MiTienda Labs
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
MiTienda Labs firmographics
Firmographics- Name
- MiTienda Labs
- Legal name
- MITIENDA Corp. (US) and MITIENDA S.A. (Ecuador)
- Website
- https://mitiendalabs.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
MiTienda Labs industry classification
Industry- Product category
- Customer Loyalty Software
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Management Consulting Services (54161)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Customer Engagement, CRM & Agent/Broker Enablement Platforms (FSAGAGAD)
Keywords
Where MiTienda Labs is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
MiTienda Labs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Loyalty as a Service (SaaS): Recurring SaaS subscription for the MiTienda Miles loyalty platform under a Software-as-a-Service model, including platform configuration, points/miles issuance, and program administration.
- White-label program licensing: White-label deployment of the loyalty program under the client's brand, with implementation, design, and ongoing program management delivered as an integrated engagement.
- Managed services (logistics, call center, sourcing, campaigns): Beyond-software services bundled with the SaaS, including product/service sourcing, last-mile logistics, call-center user support, and specialized campaign management, monetized as part of the overall engagement.
- Professional services / Business Development consulting: Consulting and implementation services to design, deploy, and optimize loyalty programs for specific client commercial and KPI objectives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Quote-based enterprise SaaS engagement |
Go-to-market motion2 records
MiTienda Labs product offering
Product offeringCore offering
MiTienda Labs provides a "Loyalty as a Service" SaaS platform (MiTienda Miles) that enables enterprises to issue and manage points/miles-based rewards programs, configurable to each client's commercial objectives and KPIs. The platform is delivered as a white-label solution on the client's own web and mobile app, with bundled managed services covering product/service sourcing, last-mile logistics, call center support, and specialized campaign management across verticals including insurance, healthcare, retail logistics, and financial services.
Product overview
MiTienda Labs operates a single unified loyalty platform — branded MiTienda Miles and delivered as "Loyalty as a Service" — that can be deployed in either a standard SaaS configuration or under its "Modalidad Marca Blanca" (White Label) mode. On top of this core engine, MiTienda Labs packages sector-specific branded portals: cimabmi.com (insurance), ghkmiles.com (hospital), ge-rewards.com (retail logistics), and the "Loyalty & Rewards" solution for the financial sector, together with an App Móvil module. The offering is rounded out by ancillary managed services such as product sourcing, last-mile logistics, call center, communication (email/WhatsApp), data conversion, statistics dashboards, and digital gift cards.
Differentiator
Problem solved
Functional benefit
Brands
- MiTienda Miles: Loyalty-as-a-Service (SaaS) platform that handles sourcing, last-mile logistics, call center, and campaign management for points/miles issuance.
- cimabmi.com
- ghkmiles.com
- ge-rewards.com
Products and services
- MiTienda Miles End-to-end "Loyalty as a Service" SaaS platform for issuing and managing loyalty points/miles, configurable per client commercial objectives and KPIs and delivered with bundled sourcing, last-mile logistics, call center, and campaign management services.
- cimabmi.com White-label loyalty and rewards portal specialized for the insurance sector, designed to fidelize policyholders, collaborators, sales forces, agents, and resellers under the client's brand.
- ghkmiles.com White-label loyalty and rewards portal specialized for the hospital/healthcare sector, targeting patients, doctors, personnel, sales forces, and resellers under the client's brand.
- ge-rewards.com White-label loyalty and rewards portal specialized for the retail logistics sector, designed to fidelize customers and interest groups along the retail logistics value chain.
- Loyalty & Rewards (Financial Sector Solution) Sector-specialized loyalty and rewards solution for financial institutions, used to fidelize clients, partners and collaborators, capture new customers, generate new credit, grow term deposits, and reduce delinquency.
Companies that use MiTienda Labs
Customer profileIdeal customer profiles4 records
MiTienda Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MiTienda Labs partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights5 records
MiTienda Labs competitors and assessment
Company assessmentDirect peers
- Smile.io: Smile.io is a leading eCommerce loyalty and rewards platform serving Shopify and DTC merchants with points, referral, and VIP programs. It is a direct peer to MiTienda Labs in the loyalty-as-a-service category, though it skews toward self-serve SMBs rather than MiTienda's enterprise white-label model.
- Open Loyalty: Open Loyalty is a headless loyalty engine delivered as an API-first platform for retailers and brands to build custom loyalty programs. It is a direct peer to MiTienda Miles, but contrasts architecturally: Open Loyalty emphasizes API/SDK extensibility, whereas MiTienda Labs delivers a closed, configured white-label solution.
