Blique by Nobis
Blique by Nobis is a 201-key design hotel in Stockholm's Vasastan district, part of Nobis Hospitality Group, offering rooms, long-stay studios, four F&B venues, and 11 meeting rooms to leisure travelers, corporate clients, long-stay guests, and event hosts.
- Company typePrivate
- Founded2021
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Blique by Nobis does
Blique by Nobis is a 201-key design hotel in Stockholm's Vasastan/Hagastaden district, opened in 2021 within a 1930 building originally designed by Sigurd Lewerentz for Philips and renovated by Wingårdhs under Gert Wingårdh. The property operates as part of Nobis Hospitality Group, founded by Sandro Catenacci, whose private art collection is displayed throughout the hotel. The offering spans accommodation (Sleep Rooms from 10 m² up to 55–66 m² Lewerentz Doubles), apartment-style studios for long stays (minimum 30 nights), four F&B venues (ARC Rooftop with Southeast Asian cuisine on the 11th floor, Boketto for breakfast/lunch/brunch, Origo ground-floor lounge/bar, and the Gården courtyard), 11 meeting and conference rooms named after Lewerentz buildings, the 370 m² Blomsterkiosken event hall and 12th-floor event space, plus sauna, fitness, parking with EV charging, and gift cards valid across the Nobis portfolio.
Revenue is generated through a multi-stream model: overnight accommodation and long-stay subscriptions, F&B transactions across the four outlets, B2B meetings and conferences booked via Svenska Möten and direct corporate sales, private events with minimum spends of 50,000–70,000 SEK, parking at 495–595 SEK/night, and group-wide gift cards. Go-to-market is primarily direct-to-consumer through bliquebynobis.se (multi-language: SV, EN, FR, DE, IT, ES), supplemented by the Design Hotels referral network, Svenska Möten, the Proposales B2B portal, WhatsApp sales contact, and an email community driving event-led demand.
The customer base is intentionally horizontal: design-conscious leisure travelers, corporate meeting and event clients, long-stay professionals and relocations, private event hosts, and the local Vasastan community. The property is Nordic Ecolabel (Svanen) certified, in partnership with Klimato for climate-labeled menus and a circular composting system that achieves zero food waste, and was awarded the Svenska Mötespriset 2024 (Swedish Meeting Award). It also operates an active cultural programming calendar — live music, DJ sets, stand-up, art openings, and FIFA World Cup 2026 screenings on the courtyard's 15 m² screen in collaboration with Burgerdudes.
Blique by Nobis firmographics
Firmographics- Name
- Blique by Nobis
- Legal name
- Blique by Nobis
- Website
- https://bliquebynobis.se
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blique by Nobis is a 201-key design hotel in Stockholm's Vasastan district, part of Nobis Hospitality Group, offering rooms, long-stay studios, four F&B venues, and 11 meeting rooms to leisure travelers, corporate clients, long-stay guests, and event hosts.
- Ownership category
- akta.pro rank
Blique by Nobis industry classification
Industry- Product category
- Boutique Design Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Urban & Downtown Full-Service Hotels (THAGAAAA)
- akta.pro secondary industry
- Lounge Bars & Hotel Bars (THAFAEAI)
Keywords
Where Blique by Nobis is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Blique by Nobis business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Hotel Accommodation: Primary revenue from overnight stays in rooms and studios. Room types range from compact Sleep Rooms (10 m²) to spacious Lewerentz Doubles (55-66 m²), and Studios with kitchenettes for long-stay guests (minimum 30 nights).
- ARC Rooftop Restaurant & Bar: Rooftop restaurant and skybar on the 11th floor serving Southeast Asian cuisine and cocktails. Revenue from food and beverage sales including late dinners and drinks. Open Mon-Thu 16:00-23:00, Fri-Sat 16:00-00:00, Sun 16:00-22:00.
- Boketto Restaurant: Restaurant serving breakfast, lunch, and weekend brunch. Revenue from F&B sales to both hotel guests and external visitors. Breakfast for hotel guests and walk-ins, lunch (seasonal), and brunch.
- Origo Bar & Lounge: Ground-floor lounge and bar open from morning coffee through late evenings. Hosts after-work events (weekly After Work Wednesday), DJs, stand-up, and exhibitions. Revenue from beverage sales, coffee, and events.
- Gården Courtyard F&B: Urban courtyard with street food, cold drinks, and live music during summer months. Seasonal food and beverage revenue from outdoor dining. Also hosts Football World Cup screenings with food and drinks.
- Meetings & Conferences: Revenue from hiring out 11 meeting and conference rooms plus event spaces (Blomsterkiosken 370 m², 12th floor for up to 80 guests, private dinners for up to 250 persons). Rooms named after Sigurd Lewerentz buildings. Minimum spend for private World Cup viewing: 50,000 SEK ex VAT for lower courtyard (up to 60 persons), 70,000 SEK ex VAT for Floor 12 (up to 80 persons).
- Private Events & Celebrations: Private dining rooms (Chambre Séparée), birthday parties, corporate events, product launches, and children's parties. Event spaces include ARC Rooftop, 12th floor, Origo, and Blomsterkiosken.
