InsideMaps
InsideMaps is a US-based B2B PropTech company that combines iPhone LiDAR and proprietary HERO Rotor hardware with AI/ML to deliver 3D property scanning and virtual tours for real estate brokers, single-family rental operators, homebuilders, and GSEs.
- Company typePrivate
- Founded2012
- HeadquartersMountain View, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What InsideMaps does
InsideMaps is a Mountain View, California-based B2B PropTech company founded in 2012 that provides AI- and ML-powered 3D property scanning and property data intelligence services to real estate professionals. Its platform combines consumer iPhones equipped with LiDAR sensors and the company's proprietary HERO Rotor hardware accessory to capture spatial and visual property data, which is then processed into immersive 3D tours and structured property records for marketing, inspection, and portfolio management workflows. The company claims 95% lower hardware costs versus Matterport, 40% faster scanning time, and a 31% reduction in days-on-market for properties using its 3D tours.
The company serves four primary verticals: single-family rental operators, residential homebuilders, vacation rental and hospitality operators, and scoping/inspection firms. Named enterprise customers include major brokerages (Keller Williams, Coldwell Banker), the GSEs (Fannie Mae, Freddie Mac), the largest US single-family rental operators (Invitation Homes, American Homes 4 Rent, Progress Residential, Tricon Residential), luxury homebuilder Toll Brothers, and integration partners such as Atmos, Class Valuation, and Homebound. Distribution is hybrid: direct enterprise sales for large accounts and a nationwide Scanner Partner Program that recruits independent contractors who supply iPhones with LiDAR to perform on-site property captures on a weekly-paid gig basis.
The revenue model is a quote-based monthly subscription tailored to enterprise requirements, with no publicly disclosed pricing. The company is private, with documented funding rounds in 2014 (Chang Corporation, DHVC, Ulu Ventures), 2015 (CLI Ventures), and 2017 (Grey Wolf), and headcount reported in the 11-50 range. Founded by George Bolanos (CEO) and Jorgen Birkler (CTO), InsideMaps operates exclusively in the United States.
InsideMaps firmographics
Firmographics- Name
- InsideMaps
- Legal name
- InsideMaps
- Website
- https://insidemaps.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- InsideMaps is a US-based B2B PropTech company that combines iPhone LiDAR and proprietary HERO Rotor hardware with AI/ML to deliver 3D property scanning and virtual tours for real estate brokers, single-family rental operators, homebuilders, and GSEs.
- Ownership category
- akta.pro rank
InsideMaps industry classification
Industry- Product category
- Real Estate Property Intelligence Software
- NAICS
- Commercial Photography (541922), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Indoor Mapping & Wayfinding Platforms (BPAMANAG)
- akta.pro secondary industry
- 3D Scanning Hardware (Handheld, Desktop, Long-Range, In-Line) (IMAAAHAA)
Keywords
Where InsideMaps is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Markets served
InsideMaps business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- 3D Scanning Services: InsideMaps provides 3D scanning services to property operators, homebuilders, and real estate professionals, capturing property data for marketing, inspection, and property management purposes. The company employs a network of scanner partners to deliver services across the United States.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Enterprise pricing based on property scanning services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
InsideMaps product offering
Product offeringCore offering
InsideMaps provides an AI and ML-powered 3D property scanning platform that uses iPhones with LiDAR sensors combined with proprietary HERO Rotors to capture photorealistic 3D models, virtual tours, and deep property data. The platform serves real estate professionals, property managers, homebuilders, vacation rental operators, and scoping/inspection firms across the United States through a network of independent scanner partners.
Differentiator
Problem solved
Functional benefit
Products and services
- InsideMaps 3D Scanning Platform Primary platform providing immersive 3D and deep property data capture, processing, and delivery for real estate professionals. Enables property scanning using HERO Rotors and iPhones, generating spatial and visual data for marketing, inspection, and property management workflows.
- Property Management Solutions Specialized offering for property managers and single-family rental operators to manage large portfolios through detailed 3D documentation and property intelligence data, including tenant management, maintenance tracking, and property inspections.
- Scoping and Inspection Solutions Property documentation and inspection tools enabling quick documentation using standard mobile devices with specialized 3D captures for appraisal, insurance claims, and inspection workflows.
- Homebuilder Solutions Tools for homebuilders to capture and showcase photorealistic 3D property representations with precision and quality for marketing, new construction showcase, and pre-sale marketing materials.
- Vacation Rental Solutions 3D tour solutions for vacation rentals, hotels, and event spaces designed to boost bookings and guest engagement through immersive property visualization.
- HERO Rotors Proprietary scanning hardware developed by InsideMaps, used in combination with iPhones to capture visual and spatial property data in every room with automated processing.
- Scanner Partner Program A partner program for independent scanners who use InsideMaps HERO Rotors and iPhones to capture property data. Scanners select coverage areas, set their own schedules, and are paid weekly for completed scanning projects.
Quantifiable outcome
- 95% lower hardware costs compared to Matterport
- +2 more outcomes
Companies that use InsideMaps
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles5 records
InsideMaps technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
InsideMaps partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and minor.