- Punchh: Punchh is a loyalty and digital engagement platform purpose-built for the restaurant and hospitality vertical, used by multi-unit operators to run branded loyalty programs. It is a direct vertical-specialist peer to MiTienda Labs' sub-brands (e.g., ghkmiles.com for hospital/healthcare), exemplifying the verticalized white-label model MiTienda Labs pursues.
- LoyaltyLion: LoyaltyLion is a data-driven loyalty and engagement platform for eCommerce retailers, offering points programs, loyalty pages, and integrations. It competes with MiTienda Labs in the loyalty SaaS category, with similar subscription-based revenue models and configurability for online retailers.
- Como (Como Sense): Como is a customer engagement and loyalty platform for retail, hospitality, and F&B chains, offering a white-label app with loyalty, CRM, and campaign management. It is a direct peer to MiTienda Labs in the integrated loyalty + communication stack, with comparable omni-channel mobile/web delivery.
- Yotpo: Yotpo is a well-funded customer marketing platform that bundles loyalty, reviews, SMS, and subscriptions for eCommerce brands. It is a direct peer to MiTienda Labs' MiTienda Miles platform in the broader loyalty and customer engagement category, with overlapping target buyers and platform-based delivery.
- Zinrelo: Zinrelo is a SaaS loyalty rewards platform that helps eCommerce and omnichannel businesses launch points-based loyalty programs. It is a direct peer to MiTienda Miles in the loyalty-as-a-service category, with similar configurability and subscription-based delivery.
- Annex Cloud: Annex Cloud (formerly Annexa) is an enterprise loyalty and customer engagement platform with deep enterprise features, advocacy, and referral modules. It is a direct peer to MiTienda Labs' enterprise white-label loyalty positioning, though at much larger scale and with broader omnichannel capabilities.
Emerging players
- Birdeye: Birdeye is a customer experience and reputation management platform with growing loyalty and messaging capabilities for multi-location businesses. It is an emerging player that overlaps with MiTienda Labs' customer engagement and multi-channel (email, WhatsApp) communications, though its core remains reviews and listings rather than points/miles.
Broad incumbents
- Salesforce Loyalty Management (Loyalty Cloud): Salesforce Loyalty Management is the enterprise loyalty offering within the Salesforce Customer 360 platform, integrated with CRM, marketing, and service clouds. It is a broad incumbent that competes with MiTienda Labs' enterprise loyalty SaaS, typically at much larger enterprise customers with deeper CRM integration requirements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
MiTienda Labs social profiles
Digital presenceMiTienda Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
MiTienda Labs leadership team
Management profileNumber of profiles
Profiles5 records
MiTienda Labs subsidiaries and ownership
Company hierarchySubsidiaries3 records
MiTienda Labs funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MiTienda Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MiTienda Labs
What does MiTienda Labs do?
MiTienda Labs provides a "Loyalty as a Service" SaaS platform (MiTienda Miles) that enables enterprises to issue and manage points/miles-based rewards programs, configurable to each client's commercial objectives and KPIs. The platform is delivered as a white-label solution on the client's own web and mobile app, with bundled managed services covering product/service sourcing, last-mile logistics, call center support, and specialized campaign management across verticals including insurance, healthcare, retail logistics, and financial services.
Is MiTienda Labs a public or private company?
MiTienda Labs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MiTienda Labs founded?
MiTienda Labs was founded in 2017. It employs 11 to 50 people.
Where is MiTienda Labs based?
MiTienda Labs is headquartered in New York, United States, in the North America region.
How does MiTienda Labs make money?
Four revenue lines are on record. Loyalty as a Service (SaaS) is the primary driver. The others are white-label program licensing, managed services (logistics, call center, sourcing, campaigns) and professional services / Business Development consulting.
Who are MiTienda Labs's main competitors?
Direct peers on record are Smile.io, Open Loyalty, Punchh, LoyaltyLion, Como (Como Sense), Yotpo, Zinrelo and Annex Cloud. Birdeye is listed as an emerging player. Salesforce Loyalty Management (Loyalty Cloud) is listed as a broad incumbent.
Does MiTienda Labs have an API?
No public API is recorded for MiTienda Labs.
What industry is MiTienda Labs in?
MiTienda Labs's product category is Customer Loyalty Software. Its primary akta.pro industry code is FSAGAGAD, Customer Engagement, CRM & Agent/Broker Enablement Platforms. Its NAICS code is 54151 and its SIC code is 7370.