- Parking: On-site garage parking at 495 SEK per night, electric vehicle charging spots at 595 SEK per night (electricity included). Parking offered subject to availability.
- Gift Cards: Gift cards valid at all Nobis Hospitality Group properties (Nobis Hotel Stockholm, Nobis Hotel Copenhagen, Nobis Hotel Palma, Blique by Nobis, Miss Clara, Hagastrand, Hotel Skeppsholmen, Hotel J, Stallmästaregården, and numerous restaurants). Valid for 2 years from issue date.
- Longstay Studios: Long-stay apartment-style studios with kitchenettes for stays of minimum 30 nights. Revenue from extended accommodation bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard parking in hotel garage |
| Unit Pricing | Pay-as-you-go | Electric vehicle parking with charging |
| Outcome Based/ Performance | Multi-year contract | Lower courtyard private viewing for groups |
| Outcome Based/ Performance | Multi-year contract | Floor 12 exclusive viewing for groups |
| One time/ perpetual license | Pay-as-you-go | Nobis Hospitality Group gift card |
| Subscription | Annual | Plan Ahead, Pay Less 15% early booking discount |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Blique by Nobis product offering
Product offeringCore offering
Blique by Nobis operates a contemporary design hotel in central Stockholm offering overnight accommodation (Sleep Rooms, Blique Rooms, and Studios with kitchenettes), four food and beverage venues (ARC Rooftop, Boketto, Origo, Gården courtyard), 11 meeting and conference rooms, event spaces for private dining and celebrations, and long-stay apartment-style studios for 30+ night stays. The hotel is housed in a 1930 Sigurd Lewerentz building and is part of Nobis Hospitality Group.
Product overview
Blique by Nobis is a design hotel in Stockholm's Vasastan district, operating as a unified hospitality destination within Nobis Hospitality Group. The property offers hotel accommodation (Sleep Rooms, Blique Rooms, and Studios with kitchenettes for long stays), multiple food and beverage outlets (ARC Rooftop on the 11th floor with Southeast Asian cuisine, Boketto restaurant for breakfast/lunch/brunch, Origo lounge bar, and the Gården courtyard for summer street food), 11 meeting and conference rooms named after Sigurd Lewerentz buildings, event spaces for private dining and celebrations, long-stay apartments (30+ nights), and ancillary services including sauna/relaxation, parking, and gift cards.
Differentiator
Problem solved
Functional benefit
Brands
- ARC Rooftop: Rooftop bar and restaurant on the 11th floor offering Southeast Asian cuisine, cocktails, and panoramic views of Stockholm
- Boketto
- Origo
- Gården (The Courtyard)
- 12:e Våningen (12th Floor)
Quantifiable outcome
- Nordic Ecolabel (Svanenmärkning) certified hotel
- +2 more outcomes
Companies that use Blique by Nobis
Customer profileSegments5 records
Ideal customer profiles5 records
Blique by Nobis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Blique by Nobis partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Design HotelscoreBlique by Nobis is listed as a member of Design Hotels, an international collection of design-driven independent hotels. This partnership provides global distribution and referrals from the Design Hotels network of travelers and travel advisors seeking distinctive design properties worldwide. Design Hotels features Blique on its platform and promotes it to its global audience.
- KlimatocoreCollaboration with Klimato (klimato.se) to measure and reduce the carbon footprint of food served in conference, banquet, and bar operations. Klimato ranks dishes based on climate impact, enabling Blique to climate-label menus and inspire guests to choose lower-carbon options. Zero percent food waste achieved through circular composting system. This partnership supports the hotel's Nordic Ecolabel certification.
- ÅterbrukshyttanminorÅterbrukshyttan creates candle holders and vases from recycled beer bottles, which are used throughout Blique by Nobis. This partnership supports the hotel's circular economy initiatives and sustainability messaging.
- TINI garmentsminorTINI garments creates conference staff uniforms from old hotel linens, giving textiles a new lifecycle instead of being discarded. Supports the hotel's circular fashion and waste reduction goals.
- A Good CompanyminorA Good Company, a sustainability-focused brand, supplies products at the hotel reception including toothbrushes, chargers, and notebooks, all made with minimal environmental impact. These are available for purchase by guests.
- Hagastrand (sister hotel)coreHagastrand is a sister hotel of Blique by Nobis, located by Brunnsviken lake. It operates as a social wellness destination offering a day spa with sauna rituals, herbal steam, Nordic heat, and treatments. Blique actively promotes Hagastrand as a tip for guests wanting to combine city life with nature and relaxation, including helping with spa bookings.
- WingårdhscoreThe hotel renovation was conducted with Wingårdhs under the leadership of star architect Gert Wingårdh. Rooms are described as 'trivsamma, välplanerade och yteffektiva' (cozy, well-planned, and space-efficient) designed with high quality and timeless design. The collaboration preserved Lewerentz's industrial character while adding modern Scandinavian warmth.
- BurgerdudesminorExclusive collaboration with Burgerdudes, Sweden's leading burger experts, to create a World Cup burger served exclusively at Blique by Nobis during the 2026 FIFA World Cup summer season (from June 11). The burger is designed for long match days and outdoor summer evenings, featuring crispy chili mayonnaise, pickled chili, fried chili, and iced silver onions.