- Keller WilliamscoreKeller Williams, one of the largest real estate franchise companies, partners with InsideMaps to provide 3D property scanning services for their agents and listings. The partnership enables KW agents to offer immersive property tours to sellers and buyers.
- Coldwell BankercoreColdwell Banker utilizes InsideMaps 3D scanning technology to enhance their property listings with immersive tours and comprehensive property data for agents and clients.
- Toll BrotherscoreToll Brothers, a leading luxury homebuilder, partners with InsideMaps to capture and showcase stunning photorealism of their home constructions with unmatched precision and quality.
- Freddie MacmajorFreddie Mac, the government-sponsored enterprise supporting mortgage financing, leverages InsideMaps property data and 3D scanning for property valuation and inspection purposes in their single-family rental financing programs.
- Fannie MaemajorFannie Mae partners with InsideMaps to utilize 3D property scanning and data analytics for property valuation, risk assessment, and mortgage underwriting support.
- Invitation HomescoreInvitation Homes, one of the largest single-family rental operators, uses InsideMaps as their preferred solution for managing property portfolios with comprehensive 3D documentation.
- American Homes 4 RentcoreAmerican Homes 4 Rent leverages InsideMaps 3D scanning for property portfolio management and standardized property documentation across their single-family rental inventory.
- HomeboundminorHomebound, a construction technology company, partners with InsideMaps to provide 3D property visualization for their building and renovation projects.
- Progress ResidentialcoreProgress Residential utilizes InsideMaps as the preferred 3D scanning and property documentation solution for their large single-family rental portfolio.
- Tricon ResidentialcoreTricon Residential leverages InsideMaps for property portfolio documentation and management of their single-family rental properties across the US.
- AtmosminorAtmos, a property technology company, integrates with InsideMaps 3D scanning services for comprehensive property data solutions.
- Class ValuationminorClass Valuation, a real estate appraisal management company, utilizes InsideMaps property data and 3D scanning for more accurate property valuations.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
InsideMaps competitors and assessment
Company assessmentDirect peers
- Matterport: Category-leading 3D spatial capture platform for real estate, AEC, and insurance. InsideMaps explicitly positions against Matterport on cost (95% lower hardware costs) and speed, making it the most direct comparable.
- OpenSpace: Construction-focused 3D capture and progress tracking using 360° cameras and AI; comparable as a mobile-capture-based property/construction documentation platform targeting enterprise contractors.
- Kuula: SaaS platform for creating and sharing 3D virtual tours, often used by real estate photographers and agents; overlapping buyer base and tour-creation use case.
- CloudPano: Virtual tour software for real estate and business listings; comparable subscription model and target SMB/agent segment.
- Asteroom: AI-powered 3D tour platform purpose-built for real estate agents and brokerages, with a similar focus on fast listing capture and lead conversion.
- StructionSite: Construction progress documentation using 360° and AI; comparable to InsideMaps' scoping/inspection and homebuilder solutions.
Broad incumbents
- Zillow 3D Home: Zillow's free 3D home tour product for listings; competes for the same agent and listing-presentation workflows with a freemium incumbent advantage.
- DroneDeploy: Drone and ground-capture platform for property and site documentation across construction, AEC, and real estate; comparable enterprise customer set and recurring SaaS model.
Emerging players
- Hover: Turns smartphone photos into accurate 3D property models and measurements; comparable mobile-first capture approach serving insurance, construction, and home improvement verticals.
- Ricoh360 (Theta): 360° camera hardware and tour software ecosystem for real estate; comparable hardware-plus-software model for affordable virtual tour capture.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
InsideMaps social profiles
Digital presenceInsideMaps financial estimates
Financial estimateRevenue estimate
Valuation estimate
InsideMaps leadership team
Management profileNumber of profiles
Profiles2 records
InsideMaps funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InsideMaps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InsideMaps
What does InsideMaps do?
InsideMaps provides an AI and ML-powered 3D property scanning platform that uses iPhones with LiDAR sensors combined with proprietary HERO Rotors to capture photorealistic 3D models, virtual tours, and deep property data. The platform serves real estate professionals, property managers, homebuilders, vacation rental operators, and scoping/inspection firms across the United States through a network of independent scanner partners.
Is InsideMaps a public or private company?
InsideMaps is a private company. It is classified as venture growth investor backed and is currently operating.
When was InsideMaps founded?
InsideMaps was founded in 2012. It employs 11 to 50 people.
Where is InsideMaps based?
InsideMaps is headquartered in Mountain View, United States, in the North America region.
How does InsideMaps make money?
One revenue line is on record: 3D Scanning Services.
Who are InsideMaps's main competitors?
Direct peers on record are Matterport, OpenSpace, Kuula, CloudPano, Asteroom and StructionSite. Broad incumbents are Zillow 3D Home and DroneDeploy. Emerging players are Hover and Ricoh360 (Theta).
Does InsideMaps have an API?
No public API is recorded for InsideMaps.
What industry is InsideMaps in?
InsideMaps's product category is Real Estate Property Intelligence Software. Its primary akta.pro industry code is BPAMANAG, Indoor Mapping & Wayfinding Platforms, with a secondary code of IMAAAHAA, 3D Scanning Hardware (Handheld, Desktop, Long-Range, In-Line). Its NAICS code is 541922 and its SIC code is 7330.