturing (Audits/Heat Recovery/Renewables) (IMAOAMAN)
Keywords
Where Tini Garments is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Tini Garments business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Made-to-Order Products: All garments are made-to-order after receiving the customer's request. Manufactured at the mini-factory in Hälsingland with an estimated delivery time of 3-4 weeks. This minimizes environmental impact and supports local production.
- Ready-to-Ship Products: In-stock lifestyle products or garment care items that are ready to ship. Typical delivery time of 3-5 days. Available directly through the e-commerce platform.
- Made-to-Measure Atelier Service: Personalized pieces where every garment is tried on and fitted by sellers. Made in the mini-factory in Hälsingland with an estimated delivery time of 4-6 weeks. Paid for and delivered upon agreement.
- Textile Interior Solutions: B2B textile interior solutions for corporate clients including curtains, drapery, textile installations, acoustic pieces, and interior details. Projects include holistic solutions using 100% circular textiles.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Tini Garments product offering
Product offeringCore offering
TINI is a textile design studio that produces circular, sustainable garments and textile interiors through on-demand local manufacturing at its mini-factory in Hälsingland, Sweden. The company transforms deadstock, textile waste, and surplus materials into custom identity apparel, textile installations for public spaces, and circular accessories, delivering products via made-to-order, made-to-measure, and ready-to-ship fulfillment models.
Product overview
TINI is a textile design studio offering circular solutions combined with local, on-demand production. The product portfolio centers on three core offerings: Identity Apparel/Workwear Core Collection (custom workwear and brand experience clothing), Textile Interiors (curtains, drapery, textile installations, and acoustic pieces for public spaces), and Circular Accessories (totes, pillows, and pouches made from repurposed textiles). Products are available through three fulfillment models: Made-to-Order (produced on demand in the Hälsingland mini-factory with 3-4 week delivery), Made-to-Measure (atelier-fitted garments with 4-6 week delivery), and Ready-to-Ship (in-stock lifestyle products with 3-5 day delivery).
Differentiator
Problem solved
Functional benefit
Products and services
- Identity Apparel / Workwear Core Collection
Quantifiable outcome
- Significantly reduced climate footprint while creating modern and attractive workplace spaces
Companies that use Tini Garments
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Tini Garments technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Tini Garments partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- CBREcoreHolistic textile interior solution for CBRE's new headquarters in Sweden. Project used 100% circular textiles transformed from deadstock, textile waste, and leftover fabrics from their previous office. Created sheer drapes using pojagi technique and sculptural acoustic pieces from production waste. The project significantly reduced climate footprint while creating a modern workplace.
- Blique by NobiscoreMulti-year collaboration exploring experimental approaches to sustainable material use. Developed Swedish-made linen garments for conference team and reception staff using premium deadstock materials with leather details from surplus furniture designer materials. Future plans include launching a circular shop in the hotel lobby featuring products sewn from the hotel's own textiles.
- Hotel HagastrandcoreCreated a comprehensive collection for the hotel's restaurant, reception, conference, and administration teams. Made in Sweden from 100% circular materials and deadstock fabrics. Reflects shared philosophy that design should be felt, not just seen.
- Tambur StorecoreTextile production and material expertise for Tambur's textile collection. Produced in TINI's atelier in Hälsingland on demand, rooted in timeless design, quality materials and local craftsmanship.
- Torsåker Gård/AxfoundationminorTextile innovation project called Woolution using Swedish wool, alongside clothing produced in Sweden using high-end materials for a cohesive whole at Torsåker Gård.
- TwistinminorExperimental collaboration developing textile designs from handwoven techniques and selected yarns. Work was presented at Milan Design Week.
- ICA AspuddenminorUniforms made from certified fabrics, developed through testing and fittings in ICA's working environment to ensure every garment works in everyday use.
- Eat StudiominorEveryday restaurant uniform created in certified natural linen for restaurant staff working long evenings around food and people.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Tini Garments competitors and assessment
Company assessmentDirect peers
- Asket: Swedish essentials brand with a 'no-sale, full-cost transparency' model and durable garment promise; competes for the same design-led, sustainability-conscious Nordic customer.
- Nudie Jeans: Swedish sustainable apparel brand built around organic denim and a free repair service — operating on a similar circular-economy philosophy and Swedish craftsmanship heritage.
- Dedicated: Swedish sustainable apparel brand with a vertically controlled supply chain and eco-materials focus; overlaps with TINI on sustainability-driven basics and Nordic retail positioning.
- Sandqvist: Swedish design-led textile and bag brand with sustainability at its core and similar Scandinavia-rooted craftsmanship aesthetics to TINI's circular accessories and interiors line.
- Filippa K: Swedish premium sustainable fashion brand with a parallel focus on longevity, circular services (repair and resale), and made-to-order garments. Closely comparable on positioning, geography, and sustainability narrative.
Emerging players
- Tonlé: Zero-waste circular fashion maker that reuses textile scraps into garments; a comparable emerging peer in the upcycling/deadstock-to-apparel space, though operating in a different geography.
- Christy Dawn: Made-to-order sustainable fashion brand using deadstock and natural fibers; mirrors TINI's on-demand, deadstock-driven model but at a larger DTC scale in the US market.
Broad incumbents
- Cutter & Buck: Established large-scale workwear and corporate uniform supplier in the US/EU; the broad incumbent against TINI's identity-apparel and B2B uniform motion, with much greater scale and assortment breadth.
- Kvadrat: Danish textile manufacturer with deep presence in commercial and residential interior textiles; a broader incumbent against TINI's textile-interiors line, particularly for hospitality and public-space projects.
Regional players
- Eton Shirts: Swedish premium shirt maker with strong craftsmanship heritage and on-demand finishing; shares TINI's Swedish design and made-to-order DNA but focuses on menswear shirting.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Tini Garments social profiles
Digital presenceTini Garments financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tini Garments leadership team
Management profileNumber of profiles
Profiles1 record
Tini Garments funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tini Garments M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tini Garments
What does Tini Garments do?
TINI is a textile design studio that produces circular, sustainable garments and textile interiors through on-demand local manufacturing at its mini-factory in Hälsingland, Sweden. The company transforms deadstock, textile waste, and surplus materials into custom identity apparel, textile installations for public spaces, and circular accessories, delivering products via made-to-order, made-to-measure, and ready-to-ship fulfillment models.
Is Tini Garments a public or private company?
Tini Garments is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tini Garments founded?
Tini Garments was founded in 2020. It employs 1 to 10 people.
Where is Tini Garments based?
Tini Garments is headquartered in Stockholm, Sweden, in the Europe region.
How does Tini Garments make money?
Four revenue lines are on record. Made-to-Order Products are the primary driver. The others are ready-to-Ship Products, made-to-Measure Atelier Service and textile Interior Solutions.
Who are Tini Garments's main competitors?
Direct peers on record are Asket, Nudie Jeans, Dedicated, Sandqvist and Filippa K. Emerging players are Tonlé and Christy Dawn. Broad incumbents are Cutter & Buck and Kvadrat. Eton Shirts is listed as a regional player.
Does Tini Garments have an API?
No public API is recorded for Tini Garments.
What industry is Tini Garments in?
Tini Garments's product category is Sustainable Custom Apparel & Textiles. Its primary akta.pro industry code is IMAOAMAK, Repair, Refurbishment & Upcycling Services (Industrial Scale), with a secondary code of BPALADAL, Textile & Apparel Recycling and Sorting (Non-E-waste). Its NAICS code is 3149 and its SIC code is 2300.