- Svenska MötencoreBlique by Nobis is selected and awarded by Svenska Möten as a recommended meeting venue in Stockholm. Svenska Möten promotes the hotel to Swedish corporate clients seeking sustainable meeting and conference facilities. The hotel won the Svenska Mötespriset 2024 award.
- Letters of Sweden / Fredrik GruberminorThe hotel's graphic identity — including the logo and printed materials — uses the Funkis typeface, designed in 2016 through collaboration between Letters of Sweden and Fredrik Gruber. The typeface is inspired by the lettering Sigurd Lewerentz created for the Stockholm Exhibition of 1930.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Blique by Nobis competitors and assessment
Company assessmentBroad incumbents
- Scandic Hotels: Largest hotel operator in the Nordic region with broad portfolio including the Downtown Camper design concept. Competes across price points and segments in Stockholm with stronger distribution but less design-specialized positioning than Blique.
- Strawberry (formerly Nordic Choice Hotels): Major Nordic hotel group with multiple lifestyle and design brands (Clarion, Quality, Clarion Collection). Competes for both leisure and corporate meetings demand across Stockholm with broader portfolio but lower design specialization per property.
Direct peers
- Hobo Hotel Stockholm: Design-led lifestyle hotel near Brunkebergstorg in central Stockholm. Directly comparable on positioning (design, F&B-driven, music programming, community events) and targets the same design-conscious leisure and corporate guest.
- Story Hotel Riddargatan: Boutique design hotel in central Stockholm. Directly comparable on room count (~80 rooms), design positioning, and lifestyle target audience.
- Downtown Camper by Scandic: Scandic's design lifestyle concept in central Stockholm. Comparable on urban design positioning, multi-F&B outlets, event programming, and target demographic of design-conscious travelers.
- Ett Hem: Luxury boutique hotel in Stockholm's Östermalm. Comparable on design-led, intimate full-service positioning targeting design-conscious travelers, with strong F&B programming.
- Nobis Hotel Stockholm: Sister property within Nobis Hospitality Group, located on Norrmalmstorg in Stockholm. Competes for the same design-conscious leisure and corporate traveler with comparable Nobis-group service standards, F&B venues, and meeting facilities.
- Hotel Diplomat Stockholm: Historic full-service hotel on Strandvägen with significant meeting and event facilities. Comparable on full-service urban positioning, corporate meetings pipeline, and Stockholm MICE competition.
- At Six Hotel Stockholm: Boutique design hotel at Brunkebergstorg with strong art collection and contemporary positioning. Comparable on urban full-service design offering, F&B venues, and meetings/events business.
- Miss Clara by Nobis: Another Nobis Group sister hotel in Stockholm (Södermalm). Competes head-to-head for design-hotel demand and shares Nobis's gift card, F&B, and event infrastructure with Blique.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Blique by Nobis social profiles
Digital presenceBlique by Nobis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blique by Nobis leadership team
Management profileNumber of profiles
Profiles2 records
Blique by Nobis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blique by Nobis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blique by Nobis
What does Blique by Nobis do?
Blique by Nobis operates a contemporary design hotel in central Stockholm offering overnight accommodation (Sleep Rooms, Blique Rooms, and Studios with kitchenettes), four food and beverage venues (ARC Rooftop, Boketto, Origo, Gården courtyard), 11 meeting and conference rooms, event spaces for private dining and celebrations, and long-stay apartment-style studios for 30+ night stays. The hotel is housed in a 1930 Sigurd Lewerentz building and is part of Nobis Hospitality Group.
Is Blique by Nobis a public or private company?
Blique by Nobis is a private company. It is classified as corporate owned and is currently operating.
When was Blique by Nobis founded?
Blique by Nobis was founded in 2021. It employs 11 to 50 people.
Where is Blique by Nobis based?
Blique by Nobis is headquartered in Stockholm, Sweden, in the Europe region.
How does Blique by Nobis make money?
Ten revenue lines are on record. Hotel Accommodation is the primary driver. The others are ARC Rooftop Restaurant & Bar, boketto Restaurant, origo Bar & Lounge, Gården Courtyard F&B, meetings & Conferences, private Events & Celebrations, parking, gift Cards and longstay Studios.
Who are Blique by Nobis's main competitors?
Broad incumbents on record are Scandic Hotels and Strawberry (formerly Nordic Choice Hotels). Direct peers are Hobo Hotel Stockholm, Story Hotel Riddargatan, Downtown Camper by Scandic, Ett Hem, Nobis Hotel Stockholm, Hotel Diplomat Stockholm, At Six Hotel Stockholm and Miss Clara by Nobis.
Does Blique by Nobis have an API?
No public API is recorded for Blique by Nobis.
What industry is Blique by Nobis in?
Blique by Nobis's product category is Boutique Design Hotels. Its primary akta.pro industry code is THAGAAAA, Urban & Downtown Full-Service Hotels, with a secondary code of THAFAEAI, Lounge Bars & Hotel Bars. Its NAICS code is 72111 and its SIC code is 7011.